SlideShare a Scribd company logo
1 of 5
Physician Targeting via Mobile Media 1
Mobile Theory – Physician Targeting via Mobile Media ,[object Object]
Users can be served with the iPractice message when engaging with medical apps within the Mobile Theory network
Users engaging with medical apps are segmented into a physician bucket.  When these same users interact with other non-medical apps within the network, they are identified as physicians and served with an iPractice message2
3 Mobile Theory – Healthcare Site Partnerships ,[object Object],Mobile Sites & Apps ,[object Object]

More Related Content

What's hot

Internet of Medical Things
Internet of Medical ThingsInternet of Medical Things
Internet of Medical ThingsEddie Voluntad
 
Wearable tech boom in healthcare - infographic
Wearable tech boom in healthcare - infographicWearable tech boom in healthcare - infographic
Wearable tech boom in healthcare - infographicPrayukth K V
 
The Future of Medicine
The Future of MedicineThe Future of Medicine
The Future of MedicineDiana Girnita
 
HXR 2016: Data Insights: Mining, Modeling, and Visualizations- Niraj Katwala
HXR 2016: Data Insights: Mining, Modeling, and Visualizations- Niraj KatwalaHXR 2016: Data Insights: Mining, Modeling, and Visualizations- Niraj Katwala
HXR 2016: Data Insights: Mining, Modeling, and Visualizations- Niraj KatwalaHxRefactored
 
Health Informatics - An International Journal (HIIJ)
Health Informatics - An International Journal (HIIJ)Health Informatics - An International Journal (HIIJ)
Health Informatics - An International Journal (HIIJ)hiij
 
Health Informatics - An International Journal (HIIJ)
Health Informatics - An International Journal (HIIJ)Health Informatics - An International Journal (HIIJ)
Health Informatics - An International Journal (HIIJ)hiij
 
HXR 2016: New Models for Care Delivery -Ethan Berke, Dartmouth-Hitchcock
HXR 2016: New Models for Care Delivery -Ethan Berke, Dartmouth-HitchcockHXR 2016: New Models for Care Delivery -Ethan Berke, Dartmouth-Hitchcock
HXR 2016: New Models for Care Delivery -Ethan Berke, Dartmouth-HitchcockHxRefactored
 
HXR 2016: The Health IoT: Remote Care and Mobile Solutions -Andrew Hooge, Val...
HXR 2016: The Health IoT: Remote Care and Mobile Solutions -Andrew Hooge, Val...HXR 2016: The Health IoT: Remote Care and Mobile Solutions -Andrew Hooge, Val...
HXR 2016: The Health IoT: Remote Care and Mobile Solutions -Andrew Hooge, Val...HxRefactored
 
How Smarter Healthcare Works
How Smarter Healthcare Works  How Smarter Healthcare Works
How Smarter Healthcare Works Chris Luongo
 
Big Data and Healthcare: A match made in heaven!
Big Data and Healthcare: A match made in heaven!Big Data and Healthcare: A match made in heaven!
Big Data and Healthcare: A match made in heaven!Rigel Networks LLC
 
MD2K Presentation to Stanford Mobilize (1/22/15)
MD2K Presentation to Stanford Mobilize (1/22/15)MD2K Presentation to Stanford Mobilize (1/22/15)
MD2K Presentation to Stanford Mobilize (1/22/15)BBKuhn
 
Matteo Crippa: ResearchKit: an open source framework by Apple for medical re...
 Matteo Crippa: ResearchKit: an open source framework by Apple for medical re... Matteo Crippa: ResearchKit: an open source framework by Apple for medical re...
Matteo Crippa: ResearchKit: an open source framework by Apple for medical re...Mobile Trends
 
Pathways for patient facing apps using ResearchKit, HealthKit and CareKit
Pathways for patient facing apps using ResearchKit, HealthKit and CareKitPathways for patient facing apps using ResearchKit, HealthKit and CareKit
Pathways for patient facing apps using ResearchKit, HealthKit and CareKitMobisoft Infotech LLC
 
BlueButton on FHIR @HXRconf
BlueButton on FHIR @HXRconf BlueButton on FHIR @HXRconf
BlueButton on FHIR @HXRconf Mark Scrimshire
 
Kickstart-big-data-in-healthcare
Kickstart-big-data-in-healthcareKickstart-big-data-in-healthcare
Kickstart-big-data-in-healthcareLikit Preeyanon
 
The Future of Digital Health in 2022
The Future of Digital Health in 2022The Future of Digital Health in 2022
The Future of Digital Health in 2022Diana Girnita
 
HXR 2016: Free the Data Access & Integration -Peter Levin, Amida Technology S...
HXR 2016: Free the Data Access & Integration -Peter Levin, Amida Technology S...HXR 2016: Free the Data Access & Integration -Peter Levin, Amida Technology S...
HXR 2016: Free the Data Access & Integration -Peter Levin, Amida Technology S...HxRefactored
 

What's hot (20)

Apple ResearchKit
Apple ResearchKitApple ResearchKit
Apple ResearchKit
 
Internet of Medical Things
Internet of Medical ThingsInternet of Medical Things
Internet of Medical Things
 
Wearable tech boom in healthcare - infographic
Wearable tech boom in healthcare - infographicWearable tech boom in healthcare - infographic
Wearable tech boom in healthcare - infographic
 
The Future of Medicine
The Future of MedicineThe Future of Medicine
The Future of Medicine
 
HXR 2016: Data Insights: Mining, Modeling, and Visualizations- Niraj Katwala
HXR 2016: Data Insights: Mining, Modeling, and Visualizations- Niraj KatwalaHXR 2016: Data Insights: Mining, Modeling, and Visualizations- Niraj Katwala
HXR 2016: Data Insights: Mining, Modeling, and Visualizations- Niraj Katwala
 
Health Informatics - An International Journal (HIIJ)
Health Informatics - An International Journal (HIIJ)Health Informatics - An International Journal (HIIJ)
Health Informatics - An International Journal (HIIJ)
 
Health Informatics - An International Journal (HIIJ)
Health Informatics - An International Journal (HIIJ)Health Informatics - An International Journal (HIIJ)
Health Informatics - An International Journal (HIIJ)
 
HXR 2016: New Models for Care Delivery -Ethan Berke, Dartmouth-Hitchcock
HXR 2016: New Models for Care Delivery -Ethan Berke, Dartmouth-HitchcockHXR 2016: New Models for Care Delivery -Ethan Berke, Dartmouth-Hitchcock
HXR 2016: New Models for Care Delivery -Ethan Berke, Dartmouth-Hitchcock
 
Wearables 4 Real Life
Wearables 4 Real LifeWearables 4 Real Life
Wearables 4 Real Life
 
HXR 2016: The Health IoT: Remote Care and Mobile Solutions -Andrew Hooge, Val...
HXR 2016: The Health IoT: Remote Care and Mobile Solutions -Andrew Hooge, Val...HXR 2016: The Health IoT: Remote Care and Mobile Solutions -Andrew Hooge, Val...
HXR 2016: The Health IoT: Remote Care and Mobile Solutions -Andrew Hooge, Val...
 
How Smarter Healthcare Works
How Smarter Healthcare Works  How Smarter Healthcare Works
How Smarter Healthcare Works
 
Big Data and Healthcare: A match made in heaven!
Big Data and Healthcare: A match made in heaven!Big Data and Healthcare: A match made in heaven!
Big Data and Healthcare: A match made in heaven!
 
MD2K Presentation to Stanford Mobilize (1/22/15)
MD2K Presentation to Stanford Mobilize (1/22/15)MD2K Presentation to Stanford Mobilize (1/22/15)
MD2K Presentation to Stanford Mobilize (1/22/15)
 
Matteo Crippa: ResearchKit: an open source framework by Apple for medical re...
 Matteo Crippa: ResearchKit: an open source framework by Apple for medical re... Matteo Crippa: ResearchKit: an open source framework by Apple for medical re...
Matteo Crippa: ResearchKit: an open source framework by Apple for medical re...
 
Pathways for patient facing apps using ResearchKit, HealthKit and CareKit
Pathways for patient facing apps using ResearchKit, HealthKit and CareKitPathways for patient facing apps using ResearchKit, HealthKit and CareKit
Pathways for patient facing apps using ResearchKit, HealthKit and CareKit
 
Emails for Improved Doctor Patient Communication
Emails for Improved Doctor Patient CommunicationEmails for Improved Doctor Patient Communication
Emails for Improved Doctor Patient Communication
 
BlueButton on FHIR @HXRconf
BlueButton on FHIR @HXRconf BlueButton on FHIR @HXRconf
BlueButton on FHIR @HXRconf
 
Kickstart-big-data-in-healthcare
Kickstart-big-data-in-healthcareKickstart-big-data-in-healthcare
Kickstart-big-data-in-healthcare
 
The Future of Digital Health in 2022
The Future of Digital Health in 2022The Future of Digital Health in 2022
The Future of Digital Health in 2022
 
HXR 2016: Free the Data Access & Integration -Peter Levin, Amida Technology S...
HXR 2016: Free the Data Access & Integration -Peter Levin, Amida Technology S...HXR 2016: Free the Data Access & Integration -Peter Levin, Amida Technology S...
HXR 2016: Free the Data Access & Integration -Peter Levin, Amida Technology S...
 

Similar to Mobile Theory Presentation

Check Out 7 Exclusive Ideas From A Healthcare App Development Company.pdf
Check Out 7 Exclusive Ideas From A Healthcare App Development Company.pdfCheck Out 7 Exclusive Ideas From A Healthcare App Development Company.pdf
Check Out 7 Exclusive Ideas From A Healthcare App Development Company.pdfMoon Technolabs Pvt. Ltd.
 
Wearables_MTS_3-16-16_store
Wearables_MTS_3-16-16_storeWearables_MTS_3-16-16_store
Wearables_MTS_3-16-16_storeMary Stuart
 
How Fitness And Wellness Apps Are Transforming The Healthcare Industry In Los...
How Fitness And Wellness Apps Are Transforming The Healthcare Industry In Los...How Fitness And Wellness Apps Are Transforming The Healthcare Industry In Los...
How Fitness And Wellness Apps Are Transforming The Healthcare Industry In Los...Moon Technolabs Pvt. Ltd.
 
WazzApp Marketing Management Proposal
WazzApp Marketing Management Proposal WazzApp Marketing Management Proposal
WazzApp Marketing Management Proposal Elva Sarte
 
REAL WORLD DATA SOURCES AND APPLICATIONS IN HEALTH OUTCOMES RESEARCH
REAL WORLD DATA SOURCES AND APPLICATIONS IN  HEALTH OUTCOMES RESEARCH REAL WORLD DATA SOURCES AND APPLICATIONS IN  HEALTH OUTCOMES RESEARCH
REAL WORLD DATA SOURCES AND APPLICATIONS IN HEALTH OUTCOMES RESEARCH ClinosolIndia
 
ISLI Mobile Health Presentation (5 23 11) C Wv2
ISLI Mobile Health Presentation (5 23 11) C Wv2ISLI Mobile Health Presentation (5 23 11) C Wv2
ISLI Mobile Health Presentation (5 23 11) C Wv2Steven Peskin
 
Digital Health: Medicine at the Croosroads
Digital Health: Medicine at the CroosroadsDigital Health: Medicine at the Croosroads
Digital Health: Medicine at the CroosroadsSteven Peskin
 
8 ground breaking m health apps for medical professionals!
8 ground breaking m health apps for medical professionals!8 ground breaking m health apps for medical professionals!
8 ground breaking m health apps for medical professionals!ango mark
 
KANT Report: HEALTH
KANT Report: HEALTHKANT Report: HEALTH
KANT Report: HEALTHPeter Bihr
 
Future of Health Report - PSK
Future of Health Report - PSKFuture of Health Report - PSK
Future of Health Report - PSKJosh Trent
 
RWE and Digital Health whitepaper (email)
RWE and Digital Health whitepaper (email)RWE and Digital Health whitepaper (email)
RWE and Digital Health whitepaper (email)Ulrich Neumann, FRSA
 
20 tendencias digitales en salud digital_ The Medical Futurist
20 tendencias digitales en salud digital_ The Medical Futurist20 tendencias digitales en salud digital_ The Medical Futurist
20 tendencias digitales en salud digital_ The Medical FuturistRichard Canabate
 
Patient Centered Care | Unit 3a Lecture
Patient Centered Care | Unit 3a LecturePatient Centered Care | Unit 3a Lecture
Patient Centered Care | Unit 3a LectureCMDLMS
 
Digital Transformation In Healthcare_ Trends, Challenges And Solutions.pdf
Digital Transformation In Healthcare_ Trends, Challenges And Solutions.pdfDigital Transformation In Healthcare_ Trends, Challenges And Solutions.pdf
Digital Transformation In Healthcare_ Trends, Challenges And Solutions.pdfLucas Lagone
 
Healthcare and Management Predictions 2020 by Dr.Mahboob Khan Phd
Healthcare and Management Predictions 2020 by Dr.Mahboob Khan PhdHealthcare and Management Predictions 2020 by Dr.Mahboob Khan Phd
Healthcare and Management Predictions 2020 by Dr.Mahboob Khan PhdHealthcare consultant
 
How Effective Use of Big Data Could Change the Healthcare
How Effective Use of Big Data Could Change the HealthcareHow Effective Use of Big Data Could Change the Healthcare
How Effective Use of Big Data Could Change the HealthcareSunny Marks
 
Cherian&Associates 10 Health Innovations
Cherian&Associates 10 Health InnovationsCherian&Associates 10 Health Innovations
Cherian&Associates 10 Health Innovationsmzeta
 
Digital_Health_Zug_Event_04-04-2016
Digital_Health_Zug_Event_04-04-2016Digital_Health_Zug_Event_04-04-2016
Digital_Health_Zug_Event_04-04-2016Michael Dillhyon
 

Similar to Mobile Theory Presentation (20)

Check Out 7 Exclusive Ideas From A Healthcare App Development Company.pdf
Check Out 7 Exclusive Ideas From A Healthcare App Development Company.pdfCheck Out 7 Exclusive Ideas From A Healthcare App Development Company.pdf
Check Out 7 Exclusive Ideas From A Healthcare App Development Company.pdf
 
Wearables_MTS_3-16-16_store
Wearables_MTS_3-16-16_storeWearables_MTS_3-16-16_store
Wearables_MTS_3-16-16_store
 
How Fitness And Wellness Apps Are Transforming The Healthcare Industry In Los...
How Fitness And Wellness Apps Are Transforming The Healthcare Industry In Los...How Fitness And Wellness Apps Are Transforming The Healthcare Industry In Los...
How Fitness And Wellness Apps Are Transforming The Healthcare Industry In Los...
 
WazzApp Marketing Management Proposal
WazzApp Marketing Management Proposal WazzApp Marketing Management Proposal
WazzApp Marketing Management Proposal
 
REAL WORLD DATA SOURCES AND APPLICATIONS IN HEALTH OUTCOMES RESEARCH
REAL WORLD DATA SOURCES AND APPLICATIONS IN  HEALTH OUTCOMES RESEARCH REAL WORLD DATA SOURCES AND APPLICATIONS IN  HEALTH OUTCOMES RESEARCH
REAL WORLD DATA SOURCES AND APPLICATIONS IN HEALTH OUTCOMES RESEARCH
 
ISLI Mobile Health Presentation (5 23 11) C Wv2
ISLI Mobile Health Presentation (5 23 11) C Wv2ISLI Mobile Health Presentation (5 23 11) C Wv2
ISLI Mobile Health Presentation (5 23 11) C Wv2
 
Digital Health: Medicine at the Croosroads
Digital Health: Medicine at the CroosroadsDigital Health: Medicine at the Croosroads
Digital Health: Medicine at the Croosroads
 
8 ground breaking m health apps for medical professionals!
8 ground breaking m health apps for medical professionals!8 ground breaking m health apps for medical professionals!
8 ground breaking m health apps for medical professionals!
 
KANT Report: HEALTH
KANT Report: HEALTHKANT Report: HEALTH
KANT Report: HEALTH
 
Kant health report
Kant health reportKant health report
Kant health report
 
Future of Health Report - PSK
Future of Health Report - PSKFuture of Health Report - PSK
Future of Health Report - PSK
 
RWE and Digital Health whitepaper (email)
RWE and Digital Health whitepaper (email)RWE and Digital Health whitepaper (email)
RWE and Digital Health whitepaper (email)
 
20 tendencias digitales en salud digital_ The Medical Futurist
20 tendencias digitales en salud digital_ The Medical Futurist20 tendencias digitales en salud digital_ The Medical Futurist
20 tendencias digitales en salud digital_ The Medical Futurist
 
Patient Centered Care | Unit 3a Lecture
Patient Centered Care | Unit 3a LecturePatient Centered Care | Unit 3a Lecture
Patient Centered Care | Unit 3a Lecture
 
Digital Transformation In Healthcare_ Trends, Challenges And Solutions.pdf
Digital Transformation In Healthcare_ Trends, Challenges And Solutions.pdfDigital Transformation In Healthcare_ Trends, Challenges And Solutions.pdf
Digital Transformation In Healthcare_ Trends, Challenges And Solutions.pdf
 
Healthcare and Management Predictions 2020 by Dr.Mahboob Khan Phd
Healthcare and Management Predictions 2020 by Dr.Mahboob Khan PhdHealthcare and Management Predictions 2020 by Dr.Mahboob Khan Phd
Healthcare and Management Predictions 2020 by Dr.Mahboob Khan Phd
 
Hamid_2016-2
Hamid_2016-2Hamid_2016-2
Hamid_2016-2
 
How Effective Use of Big Data Could Change the Healthcare
How Effective Use of Big Data Could Change the HealthcareHow Effective Use of Big Data Could Change the Healthcare
How Effective Use of Big Data Could Change the Healthcare
 
Cherian&Associates 10 Health Innovations
Cherian&Associates 10 Health InnovationsCherian&Associates 10 Health Innovations
Cherian&Associates 10 Health Innovations
 
Digital_Health_Zug_Event_04-04-2016
Digital_Health_Zug_Event_04-04-2016Digital_Health_Zug_Event_04-04-2016
Digital_Health_Zug_Event_04-04-2016
 

Mobile Theory Presentation