SlideShare a Scribd company logo
Beyond Mobile, Beyond Web
MobX    17 November 2012


@scottjensOn
jenson.org
???
Default Thinking
We look at the present
through a rearview mirror;
we march backwards into the future

Marshall McLuhan
What keeps us from seeing the future?


      1. Past models
      2. Disruption
Perspective is worth 80 IQ points
                         - Alan Kay
Perspective Shift #1




Apps are heavy
Value > Pain
Value > Pain
Triumph of the Mundane


    Value > Pain
mobile apps must die
Perspective Shift #2




      zombies
Smart devices are obvious

                            but what is their impact?




 “Zombie Apocalypse of smart devices”
They all require ‘apps’
We’ve seen this before....




           Indexing vs Ranking
Just-in-time
 interaction
Insanity is doing exactly the same thing....
and expecting a different result.
Einstein
Paradigm
Shift
Paradigm                    Normal
         Change                        Science




   Model            Kuhn Cycle
Revolution                                  Model
                                           Drift




                     Model Crisis
What is our model crisis?


Software          Buy        Install   Reuse


Experience        Discover   Use       Forget
Perspective Shift #3




It’s web + native
     ubiquity        zero pain
Discovery Service




             Next
           ‘Google’
Toyota Prius
      68
      Maria Jenson
      Musée du Louvre
T-Mobile                   Clear
      Bang & Olufson
Notifications Justine
      Crêpes
Notifications from David
     New SMS
Notifications
      New SMS from David
      New SMS from David
                 3G
                           2:12 PM
3G
                          2:12 PM

T-Mobile                  Clear

Nearby
    Palais Royal

     68

     Musée du Louvre

     Crêpes Justine

Notifications
     New SMS from David
This really isn’t that complicated
1. Smart devices need web pages

2. Smart displays need a ‘discovery service’
Question: But web apps suck...




                         Micro Functionality
Question: A smart toaster, really?
Question: Use my phone, really?

                      Liberated
                     Interactivity
Question: No company will do this, no money...



     4. Organize               Mix open/closed
     3. Offer                  RESTful

     2. Interact               HTML
     1. Discover               Wireless broadcast
Question: No company will do this, no money...



     4. Organize               Mix open/closed
     3. Offer                  RESTful

     2. Interact               HTML
     1. Discover               Wireless broadcast
3G
     2:12 PM




               JIT ecosystem
What is our perspective shift?

1. Apps are heavy
  They prevent Just-in-time interaction
2. Our next “Model shift”
   From Software to Experience
3. We need an open discovery service
   Native plus Web
4.We are the next Apple
  Everything we need lying at our feet.
scott@jenson.org

@scottjenson

jenson.org

More Related Content

Similar to MobX

Mobile apps must die
Mobile apps must dieMobile apps must die
Mobile apps must die
Scott Jenson
 
Virtual Worlds: An Overview and Larger Trends
Virtual Worlds: An Overview and Larger TrendsVirtual Worlds: An Overview and Larger Trends
Virtual Worlds: An Overview and Larger Trends
Joshua Nair
 
SXSW2013-Jenson
SXSW2013-JensonSXSW2013-Jenson
SXSW2013-Jenson
Scott Jenson
 
Futures in Computing
Futures in Computing Futures in Computing
Futures in Computing
bryan costanich
 
Deja vu security Adam Cecchetti - Security is a Snapshot in Time BSidesPDX ...
Deja vu security   Adam Cecchetti - Security is a Snapshot in Time BSidesPDX ...Deja vu security   Adam Cecchetti - Security is a Snapshot in Time BSidesPDX ...
Deja vu security Adam Cecchetti - Security is a Snapshot in Time BSidesPDX ...
adamdeja
 
Working w/ Emerging Technologies Explained by GoodRead's Sr. PM
Working w/ Emerging Technologies Explained by GoodRead's Sr. PM Working w/ Emerging Technologies Explained by GoodRead's Sr. PM
Working w/ Emerging Technologies Explained by GoodRead's Sr. PM
Product School
 
Tom Purves: Designing for An Augmented Reality World
Tom Purves: Designing for An Augmented Reality WorldTom Purves: Designing for An Augmented Reality World
Tom Purves: Designing for An Augmented Reality WorldRefresh Events
 
Designing for an Augmented Reality world
Designing for an Augmented Reality worldDesigning for an Augmented Reality world
Designing for an Augmented Reality world
thomas.purves
 
Labs.Redweb - Agency Briefing: The Internet Of Things
Labs.Redweb - Agency Briefing: The Internet Of Things Labs.Redweb - Agency Briefing: The Internet Of Things
Labs.Redweb - Agency Briefing: The Internet Of Things
David Burton
 
The Internet of Things, an Agency Briefing 2014
The Internet of Things, an Agency Briefing 2014The Internet of Things, an Agency Briefing 2014
The Internet of Things, an Agency Briefing 2014
Redweb Ltd
 
2013 ia summit
2013 ia summit2013 ia summit
2013 ia summit
Scott Jenson
 
Another Day In Paradise
Another Day In ParadiseAnother Day In Paradise
Another Day In Paradise
kum72
 
Shifting to the Open Network Economy (FDC CEO Event in Sao Paolo)
Shifting to the Open Network Economy (FDC CEO Event in Sao Paolo)Shifting to the Open Network Economy (FDC CEO Event in Sao Paolo)
Shifting to the Open Network Economy (FDC CEO Event in Sao Paolo)
Gerd Leonhard
 
20140929 R. GIAFFREDA on IoT future - stakeholders consultation ws brussels
20140929 R. GIAFFREDA on IoT future - stakeholders consultation ws brussels20140929 R. GIAFFREDA on IoT future - stakeholders consultation ws brussels
20140929 R. GIAFFREDA on IoT future - stakeholders consultation ws brussels
Raffaele Giaffreda
 
From 🤦 to 🐿️
From 🤦 to 🐿️From 🤦 to 🐿️
From 🤦 to 🐿️
Ori Pekelman
 
Introducing the Internet of Things: lecture @IULM University
Introducing the Internet of Things: lecture @IULM UniversityIntroducing the Internet of Things: lecture @IULM University
Introducing the Internet of Things: lecture @IULM UniversityLeandro Agro'
 
Hushcon 2016 Keynote: Test for Echo
Hushcon 2016 Keynote: Test for EchoHushcon 2016 Keynote: Test for Echo
Hushcon 2016 Keynote: Test for Echo
Deja vu Security
 
How Artificial Intelligence Will Make Technology Disappear
How Artificial Intelligence Will Make Technology DisappearHow Artificial Intelligence Will Make Technology Disappear
How Artificial Intelligence Will Make Technology Disappear
Anurag Saraswat
 
Week 11_Cchen Ching Heng
Week 11_Cchen Ching HengWeek 11_Cchen Ching Heng
Week 11_Cchen Ching Heng敬恆 陳
 
Demystifying Machine Learning - How to give your business superpowers.
Demystifying Machine Learning - How to give your business superpowers.Demystifying Machine Learning - How to give your business superpowers.
Demystifying Machine Learning - How to give your business superpowers.
10x Nation
 

Similar to MobX (20)

Mobile apps must die
Mobile apps must dieMobile apps must die
Mobile apps must die
 
Virtual Worlds: An Overview and Larger Trends
Virtual Worlds: An Overview and Larger TrendsVirtual Worlds: An Overview and Larger Trends
Virtual Worlds: An Overview and Larger Trends
 
SXSW2013-Jenson
SXSW2013-JensonSXSW2013-Jenson
SXSW2013-Jenson
 
Futures in Computing
Futures in Computing Futures in Computing
Futures in Computing
 
Deja vu security Adam Cecchetti - Security is a Snapshot in Time BSidesPDX ...
Deja vu security   Adam Cecchetti - Security is a Snapshot in Time BSidesPDX ...Deja vu security   Adam Cecchetti - Security is a Snapshot in Time BSidesPDX ...
Deja vu security Adam Cecchetti - Security is a Snapshot in Time BSidesPDX ...
 
Working w/ Emerging Technologies Explained by GoodRead's Sr. PM
Working w/ Emerging Technologies Explained by GoodRead's Sr. PM Working w/ Emerging Technologies Explained by GoodRead's Sr. PM
Working w/ Emerging Technologies Explained by GoodRead's Sr. PM
 
Tom Purves: Designing for An Augmented Reality World
Tom Purves: Designing for An Augmented Reality WorldTom Purves: Designing for An Augmented Reality World
Tom Purves: Designing for An Augmented Reality World
 
Designing for an Augmented Reality world
Designing for an Augmented Reality worldDesigning for an Augmented Reality world
Designing for an Augmented Reality world
 
Labs.Redweb - Agency Briefing: The Internet Of Things
Labs.Redweb - Agency Briefing: The Internet Of Things Labs.Redweb - Agency Briefing: The Internet Of Things
Labs.Redweb - Agency Briefing: The Internet Of Things
 
The Internet of Things, an Agency Briefing 2014
The Internet of Things, an Agency Briefing 2014The Internet of Things, an Agency Briefing 2014
The Internet of Things, an Agency Briefing 2014
 
2013 ia summit
2013 ia summit2013 ia summit
2013 ia summit
 
Another Day In Paradise
Another Day In ParadiseAnother Day In Paradise
Another Day In Paradise
 
Shifting to the Open Network Economy (FDC CEO Event in Sao Paolo)
Shifting to the Open Network Economy (FDC CEO Event in Sao Paolo)Shifting to the Open Network Economy (FDC CEO Event in Sao Paolo)
Shifting to the Open Network Economy (FDC CEO Event in Sao Paolo)
 
20140929 R. GIAFFREDA on IoT future - stakeholders consultation ws brussels
20140929 R. GIAFFREDA on IoT future - stakeholders consultation ws brussels20140929 R. GIAFFREDA on IoT future - stakeholders consultation ws brussels
20140929 R. GIAFFREDA on IoT future - stakeholders consultation ws brussels
 
From 🤦 to 🐿️
From 🤦 to 🐿️From 🤦 to 🐿️
From 🤦 to 🐿️
 
Introducing the Internet of Things: lecture @IULM University
Introducing the Internet of Things: lecture @IULM UniversityIntroducing the Internet of Things: lecture @IULM University
Introducing the Internet of Things: lecture @IULM University
 
Hushcon 2016 Keynote: Test for Echo
Hushcon 2016 Keynote: Test for EchoHushcon 2016 Keynote: Test for Echo
Hushcon 2016 Keynote: Test for Echo
 
How Artificial Intelligence Will Make Technology Disappear
How Artificial Intelligence Will Make Technology DisappearHow Artificial Intelligence Will Make Technology Disappear
How Artificial Intelligence Will Make Technology Disappear
 
Week 11_Cchen Ching Heng
Week 11_Cchen Ching HengWeek 11_Cchen Ching Heng
Week 11_Cchen Ching Heng
 
Demystifying Machine Learning - How to give your business superpowers.
Demystifying Machine Learning - How to give your business superpowers.Demystifying Machine Learning - How to give your business superpowers.
Demystifying Machine Learning - How to give your business superpowers.
 

Recently uploaded

Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
OnBoard
 
Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........
Alison B. Lowndes
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
Guy Korland
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Albert Hoitingh
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
Thijs Feryn
 
Assuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyesAssuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyes
ThousandEyes
 
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualitySoftware Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Inflectra
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
91mobiles
 
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Tobias Schneck
 
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
Product School
 
UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3
DianaGray10
 
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Product School
 
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Jeffrey Haguewood
 
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Ramesh Iyer
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
Elena Simperl
 
Elevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object CalisthenicsElevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object Calisthenics
Dorra BARTAGUIZ
 
The Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and SalesThe Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and Sales
Laura Byrne
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance
 
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
Product School
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
UiPathCommunity
 

Recently uploaded (20)

Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
 
Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
 
Assuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyesAssuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyes
 
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualitySoftware Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
 
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
 
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
 
UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3
 
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...
 
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
 
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
 
Elevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object CalisthenicsElevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object Calisthenics
 
The Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and SalesThe Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and Sales
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
 
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
 

MobX