Creating a persistent customer identity is crucial to building a holistic view of the consumer and interacting at a level that builds customer loyalty. Creating persistent customer identities is a challenge for many companies who don’t always have control over information produced at these different interaction points and have a hard time tying these heterogeneous data points together. This presentation covers why creating a persistent view of the customer is important, why it can be so difficult and what different strategies retailers can use to begin down this path.
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersTodd Ebert
It’s not debatable that the Internet and social media have changed the way we communicate, learn, work, play, and buy. So, have you taken the time to really think about the process your customers take to find you, research you, compare you to competitors, and ultimately choose you? We call that process the consumer buying journey, and this ebook explains how to apply it to your marketing strategy in order to get more customers.
Good Web Design can be quite a hazy concept to understand.
If you're a business owner and have lost sleep over deciding whether a professionally-designed website is truly what you need, this should clear things up for you once-and-for-all!
Read this document if you have asked yourself the following:
Why do I need web design?
Can I afford web design?
Should I just build it on my own with a site-builder?
Will my new website actually bring me leads?
How do I determine what kind of website I need?
With the gift card industry expected to reach $160 billion by 2018, the ever-growing popularity of gift cards presents an excellent opportunity for small businesses to cash in on a profitable trend while aligning themselves to gifting occasions and competing with national brands.
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersTodd Ebert
It’s not debatable that the Internet and social media have changed the way we communicate, learn, work, play, and buy. So, have you taken the time to really think about the process your customers take to find you, research you, compare you to competitors, and ultimately choose you? We call that process the consumer buying journey, and this ebook explains how to apply it to your marketing strategy in order to get more customers.
Good Web Design can be quite a hazy concept to understand.
If you're a business owner and have lost sleep over deciding whether a professionally-designed website is truly what you need, this should clear things up for you once-and-for-all!
Read this document if you have asked yourself the following:
Why do I need web design?
Can I afford web design?
Should I just build it on my own with a site-builder?
Will my new website actually bring me leads?
How do I determine what kind of website I need?
With the gift card industry expected to reach $160 billion by 2018, the ever-growing popularity of gift cards presents an excellent opportunity for small businesses to cash in on a profitable trend while aligning themselves to gifting occasions and competing with national brands.
Learn how the selling process really works, no matter what your product is.
Find out how to establish yourself as an authority in your niche, so you become the go-to person as you watch your client list and your sales increase exponentially.
Discover the No. 1 mistake made by 99% of all e-mail marketers online and how you can grow your business for the long term doing it the right way.
Begin to use relationship selling to market big-ticket items online, so you can sell higher-priced products to customers over a lifetime.
Grow your business, retain customers, get free referrals, and see your reputation solidly established online so the money keeps rolling in no matter what you do.
Stop wasting your time on pie-in-the-sky, hard-to-believe claims about easy money with no effort. Learn to build your business the right way so you can get the results you're looking for and keep customers coming back for more. Get started on the right road to long-term profits online when you get a copy of "The Art Of Selling Online" today!
BestMark has been in business for over 26 years and has all types of assignments (auditing, mystery shopping, exit interviews) across many industries, ranging from retail to automotive to restaurants and more!
Here is an informational video about how you can start saving and earning with BestMark's Automotive Research Study Program:
Copy & Paste into browser: www.youtube.com/watch?v=ys6rsbTowXw
Hello, I am sending you this presentation because I thought this opportunity is something that you would like to try! I currently conduct mystery shopping with an industry-leading company called BestMark, and enjoy the assignments they provide... and the free services and extra cash is definitely a plus!
It's free to sign up as a BestMark shopper and you are able to view the opportunities in your area as soon as you are hired into the system. The best part is that I get to provide feedback about the experiences I have at local businesses and I get paid for it!
Here is a link to their free application:
Copy & Paste into browser: https://apply.bestmark.com/?r=KY12785
Let me know if you have any questions!
---Hassan Crawford
(513)492-1049
he4less@gmail.com
5 Consejos Para Crear Una Experiencia Excepcional de eCommerceClikéalo WSI
El comercio electrónico no es un fenómeno nuevo, pero tampoco es algo que las empresas pueden permitirse el lujo de ignorar. Si usted tiene productos o servicios que los clientes desean, usted los debería ofrecer a través de una plataforma en línea. ¿Entonces que debo considerar para tener una tienda en línea exitosa?
Esta guía gratuita de 22 páginas es un gran recurso para ayudar a las empresa que quieren ofrecer una excelente experiencia de comercio electrónico a sus clientes. Con ella usted aprenderá:
1. Las razones por las cuales la experiencia en su tienda en línea es la parte más importante de su estrategia de comercio electrónico.
2. Cómo hacer que su marca sea transparente.
3. Consejos para disminuir significativamente la tasa de abandono del carrito de compras.
4. Las mejores prácticas para crear una experiencia de comercio electrónico inolvidable en plataformas móviles.
Consulte nuestra guía de comercio electrónico para empezar a mejorar la experiencia de sus clientes en línea y atraer nuevos consumidores.
Cross-channel digital marketing today can feel like a game of chutes and ladders, with opportunities and risk at every turn. To win, businesses should build customer profiles progressively, leveraging a mature customer identity management solution to ensure that they can:
- Ask for and manage customers’ consent throughout their entire lifecycle
- Take advantage of features such as lite registration and subscription management to seamlessly engage customers earlier in the buyer journey
- Offer customers real value in exchange for their information
Build transparency into the framework of their digital strategy to build trust with customers
- Reward customers by offering continual value and incentivizing them to engage more often to drive long-term loyalty and advocacy
In the not too distant past, launching a business was a daunting task. It meant setting up a shop in a visible place where customers could arrive to check out and hopefully purchase your products or services. With the advantages offered by online selling, all of that has changed!
You needed to order supplies, keep the shop clean, heated and ventilated. You virtually always had to be present, like it was a little baby and you were a single parent. All of these factors assuming that your products would start selling within only in weeks rather than months of starting up.
So anyone planning to establish a business should consider all the factors... and make a decision about whether the risk is too high or the guarantee of success too low. Today with the lower overhead cost of running an online or 'virtual' business, its much more affordable to get up and running. And you can be in profit within days!
Don't Leak Leads - How to Plug Leaks in Your Sales FunnelTodd Ebert
In the perfect world, every prospect you want to do business with would see your ad, visit your site and turn into a customer. In that world you would have a sales cylinder instead of a sales funnel. But sadly that is not the real world and most businesses have rather steep funnels with only a few customers dripping out the bottom. If they are honest every marketer on earth would agree that they have leaks in their sales funnel. Hence we created this ebook to help identify the most common leaks and help businesses plug them so they get more customers from their marketing investment.
The world of digital marketing is changing faster and becoming more profound than ever before. This whitepaper summarizes the foundational approach until now, the coming changes, and the possible solutions to address these major challenges, which are happening in every single business around the world.
For years, the world of online sales and e-commerce has been based on the following conditions.
Writing good copy entails being able to sell your reader just about anything by demonstrating it’s real benefits and utilizing key strategies in your material.
The most beneficial way to do that is to follow some different rules that are an awesome way to better your chances of selling your product. Being persuasive is your most beneficial skill when writing copy, and that's accented most by your power to showcase the advantages of whatever you're selling.
********************************************************************
THE KEY WITH CLICK AND BANK IS EVERYTHING IS AS SIMPLE AS IT POSSIBLY COULD BE ABSOLUTELY EVERYTHING IS DONE FOR YOU
It includes high-quality content that your customers will love and come to your site every day. Also, It comes along with DFY monetization methods. You can start to get your business on the race just by one click.
Find Out More
https://www.facebook.com/makemoneyboss.xyz
https://bit.ly/2y9UYfl
Content Marketing Rookie: The Online Business Owner's Blueprint For Long-Term...ClickBank Wizard
Free Super Affiliate Training Replay Bonus: https://bit.ly/3dQJD4K
Are you frustrated because you’re still not making the kind of money you would like to – even after you’ve spent hundreds of dollars and countless hours marketing your business the way everyone else told you to?
You’re not alone!
We’ve all wasted time and money on things that don’t work.
In fact, statistics show that the average new Internet marketer will lose $1500 to $2500 during the first year of business on worthless products and programs.
I’m not going to lie and tell you that you don’t have to spend money to get your business off the ground and keep it going, because you do, but once you’re up and running it shouldn’t be costing you money.
Now I’m not talking about your everyday business expenses.
You do have to fork out money for website hosting, a shopping cart service, autoresponder account, and things like that. But when you start spending more money than you make driving traffic to your website, you need step back and take a serious look at your current marketing strategies.
So isn’t it time to leave behind those high ticket products and old fashioned advertising methods and learn the real deal to building a solid, long-term business?
ClickBank copywriting secrets part one. Inside this
eBook, you will discover the topics about why the top is the most
important aspect, writing a powerful headline, understanding the
psychology of headlines, headlines examples and headline swipes
you can use.
Brands and retailers know the value of strategic marketing at point of purchase. Great levels of customer service coupled with targeted POS and promotional offers can make the difference between sales in-store, online or not at all.
iD In-store have therefore developed this five point guide to help ensure you get the most out of your in-store team at tactical gifting occasions such as Valentine’s Day, Mother’s Day and Easter, as well as non-seasonal events like Bar Mitzvahs, weddings and birthdays.
3.1 green lotus how to market and communicate your green credentials_enduanesrt
Workshop on "Responsible Tourism Facing Impacts Of Climate Change" was held by the ESRT Programme on April 4, 2014. This workshop was aimed at raising awareness, building capacity of all stakeholders in tourism industry in order to ensure that tourism develops in harmony with the environment.
Inside the customer mind maze: 5 tips for navigating through your customer’s ...Digital Alchemy Limited
Capture your customer’s mind… and you capture their heart! As you know, it’s all about building the experiences and relationship throughout the customer’s journey. So start with these 5 tips and see how the mind is a maze - that can truly amaze!
Visit our website for more details and to subscribe to our eNewsletter
http://www.digitalalchemy.asia
Let’s connect…
http://www.facebook.com/DigitalAlchemyLimited
http://twitter.com/Digitl_Alchemy
http://www.youtube.com/user/DigitalAlchemyPtyLtd
http://www.linkedin.com/company/digital-alchemy
http://plus.google.com/109695231036450612270/posts
http://instagram.com/Digitl_Alchemy
Don’t forget to follow our SlideShare channel for more content in the world of database marketing!
Future Shoppers Report es una investigación elaborada por Samsung UK que hace hincapié en consumidores de 16-24 años, tendencias, preferencias, gustos, ¿qué es lo que buscan?
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
More Related Content
Similar to Mobilewalla Building a Persistent Consumer Identity
Learn how the selling process really works, no matter what your product is.
Find out how to establish yourself as an authority in your niche, so you become the go-to person as you watch your client list and your sales increase exponentially.
Discover the No. 1 mistake made by 99% of all e-mail marketers online and how you can grow your business for the long term doing it the right way.
Begin to use relationship selling to market big-ticket items online, so you can sell higher-priced products to customers over a lifetime.
Grow your business, retain customers, get free referrals, and see your reputation solidly established online so the money keeps rolling in no matter what you do.
Stop wasting your time on pie-in-the-sky, hard-to-believe claims about easy money with no effort. Learn to build your business the right way so you can get the results you're looking for and keep customers coming back for more. Get started on the right road to long-term profits online when you get a copy of "The Art Of Selling Online" today!
BestMark has been in business for over 26 years and has all types of assignments (auditing, mystery shopping, exit interviews) across many industries, ranging from retail to automotive to restaurants and more!
Here is an informational video about how you can start saving and earning with BestMark's Automotive Research Study Program:
Copy & Paste into browser: www.youtube.com/watch?v=ys6rsbTowXw
Hello, I am sending you this presentation because I thought this opportunity is something that you would like to try! I currently conduct mystery shopping with an industry-leading company called BestMark, and enjoy the assignments they provide... and the free services and extra cash is definitely a plus!
It's free to sign up as a BestMark shopper and you are able to view the opportunities in your area as soon as you are hired into the system. The best part is that I get to provide feedback about the experiences I have at local businesses and I get paid for it!
Here is a link to their free application:
Copy & Paste into browser: https://apply.bestmark.com/?r=KY12785
Let me know if you have any questions!
---Hassan Crawford
(513)492-1049
he4less@gmail.com
5 Consejos Para Crear Una Experiencia Excepcional de eCommerceClikéalo WSI
El comercio electrónico no es un fenómeno nuevo, pero tampoco es algo que las empresas pueden permitirse el lujo de ignorar. Si usted tiene productos o servicios que los clientes desean, usted los debería ofrecer a través de una plataforma en línea. ¿Entonces que debo considerar para tener una tienda en línea exitosa?
Esta guía gratuita de 22 páginas es un gran recurso para ayudar a las empresa que quieren ofrecer una excelente experiencia de comercio electrónico a sus clientes. Con ella usted aprenderá:
1. Las razones por las cuales la experiencia en su tienda en línea es la parte más importante de su estrategia de comercio electrónico.
2. Cómo hacer que su marca sea transparente.
3. Consejos para disminuir significativamente la tasa de abandono del carrito de compras.
4. Las mejores prácticas para crear una experiencia de comercio electrónico inolvidable en plataformas móviles.
Consulte nuestra guía de comercio electrónico para empezar a mejorar la experiencia de sus clientes en línea y atraer nuevos consumidores.
Cross-channel digital marketing today can feel like a game of chutes and ladders, with opportunities and risk at every turn. To win, businesses should build customer profiles progressively, leveraging a mature customer identity management solution to ensure that they can:
- Ask for and manage customers’ consent throughout their entire lifecycle
- Take advantage of features such as lite registration and subscription management to seamlessly engage customers earlier in the buyer journey
- Offer customers real value in exchange for their information
Build transparency into the framework of their digital strategy to build trust with customers
- Reward customers by offering continual value and incentivizing them to engage more often to drive long-term loyalty and advocacy
In the not too distant past, launching a business was a daunting task. It meant setting up a shop in a visible place where customers could arrive to check out and hopefully purchase your products or services. With the advantages offered by online selling, all of that has changed!
You needed to order supplies, keep the shop clean, heated and ventilated. You virtually always had to be present, like it was a little baby and you were a single parent. All of these factors assuming that your products would start selling within only in weeks rather than months of starting up.
So anyone planning to establish a business should consider all the factors... and make a decision about whether the risk is too high or the guarantee of success too low. Today with the lower overhead cost of running an online or 'virtual' business, its much more affordable to get up and running. And you can be in profit within days!
Don't Leak Leads - How to Plug Leaks in Your Sales FunnelTodd Ebert
In the perfect world, every prospect you want to do business with would see your ad, visit your site and turn into a customer. In that world you would have a sales cylinder instead of a sales funnel. But sadly that is not the real world and most businesses have rather steep funnels with only a few customers dripping out the bottom. If they are honest every marketer on earth would agree that they have leaks in their sales funnel. Hence we created this ebook to help identify the most common leaks and help businesses plug them so they get more customers from their marketing investment.
The world of digital marketing is changing faster and becoming more profound than ever before. This whitepaper summarizes the foundational approach until now, the coming changes, and the possible solutions to address these major challenges, which are happening in every single business around the world.
For years, the world of online sales and e-commerce has been based on the following conditions.
Writing good copy entails being able to sell your reader just about anything by demonstrating it’s real benefits and utilizing key strategies in your material.
The most beneficial way to do that is to follow some different rules that are an awesome way to better your chances of selling your product. Being persuasive is your most beneficial skill when writing copy, and that's accented most by your power to showcase the advantages of whatever you're selling.
********************************************************************
THE KEY WITH CLICK AND BANK IS EVERYTHING IS AS SIMPLE AS IT POSSIBLY COULD BE ABSOLUTELY EVERYTHING IS DONE FOR YOU
It includes high-quality content that your customers will love and come to your site every day. Also, It comes along with DFY monetization methods. You can start to get your business on the race just by one click.
Find Out More
https://www.facebook.com/makemoneyboss.xyz
https://bit.ly/2y9UYfl
Content Marketing Rookie: The Online Business Owner's Blueprint For Long-Term...ClickBank Wizard
Free Super Affiliate Training Replay Bonus: https://bit.ly/3dQJD4K
Are you frustrated because you’re still not making the kind of money you would like to – even after you’ve spent hundreds of dollars and countless hours marketing your business the way everyone else told you to?
You’re not alone!
We’ve all wasted time and money on things that don’t work.
In fact, statistics show that the average new Internet marketer will lose $1500 to $2500 during the first year of business on worthless products and programs.
I’m not going to lie and tell you that you don’t have to spend money to get your business off the ground and keep it going, because you do, but once you’re up and running it shouldn’t be costing you money.
Now I’m not talking about your everyday business expenses.
You do have to fork out money for website hosting, a shopping cart service, autoresponder account, and things like that. But when you start spending more money than you make driving traffic to your website, you need step back and take a serious look at your current marketing strategies.
So isn’t it time to leave behind those high ticket products and old fashioned advertising methods and learn the real deal to building a solid, long-term business?
ClickBank copywriting secrets part one. Inside this
eBook, you will discover the topics about why the top is the most
important aspect, writing a powerful headline, understanding the
psychology of headlines, headlines examples and headline swipes
you can use.
Brands and retailers know the value of strategic marketing at point of purchase. Great levels of customer service coupled with targeted POS and promotional offers can make the difference between sales in-store, online or not at all.
iD In-store have therefore developed this five point guide to help ensure you get the most out of your in-store team at tactical gifting occasions such as Valentine’s Day, Mother’s Day and Easter, as well as non-seasonal events like Bar Mitzvahs, weddings and birthdays.
3.1 green lotus how to market and communicate your green credentials_enduanesrt
Workshop on "Responsible Tourism Facing Impacts Of Climate Change" was held by the ESRT Programme on April 4, 2014. This workshop was aimed at raising awareness, building capacity of all stakeholders in tourism industry in order to ensure that tourism develops in harmony with the environment.
Inside the customer mind maze: 5 tips for navigating through your customer’s ...Digital Alchemy Limited
Capture your customer’s mind… and you capture their heart! As you know, it’s all about building the experiences and relationship throughout the customer’s journey. So start with these 5 tips and see how the mind is a maze - that can truly amaze!
Visit our website for more details and to subscribe to our eNewsletter
http://www.digitalalchemy.asia
Let’s connect…
http://www.facebook.com/DigitalAlchemyLimited
http://twitter.com/Digitl_Alchemy
http://www.youtube.com/user/DigitalAlchemyPtyLtd
http://www.linkedin.com/company/digital-alchemy
http://plus.google.com/109695231036450612270/posts
http://instagram.com/Digitl_Alchemy
Don’t forget to follow our SlideShare channel for more content in the world of database marketing!
Future Shoppers Report es una investigación elaborada por Samsung UK que hace hincapié en consumidores de 16-24 años, tendencias, preferencias, gustos, ¿qué es lo que buscan?
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
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Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Mobilewalla Building a Persistent Consumer Identity
1. Building A Persistent Customer Identity –
Challenges and Strategies for Success
Dr. Anindya Datta
April 2019
2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
2. 2
2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
Customer expectations are
higher than ever
• They want their vendor to know them no matter
which channel they are engaging in
• They want personalized service that acknowledges
their needs and preferences
3. 2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
And the enterprises that
deliver are going to be
the winners
“Organizations that lead in CX outperformed
laggards on the S&P 500 index by nearly 80%.
They retain higher share of wallet and have
customers that are seven times more likely to
purchase more from the company, eight times
more likely to try other products or services,
and fifteen times more likely to spread positive
word of mouth.”
Qualtrics Total Economic Impact Study with
Forrester Research, August 2017
4. “Two-thirds, 68 percent, of C-suite executives expect
organizations to emphasize customer experience over
products.”
19th IBM Global C-Suite Study
2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
Executives have bought in…
5. 2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
The essence of providing any kind of meaningful
customer experience is the ability to recognize,
and identify customers as they interact with
your brand across many interactions, over
time…
6. 2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
The essence of providing any kind of meaningful
customer experience is the ability to recognize,
and identify customers as they interact with
your brand across many interactions, over
time…
While this sounds simple enough, the reality is very different…
7. 2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
7
In-Store
They may have shopped at
your store in the past or this
may be their
first visit, your salesperson
may even know or recognize
them
They may buy something, if
that is the case, you have a
record of the transaction
They may simply browse and
not buy anything and once
they leave, they are gone
leaving no trace of their visit
Customers and
prospects walk into
your store
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8
In-Store
Customers and
prospects walk into
your store
They may buy something, if
that is the case, you have a
record of the transaction
They may simply browse and
not buy anything and once
they leave, they are gone
leaving no trace of their visit
They may have shopped
at your store in the past
or this may be their
first visit, your
salesperson may even
know or recognize them
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9
In-Store
Customers and
prospects walk into
your store
They may have shopped
at your store in the past
or this may be their
first visit, your
salesperson may even
know or recognize them
They may buy
something, if that is
the case, you have a
record of the
transaction
They may simply browse and
not buy anything and once
they leave, they are gone
leaving no trace of their visit
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10
In-Store
Customers and
prospects walk into
your store
They may have shopped
at your store in the past
or this may be their
first visit, your
salesperson may even
know or recognize them
They may buy
something, if that is
the case, you have a
record of the
transaction
They may simply
browse and not buy
anything and once
they leave, they are
gone leaving no
trace of their visit
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11
In-Store
Customers and prospects walk
into your store
They may have shopped at
your store in the past or this
may be their
first visit, your salesperson
may even know or recognize
them
They may buy something, if
that is the case, you have a
record of the transaction
They may simply browse and
not buy anything and once
they leave, they are gone
leaving no trace of their visit
For the vast majority of in-store visitors who
browse, don’t buy, and leave, the visits don’t
register at all
12. If they register you can track their behavior on-site
Through registration you should have an email address, a
home address and maybe even a phone number
For the vast majority of consumers who simply browse
without registering, your ability to identify this user is
limited
Through the desktop web you should have a cookie that
connects the user across sessions and visits, but cookies are
short-lived (expiring, typically, in 4-7 days)
If they arrive at the site via a mobile browser, cookies will
not work, and you will not be able to identify this consumer
at all
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Common wisdom considers this
the “best-case” scenario for
identifying and knowing your user,
but the reality is quite different…
Shopping on your website
13. If they register you can track their behavior on-site
Through registration you should have an email address, a
home address and maybe even a phone number
For the vast majority of consumers who simply browse
without registering, your ability to identify this user is
limited
Through the desktop web you should have a cookie that
connects the user across sessions and visits, but cookies are
short-lived (expiring, typically, in 4-7 days)
If they arrive at the site via a mobile browser, cookies will
not work, and you will not be able to identify this consumer
at all
2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
Common wisdom considers this the
“best-case” scenario for identifying and
knowing your user, but the reality is
quite different…
Shopping on your website
14. If they register you can track their behavior on-site
Through registration you should have an email
address, a home address and maybe even a phone
number
For the vast majority of consumers who simply browse
without registering, your ability to identify this user is
limited
Through the desktop web you should have a cookie that
connects the user across sessions and visits, but cookies are
short-lived (expiring, typically, in 4-7 days)
If they arrive at the site via a mobile browser, cookies will
not work, and you will not be able to identify this consumer
at all
2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
Common wisdom considers this the
“best-case” scenario for identifying and
knowing your user, but the reality is
quite different…
Shopping on your website
15. If they register you can track their behavior on-site
Through registration you should have an email
address, a home address and maybe even a phone
number
For the vast majority of consumers who simply
browse without registering, your ability to identify
this user is limited
Through the desktop web you should have a cookie that
connects the user across sessions and visits, but cookies are
short-lived (expiring, typically, in 4-7 days)
If they arrive at the site via a mobile browser, cookies will
not work, and you will not be able to identify this consumer
at all
2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
Common wisdom considers this the
“best-case” scenario for identifying and
knowing your user, but the reality is
quite different…
Shopping on your website
16. If they register you can track their behavior on-site
Through registration you should have an email
address, a home address and maybe even a phone
number
For the vast majority of consumers who simply
browse without registering, your ability to identify
this user is limited
Through the desktop web you should have a cookie
that connects the user across sessions and visits, but
cookies are short-lived (expiring, typically, in 4-7 days)
If they arrive at the site via a mobile browser, cookies will
not work, and you will not be able to identify this consumer
at all
2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
Common wisdom considers this the
“best-case” scenario for identifying and
knowing your user, but the reality is
quite different…
Shopping on your website
17. If they register you can track their behavior on-site
Through registration you should have an email
address, a home address and maybe even a phone
number
For the vast majority of consumers who simply
browse without registering, your ability to identify
this user is limited
Through the desktop web you should have a cookie
that connects the user across sessions and visits, but
cookies are short-lived (expiring, typically, in 4-7 days)
If they arrive at the site via a mobile browser, cookies
will not work, and you will not be able to identify this
consumer at all
2019 - ALL RIGHTS RESERVED CONFIDENTIAL INFORMATION - DO NOT REPRODUCE - DO NOT DISTRIBUTE
Common wisdom considers this the
“best-case” scenario for identifying and
knowing your user, but the reality is
quite different…
Shopping on your website
18. Common wisdom considers this the
“best-case” scenario for identifying and
knowing your user, but the reality is
quite different…
If they register you can track their behavior on-site
Through registration you should have an email address, a
home address and maybe even a phone number
For the vast majority of consumers who simply browse
without registering, your ability to identify this user is
limited
Through the desktop web you should have a cookie that
connects the user across sessions and visits, but cookies are
short-lived (expiring, typically, in 4-7 days)
If they arrive at the site via a mobile browser, cookies will
not work, and you will not be able to identify this consumer
at all
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Bottomline, for a majority of your web users, the
roughly 60-75% who don’t register, you know little
to nothing on an individual basis
Shopping on your website
19. • A customer may engage with you through your
mobile app
• The good thing about an app is that it is (usually)
associated with a persistent ID – the device ID,
solving the problem of expiring cookies
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Using your mobile app
20. • However, recording individual user navigation is
challenging in apps
• Tools such as GA or Flurry are great at reporting
gross metrics such as #sessions, session length,
geographic session origin etc., but not individual user
actions
• Infeasible to relate app users to those who use
alternate channels
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• A customer may engage with you through your
mobile app
• The good thing about an app is that it is (usually)
associated with a persistent ID – the device ID,
solving the problem of expiring cookies
Using your mobile app
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Receiving ad impressions
On your desktop
browser
On mobile apps
On TVOn your mobile browser
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Receiving ad impressions
On your desktop
browser
On mobile apps
On TVOn your mobile browser
You are spending
a lot of money
marketing to a lot of
people, but how can
you tell if any of it is
working
You are investing in
advertising across
channels but how do
you know who is
receiving these
impressions
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We just discussed how hard it is
to recognize and identify
consumers individually inside
channel silos…
It is near-impossible to connect
consumers across channels.
• Did a store visitor re-appear on the
retailer’s mobile app?
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We just discussed how hard it is
to recognize and identify
consumers inside individual
channel silos…
It is near-impossible to connect
consumers across channels.
• Did a store visitor re-appear on the
retailer’s mobile app?
• You just spent 20% of your quarterly
marketing budget on a digital acquisition
campaign seeking to drive ad recipients to
your web-site. Unless a consumer directly
clicks on the ad, how do you know whether
a website visitor received an impression
previously?
25. There are many paths to a purchase, or lack thereof
Receive ad Visit store Visit website Visit store Buy
+
Receive ad Visit website Your cart Not buy
X
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26. In an infinite number of combinations
Visit store
Visit store
Visit
website
Your cart
Not buy
X
Visit mobile
app
Buy
Receive ad
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27. In an infinite number of combinations
Your cart
Not buy
X
Visit mobile
app
Buy
Receive ad
Visit
website
Visit store
Visit store
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28. In an infinite number of combinations
Your cart
Not buy
X
Visit mobile
app
Buy
Receive ad
Visit
website
Visit store
Visit store
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29. In an infinite number of combinations
Your cart
Not buy
X
Visit mobile
app
Buy
Receive ad
Visit
website
Visit store
Visit store
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30. Receive ad and
click immediately
Visit website Your cart Buy
But, there is only one unique path the marketer can observe
X
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31. Why is it
so hard
to
connect
the dots?
• Internal systems are in silos and are not
integrated
• Different teams own the channels
• Lacking data
• No one really owns the customer experience
• Data quality
• In many cases this data is invisible to you
• Lacking the analytical skills
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• Make invisible dots visible
• Create a channel-independent,
persistent identity for each
consumer
Connecting the dots
33. Surfacing invisible dots:
Register each consumer
interaction
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34. • Who came to your stores?
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Visit store
Visit store
Visit store
Surfacing invisible dots:
Register each consumer
interaction
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Visit store
Visit store
Visit store
• Who came to your stores?
• Who visited your website on
desktop?
Visit
website
Visit
website
Surfacing invisible dots:
Register each consumer
interaction
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Visit store
Visit store
Visit store
Visit
website
Visit
website
• Who came to your stores?
• Who visited your website on desktop?
• Who visited your website on mobile
web?
• Who used your app?
• Who received ad impressions from you?
Receive ad
Visit mobile
app
Receive ad
Surfacing invisible dots:
Register each consumer
interaction
37. That is channel independent and lasts over time
Creating a persistent
customer identity
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Visit store
Visit store
Visit store
Visit
website
Visit
website
Receive ad
Visit mobile
app
Receive ad
38. What “identity” data do we have regarding consumers?
So where do we start…
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• Email
• Cookies
• IP Addresses
• Mobile IDs
Digital
• Name
• Address
• Order History
• Email
• Phone
• Preferences
• Age
• Gender
Offline
39. 39
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What can we use as a persistent, cross-channel,
longitudinal identity?
ID Type Persistent?
Cross-chanel
Longitudinal?
In-Store Website Mobile App Ad Impression
Offline
Name Yes No No No No Yes
Address No No No No No No
Order History No No No No No No
Email No No No No No No
Phone No No No No No No
Preferences No No No No No No
DOB Yes No No No No Yes
Gender Yes No No No No Yes
Digital
Email
Cookies No No Yes No No No
IP Address Yes No Yes Yes Yes No
Mobile IDs Yes Yes Yes Yes Yes Yes
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A mobile device ID can:
• Function as a persistent key
• Be associated with digital
behavior
• Be associated with mobile
behavior
• Be associated with in store
behavior
Once you have a mobile ID you
can continue to track activity
against it
41. Use Case (Website visits to unique users):
Large retailer,
customers and
prospects visit their
website via
fashionx.com
Spending $10M
quarterly on digital ad
campaigns to drive
prospects to their
website
“FashionX” is interested in
(a) Identifying visitors who arrived after
receiving ads
(b) knowing more about these visitors
((Demographics, Home & Work,
Hangouts and Interests)
(c) Identifying how these consumers
are different than those who did not
respond to thje campaign
MW pixels added to ad
creatives, returning
impression logs data (e.g.,
IP, Timestamp and “Cookie
ID”). Similar information
was also culled from the
weblogs of FashionX.com
52% of unique ad
recipients were mapped
to known individuals and
over 14% were later
identified on
FashionX.com
MW applied its proprietary ID
graph algorithm to map ad
recipients and web-site visitors ,
resulting in the identification of
ad recipients who visited website.
“Portraits” of these consumers
were then generated
52%FashionX
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42. How to get started
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Figure out what you are
missing
Connect Across
Channels
Pick a channelExisting Data
• Understand what you
already have across
the business
• What do you have
easy access to
• What is other high
value data exists that
you should integrate
• “Collect” the dots
• How can you bring the
invisible interactions
to light
• How can you augment
what you have with
third party data
• Start with a single key
channel
• Fill in the missing data
pieces
• Create your key
• Build the connection
across data points
• Connect two key
channels
• Add additional data
• Leverage your
persistent key
• Apply additional
analytics to support
attribution
43. And once you get started
you can
figure out
•Who is receiving my
advertising
•Who is coming to my site
•Who is going into my stores
•How is my marketing spend
impacting my revenue
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44. 44
Consumer Intelligence Solutions
SCALE
3+ years
of consumer
behavior data
1.5 B+
unique devices
30+
countries
Data from 75K
Mobile Apps
IDENTITY
Persistent Key
Online Behaviors
Offline Behaviors
Cross-Channel
INSIGHTS
SOLUTIONS
Data Enrichment
Analytics
Audience Segments
Identity
Demographic and Behavioral
Geographic and Location
Competitive
TV Attribution