The document outlines plans for a new craft brewery and distillery called MOHS in Brooklyn, New York. MOHS aims to offer an integrated beer and spirits experience through an active tasting room, tours, private events, and limited edition products. In year 1, MOHS will launch and sell beer and white spirits while producing whiskey inventory. By year 2, MOHS will build its whiskey brand while the whiskey ages, reaching profitability by year 3 and considering expansion. Revenue will come from on-premise sales at the tasting room and bars, off-premise growler and can sales, and liquor store and online white spirit and whiskey sales. MOHS' experience and dual beer/spirits focus, along with existing

3. Where Beer, Spirits & People Come Together
We will bring to market authentic, great-tasting, flavor-focused products
and have an active tasting room experience to showcase them.
Our products will highlight traditional flavors as well as expand the
horizons of beer and whiskey drinkers with limited edition products.
We'll offer tours, private event opportunities and a membership-only event
series to engage our customers and build feelings of connectedness to
our business.
As part of both the beer and spirits craft movements, we will offer
the first truly integrated experience to the New York City marketplace,
with an eye toward expansion into other markets.

4. We’re planning to be the
next big thing in Brooklyn
YEAR 1
• Launch our craft
brewery/distillery
• Sell beer and white
spirits
• Produce 200-600
ten-gallon barrels of
whiskey as inventory
YEAR 2
• Sell beer and
white spirits
• Build branding and
groundswell for whiskey
while it ages
YEAR 3
• Reach solid profitability
• Look at growth and
capacity expansion
Month 18 to Month 24 begin to sell whiskey

5. What will drive revenue?
BEER ON-PREMISE
Craft beer and local-focused bars
are the big thing right now and are
always looking for new and different
beers, to offer variety to their
customers
THE TASTING ROOM
A “destination” space and operations tour opportunity for locals and tourists with full
restaurant bar licensing to enable light fare, mixed drinks and extended “hanging out”
OFF-PREMISE SALES
Burgeoning growler-filling business
opportunities and can sales will drive
home consumption
Liquor store and online sales of white
spirits and whiskey will be a
volume business

6. Who are MOHS competitors?
LIMITED or
NO TASTING ROOMS
Sixpoint, Kelso,
Other Half,
Industry City Distilling,
Breuckleyn Distilling
Kings County Distilling
SMALL BY DESIGN
The Noble Experiment (Owney’s Rum), all NYC gypsy brewers
ONLY THREE ACTUAL NYC COMPETITORS
Brooklyn Brewery New York Distilling Single Cut Brewery (Queens)
MANY PLAYERS … NOT MANY COMPETITORS
UNDERFUNDED or
UNDERMANAGED
Greenhook Ginsmiths,
Van Brunt Stillhouse,
Finback Brewery

7. Why will MOHS be successful?
EXPERIENCE
• The Partners bring
hands-on experience in
production and
management
• This is second time for
both partners in this
market, first in the
drivers’ seat
DUAL FOCUS
TEAM
With two partners,
focus will be
simultaneously on
business growth
activities and on
production
CONNECTIONS
• Already have beer
and spirits business
contacts
• Business support already
in place with connections
like EO Accelerator