This document discusses the growing importance of mobile marketing. By 2015, 36% of the U.S. population will use mobile devices for searching and browsing online. People are using their smarter phones more frequently and for longer durations to access the internet and browse online, which is driving more mobile-influenced purchases. The document also promotes Social Media Day events in Columbus on June 30th.

1. Welcome to… Mobile Marketing 101 June 21, 2011 #SMCColumbus

2. Why mobile? #SMCColumbus

3. By 2015, 36% of U.S. population will be searching & browsing via mobile devices Forrester Research US Mobile Search & Display Forecast, 2010 – 2015 #SMCColumbus

4. People demand smarter phones Frequency/duration with which people access mobile internet is growing Mobile browsing is driving purchases 1 2 3 #SMCColumbus

5. RAPID FIRE! #SMCColumbus

12. Quick Change #SMCColumbus

34. Quick Change #SMCColumbus

72. Quick Change #SMCColumbus

111. Quick Change #SMCColumbus

132. Moderated Q&A Bill Litfin, @blitfin Feel free to tweet questions using #SMCColumbus

133. Social Media Day is June 30! Celebrate with Social Media Club at our carnival tweet-up: