Mono
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This document outlines the plans for a launch event for a new product called Mono. It includes details about the pre-event preparations like contracting, permissions, and staff training. The main event will allow people to meet with and use the Mono product and includes presentations, teaching sessions, and a competition with prizes. It provides a SWOT analysis and lists the roles and responsibilities of the event crew. Finally, it outlines the budget, location, date, and goals for evaluating the success of the event.
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Mono
- 2. Mono
- 3. Aim Launching event for a new product on market Create awareness about product.
- 4. Pre-Event • Contract • Permissions • Printed Media • Training Of Staf • Installation
- 5. Event Launch event wich allows people to meet with and use product.
- 6. Event Schedule • 8:00 10:00 Installation 10:00 11:00 Final Check • 11:00 15:00 Presemtation and Teaching Sessions • 15:00 16:00 Break • 16:00 19:00 Competition • 19:00 20:00 Prize Ceremony and End of Event
- 7. Event SWOT Opportunity One day event, first chance to try the Mono Threat Injuries Weakness Staff Needs Training Strong New experience
- 8. How? • Presenting. • Training. • Contest. • Rewarding.
- 9. Where?
- 10. Plan
- 11. When? One day event at 1 June 2014
- 12. Crew Coach Cordinating the Operation Scout Permissions Supervisor Fieldwork and Preperations Staff Presenting and Teaching Pr Informotion gathering Technicians Sound System, Electricty, etc.
- 14. Partners & Sponsors • Subway for cathering. • İzmir Bisiklet Derneği for trainers and maintenence staff. • Çankaya Tıp Merkezifor healt care and ambulance service. • AKSA for genarators. • SLV for sound sytem. • Can Fotokopi for printing stands and tends.
- 15. Budget • Crew Payment: 15.000 TL • Cathering: Sponsored By Subway • Print : 1.500 TL • Stands, Tents and etc: 7.000 TL • Give Away: 20 Mono • Press: 20.000 TL • Sound System and Electricity: 20.000 TL • Healt Care: 5.000 TL • Toilets: 1.000 TL
- 16. Budget Total Budged: 75.000 TL
- 17. Evaluation • Social Media Reach about 300k follower on facebook and twitter after first week of event. • Clipping And Monitoring being on news at least three national channel. • Dealer Contract at least 10 contract at event area
- 18. Thank You