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Pre-game Plan
Game Strategy
First: Why are you in Business?
Money?
Better Status?
To be your own boss?
Want to do what you love?
NEED
There is Genuine for your product/service
No you will not survive
Make sure there is a (Use marketing to
Solve a problem or a communicate that)
Why should you be in Business?
Build a Unique Brand
How many bad products out there
making millions?
Power Marketing can move
mediocre products
BRAND
What do you think of….?Can You relate?
Speed? Safety? Reliability?
The Giffen
goods
effect
Price Affects Your Brand
Low price –
Cheap Appearance
High Price –
Prestige & Premium
Silver Bullet
Pre-Marketing
Plan
#1 Identify Your Dream Customer
Research
your
competition
& industry
and find PAIN
Exploit that
PAIN in your
message
#2 Exploit Weaknesses
Industry Weakness: Real Estate – Homes taking too long to sell
Solution:
1. Your Home Sold or We Buy It
2. Buy Back Guarantee!
Domino’s Pizza: Common Pain - Too long to get pizza delivered
Do they make the BEST Pizza? NO
Solution:
30 minutes or it’s FREE!
#2 Exploit Weaknesses
Ex:
#3 Developing a Solid USP
Uncover the
benefit
The Greatest
Benefit apart
from your
competition
Think of
what would
benefit the
customer
Use persuasive action words
Be Unique
Communicate a specific
‘Benefit/solution to
pain/problem’
Be Specific
KISS:Keep It Short & Simple
Keep it Simple
Communicate
Back it Up
#4 Choose Media
• What you need to be a profitable business
• Building your brand
• 4 Step Silver Bullet Marketing Plan
What you learnt
Go Get ‘em!

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