Is your website holding you back? If your website is not optimized to look great on mobile phones and tablets. Then the answer is yes, your website is holding you back and costing your business valuable opportunities. In today's world having a mobile friendly website is the expectation. When a website visitor lands on a site that is not mobile friendly. Statistically they are more than likely to quickly leave the site to never return. Find out if your site is mobile friendly In late March 2015 Google announced that it will rank sites that are not mobile friendly lower in the search engine results listing. Shortly after that Bing and Yahoo announced made the same announcement. The reason a non mobile friendly site is a problem , it provides a poor user experience. If a person has to work harder to read the content on a site by zooming in, they are less likely to convert or even return to that site. To learn more visit:http://www.wisconsindigitalmedia.com/mobile-website-design About Us: Overflow Local is a Website Design and Digital Marketing Agency located near Green Bay and Appleton Wisconsin in the beautiful city of Marion. Overflow Local is known for developing stunning websites that are built to attract and convert web visitors into customers. As a full service Marketing Agency we provide Search Engine Optimization (SEO), Pay per Click advertising, Social Media Marketing, Graphic Design and Corporate Branding including Logo Design. Although we serve clients nationwide we remain focused on helping small businesses in Wisconsin grow and succeed. From Green Bay, Marinette, Appleton, Shawano, Antigo, and all across the Fox Valley we have a proven track record of helping our clients Win. Giving back to the community Overflow Local has a strong commitment to the local community and offers discounted Web Design and Marketing services to Ministries and Non Profit Organizations. "If an organization is doing good in the community we want to help them reach more people and grow" -A message from our founder. We believe in keeping Wisconsin strong, that is why a potion of all our proceeds goes right back into the local community. We believe in a "website for all". That every business needs and deserves a quality website. For this reason we have website design options for businesses of all sizes. From the high converting landing page, to an affordable responsive website all the way to a high end complex eCommerce site.

1. MOVE FORWARD WITH
MOBILE
2015

2. AGEND
A
• Why the mobile web is now a must
• What Google has to say about all this
• Best practices for mobile
• What are my options?
• How do I know which option is right for me?
• What about an app?
• Converting site visitors into customers
• Getting started

3. 50% of mobile
internet users
use Google.
Today, nearly
two-thirds (64%)
of U.S. adults
own a smartphone,
up from 35% in 2011
YOUR CUSTOMERS ARE ALREADY
MOBILE
Pew Research Center 2015
GlobalWebIndex 2014
50%64%

4. AND THEY’RE SEARCHING FOR
YOU
of mobile searches
have local intent
BIA/Kelsey (April 2014)
• Retail stores
• Restaurants
• Taxi cabs
• Plumbers
• Professional services
• Entertainment
Smartphone users are looking
for location-relevant
information
of desktop searches
have local intent
vs
.
50%20%

5. This change will affect mobile
searches in all languages
worldwide and will have a
significant impact in our search
results.”
-Google Webmaster Central Blog 2015
MOBILE MATTERS TO GOOGLE NOW MORE THA
For the first time, the Google is looking at more than simply relevant
content.
The search-engine-in-chief is now also looking at how good of a user
experience your site is providing to visitors and using this as a ranking
factor.
“

6. BEST PRACTICES FOR MOBILE
Make sure users can easily browse your website with just a finger, or thumb.
Replace text links with large, easy to tap buttons.
Make sure links have enough space between them so users don’t accidently
tap the wrong ones. Make it easy for mobile users to see and access all the
pages of your website. Avoid dropdown menus.
Mobile users should be able to read your website without having to pinch or
zoom.
Font size should be a minimum of 16 pixels.
Place important info like your address or phone number in an obvious location.
Maps and click-to-call buttons are great ways to draw your customer’s
attention.
BE THUMB-FRIENDLY
SIMPLIFY NAVIGATION
LARGE TEXT
MAKE IT EASY FOR CUSTOMERS TO CONVERT

7. Google outlines two ways to make your site mobile-friendly.
Both approaches will adhere to Google’s new guidelines,
but there are a few differences.
SO HOW DO I BECOME MOBILE-
FRIENDLY?
Google Webmaster Central Blog
2015
Create a dedicated
mobile website
(m.domain)
Build a completely
new responsive
website
1 2

8. MOBILE-ONLY
WEBSITE
A separate mobile site doesn’t
require rebuilding your business’
whole website.
WEIGHING YOUR
OPTIONS
Pick a direction for your business
RESPONSIVE WEBSITE
A responsive website is a great
option if you’re ready for a
complete redesign.
OR

9. BUT WHAT ABOUT AN APP?
An App only works if your customers know where to look
Mobile Website Mobile App
Has to be searched
For by name in an
app store and
downloaded before
it’s ready to be used.
Appears in simple
Internet searches
on Google or Bing
and is ready for your
customers to engage
with right away.

10. ANOTHER REASON MOBILE SITES WIN
Business-driving Features
The key to creating a great mobile website is the careful implementation
of thumb-friendly Features. These are what provide your
customers with the small screen experience they require
HERE ARE JUST A FEW EXAMPLES OF THE TYPE OF
FEATURES WE CAN BUILD FOR YOU
CLICK TO CALL
Enables your customers
To contact you with just
A push of a button
MOBILE MAPS
Ensures that your
Customers will always
Be able to find their
Way to your door
YELP REVIEWS
Inspire confidence
In your business
And assure customers
You’re the right choice
COUPON FEATURE
Puts your most enticing
Deal right in the palm of
Your Customer’s hand

11. THE DIFFERENCE ONE FEATURE MAKES
Click-to-Call
Your customers really want to talk
Calls to businesses
from mobile search by
2016
The rate at which calls to
business from mobile
search is growing
BIA/Kelsey (April 2014)
The number of users that
will go to a competitor if
they can’t call
directly from search
results
Ipsos/Google (February 2014)
42%
per Year
65
Billion
36%

12. LONG STORY SHORT
If they’re happy with your mobile site, mobile customers mean
business
73%
Of mobile searchers trigger
an additional action like
MAKING A PHONE CALL
or VISITING A BUSINESS
Nielsen, xAd, 2013

13. READY TO GET STARTED?
(920)224-2021
mark@overflowlocal.com
www. overflowlocal.com
www.wisconsindigitalmedia.com
Contact Us Today