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Mobilize the Enterprise - Why ux matters

Wim Janssens is a senior UX designer who believes that cleverness is in the concept, not just the execution. He outlines a 4-step UX methodology that involves discovering user needs through techniques like focus groups and observations, analyzing users and tasks, mapping the customer journey, and refining concepts through testing. The goal is to create experiences, not just features, and ensure UX matters in product development.

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Wim Janssens Senior UX Designer @wjanssens wim.janssens@monkeyshot.b e
Why UX matters
Cleverness is in the concept, not the execution
Age of features
Age of experiences
A methodology
Step 1: Discover & inspire
Inspire Touch Accelerometer Geolocation Social Speech/Sound Camera
Discover
Step 2: User & taskanalysis
Good news!
Focusgroups Observations
Step 3: Map the journey’s
The customer journey Preexperience Postexperience Experience
Step 4: Try & refine
Why UX matters?
@wjanssens wim.janssens@monkeyshot.b e

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Mobilize the Enterprise - Why ux matters

Editor's Notes

  • #4 Koffiemachine bij Cronos
  • #5 Koffiemachine bij Cronos
  • #6 Stel je gebruiker centraal en je zal je vragen kunnen beantwoorden.
  • #7 Koffiemachine bij Cronos
  • #8 Speciale sticker
  • #9 Blijkbaar al nagedacht over nieuwe versieLAYOUT over functionaliteit
  • #10 Kleine tip
  • #13 Stel je gebruiker centraal en je zal je vragen kunnen beantwoorden.
  • #14 De core van wat we doen.
  • #15 Creatief proces dat leidt naar concrete projecten.
  • #16 In detail komt het hierop neer...
  • #17 Eerste stap is vooral ontdekken in 2 richtingen, wij ontdekken de klant, de klant ontdekt mobile...
  • #18 Nieuwe mogelijkheden ter bechikking en wij inspireren klanten met voorbeelden van binnen en buiten sector.
  • #19 Kijken naar elkaar is goed, maar ook daarbuiten. Workshops brengt dit naarboven
  • #20 Belangrijkste stap: voor wie doen we het?
  • #21 Persona’s
  • #22 Persona’s
  • #23 Als je de klanten kent, kan je ervaringen gaan in kaart brengen, techniek
  • #24 EenmethodeomdezeinteractiessamentebrengenCustomer journey mapping (activiteit >> geeneindproduct)Personen van verschillendeafdelingensamenzitten & het verhaal van de beleving van de gebruikervertellen (ontdekken, beleven en herinneren.Verhaalvertellenaan de hand van touchpoints-Touchpointseen moment of element waar je de gebruiker en het bedrijfsamenbrengt.Vb. Sportschoenenkopen. Filmpjedat je op facebookziet, website die je opzoekt, verkoper in de winkel,… Je kan die touchpoint via verschillendemanierenervaren. FB = smartphone, website = tablet of laptopDoel: goedebeleving
  • #25 Op basis van personen en reizen kan je gaan kiezen wat je wil gaan doen en voor wie (app, website, ...) en vlieg er gewoon in.
  • #28 Nieuwe mogelijkheden ter bechikking en wij inspireren klanten met voorbeelden van binnen en buiten sector.