The document outlines a mobile payment experience developed by PayPal and Zong, highlighting various payment models and integration methods. It emphasizes the advantages of using PayPal's services, including extensive localization, risk management, and high conversion rates in mobile payments across different markets. The text also explores the significant market opportunities in digital content, microfinance, and traditional retail, with projections for continued growth in mobile payment volume.

1. To payments … and beyond!
Praveen Alavilli
@ppalavilli
Developer Evangelist
PayPal/eBay

2. mobile payment experience
Credit card: CLICK COUNT:
16
Expiration month:
2
Expiration year:
4
Security code:
3
Email address:
15
Password:
7
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TOTAL: 48

3.  wallet in the cloud
 delightful experience
 better conversion rates

4. What we offer ?
Digital Physical
• PayPal • PayPal
 Credit/Debit, Bank  Credit/Debit, Bank, Bill-Me-
• Zong Later
 Carrier Billing
Mobile Platform Restrictions:
- Cannot be used in native - None
iOS Apps
- Google Market

5. For developers
• Native Mobile Payment Libraries
iOS, Android, Blackberry
• Mobile Web Payment APIs
UI Optimized for mobile devices (HTML5)

6. Different Payment Models
$100 $10
$100 $100 $100 $10
$40
$40
$50
$50
Simple Payment Parallel Payment Chained Payment
Subscriptions (Fixed/Variable)
Pre Approval

7. PayPal Mobile Payment Library (MPL)

8. Mobile Express Checkout (MEC)

9. Zong Android SDK
Buy with Mobile Buy with Mobile
Zong Mobile Payments
25 City Bucks for $4.99
55 City Bucks for $9.99

10. How to integrate ?
PayPal Zong
1. https://www.x.com/mobile 1. http://zong.com/merchant
2. Download libraries & s/get-started
create Sandbox accounts 2. Obtain SDK & test accounts
3. Import SDK into your app 3. Import SDK into your app
4. Set payment info 4. Choose your markets and
5. Launch Payment process price points, set what the
6. Handle PayPal callbacks! customer is buying
5. Launch Payment Process
6. Handle Zong callbacks!

11. Service Marketpla
Rent Parking
Payments ces
Expense Social Mobile
P2P
Sharing Commerce Payments
Group Gifts Digital Device
Healthcare
/ Registry Goods Payments
Govt. Food
B2B Invoicing Orders
Services
Tickets Referrals Bill Pay Taxi

12. Why us?
PayPal Zong
• 190 countries and 25 currencies • Localized in 24 languages
• Localized for 21 markets • 240 carriers (no middleman)
• Risk and Fraud Management • 40+ countries w/ ~95% reach
• 3.2 billion consumers
– Loss rate 0.17 % ( < 1/5th % )
• >70% conversion rate
• TPV ($118B 2011) nearly 18% of
global e-commerce
• 106 million active users
• ~50% of revenue from intl. business
• 25% of TPV from Cross-border trade
• ~$4B in mobile payment volume (5x
to 2010 mobile volume)
– 2012 projections ~$7B

13. WHERE’S THE MONEY?
Much of the opportunity in Opportunity Addressable Market
mobile payments comes from
Digital content $24B
outside digital content
Microfinance $250B
Top up $300B
Remittances $400B
Non-traditional retail $500B
Traditional retail $5T
Source: McKinsey, Informa, Grameen Foundation

14. Changing face of commerce
Buy in Marketing
aisle & referrals
In-store price Promotions
comparison & discounts
Mobile Research
payment online, find in-
stock

15. Payments PayPal & Zong
Marketplace eBay
Code Scanning RedLaser
Local Inventory Milo
Location Based Offers/Deals/Ads Where
Storefronts Magento
Recommendations Hunch
Identity PayPal Access
Classifieds eBay Classifieds

16. www.x.com/mobile
@ppalavilli