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Startup Highway Workshop
This document discusses monetization options for startups using PayPal. It describes PayPal's services that enable online payments and provides several monetization models including subscriptions, freemium models, affiliate networks, and ecommerce for both digital and physical goods. The document also covers how developers can implement PayPal payments in their mobile apps using PayPal's SDKs for Android and iOS, which allow for fast, secure payments and authentication via PayPal login.
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Startup Highway Workshop
- 1. Monetization For Startups StartupHighway Tim Messerschmidt Developer Evangelist (EMEA) @SeraAndroid
- 2. Who Am I? TimMesserschmidt, Developer Evangelist working for PayPal. Android Developer living in Berlin. I ♥ Java, Ruby, CSS3, HTML5 & JavaScript!
- 3. This talk willbe about - What is PayPal? - Monetization - How can we help? - Questions
- 4. Innovation ... by solvingproblems
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- 22. Local Merchants Big MacMenu: - Fries - Ketchup - Water ... keeping it healthy
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- 27. • Subscriptions • Freemium • Affiliate NetworkS / Advertisement • Revenues Sharing • Ecommerce (Digital & Physical) • Transaction-based fees • Paid Apps Monetization Models
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- 29. • Best strategyaround if your business model supports it • No reliance on the customer having to remember to pay Examples: • Charge fixed amounts based on a predefined schedule • Charge different amounts over time Subscriptions
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- 32. • Unlimited numberof transactions and amount that can be charged – Like a Direct Debit agreement • Much higher risk – Higher access barriers for developers / merchants • Allows for one-click experience – Each transaction triggers the API Billing Agreements
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- 35. • Similar tosubscription but more flexible • Permission to charge the customer up to a certain amount or maximum number of transactions • Good for risk since buyer sets his own limit Pre-Approvals
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- 42. The right tools ...for your problem PayPal’s APIs
- 43. New and simple transaction focusedAPI REST API
- 44. US only Europe canbe tested already Important
- 45. Payments in < 10seconds PayPal Buttons
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- 47. Sender Receiver 10 $ SimplePayments
- 48. Sender Receiver Receiver Receiver 10 $ 20 $ 5$ Parallel Payments
- 49. 2nd Receiver 2nd Receiver 2nd Receiver 1st Receiver Sender 100 $ 20 $ 20$ 20 $ Chained Payments
- 50. 2nd Receiver 2nd Receiver 2nd Receiver 1st Receiver Sender 100 $ 20 $ 20$ 20 $ Chained Payments
- 51. 2 ways Backend orvia SDK Using PayPal On Mobile
- 52. Android SDK Sample App: • Sell a football jersey • Fast Checkout • Nice Interface
- 53. Present the product &allow to purchase it Android SDK
- 54. Allow to payvia PayPal or Card Android SDK
- 55. The user enters hiscredentials: • Email • Password Android SDK
- 56. The user needs toconfirm his payment... Android SDK
- 57. ... and willbe presented a confirmation of his purchase afterwards. Android SDK
- 58. What if theuser doesn’t want to use PayPal or doesn’t have an account?
- 59. Accept credit cards inyour application manually or... Android SDK
- 60. ... via image recognition technologyin your app! Android SDK
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- 64. Your app needsto communicate with a server to verify payments
- 65. Criteria to useto verify payments: bit.ly/19FIis6
- 66. { "proof_of_payment": { "rest_api": { "state":"approved", "payment_id": "API-PAYMENT-ID-1843" } }, "payment": { "short_description": "Paris SG Jersey", "amount": ”59.99", "currency_code": "USD" }, "client": { "platform": "Android", "paypal_sdk_version": "1.0.2", "environment": "live", "product_name": "PayPal Android SDK" } } REST-API proof of payment: Adaptive Payments proof of payment: { "proof_of_payment": { "adaptive_payment": { "pay_key": "AP-70M68096ML426802W", "payment_exec_status": "COMPLETED", "timestamp": "2013-02-20T00:26:25Z", "app_id": "APP-91B933855X481767M" } }, "payment": { "short_description": "Paris SG Shirt", "amount": "59.99", "currency_code": "USD" }, "client": { "platform": "Android", "paypal_sdk_version": "1.0.2", "environment": "live", "product_name": "PayPal Android SDK" } }
- 67. Somebody did that workfor you: bit.ly/19FHQde
- 68. Painless Payments forDroids Tim Messerschmidt Identity
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- 70. ... or PayPal. Loginwith...
- 71. Painless Payments forDroids Tim Messerschmidt Summarizing Authentication
- 72. Log In withPayPal OpenID Connect
- 73. Log In via PayPalin the browser or a WebView.
- 74. Name Email Date of Birth Locale TimeZone Address Gender Language Phone Number Verified Account Creation Date Your Identity
- 75. Verified Data Trusted IdentityProvider
- 76. No need to(re-)enter your password after logging in Seamless Checkout
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