Mondelēz International partnered with 1WorldSync to create a global solution for aggregating and distributing product information to meet regulatory requirements and increasing consumer demand for transparency. 1WorldSync developed a tiered approach using GDSN, APIs, and a branded eCatalog portal to provide product data to various stakeholders, from large retailers to consumers, in over 26 countries. This solution helped Mondelēz International comply with the EU-1169 regulation while establishing a single process for transparency and eCommerce initiatives on a global scale.

1. CONNECTING TRUSTED PRODUCT DATA EVERYWHERE 1
Mondelēz International
Meets Regulatory Deadline
and Then Some…
Challenge
Today’s consumers expect limitless
access to product information, in order to
make informed lifestyle-based purchase
decisions for themselves and their families.
The need to make product information
transparent – such as allergens,
nutritionals and ethical sourcing – from
food manufacturers to consumers is
rapidly escalating. Health organizations,
manufacturers, retailers and governmental
agencies are working together to provide
the needed information to consumers, on a
global basis.
To deliver on the promise of transparency,
manufacturers of consumer products must
have a continuous product information
management capability. In addition, they
must find efficient methods of distribution,
both internally and externally, to ensure
that all consumers and stakeholders of
product information have the right data
at the right time, in a compliant format
– accurate and current. Without such
control and governance over the product
attributes required to deliver a transparent
product experience, manufacturers are
facing potential adverse impacts, in
the form of diminished brand loyalty,
regulatory fines and associated impact
on profitability.
Like other global brands, Mondelēz
International came to a cross-roads that
many of their peers in the retail industry
are facing today: How best to aggregate
and distribute trusted product information
to stakeholders globally? To increase the
complexity of the challenge, stakeholders
needing visibility to Mondelēz International
product information are typically varied
in size, technical sophistication and
geographical location.
In the last two years, the recent European
Union Food Regulation EU-1169/2011
(EU-1169) provided a compelling
event-based impetus for Mondelēz
International to evaluate solutions to
meet the regulatory requirements and
springboard into addressing product
information transparency on a global
basis. The regulation held serious potential
negative impacts upon sales and ability
to trade in certain geographies. Mondelēz
International has approximately 26
geographic target markets governed by
the EU-1169 regulation; however Mondelēz
International utilizes a central data model
via enterprise resource planning (ERP) for
product & item information aggregation
and storage.
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CASE STUDY

2. CONNECTING TRUSTED PRODUCT DATA EVERYWHERE 2
Where to Start?
Mondelēz International sought a solution
that would make consumer-level product
information available to non-sophisticated
customers/consumers, while leveraging
their existing investments and processes
relative to the Global Data Synchronization
Network® (GDSN™). Large volume data
transfer processes were already in place
but were focused predominantly on large
retailers and customers.
Mondelēz International realized that it
would not be cost-effective to provide
country-specific solutions given the
large number of countries impacted
by compliance with EU-1169. Therefore,
they decided to establish a simple single
solution across all markets, inclusive of
multi-language capabilities needed within
those markets.
Mondelēz envisioned a single global
process for product information and
content distribution to not only address
compliance with regulations like EU-1169,
but also to meet the increasing needs
of mobile and electronic commerce
channels, supply chain efficiency initiatives
and consumer-driven data demands.
They required a simple interface that
stakeholders could utilize to obtain
information for individual products or small
groups of items – on an on-demand basis.
Solution
As an existing customer of 1WorldSync
and user of the 1WorldSync platform for
the exchange of product information,
Mondelēz International partnered with
1WorldSync again, to address this need for
compliance and multi-channel commerce
data on a global scale. Retailers, agencies
and 3rd party application providers
access data from Mondelēz International
via several different access points. The
solution needed to work in over 26 target
markets with users of varying degrees
of accessibility. Mondelēz International
defined four types of users:
1. GDSN-enabled retailers for high
volume data transfer
2. Semi-technical...mid-tier retailers
3. Low/No-tech retailers
4. Consumers
The 1WorldSync solution provides a
tiered approach to enable content
distribution to each type of user.
Mondelēz International continues to
use 1WorldSync GDSN capabilities as
a certified data pool, while broadening
adoption to 1WorldSync’s on-demand API
and web-based catalog capabilities.

3. For low-tech retailers and consumers,
1WorldSync created a Mondelēz
International-branded eCatalog portal.
This web-based catalog, includes item/
consumer level product information
searchable from a browser user interface.
Product information may be downloaded
from the eCatalog into a spreadsheet. The
eCatalog currently supports 26 languages
and may expand to include any language
needed to meet global compliance and
distribution for Mondelēz International.
1WorldSync multi-channel solutions enable
Mondelēz International to continuously
address customer, government and
industry mandates associated with product
information and content, while efficiently
distributing the product information
seamlessly across global channels.
1WorldSync capabilities include ready-to-
use compliance solutions for current and
future regulatory mandates similar to the
EU-1169 food regulation.
Mondelēz International took full advantage
of key 1WorldSync solutions to enable its
transparency and eCommerce distribution
initiatives, including:
• 1WorldSync Multi-Channel Catalog:
A cloud-based intelligent product
catalog solution that can act as
the single source of all the product
data, information and digital content
businesses need to aggregate to
conduct commerce, across multiple
channels. Ready for distribution,
the catalog enables setup and
maintenance of product information
in a single profile, to satisfy the needs
of many customers, trading partners,
or internal stakeholders: store once,
distribute to many.
• 1WorldSync Product Information
Distribution: Efficient product content
distribution of product information,
data and digital content, using
any-to-any product integration
approach that allows exchange of
product information to suit the needs
of customers and other 3rd party
recipients. The solution includes:
publication/subscription distribution
via 1WorldSync’s certified GDSN®
Source Datapool, direct distribution to
private portals, and the option to offer
on-demand access to product content,
via a restful API or discoverable,
searchable GUI.
Benefits
In addition to helping Mondelēz
International meet global compliance
with the EU-1169 regulation, the solution
provided by 1WorldSync meets the
overall goals established by Mondelēz
International to utilize a single, global
solution across all markets. Demonstrable
benefits include:
1. Global consistency of product data
internally by Mondelēz International
business units and externally by
customers and consumers;
2. Reduced time and internal costs
of sourcing information required
to address global regulatory and
eCommerce product attributes;
3. Limited additional investment
by Mondelēz International,
over and above the established
1WorldSync data pool, and reduced
development costs to zero for the
Mondelēz International team, due
to hosted cloud-based 1WorldSync
solution; and
4. Reduced cost and complexity of
needing multiple touch points for
Mondelēz International customers,
as Mondelēz International
consolidates where product
information content already resides.
Moving Forward:The Rollout and
Mass Adoption
Together, Mondelēz International and
1WorldSync defined three phases for
global product information and content
distribution. The goal of phase 1 was to
ensure compliance with the EU-1169 food
regulation. For this phase, all 1WorldSync
distribution solution capabilities were
ready by December 2014. Mondelēz
CONNECTING TRUSTED PRODUCT DATA EVERYWHERE 3
“It was a huge benefit to partner
with 1WorldSync. Mondelez
International focused on readying
content, while 1WorldSync focused
on multi-modal distribution of
current and consistent digital
content across all three channels of
retailers/customers/consumers.”
LESLIE HENDERSON
IS LEAD,
GLOBAL DATA SYNCHRONIZATION,
MONDELĒZ INTERNATIONAL

4. International product information was
available to retailers in impacted markets
via application programming interfaces
(API), web-based catalog user interface
and GDSN.
Initially, the quickest form of adoption by
retailers has been through the eCatalog
portal using spreadsheet download
capabilities. Currently, the entire global
product set in Europe, approximately
35,000 products, are available via
1WorldSync Catalog1 in 100% of product
categories. The number of items represents
half of the global product set.
The next phase of deployment will
be by Mondelēz International brand-
owned websites. Essentially, Mondelēz
International will act as a source and
recipient of their own data. Currently,
Mondelēz International’s Tassimo brand
utilizes 1WorldSync’s Multi-Channel
Catalog as the single, aggregated source
of product information for their Tassimo
brand website. Mondelēz International
has found that simple on-demand
APIs are more appealing for internal
brands to use as a single source of
easily-accessible, aggregated product
information for Mondelēz International.
Additional Mondelēz International brands,
internationally, will adopt the same
approach throughout 2015.
Future phases will include the addition
of images and other digital assets by
Mondelēz International, and the eventual
consolidation of consumer-facing
content globally. Mondelēz International
envisions 1WorldSync’s Multi-Channel
Catalog and its integrated digital asset
management capabilities as the delivery
mechanism and go-to source for global
product information requests. This applies
internally within Mondelēz International
and externally by customers, consumers
or 3rd party application providers. In this
way, Mondelēz International will provide
consistent, trusted brand-owner product
information to the world, via a single
connection point.
Compliance is Just the Beginning
Mondelēz International embarked on the
path to address a pressing regulatory
mandate (EU-1169) and continues to
evolve their story to bring value to
customers and consumers using robust
content, delivered on a global scale in
an efficient and effective manner. The
1WorldSync and Mondelēz International
partnership leverages a data and content
distribution model to provide product
information visibility and transparency
on a global scale.
CONNECTING TRUSTED PRODUCT DATA EVERYWHERE 4
“In order to achieve compliance
with the EU food regulation, our
company needed to provide product
information in 26 markets and
chose to leverage our partnership
with 1WorldSync by building on
our existing investment in our
global GDSN capabilities.
Furthermore, this enables us to
meet the growing needs of
information to consumers globally.”
TINA RYDENDAHL,
MANAGER INTERGRATED SUPPLY
CHAIN MASTER DATA EUROPE
MONDELĒZ INTERNATIONAL

5. About Mondelez International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse,
with 2014 revenue of $34 billion. Creating delicious moments of joy in 165 countries,
Mondelēz International is a world leader in biscuits, chocolate, gum, candy, coffee
and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco
biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum; Jacobs
coffee and Tang powdered beverages. Mondelēz International is a proud member
of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index.
Visit www.Mondelēzinternational.com or follow on Twitter at www.twitter.com/MDLZ
About 1WorldSync
With more than 16,000 customers across 54 countries, 1WorldSync is the leading
product information network and data pool solutions provider, certified within GS1
Global Data Synchronization NetworkTM
(GDSN®
). 1WorldSync solutions and services
enable businesses to exchange product information across their buy and sell side
trading partner communities, via a single cloud based platform – with solutions including
Supply Chain Enablement, Product Risk & Compliance, and Omni-Channel Commerce.
1WorldSync is jointly owned by the member organizations of GS1 Germany and GS1
US. GS1 is the preeminent organization for the development of global standards, for
identifying, capturing, and sharing product information. www.1worldsync.com
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CONNECTING TRUSTED PRODUCT DATA EVERYWHERE
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T +1 866 280 4013 F +1 609 620 1200 E info@1worldsync.com
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