Mobile TV - Killer content for the mobile generation

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Schuurman, D., Veevaete, P. & De Marez, L. (2007, May). Mobile TV - Killer content for the mobile generation. Paper presented at International Conference on Communication and Mass Media, Athens.

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Mobile TV: Killer content for the mobile generation? Dimitri Schuurman Pieter Veevaete Dr. Lieven De Marez 5th International Conference on Communication and Mass Media 21-22/05/07, Athens, Greece

MICT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MADUF ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Television: a ‘hot’ concept ,[object Object],[object Object],[object Object],[object Object],[object Object]

Research questions ,[object Object],[object Object],[object Object]

Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Context for Mobile Television ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Trials min/session min/day Barcelona/Madrid - 16 Paris (Canal +) - 20 London 17,66 - Oxford 24 - Berlin 11-15 -

Content for Mobile Television ,[object Object],[object Object],[object Object]

Watched and wanted content types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion: Implications of context on content ,[object Object],[object Object],[object Object],[object Object]

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