The document provides an overview of PayPal's mobile payments capabilities including: 1) PayPal allows consumers to pay and transfer money through mobile apps, mobile web, and SMS on any device. It also offers mobile checkout for merchants. 2) For developers, PayPal offers a Mobile Payments Library to simplify integrating payments into apps with features like one-tap checkout and payment approval notifications. 3) The library supports common mobile platforms and has APIs for payment setup, buttons, callbacks, and restoring unfinished payments when an app reopens.

1. Monetizing with PayPal on MobilePraveen Alavilli, Developer EvangelistAnshu Gupta, Mobile Product DevelopmentFabio Sisinni, Director, Mobile Product Management Kent Griffin, Mobile Product Manager

2. AgendaWhat is PayPal ?

3. PayPal on Mobile

4. For Consumers

5. For Merchants/Sellers (Mobile Checkout)

6. For Developers (Mobile Payments Library)

7. Q & A

8. DemoWWW.X.COM4/28/102

9. PayPal Open Global Payments Platform forConsumers

10. Merchants/Sellers

11. Developers“Pay Anyone and Receive from Anyone!”(email/phone)WWW.X.COM4/28/103

12. For ConsumersMobile Web

13. SMS

14. Applications:

15. iPhone

16. BlackBerry

17. AndriodWWW.X.COM4/28/104

18. Mobile WebWWW.X.COM4/28/105Available on any mobile device athttp://m.paypal.comView Balance

19. Send & Claim money

20. Activate Phone

21. Profile related functionality SMSSend money, check balance, request money using SMSBAL

22. SEND

23. REQUEST

24. VOID

25. Example: Send 10 to 4089675648WWW.X.COM4/28/106

26. ApplicationsNative apps on Apple, Blackberry & AndroidNew iPhone App featuresBump

27. SplitCheck

28. Request MoneyWWW.X.COM4/28/107

29. For Merchants / SellersMobile CheckoutWWW.X.COM4/28/108Similar to Express Checkout but with Mobile UISupports Phone/Pin login(User sets phone/pin with PayPal)Two API calls:SetMobileCheckout

30. DoMobileCheckoutFor DevelopersOnline Billing Agreement

31. App Store Integration

32. Mobile Payment LibraryWWW.X.COM4/28/109

33. MCOMMERCE SET TO EXPLODEEcommerce migrating to mcommerce: brands moving from product brochure to storefronts

34. New Mobile Use cases:

35. LBS

36. Comparison shopping

37. Private and time sensitive sales

38. Mobile Coupons

39. Personalized services

40. Ticketing

41. eBay app shows the potential: $600m in 09 and $1.5B in 2010Appstore integration - ONLINE BILLING AGREEMENTSBilling agreements can be set up online or on the phone.

42. Agreements can then be used on the phone.ApP Store integrationRIM App WorldWhen a RIM User purchases App through AppWorld

43. RIM launches PayPal flow to accept payment

44. RIM pays its developers using MassPayWWW.X.COM4/28/1012

45. MOBILE PAYMENTS LIBRARYSolving the pain points:Credit card entry

46. Browser redirects

47. out of application contextFeatures:Checkout, Donations, P2P transactions

48. Support iPad only, iPhone only and Universal apps

49. Consumer stays in the app

50. Payment settled immediately to your PP account

51. Quick integration into your app with no need to code payment UIUSER experience WWW.X.COM4/28/1014

52. Mobile Payments LibraryFour simple steps:Initialize with AppIDGenerate & Insert the “Pay with PayPal” buttonSet Payment details and start Checkout processHandle success/failure/cancellation callbacksWWW.X.COM4/28/1015

53. Initializing the Library+(PayPal*)initializeWithAppID:(NSString const *)inAppID;+(PayPal*)initializeWithAppID:(NSString const *)inAppIDforEnvironment:(PAYPAL_ENVIRONMENT)env;typedefenumPayPalEnvironment {ENV_LIVE,ENV_SANDBOX,ENV_NONE,} PAYPAL_ENVIRONMENT;Sample:PayPal *ppMEP = [PayPal initializeWithAppID:@"APP-80W284485P519543T" forEnvironment:ENV_SANDBOX];WWW.X.COM4/28/1016

54. Pay with PayPal button-(UIButton *)getPayButton:(UIViewController const *)target buttonType:(PayPalButtonType)buttonTypestartCheckOut:(SEL)payWithPayPalPaymentType:(PayPalPaymentType)inPaymentTypewithLeft:(int)leftwithTop:(int)top;typedefenumPayPalPaymentType { HARD_GOODS, SERVICE, PERSONAL,DONATION,}PayPalPaymentType;Sample:UIButton *button = [[PayPal getInstance] getPayButton:self buttonType:BUTTON_278x43 startCheckOut:@selector(payWithPayPal) PaymentType:HARD_GOODS withLeft:10 withTop:352];[self.view addSubview:button];WWW.X.COM4/28/1017

55. Payment Details and Checkout-(void)EnableShipping;-(void)DisableShipping;-(void)SetSenderEmailorPhone:(NSString const *)sender;-(void)feePaidByReceiver;-(void)enableDynamicAmountUpdate;-(void)Checkout:(PayPalMEPPayment *)currentPayment;@interface PayPalMEPPayment : NSObject {NSString *paymentCurrency;NSString *paymentAmount;NSString *itemDesc;NSString *recipient;NSString *taxAmount;NSString *shippingAmount;NSString *merchantName;}WWW.X.COM4/28/1018

56. Payment Details and CheckoutSample:[ppMEPEnableShipping];[ppMEPfeePaidByReceiver];[ppMEP SetSenderEmailorPhone:@"ppalav_1260941775_per@yahoo.com"];PayPalMEPPayment *payment = [[PayPalMEPPaymentalloc] init];payment.paymentCurrency=@"USD";payment.paymentAmount=[NSString stringWithString:@"5.0"];payment.itemDesc = [NSStringstringWithFormat:@"Photo Print (%@)", photoId];payment.recipient = @"pd_1265515509_biz@yahoo.com";payment.taxAmount = [NSString stringWithString:@"0.0"];payment.shippingAmount = [NSString stringWithString:@"0.41"] ;payment.merchantName = @"PicMart";[ppMEPCheckout:payment];[payment release];WWW.X.COM4/28/1019

57. Handle Callbacks-(void)paymentSuccess:(NSString const *)transactionID;-(void)paymentCanceled;-(void)paymentFailed:(PAYPAL_FAILURE)errorType;(Optional)-(MEPAmounts*)AdjustAmounts:(MEPAddress const *)defaultAddressCurrency:(NSString const *)inCurrencyAmount:(NSString const *)inAmountTax:(NSString const *)inTaxShipping:(NSString const *)inShipping;typedefenumPayPalFailureType { SYSTEM_ERROR, RECIPIENT_ERROR, APPLICATION_ERROR, CONSUMER_ERROR,}PAYPAL_FAILURE;WWW.X.COM4/28/1020

58. Handle CallbacksSample:@interface OrderPage : UIViewController<PayPalMEPDelegate> { …. }-(void)paymentSuccess:(NSString*)transactionID{UIAlertView *alert = [[UIAlertViewalloc] initWithTitle:@"Order successful" message:@"Your picture is on it's way!" delegate:nilcancelButtonTitle:@"OK" otherButtonTitles:nil];[alert show];[alert release];}-(void)paymentCanceled{UIAlertView *alert = [[UIAlertViewalloc] initWithTitle:@"Order canceled" message:@"You canceled your order. Touch \"Pay with PayPal\" to try again." delegate:nilcancelButtonTitle:@"OK" otherButtonTitles:nil];[alert show];[alert release];}-(void)paymentFailed:(PAYPAL_FAILURE)errorType{UIAlertView *alert = [[UIAlertViewalloc] initWithTitle:@"Order failed" message:@"Your order failed. Touch \"Pay with PayPal\" to try again." delegate:nilcancelButtonTitle:@"OK" otherButtonTitles:nil];[alert show];[alert release];}WWW.X.COM4/28/1021

59. Dynamic Amount CalculationAllows for recalculating the payment amount, tax, currency and shipping values when the user changes shipping address.Sample:-(MEPAmounts *)AdjustAmounts:(MEPAddress const *)defaultAddressCurrency:(NSString const *)inCurrencyAmount:(NSString const *)inAmountTax:(NSString const *)inTaxShipping:(NSString const *)inShipping { //do any logic here that would adjust the amount based on the shipping addressMEPAmounts *newAmounts = [[[MEPAmountsalloc] init] autorelease];newAmounts.currency = @"USD";newAmounts.payment_amount = (NSString *)inAmount; //change tax based on the address if ([defaultAddress.stateisEqualToString:@"CA"]) {newAmounts.tax = [NSString stringWithFormat:@"%.2f",[inAmount floatValue] * .1]; }else {newAmounts.tax = [NSString stringWithFormat:@"%.2f",[inAmount floatValue] * .08]; }newAmounts.shipping = (NSString *)inShipping;returnnewAmounts;}WWW.X.COM4/28/1022

60. PayPal ContextUseful for restoring a payment transaction when the application is closed and restarted.In AppDelegate Class:(void)applicationWillTerminate:(UIApplication *)application{PayPalContext *context = [[PayPal getInstance] payPalContext];NSDictionary *contextDict = [context serialize];[[NSUserDefaultsstandardUserDefaults] setObject:contextDictforKey:@"ResumePaymentContext"];}In View Controller:NSDictionary *contextDict = nil;(void)viewDidLoad {self.title = @"Home"; [super viewDidLoad];contextDict = (NSDictionary*)[[NSUserDefaultsstandardUserDefaults] objectForKey:@"ResumePaymentContext"]; if (contextDict){resumeButton.hidden = FALSE; }}WWW.X.COM4/28/1023

61. PayPal Context(IBAction) resumePayment:(id)sender{ if (contextDict){PayPalContext *context = [PayPalContextalloc]; [context deserialize:contextDict]; PayPal *ppmep = [PayPal initializeWithAppID:@"APP-80W284485P519543T" forEnvironment:ENV_SANDBOX]; [ppmepsetPayPalContext:context]; [context release]; }}WWW.X.COM4/28/1024

62. ButtonsWWW.X.COM4/28/1025NOTE: If PayPalPaymentType is DONATE in “getPayButton”, all buttons will say “Donate”.

63. Supported Lang/LocalesArgentina: es_ARBrazil: pt_BRAustralia: en_AUBelgium: en_BE, nl_BE, fr_BECanada: en_CA, fr_CAFrance: fr_FR, en_FRGermany: de_DE, en_DEHong Kong: zh_HK, en_HKIndia: en_INItaly: it_ITJapan: ja_JP, en_JPMexico: es_MX, en_MXNetherlands: nl_NL, en_NLPoland: pl_PL, en_PLSingapore: en_SGSpain: es_ES, en_ESSwitzerland: de_CH, en_CH, fr_CHTaiwan: zh_TW, en_TWUnited States: en_US (default)-(void)setLang:(NSString *)language;Sample:PayPal *ppMEP = [PayPal initializeWithAppID:@"APP-80W284485P519543T" forEnvironment:ENV_SANDBOX];[ppMEPsetLang:@"en_US"];WWW.X.COM4/28/1026

64. Device SupportiPhone Only (3.0, 3.1.x)

65. iPad Only (3.2)

66. Universal (3.x)GO TO HEADER/ FOOTER MENU TO SET TITLE4/28/1027

67. Q & ALet us know what you need!(30% of our roadmap is based on your feedback)www.x.comTwitter: @paypalx, @ppalavilliwww.facebook.com/paypalx

68. DemoiConcessionStand - Kenji Kato

69. Baublet – Michael RobinsonWWW.X.COM4/28/1029