Mobile Kangaroo On KMEL And KYLD

Presented To:
Joseph Alexander
Teddy Lee

Presented By:
Christine Lam, Account Executive
Kathryn Banks, General Sales Manager
Jennifer Sulik, Integrated Media Sales Manager
Katie Wilcox, Director of Sales
Clear Channel Radio San Francisco

KMEL and KYLD are the TOP TWO stations in the market
delivering young, tech-savvy consumers 18+

#1 KYLD….. 1,172,400 million consumers per week!

#2 KMEL……. 819,300 consumers per week!

This report was created using the following information: San Francisco; SCARBOROUGH
R1 2010: APR10 / MAR10 / FEB10 / JAN10; Metro Mon-Fri 6a-7p; P 18+

All content is intellectual property of Clear Channel Communications

KMEL and KYLD are the TOP TWO stations in the
market delivering consumers with wireless/cellular phones!

#1 KYLD………………..331,600 cell phone users per week!

#2 KMEL……………….. 232,800 cell phone users per week!

This report was created using the following information: San Francisco; SCARBOROUGH R1 2010:
APR10 / MAR10 / FEB10 / JAN10; Metro Mon-Fri 6a-7p; P 18+


market delivering consumers who own video game
consoles.

#1 KYLD……………….delivering 66,100 consumers who own video game consoles

#2 KMEL……………….delivering 46,900 consumers who own video game consoles

R1 2010: APR10 / MAR10 / FEB10 / JAN10; Metro Mon-Fri 6a-7p; P 18+


market delivering consumers who own a computer

#1 KYLD……………….delivering 228,200 people who own a computer!

#2 KMEL……………….delivering 161,200 people who own a computer!

R1 2010: APR10 / MAR10 / FEB10 / JAN10; Metro Mon-Fri 6a-7p; P 18-24


Your Audience on KMEL & KYLD


Why Mobile
Kangaroo and KMEL
and KYLD are a
Perfect Match

Our signal covers your
six Bay Area
Store Locations:

• San Mateo
• San Francisco
• Santa Rosa
• Mountain View
• Palo Alto
• San Jose


Objectives

¨ To increase your SALES over the course of a 3-month campaign

¨ To drive significant traffic to your six Bay Area store locations

¨ Branding Mobile Kangaroo
n Your commercials send the following messages:
1. Mobile Kangaroo offers high quality services to its customers
2. Mobile Kangaroo offers affordable prices
3. Mobile Kangaroo promises speedy service


Strategy to Promote On-Air: 3-Month Schedule on KMEL
On- 3-
July 2010 August 2010 September 2010
Week 7/5-7/11 (Special Package): Weeks 8/2-8/8 Weeks 8/30-9/5
n 15 (:15) to run Mon-Fri 6a-7p n 2 (:15) to run Mon, Th, Fri 7p-11p n 2 (:15) to run Mon, Th, Fri 7p-11p
n 6 (:15) to run Sat-Sun 6a-7p n 6 (:15) to run Mon, Th, Fri Midnight-3a n 6 (:15) to run Mon, Th, Fri Midnight-3a
n 8 (:15) to run Mon-Fri 7p-11p n 3 (:15) to run Sat-Sun Noon-Midnight n 3 (:15) to run Sat-Sun Noon-Midnight
n 4 (:15) to run Sat-Sun 7p-11p n 50 (:15) streaming to run M-Sun 10a-12a n 50 (:15) streaming to run M-Sun 10a-12a
n 5 (:15) to run Mon-Sun 12m-5a
n 50 (:15) streaming to run M-Sun 10a-12a
Weeks 8/9-8/15 Weeks 9/6-9/12
Weeks 7/12-7/18 n 2 (:15) to run Mon, Th, Fri 7p-11p n 2 (:15) to run Mon, Th, Fri 7p-11p
n 4 (:15) to run Mon, Th, Fri 7p-11p n 6 (:15) to run Mon, Th, Fri Midnight-3a n 6 (:15) to run Mon, Th, Fri Midnight-3a
n 6 (:15) to run Mon, Th, Fri 12a-5a n 3 (:15) to run Sat-Sun Noon-Midnight n 3 (:15) to run Sat-Sun Noon-Midnight
n 3 (:15) to run Sat-Sun 12p-12a n 50 (:15) streaming to run M-Sun 10a-12a n 50 (:15) streaming to run M-Sun 10a-12a

Weeks 7/19-7/25 Weeks 8/16-8/22 Weeks 9/13-9/19
n 4 (:15) to run Mon, Th, Fri 7p-11p n 2 (:15) to run Mon, Th, Fri 7p-11p n 2 (:15) to run Mon, Th, Fri 7p-11p
n 6 (:15) to run Mon, Th, Fri 12a-5a n 6 (:15) to run Mon, Th, Fri Midnight-3a n 6 (:15) to run Mon, Th, Fri Midnight-3a
n 6 (:15) to run Sat-Sun 12p-12a n 3 (:15) to run Sat-Sun Noon-Midnight n 3 (:15) to run Sat-Sun Noon-Midnight
n 100 (:15) streaming to run M-Sun 10a-12a n 50 (:15) streaming to run M-Sun 10a-12a n 50 (:15) streaming to run M-Sun 10a-12a

Week 7/26-8/1 (Special Package):
n 15 (:15) to run Mon-Fri 6a-7p Weeks 8/23-8/29 Weeks 9/20-9/26
n 6 (:15) to run Sat-Sun 6a-7p n 2 (:15) to run Mon, Th, Fri 7p-11p n 2 (:15) to run Mon, Th, Fri 7p-11p
n 8 (:15) to run Mon-Fri 7p-11p n 6 (:15) to run Mon, Th, Fri Midnight-3a n 6 (:15) to run Mon, Th, Fri Midnight-3a
n 4 (:15) to run Sat-Sun 7p-11p n 3 (:15) to run Sat-Sun Noon-Midnight n 3 (:15) to run Sat-Sun Noon-Midnight
n 5 (:15) to run Mon-Sun 12m-5a n 50 (:15) streaming to run M-Sun 10a-12a n 50 (:15) streaming to run M-Sun 10a-12a

Total July Spots: 355 Total August Spots: 244 Total September Spots: 244

KMEL Schedule Summary:
n Total of 843 spots to run on KMEL from July 5th to September 26th
¨ 193 (:15) are on-air commercials
¨ 650 (:15) are streaming commercials

n KMEL’s Legendary DJ, Chuy Gomez, cuts all four Mobile Kangaroo commercials

n Campaign Frequency Rate: 3.0

n Gross Impressions: 1,758,500

ogul , P. Diddy
ip-Hop m
Chuy & H


Strategy to Promote On-Air: 3-Month Weekend Schedule on KYLD

July 2010 August 2010 September 2010
Week 7/10-7/11: Weeks 8/7-8/8: Weeks 8/4-9/5:
n 1 (:15) to run Sat-Sun 5a-Midnight n 1 (:15) to run Sat-Sun 5a-Midnight n 1 (:15) to run Sat-Sun 5a-Midnight
n 18 (:30) to run Sat-Sun Noon-Midnight n 18 (:30) to run Sat-Sun Noon-Midnight n 18 (:30) to run Sat-Sun Noon-Midnight

Weeks 7/17-7/18: Weeks 8/14-8/15: Weeks 9/11-9/12:

Weeks 7/24-7/25: Weeks 8/21-8/22: Weeks 9/18-9/19:

Week 7/31-8/1: Weeks 8/28-8/29: Weeks 9/25-9/26:

Total July Spots: 76 Total August Spots: 76 Total September Spots: 76


KYLD Schedule Summary:

n Total of 228 spots to run on KYLD from July 10th to September 26th
¨ 12 (:15) are on-air commercials
¨ 216 (:30) are streaming commercials

n Campaign Frequency Rate: 1.3

n Gross Impressions: 187,200


Strategy to Promote
Online – Added Value
Consistent Digital Presence: 106.1KMEL
For one week during the campaign Mobile Kangaroo will receive a consistent and highly
visible web presence on KMEL’s homepage with the following two ad positions:

• 160x600 Skyscraper Ad that will rotate 10% on KMEL website.
• 234x60 Ad Position that will rotate 10% on KMEL website.


Strategy to Promote
On-Air Interviews: Share Your Green Story on KKGN

“Mobile Kangaroo comes to Clear Channel Radio San Francisco to Record an
Interview About Its Electronic-Recycling Program”

ØMobile Kangaroo recieves (3) FREE INTERVIEWS to run on Green 960 AM (KKGN).
ØOne interview per month
ØJoseph is invited to our studio once to personally introduce the Mobile Kangaroo brand
and its green recycling program to thousands of progressive consumers tuning into Green
960 AM
ØThe interview will showcase Mobile Kangaroo’s eco-friendly tech services and listeners will
learn about how they can earn cash for their old electronics.


2010 Traffic Driving Marketing Campaign Investment
TOTAL ONAIR and ONLINE IMPRESSIONS: 1,945,700

TOTAL INTEGRATED MEDIA VALUE: $36,500
Total On Air Value:$24,000
Total Online Value: $8,500
DJ Endorsement: $1,000
Total Value of Interviews: $3,000

Total Savings: $24,500

Your Monthly Payment:

$4,000
per month

3-Month Commitment


Action Timeline
Campaign Details

Task Date Completed By Who
Approve Proposal 6/30/2010 – Wednesday Mobile Kangaroo
Provide CCSF with Copy and Logo 7/1/2010 – Thursday Mobile Kangaroo
for production of on air and online
elements -
Input order into the system / send out 7/1/2010 – Thursday Christine Lam
order confirmations / confirm co-op
Send all creative elements (on air and 7/1/20/10 – Thursday Christine Lam
online for approval/and or changes)

Approve or make changes to on air 7/2/2010 – Friday Mobile Kangaroo
and online elements
Start Campaign on KMEL and KYLD 7/5/2010 – Monday Clear Channel San Francisco
Cut On-Air Interviews on KKGN TBD Clear Channel San Francisco Productions
Department
Mid-term re-cap of Mobile Kangaroo’s 8/23/2010 – Monday Christine Lam
2010 Campaign
Mid-term re-cap of Mobile Kangaroo’s 9/27/2010 – Monday Christine Lam
2010 Campaign


Past KMEL event hosted by Chuy Gomez:

Chuy Gomez NBA Golden State Warrior Stephen Curry

Mobile Kangaroo On KMEL And KYLD

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