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Pre-concept di prodotto
UNA PRESENTAZIONE DI ANDREA B ROMITA
Indice dei contenuti
Brief di progetto
Riferimenti, stato dell'arte
Pre-concept, Moodboard
Concept della linea di birre
Le birre, idee in sviluppo
Brief
LA NUOVA LINEA DI BIRRE PER MONFARM
Cosa?
Nuova linea di birre 
per Monfarm
Fascia di mercato?
Medio-alta
Come?
Malto da seme
di tipo Pilsner,
Monaco e
Vienna
Per chi?
Uomini e donne, fascia
di età: 18-24; 25-44;
45-64; a livello
internazionale
Riferimenti
dai competitor
HELLES -
BENACO 70
Birra da pasto
Fascia economica medio-alta
Target: uomodonna 25-44
Puntare alla qualità e
non alla quantità
BIRRA MESSINA -
HEINEKEN ITALIA
Birra storica fortemente legata
Fascia economica bassa
Birra da pasto e fuori-pasto
Target: uomo 25-44
Puntare alla quantità
al territorio siciliano
MUNDAKA -
CRAK
Birra da fuori pasto
Fascia economica medio-bassa
Target: uomodonna 18-25
Puntare al design e all'originalità
Pre-concept
MOODBOARD
Concept
STELE DAUNIE
Le stele daunie sono sculture di
pietra, piatte, di grandezza
variabile, create e diffuse presso
la civiltà dei Dauni, la cui capitale
era situata a Lucera.
Il significato dei simboli riportati
sulle stele sono ancora un
mistero. Una delle ipotesi è che
rappresentino un rituale magico
sul culto del melograno, frutto
sacro ai Dauni.
stele daunia, conservata nel Museo di
Manfredonia
particolare di una delle stele sul rito del
melograno.
1.
2.
2. 1.
Concept
RICERCA SUI SIMBOLI
Grazie per l'attenzione!

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Monfarm - Preconcept

  • 1. Pre-concept di prodotto UNA PRESENTAZIONE DI ANDREA B ROMITA
  • 2. Indice dei contenuti Brief di progetto Riferimenti, stato dell'arte Pre-concept, Moodboard Concept della linea di birre Le birre, idee in sviluppo
  • 3. Brief LA NUOVA LINEA DI BIRRE PER MONFARM Cosa? Nuova linea di birre  per Monfarm Fascia di mercato? Medio-alta Come? Malto da seme di tipo Pilsner, Monaco e Vienna Per chi? Uomini e donne, fascia di età: 18-24; 25-44; 45-64; a livello internazionale
  • 4. Riferimenti dai competitor HELLES - BENACO 70 Birra da pasto Fascia economica medio-alta Target: uomodonna 25-44 Puntare alla qualità e non alla quantità BIRRA MESSINA - HEINEKEN ITALIA Birra storica fortemente legata Fascia economica bassa Birra da pasto e fuori-pasto Target: uomo 25-44 Puntare alla quantità al territorio siciliano MUNDAKA - CRAK Birra da fuori pasto Fascia economica medio-bassa Target: uomodonna 18-25 Puntare al design e all'originalità
  • 6. Concept STELE DAUNIE Le stele daunie sono sculture di pietra, piatte, di grandezza variabile, create e diffuse presso la civiltà dei Dauni, la cui capitale era situata a Lucera. Il significato dei simboli riportati sulle stele sono ancora un mistero. Una delle ipotesi è che rappresentino un rituale magico sul culto del melograno, frutto sacro ai Dauni. stele daunia, conservata nel Museo di Manfredonia particolare di una delle stele sul rito del melograno. 1. 2. 2. 1.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.