Presentations covers the challenges around building a persistent consumer identity and some solutions that companies can implement to identify individual consumers and track behavior across online and offline channels.
This document provides an introduction to developing endless referrals for a business. It discusses that a business should be based on endless referrals from customers, clients, and contacts to avoid issues from economic conditions. It emphasizes that without a list of quality names, a business has no inventory. It recommends networking as a way to develop mutually beneficial relationships and build trust to gain referrals. It discusses principles like focusing conversations on learning about others, using open-ended questions, and serving others through referrals to develop a diverse network of referral sources and customers. The goal is to build relationships to gain business referrals and reduce reliance on external factors outside one's control.
Likable brands focus on providing a positive customer experience from start to finish. They offer unique products and personalized experiences rather than just commodities. They interact with customers in a humorous and humanized way rather than using a dull or corporate voice. It is important for brands to be reasonable, trustworthy, and empathetic rather than self-centered or overly risky. Developing loyal customers through positive relationships is more cost-effective than constantly seeking new customers.
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersTodd Ebert
Consumers now research purchases extensively online before buying. They discover businesses through search engines, reviews, and social media. They consider multiple sources like websites and social pages to learn about options. Marketing must reach consumers throughout this "buying journey." To do so, businesses need content on search engines, reviews sites, their own website and blog, and social media to influence consumers at each stage. Coordinating tactics maximizes their impact on the journey.
This document discusses strategies for successful online selling. It begins by framing selling as an art that involves convincing buyers of the value they will receive in exchange for their money. It emphasizes showing customers the benefits of the product rather than just the features. It also stresses the importance of being authentic, responsive, and personalizing the customer experience. A key point is that the goal should be to establish yourself as the leader in your niche rather than just focusing on individual sales. Building trust and demonstrating value over time are emphasized as important strategies.
Good Web Design can be quite a hazy concept to understand.
If you're a business owner and have lost sleep over deciding whether a professionally-designed website is truly what you need, this should clear things up for you once-and-for-all!
Read this document if you have asked yourself the following:
Why do I need web design?
Can I afford web design?
Should I just build it on my own with a site-builder?
Will my new website actually bring me leads?
How do I determine what kind of website I need?
This document provides advice for starting an online business and effective internet marketing strategies. It recommends using secure payment systems to build trust, providing proof for product claims with testimonials and data, and applying psychological principles from web design studies to drive profits. Maintaining a mailing list and sending customers discounts and surveys can also help build loyalty. Overall the key is treating customers intelligently and honestly to develop a solid reputation and repeat business over time.
With the gift card industry expected to reach $160 billion by 2018, the ever-growing popularity of gift cards presents an excellent opportunity for small businesses to cash in on a profitable trend while aligning themselves to gifting occasions and competing with national brands.
This document provides an introduction to developing endless referrals for a business. It discusses that a business should be based on endless referrals from customers, clients, and contacts to avoid issues from economic conditions. It emphasizes that without a list of quality names, a business has no inventory. It recommends networking as a way to develop mutually beneficial relationships and build trust to gain referrals. It discusses principles like focusing conversations on learning about others, using open-ended questions, and serving others through referrals to develop a diverse network of referral sources and customers. The goal is to build relationships to gain business referrals and reduce reliance on external factors outside one's control.
Likable brands focus on providing a positive customer experience from start to finish. They offer unique products and personalized experiences rather than just commodities. They interact with customers in a humorous and humanized way rather than using a dull or corporate voice. It is important for brands to be reasonable, trustworthy, and empathetic rather than self-centered or overly risky. Developing loyal customers through positive relationships is more cost-effective than constantly seeking new customers.
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersTodd Ebert
Consumers now research purchases extensively online before buying. They discover businesses through search engines, reviews, and social media. They consider multiple sources like websites and social pages to learn about options. Marketing must reach consumers throughout this "buying journey." To do so, businesses need content on search engines, reviews sites, their own website and blog, and social media to influence consumers at each stage. Coordinating tactics maximizes their impact on the journey.
This document discusses strategies for successful online selling. It begins by framing selling as an art that involves convincing buyers of the value they will receive in exchange for their money. It emphasizes showing customers the benefits of the product rather than just the features. It also stresses the importance of being authentic, responsive, and personalizing the customer experience. A key point is that the goal should be to establish yourself as the leader in your niche rather than just focusing on individual sales. Building trust and demonstrating value over time are emphasized as important strategies.
Good Web Design can be quite a hazy concept to understand.
If you're a business owner and have lost sleep over deciding whether a professionally-designed website is truly what you need, this should clear things up for you once-and-for-all!
Read this document if you have asked yourself the following:
Why do I need web design?
Can I afford web design?
Should I just build it on my own with a site-builder?
Will my new website actually bring me leads?
How do I determine what kind of website I need?
This document provides advice for starting an online business and effective internet marketing strategies. It recommends using secure payment systems to build trust, providing proof for product claims with testimonials and data, and applying psychological principles from web design studies to drive profits. Maintaining a mailing list and sending customers discounts and surveys can also help build loyalty. Overall the key is treating customers intelligently and honestly to develop a solid reputation and repeat business over time.
With the gift card industry expected to reach $160 billion by 2018, the ever-growing popularity of gift cards presents an excellent opportunity for small businesses to cash in on a profitable trend while aligning themselves to gifting occasions and competing with national brands.
Learn how the selling process really works, no matter what your product is.
Find out how to establish yourself as an authority in your niche, so you become the go-to person as you watch your client list and your sales increase exponentially.
Discover the No. 1 mistake made by 99% of all e-mail marketers online and how you can grow your business for the long term doing it the right way.
Begin to use relationship selling to market big-ticket items online, so you can sell higher-priced products to customers over a lifetime.
Grow your business, retain customers, get free referrals, and see your reputation solidly established online so the money keeps rolling in no matter what you do.
Stop wasting your time on pie-in-the-sky, hard-to-believe claims about easy money with no effort. Learn to build your business the right way so you can get the results you're looking for and keep customers coming back for more. Get started on the right road to long-term profits online when you get a copy of "The Art Of Selling Online" today!
BestMark has been in business for over 26 years and has all types of assignments (auditing, mystery shopping, exit interviews) across many industries, ranging from retail to automotive to restaurants and more!
Here is an informational video about how you can start saving and earning with BestMark's Automotive Research Study Program:
Copy & Paste into browser: www.youtube.com/watch?v=ys6rsbTowXw
Hello, I am sending you this presentation because I thought this opportunity is something that you would like to try! I currently conduct mystery shopping with an industry-leading company called BestMark, and enjoy the assignments they provide... and the free services and extra cash is definitely a plus!
It's free to sign up as a BestMark shopper and you are able to view the opportunities in your area as soon as you are hired into the system. The best part is that I get to provide feedback about the experiences I have at local businesses and I get paid for it!
Here is a link to their free application:
Copy & Paste into browser: https://apply.bestmark.com/?r=KY12785
Let me know if you have any questions!
---Hassan Crawford
(513)492-1049
he4less@gmail.com
5 Consejos Para Crear Una Experiencia Excepcional de eCommerceClikéalo WSI
El comercio electrónico no es un fenómeno nuevo, pero tampoco es algo que las empresas pueden permitirse el lujo de ignorar. Si usted tiene productos o servicios que los clientes desean, usted los debería ofrecer a través de una plataforma en línea. ¿Entonces que debo considerar para tener una tienda en línea exitosa?
Esta guía gratuita de 22 páginas es un gran recurso para ayudar a las empresa que quieren ofrecer una excelente experiencia de comercio electrónico a sus clientes. Con ella usted aprenderá:
1. Las razones por las cuales la experiencia en su tienda en línea es la parte más importante de su estrategia de comercio electrónico.
2. Cómo hacer que su marca sea transparente.
3. Consejos para disminuir significativamente la tasa de abandono del carrito de compras.
4. Las mejores prácticas para crear una experiencia de comercio electrónico inolvidable en plataformas móviles.
Consulte nuestra guía de comercio electrónico para empezar a mejorar la experiencia de sus clientes en línea y atraer nuevos consumidores.
The document discusses how businesses can build customer identities progressively throughout the customer journey to improve experiences and foster loyalty. It argues that businesses should obtain small amounts of anonymous customer data early to personalize experiences, then encourage registration by offering value in exchange for lightweight data like emails. A customer identity and access management (CIAM) system can integrate this data across systems and manage customer consent to privacy policies. By progressively building rich customer profiles while respecting privacy, businesses can deliver highly personalized experiences that increase trust and advocacy.
In the not too distant past, launching a business was a daunting task. It meant setting up a shop in a visible place where customers could arrive to check out and hopefully purchase your products or services. With the advantages offered by online selling, all of that has changed!
You needed to order supplies, keep the shop clean, heated and ventilated. You virtually always had to be present, like it was a little baby and you were a single parent. All of these factors assuming that your products would start selling within only in weeks rather than months of starting up.
So anyone planning to establish a business should consider all the factors... and make a decision about whether the risk is too high or the guarantee of success too low. Today with the lower overhead cost of running an online or 'virtual' business, its much more affordable to get up and running. And you can be in profit within days!
Don't Leak Leads - How to Plug Leaks in Your Sales FunnelTodd Ebert
This document provides tips on how to identify leaks in a business's sales funnel that are preventing prospects from becoming customers. It discusses examining each stage of the sales funnel, from discovering the business online to becoming a customer. Some common leaks include not advertising on all search engines, not optimizing online listings and reviews, and not following up with leads in a timely manner. Implementing strategies like paid search and social media advertising, optimizing websites and online profiles, and promptly following up with leads can help businesses understand where prospects are lost and gain more customers.
The world of digital marketing is changing faster and becoming more profound than ever before. This whitepaper summarizes the foundational approach until now, the coming changes, and the possible solutions to address these major challenges, which are happening in every single business around the world.
For years, the world of online sales and e-commerce has been based on the following conditions.
Writing good copy entails being able to sell your reader just about anything by demonstrating it’s real benefits and utilizing key strategies in your material.
The most beneficial way to do that is to follow some different rules that are an awesome way to better your chances of selling your product. Being persuasive is your most beneficial skill when writing copy, and that's accented most by your power to showcase the advantages of whatever you're selling.
********************************************************************
THE KEY WITH CLICK AND BANK IS EVERYTHING IS AS SIMPLE AS IT POSSIBLY COULD BE ABSOLUTELY EVERYTHING IS DONE FOR YOU
It includes high-quality content that your customers will love and come to your site every day. Also, It comes along with DFY monetization methods. You can start to get your business on the race just by one click.
Find Out More
https://www.facebook.com/makemoneyboss.xyz
https://bit.ly/2y9UYfl
Content Marketing Rookie: The Online Business Owner's Blueprint For Long-Term...ClickBank Wizard
Free Super Affiliate Training Replay Bonus: https://bit.ly/3dQJD4K
Are you frustrated because you’re still not making the kind of money you would like to – even after you’ve spent hundreds of dollars and countless hours marketing your business the way everyone else told you to?
You’re not alone!
We’ve all wasted time and money on things that don’t work.
In fact, statistics show that the average new Internet marketer will lose $1500 to $2500 during the first year of business on worthless products and programs.
I’m not going to lie and tell you that you don’t have to spend money to get your business off the ground and keep it going, because you do, but once you’re up and running it shouldn’t be costing you money.
Now I’m not talking about your everyday business expenses.
You do have to fork out money for website hosting, a shopping cart service, autoresponder account, and things like that. But when you start spending more money than you make driving traffic to your website, you need step back and take a serious look at your current marketing strategies.
So isn’t it time to leave behind those high ticket products and old fashioned advertising methods and learn the real deal to building a solid, long-term business?
The document discusses how customer behavior and data tracking in retail is changing, with browse and intent data in physical stores now being the most valuable. It notes that retailers are missing opportunities by not identifying and re-engaging most customers who browse but do not purchase in stores. The document advocates providing connected in-store shopping experiences through tablets and mobile devices to gather customer data that can be used to close the loop between physical and online sales. It provides an example of how one retailer saw success through in-store digital experiences and retargeting browsed products.
ClickBank copywriting secrets part one. Inside this
eBook, you will discover the topics about why the top is the most
important aspect, writing a powerful headline, understanding the
psychology of headlines, headlines examples and headline swipes
you can use.
Brands and retailers know the value of strategic marketing at point of purchase. Great levels of customer service coupled with targeted POS and promotional offers can make the difference between sales in-store, online or not at all.
iD In-store have therefore developed this five point guide to help ensure you get the most out of your in-store team at tactical gifting occasions such as Valentine’s Day, Mother’s Day and Easter, as well as non-seasonal events like Bar Mitzvahs, weddings and birthdays.
3.1 green lotus how to market and communicate your green credentials_enduanesrt
Workshop on "Responsible Tourism Facing Impacts Of Climate Change" was held by the ESRT Programme on April 4, 2014. This workshop was aimed at raising awareness, building capacity of all stakeholders in tourism industry in order to ensure that tourism develops in harmony with the environment.
Inside the customer mind maze: 5 tips for navigating through your customer’s ...Digital Alchemy Limited
Capture your customer’s mind… and you capture their heart! As you know, it’s all about building the experiences and relationship throughout the customer’s journey. So start with these 5 tips and see how the mind is a maze - that can truly amaze!
Visit our website for more details and to subscribe to our eNewsletter
http://www.digitalalchemy.asia
Let’s connect…
http://www.facebook.com/DigitalAlchemyLimited
http://twitter.com/Digitl_Alchemy
http://www.youtube.com/user/DigitalAlchemyPtyLtd
http://www.linkedin.com/company/digital-alchemy
http://plus.google.com/109695231036450612270/posts
http://instagram.com/Digitl_Alchemy
Don’t forget to follow our SlideShare channel for more content in the world of database marketing!
The document discusses strategies for an effective social media plan and organic growth. It recommends focusing on creating valuable, educational content that teaches the audience instead of short-term satisfaction. Analytics should be used to test what content performs best and be willing to change content that does not attract engagement. Organic growth is difficult but can be increased through word-of-mouth sharing, understanding the target audience, and making data-driven decisions about content based on metrics. The social media plan format covers goals, strategy, content planning, and budget.
Future Shoppers Report es una investigación elaborada por Samsung UK que hace hincapié en consumidores de 16-24 años, tendencias, preferencias, gustos, ¿qué es lo que buscan?
This document provides an overview of inbound marketing strategies and how the company Squaredot approaches implementing them. It summarizes inbound marketing as a holistic approach that focuses on attracting and converting website visitors into customers and advocates through strategic content creation, lead nurturing, and continuous measurement and adaptation. The summary highlights how Squaredot employs tactics like search engine optimization, content marketing, and data analytics at each stage to empower buyers and grow businesses efficiently through the inbound process.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
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Similar to Mobilewalla - Building a Persistent Consumer Identity
Learn how the selling process really works, no matter what your product is.
Find out how to establish yourself as an authority in your niche, so you become the go-to person as you watch your client list and your sales increase exponentially.
Discover the No. 1 mistake made by 99% of all e-mail marketers online and how you can grow your business for the long term doing it the right way.
Begin to use relationship selling to market big-ticket items online, so you can sell higher-priced products to customers over a lifetime.
Grow your business, retain customers, get free referrals, and see your reputation solidly established online so the money keeps rolling in no matter what you do.
Stop wasting your time on pie-in-the-sky, hard-to-believe claims about easy money with no effort. Learn to build your business the right way so you can get the results you're looking for and keep customers coming back for more. Get started on the right road to long-term profits online when you get a copy of "The Art Of Selling Online" today!
BestMark has been in business for over 26 years and has all types of assignments (auditing, mystery shopping, exit interviews) across many industries, ranging from retail to automotive to restaurants and more!
Here is an informational video about how you can start saving and earning with BestMark's Automotive Research Study Program:
Copy & Paste into browser: www.youtube.com/watch?v=ys6rsbTowXw
Hello, I am sending you this presentation because I thought this opportunity is something that you would like to try! I currently conduct mystery shopping with an industry-leading company called BestMark, and enjoy the assignments they provide... and the free services and extra cash is definitely a plus!
It's free to sign up as a BestMark shopper and you are able to view the opportunities in your area as soon as you are hired into the system. The best part is that I get to provide feedback about the experiences I have at local businesses and I get paid for it!
Here is a link to their free application:
Copy & Paste into browser: https://apply.bestmark.com/?r=KY12785
Let me know if you have any questions!
---Hassan Crawford
(513)492-1049
he4less@gmail.com
5 Consejos Para Crear Una Experiencia Excepcional de eCommerceClikéalo WSI
El comercio electrónico no es un fenómeno nuevo, pero tampoco es algo que las empresas pueden permitirse el lujo de ignorar. Si usted tiene productos o servicios que los clientes desean, usted los debería ofrecer a través de una plataforma en línea. ¿Entonces que debo considerar para tener una tienda en línea exitosa?
Esta guía gratuita de 22 páginas es un gran recurso para ayudar a las empresa que quieren ofrecer una excelente experiencia de comercio electrónico a sus clientes. Con ella usted aprenderá:
1. Las razones por las cuales la experiencia en su tienda en línea es la parte más importante de su estrategia de comercio electrónico.
2. Cómo hacer que su marca sea transparente.
3. Consejos para disminuir significativamente la tasa de abandono del carrito de compras.
4. Las mejores prácticas para crear una experiencia de comercio electrónico inolvidable en plataformas móviles.
Consulte nuestra guía de comercio electrónico para empezar a mejorar la experiencia de sus clientes en línea y atraer nuevos consumidores.
The document discusses how businesses can build customer identities progressively throughout the customer journey to improve experiences and foster loyalty. It argues that businesses should obtain small amounts of anonymous customer data early to personalize experiences, then encourage registration by offering value in exchange for lightweight data like emails. A customer identity and access management (CIAM) system can integrate this data across systems and manage customer consent to privacy policies. By progressively building rich customer profiles while respecting privacy, businesses can deliver highly personalized experiences that increase trust and advocacy.
In the not too distant past, launching a business was a daunting task. It meant setting up a shop in a visible place where customers could arrive to check out and hopefully purchase your products or services. With the advantages offered by online selling, all of that has changed!
You needed to order supplies, keep the shop clean, heated and ventilated. You virtually always had to be present, like it was a little baby and you were a single parent. All of these factors assuming that your products would start selling within only in weeks rather than months of starting up.
So anyone planning to establish a business should consider all the factors... and make a decision about whether the risk is too high or the guarantee of success too low. Today with the lower overhead cost of running an online or 'virtual' business, its much more affordable to get up and running. And you can be in profit within days!
Don't Leak Leads - How to Plug Leaks in Your Sales FunnelTodd Ebert
This document provides tips on how to identify leaks in a business's sales funnel that are preventing prospects from becoming customers. It discusses examining each stage of the sales funnel, from discovering the business online to becoming a customer. Some common leaks include not advertising on all search engines, not optimizing online listings and reviews, and not following up with leads in a timely manner. Implementing strategies like paid search and social media advertising, optimizing websites and online profiles, and promptly following up with leads can help businesses understand where prospects are lost and gain more customers.
The world of digital marketing is changing faster and becoming more profound than ever before. This whitepaper summarizes the foundational approach until now, the coming changes, and the possible solutions to address these major challenges, which are happening in every single business around the world.
For years, the world of online sales and e-commerce has been based on the following conditions.
Writing good copy entails being able to sell your reader just about anything by demonstrating it’s real benefits and utilizing key strategies in your material.
The most beneficial way to do that is to follow some different rules that are an awesome way to better your chances of selling your product. Being persuasive is your most beneficial skill when writing copy, and that's accented most by your power to showcase the advantages of whatever you're selling.
********************************************************************
THE KEY WITH CLICK AND BANK IS EVERYTHING IS AS SIMPLE AS IT POSSIBLY COULD BE ABSOLUTELY EVERYTHING IS DONE FOR YOU
It includes high-quality content that your customers will love and come to your site every day. Also, It comes along with DFY monetization methods. You can start to get your business on the race just by one click.
Find Out More
https://www.facebook.com/makemoneyboss.xyz
https://bit.ly/2y9UYfl
Content Marketing Rookie: The Online Business Owner's Blueprint For Long-Term...ClickBank Wizard
Free Super Affiliate Training Replay Bonus: https://bit.ly/3dQJD4K
Are you frustrated because you’re still not making the kind of money you would like to – even after you’ve spent hundreds of dollars and countless hours marketing your business the way everyone else told you to?
You’re not alone!
We’ve all wasted time and money on things that don’t work.
In fact, statistics show that the average new Internet marketer will lose $1500 to $2500 during the first year of business on worthless products and programs.
I’m not going to lie and tell you that you don’t have to spend money to get your business off the ground and keep it going, because you do, but once you’re up and running it shouldn’t be costing you money.
Now I’m not talking about your everyday business expenses.
You do have to fork out money for website hosting, a shopping cart service, autoresponder account, and things like that. But when you start spending more money than you make driving traffic to your website, you need step back and take a serious look at your current marketing strategies.
So isn’t it time to leave behind those high ticket products and old fashioned advertising methods and learn the real deal to building a solid, long-term business?
The document discusses how customer behavior and data tracking in retail is changing, with browse and intent data in physical stores now being the most valuable. It notes that retailers are missing opportunities by not identifying and re-engaging most customers who browse but do not purchase in stores. The document advocates providing connected in-store shopping experiences through tablets and mobile devices to gather customer data that can be used to close the loop between physical and online sales. It provides an example of how one retailer saw success through in-store digital experiences and retargeting browsed products.
ClickBank copywriting secrets part one. Inside this
eBook, you will discover the topics about why the top is the most
important aspect, writing a powerful headline, understanding the
psychology of headlines, headlines examples and headline swipes
you can use.
Brands and retailers know the value of strategic marketing at point of purchase. Great levels of customer service coupled with targeted POS and promotional offers can make the difference between sales in-store, online or not at all.
iD In-store have therefore developed this five point guide to help ensure you get the most out of your in-store team at tactical gifting occasions such as Valentine’s Day, Mother’s Day and Easter, as well as non-seasonal events like Bar Mitzvahs, weddings and birthdays.
3.1 green lotus how to market and communicate your green credentials_enduanesrt
Workshop on "Responsible Tourism Facing Impacts Of Climate Change" was held by the ESRT Programme on April 4, 2014. This workshop was aimed at raising awareness, building capacity of all stakeholders in tourism industry in order to ensure that tourism develops in harmony with the environment.
Inside the customer mind maze: 5 tips for navigating through your customer’s ...Digital Alchemy Limited
Capture your customer’s mind… and you capture their heart! As you know, it’s all about building the experiences and relationship throughout the customer’s journey. So start with these 5 tips and see how the mind is a maze - that can truly amaze!
Visit our website for more details and to subscribe to our eNewsletter
http://www.digitalalchemy.asia
Let’s connect…
http://www.facebook.com/DigitalAlchemyLimited
http://twitter.com/Digitl_Alchemy
http://www.youtube.com/user/DigitalAlchemyPtyLtd
http://www.linkedin.com/company/digital-alchemy
http://plus.google.com/109695231036450612270/posts
http://instagram.com/Digitl_Alchemy
Don’t forget to follow our SlideShare channel for more content in the world of database marketing!
The document discusses strategies for an effective social media plan and organic growth. It recommends focusing on creating valuable, educational content that teaches the audience instead of short-term satisfaction. Analytics should be used to test what content performs best and be willing to change content that does not attract engagement. Organic growth is difficult but can be increased through word-of-mouth sharing, understanding the target audience, and making data-driven decisions about content based on metrics. The social media plan format covers goals, strategy, content planning, and budget.
Future Shoppers Report es una investigación elaborada por Samsung UK que hace hincapié en consumidores de 16-24 años, tendencias, preferencias, gustos, ¿qué es lo que buscan?
This document provides an overview of inbound marketing strategies and how the company Squaredot approaches implementing them. It summarizes inbound marketing as a holistic approach that focuses on attracting and converting website visitors into customers and advocates through strategic content creation, lead nurturing, and continuous measurement and adaptation. The summary highlights how Squaredot employs tactics like search engine optimization, content marketing, and data analytics at each stage to empower buyers and grow businesses efficiently through the inbound process.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mobilewalla - Building a Persistent Consumer Identity
1. Building A Persistent Customer Identity –
Challenges and Strategies for Success
Dr. Anindya Datta
April 2019
2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
2. 2
2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
Customer expectations are
higher than ever
• They want their vendor to know them no matter
which channel they are engaging in
• They want personalized service that acknowledges
their needs and preferences
3. 2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
And the enterprises that
deliver are going to be
the winners
“Organizations that lead in CX outperformed
laggards on the S&P 500 index by nearly 80%.
They retain higher share of wallet and have
customers that are seven times more likely to
purchase more from the company, eight times
more likely to try other products or services,
and fifteen times more likely to spread positive
word of mouth.”
Qualtrics Total Economic Impact Study with
Forrester Research, August 2017
4. “Two-thirds, 68 percent, of C-suite executives expect
organizations to emphasize customer experience over
products.”
19th IBM Global C-Suite Study
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Executives have bought in…
5. 2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
The essence of providing any kind of meaningful
customer experience is the ability to recognize,
and identify customers as they interact with
your brand across many interactions, over
time…
6. 2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
The essence of providing any kind of meaningful
customer experience is the ability to recognize,
and identify customers as they interact with
your brand across many interactions, over
time…
While this sounds simple enough, the reality is very different…
7. 2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
7
In-Store
They may have shopped at
your store in the past or this
may be their
first visit, your salesperson
may even know or recognize
them
They may buy something, if
that is the case, you have a
record of the transaction
They may simply browse and
not buy anything and once
they leave, they are gone
leaving no trace of their visit
Customers and
prospects walk into
your store
8. 2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
8
In-Store
Customers and
prospects walk into
your store
They may buy something, if
that is the case, you have a
record of the transaction
They may simply browse and
not buy anything and once
they leave, they are gone
leaving no trace of their visit
They may have shopped
at your store in the past
or this may be their
first visit, your
salesperson may even
know or recognize them
9. 2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
9
In-Store
Customers and
prospects walk into
your store
They may have shopped
at your store in the past
or this may be their
first visit, your
salesperson may even
know or recognize them
They may buy
something, if that is
the case, you have a
record of the
transaction
They may simply browse and
not buy anything and once
they leave, they are gone
leaving no trace of their visit
10. 2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
10
In-Store
Customers and
prospects walk into
your store
They may have shopped
at your store in the past
or this may be their
first visit, your
salesperson may even
know or recognize them
They may buy
something, if that is
the case, you have a
record of the
transaction
They may simply
browse and not buy
anything and once
they leave, they are
gone leaving no
trace of their visit
11. 2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
11
In-Store
Customers and prospects walk
into your store
They may have shopped at
your store in the past or this
may be their
first visit, your salesperson
may even know or recognize
them
They may buy something, if
that is the case, you have a
record of the transaction
They may simply browse and
not buy anything and once
they leave, they are gone
leaving no trace of their visit
For the vast majority of in-store visitors who
browse, don’t buy, and leave, the visits don’t
register at all
12. If they register you can track their behavior on-site
Through registration you should have an email address, a
home address and maybe even a phone number
For the vast majority of consumers who simply browse
without registering, your ability to identify this user is
limited
Through the desktop web you should have a cookie that
connects the user across sessions and visits, but cookies are
short-lived (expiring, typically, in 4-7 days)
If they arrive at the site via a mobile browser, cookies will
not work, and you will not be able to identify this consumer
at all
2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
Common wisdom considers this
the “best-case” scenario for
identifying and knowing your user,
but the reality is quite different…
Shopping on your website
13. If they register you can track their behavior on-site
Through registration you should have an email address, a
home address and maybe even a phone number
For the vast majority of consumers who simply browse
without registering, your ability to identify this user is
limited
Through the desktop web you should have a cookie that
connects the user across sessions and visits, but cookies are
short-lived (expiring, typically, in 4-7 days)
If they arrive at the site via a mobile browser, cookies will
not work, and you will not be able to identify this consumer
at all
2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
Common wisdom considers this the
“best-case” scenario for identifying and
knowing your user, but the reality is
quite different…
Shopping on your website
14. If they register you can track their behavior on-site
Through registration you should have an email
address, a home address and maybe even a phone
number
For the vast majority of consumers who simply browse
without registering, your ability to identify this user is
limited
Through the desktop web you should have a cookie that
connects the user across sessions and visits, but cookies are
short-lived (expiring, typically, in 4-7 days)
If they arrive at the site via a mobile browser, cookies will
not work, and you will not be able to identify this consumer
at all
2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
Common wisdom considers this the
“best-case” scenario for identifying and
knowing your user, but the reality is
quite different…
Shopping on your website
15. If they register you can track their behavior on-site
Through registration you should have an email
address, a home address and maybe even a phone
number
For the vast majority of consumers who simply
browse without registering, your ability to identify
this user is limited
Through the desktop web you should have a cookie that
connects the user across sessions and visits, but cookies are
short-lived (expiring, typically, in 4-7 days)
If they arrive at the site via a mobile browser, cookies will
not work, and you will not be able to identify this consumer
at all
2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
Common wisdom considers this the
“best-case” scenario for identifying and
knowing your user, but the reality is
quite different…
Shopping on your website
16. If they register you can track their behavior on-site
Through registration you should have an email
address, a home address and maybe even a phone
number
For the vast majority of consumers who simply
browse without registering, your ability to identify
this user is limited
Through the desktop web you should have a cookie
that connects the user across sessions and visits, but
cookies are short-lived (expiring, typically, in 4-7 days)
If they arrive at the site via a mobile browser, cookies will
not work, and you will not be able to identify this consumer
at all
2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
Common wisdom considers this the
“best-case” scenario for identifying and
knowing your user, but the reality is
quite different…
Shopping on your website
17. If they register you can track their behavior on-site
Through registration you should have an email
address, a home address and maybe even a phone
number
For the vast majority of consumers who simply
browse without registering, your ability to identify
this user is limited
Through the desktop web you should have a cookie
that connects the user across sessions and visits, but
cookies are short-lived (expiring, typically, in 4-7 days)
If they arrive at the site via a mobile browser, cookies
will not work, and you will not be able to identify this
consumer at all
2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
Common wisdom considers this the
“best-case” scenario for identifying and
knowing your user, but the reality is
quite different…
Shopping on your website
18. Common wisdom considers this the
“best-case” scenario for identifying and
knowing your user, but the reality is
quite different…
If they register you can track their behavior on-site
Through registration you should have an email address, a
home address and maybe even a phone number
For the vast majority of consumers who simply browse
without registering, your ability to identify this user is
limited
Through the desktop web you should have a cookie that
connects the user across sessions and visits, but cookies are
short-lived (expiring, typically, in 4-7 days)
If they arrive at the site via a mobile browser, cookies will
not work, and you will not be able to identify this consumer
at all
2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
Bottomline, for a majority of your web users, the
roughly 60-75% who don’t register, you know little
to nothing on an individual basis
Shopping on your website
19. • A customer may engage with you through your
mobile app
• The good thing about an app is that it is (usually)
associated with a persistent ID – the device ID,
solving the problem of expiring cookies
2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
Using your mobile app
20. • However, recording individual user navigation is
challenging in apps
• Tools such as GA or Flurry are great at reporting
gross metrics such as #sessions, session length,
geographic session origin etc., but not individual user
actions
• Infeasible to relate app users to those who use
alternate channels
2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
• A customer may engage with you through your
mobile app
• The good thing about an app is that it is (usually)
associated with a persistent ID – the device ID,
solving the problem of expiring cookies
Using your mobile app
21. CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
Receiving ad impressions
On your desktop
browser
On mobile apps
On TVOn your mobile browser
2019 - ALL RIGHTS RESERVED
22. CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
Receiving ad impressions
On your desktop
browser
On mobile apps
On TVOn your mobile browser
You are spending
a lot of money
marketing to a lot of
people, but how can
you tell if any of it is
working
You are investing in
advertising across
channels but how do
you know who is
receiving these
impressions
2019 - ALL RIGHTS RESERVED
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We just discussed how hard it is
to recognize and identify
consumers individually inside
channel silos…
It is near-impossible to connect
consumers across channels.
• Did a store visitor re-appear on the
retailer’s mobile app?
24. 2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
We just discussed how hard it is
to recognize and identify
consumers inside individual
channel silos…
It is near-impossible to connect
consumers across channels.
• Did a store visitor re-appear on the
retailer’s mobile app?
• You just spent 20% of your quarterly
marketing budget on a digital acquisition
campaign seeking to drive ad recipients to
your web-site. Unless a consumer directly
clicks on the ad, how do you know whether
a website visitor received an impression
previously?
25. There are many paths to a purchase, or lack thereof
Receive ad Visit store Visit website Visit store Buy
+
Receive ad Visit website Your cart Not buy
X
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26. In an infinite number of combinations
Visit store
Visit store
Visit
website
Your cart
Not buy
X
Visit mobile
app
Buy
Receive ad
2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
27. In an infinite number of combinations
Your cart
Not buy
X
Visit mobile
app
Buy
Receive ad
Visit
website
Visit store
Visit store
2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
28. In an infinite number of combinations
Your cart
Not buy
X
Visit mobile
app
Buy
Receive ad
Visit
website
Visit store
Visit store
2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
29. In an infinite number of combinations
Your cart
Not buy
X
Visit mobile
app
Buy
Receive ad
Visit
website
Visit store
Visit store
2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
30. Receive ad and
click immediately
Visit website Your cart Buy
But, there is only one unique path the marketer can observe
X
2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
31. Why is it
so hard
to
connect
the dots?
• Internal systems are in silos and are not
integrated
• Different teams own the channels
• Lacking data
• No one really owns the customer experience
• Data quality
• In many cases this data is invisible to you
• Lacking the analytical skills
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• Make invisible dots visible
• Create a channel-independent,
persistent identity for each
consumer
Connecting the dots
33. Surfacing invisible dots:
Register each consumer
interaction
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34. • Who came to your stores?
2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
Visit store
Visit store
Visit store
Surfacing invisible dots:
Register each consumer
interaction
35. 2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
Visit store
Visit store
Visit store
• Who came to your stores?
• Who visited your website on
desktop?
Visit
website
Visit
website
Surfacing invisible dots:
Register each consumer
interaction
36. 2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
Visit store
Visit store
Visit store
Visit
website
Visit
website
• Who came to your stores?
• Who visited your website on desktop?
• Who visited your website on mobile
web?
• Who used your app?
• Who received ad impressions from you?
Receive ad
Visit mobile
app
Receive ad
Surfacing invisible dots:
Register each consumer
interaction
37. That is channel independent and lasts over time
Creating a persistent
customer identity
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Visit store
Visit store
Visit store
Visit
website
Visit
website
Receive ad
Visit mobile
app
Receive ad
38. What “identity” data do we have regarding consumers?
So where do we start…
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• Email
• Cookies
• IP Addresses
• Mobile IDs
Digital
• Name
• Address
• Order History
• Email
• Phone
• Preferences
• Age
• Gender
Offline
39. 39
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What can we use as a persistent, cross-channel,
longitudinal identity?
ID Type Persistent?
Cross-chanel
Longitudinal?
In-Store Website Mobile App Ad Impression
Offline
Name Yes No No No No Yes
Address No No No No No No
Order History No No No No No No
Email No No No No No No
Phone No No No No No No
Preferences No No No No No No
DOB Yes No No No No Yes
Gender Yes No No No No Yes
Digital
Email
Cookies No No Yes No No No
IP Address Yes No Yes Yes Yes No
Mobile IDs Yes Yes Yes Yes Yes Yes
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A mobile device ID can:
• Function as a persistent key
• Be associated with digital
behavior
• Be associated with mobile
behavior
• Be associated with in store
behavior
Once you have a mobile ID you
can continue to track activity
against it
41. Use Case (Website visits to unique users):
Large retailer,
customers and
prospects visit their
website via
fashionx.com
Spending $10M
quarterly on digital ad
campaigns to drive
prospects to their
website
“FashionX” is interested in
(a) Identifying visitors who arrived after
receiving ads
(b) knowing more about these visitors
((Demographics, Home & Work,
Hangouts and Interests)
(c) Identifying how these consumers
are different than those who did not
respond to thje campaign
MW pixels added to ad
creatives, returning
impression logs data (e.g.,
IP, Timestamp and “Cookie
ID”). Similar information
was also culled from the
weblogs of FashionX.com
52% of unique ad
recipients were mapped
to known individuals and
over 14% were later
identified on
FashionX.com
MW applied its proprietary ID
graph algorithm to map ad
recipients and web-site visitors ,
resulting in the identification of
ad recipients who visited website.
“Portraits” of these consumers
were then generated
52%FashionX
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42. How to get started
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Figure out what you are
missing
Connect Across
Channels
Pick a channelExisting Data
• Understand what you
already have across
the business
• What do you have
easy access to
• What is other high
value data exists that
you should integrate
• “Collect” the dots
• How can you bring the
invisible interactions
to light
• How can you augment
what you have with
third party data
• Start with a single key
channel
• Fill in the missing data
pieces
• Create your key
• Build the connection
across data points
• Connect two key
channels
• Add additional data
• Leverage your
persistent key
• Apply additional
analytics to support
attribution
43. And once you get started
you can
figure out
•Who is receiving my
advertising
•Who is coming to my site
•Who is going into my stores
•How is my marketing spend
impacting my revenue
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44. 44
Consumer Intelligence Solutions
SCALE
3+ years
of consumer
behavior data
1.5 B+
unique devices
30+
countries
Data from 75K
Mobile Apps
IDENTITY
Persistent Key
Online Behaviors
Offline Behaviors
Cross-Channel
INSIGHTS
SOLUTIONS
Data Enrichment
Analytics
Audience Segments
Identity
Demographic and Behavioral
Geographic and Location
Competitive
TV Attribution