This document provides facts about Microsoft and its relationship with Apple over time. It discusses how Microsoft created software for the original Apple Macintosh, including BASIC, Multiplan, Word, Chart, and File. It notes that Microsoft helped develop the software basis for Excel on both Macintosh and Windows. The document also outlines Microsoft's launch of Windows 3.0 in 1990 and its large marketing campaign for the new operating system.

1. MICROSOFT
by
Paulina, Sakshee, Muniza, Lily, Yinqin

2. ~FACTS~
Apple co-founder Steve Wozniak wrote Integer BASIC,
the first language available for the machine. But it was
quickly supplanted in popularity by Microsoft
Applesoft BASIC.
January 24, Microsoft takes a leading role in
developing software for the Apple Macintosh
computer. The company ships Microsoft BASIC and
Microsoft Multiplan simultaneously with the
introduction of the Macintosh. Microsoft also
announces that Word, Chart, and File will ship
soonMicrosoft's original software development work
for Macintosh was code-named "SAND" for "Steve's
Amazing New Device".

3. ~FACTS~
Bill Gates attended the introduction of the Apple Macintosh computer on January 20,
1984, and appeared in the original Macintosh brochure standing alongside Mitch Kapor of
Lotus and Fred Gibbons of Software Publishing.
The Microsoft Excel spreadsheet for the Macintosh not only advanced the state of the art
in a way that re-enthused the dwindling customer base for the Macintosh, but also
provided the essential technology basis for the Windows versions of Microsoft Excel a few
years later, which reset the counter for the spreadsheet industry on the PC-compatible
platform.
Microsoft has the software for it Having worked closely with Apple during the
development of the Macintosh, Microsoft is positioned to be the leading developer of
applications for the machine, offering BASIC, Multiplan, File, Word, and Chart.
Organizationally, Microsoft separates its systems and applications groups and creates a
hardware and peripherals division. Work continues on Windows, but May, September, and
year-end dates all slip as product definition and development go through constant
evolutions and reevaluations.

4. ~FACTS~
Featuring a major redesign of its
user interface, Microsoft Windows
version 3.0 was a number-one hit
almost from the first day it arrived.
September 17, Microsoft launches
the Microsoft Windows Computing
Marketing Program, the largest
single marketing campaign in the
Company's history to date.

5. ~FACTS~
Prefer to think of Apple’s operating system as one of many UNIX variants. In market segment terms I think of UNIX
variants vs. Microsoft Windows. As an example, the competition to Apple’s iPod isn’t Microsoft, it is LG and
Motorola. How would you equate the comparison of stock market value? Apples compared to so much of a percent
of Microsoft, so much of LG, so much of Motorola, etc. What I getting at here is that the metric isn’t really “apples to
apples” so to speak. So, I’m in full agreement with you.
Much of the recent growth of Apple which nudged them past Microsoft’s value is based on the iPad tablet device. I
think in the long run, this will be short term boost. Some industry analysts are saying Microsoft needs a killer
Windows 7 tablet. Well, its only a matter of time before someone builds such a device. Since Microsoft doesn’t keep
their OS to themselves and Apple does more and more competitors will crop up. Some there will be dozens of
manufacturers building them and Apple will again be buried by competition. This is the fallacy of the Apple keep it
all to themselves scheme. Its kind of a market form of kill the man with the ball. Man, their going to get creamed
every time. Much of Apple’s marketability is based on brand hype. In the long run, such market strategies aren’t
sustainable.

7. ~GRAPH~
Apple Vs. Microsoft

8. Thank You!
Paulina
Sakshee
Muniza
Lily
Yinqin