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molson coors brewing COORS_AR1998
Adolph Coors Company celebrated its 125th anniversary in 1998. As the third largest brewer in the US, it saw solid financial results in 1998 including record sales volume and earnings growth. Looking ahead, Coors will focus on continuing to invest in its core brands to capitalize on momentum, managing pricing pressures prudently, growing its international business selectively, reducing costs through productivity gains, and assessing industry consolidation. Building on its strengths of quality, heritage, brands and employees, Coors aims to strengthen its position and remain a strong, growing company for generations to come.
