Mobile doda marce skrzydeł_Konferencja Mobile Trends for Business 2014_ Rafał Staszkiewicz
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The 21st century has changed environment and perception of brand. Is mobile a chance to reactivate brands? How mobile changes the brand – from positioning to experience. How do we use mobile marketing for brand building.
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W XXI w. diametralnie zmieniło się otoczenie i postrzeganie marki. Czy mobile jest szansą na reaktywację marek?. Jak mobilność zmienia markę – od klasycznego pozycjonowania i tożsamości do budowania user experience i doświadczenia. Jak wykorzystać mobile marketing do budowania marki.
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It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
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- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
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With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
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See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
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If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
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Mobile doda marce skrzydeł_Konferencja Mobile Trends for Business 2014_ Rafał Staszkiewicz
- 1. MOBILE DODA MARCE SKRZYDEŁ MOBILE FOR BUSINESS KRAKÓW, 28.05.2014r.
- 2. MOBILE GAP
- 3. 3532 2432 561 513 448 341 102 26 0 500 1000 1500 2000 2500 3000 3500 4000 TV Internet Radio Magazyny Outdoor Gazety Kino Mobile RYNEK REKLAMY MOBILNEJ Źródło: Starlink, IAB AdEx 2013
- 4. MOBILE GAP
- 5. MOBILE GAP
- 6. MOBILE GAP
- 9. NOWA GENERACJA MAREK Źródło: FutureLearn
- 10. JAK ZMIENIAŁO SIĘ ZNACZENIE MARKI 1660+ 1820+ 1920+ 2000+ 1980+ Oznaczenie własności Symbol jakości Symbol pożądania Platforma i użyteczność Tożsamość i wartości Źródło: FutureLearn
- 11. CZYM JEST MARKA? „Your brand is what people say about you when you’re not in the room.” Jeff Bezos, Amazon
- 12. CZYM JEST MARKA? The set of ideas a company or product stands for in people’s minds Shaped by that company or product’s actions And recognised through a visual and verbal style Źródło: FutureLearn
- 13. NOWA GENERACJA MAREK „STARE” MARKI „NOWE” MARKI KLIENCI/KONSUMENCI AKTYWNI UCZESTNICY CEL: ZAKUP CEL: SPRÓBOWAĆ, UŻYWAĆ, DZIELIĆ SIĘ OBIETNICA PRZYJEMNOŚCI UŻYTECZNOŚĆ SPÓJNOŚĆ I KONSEKWENCJA TWORZENIE WZORCÓW NAZWA I LOGO DOŚWIADCZENIE UNIQUE SELLING PROOPOSITION PLATFORMA DO DZIAŁANIA
- 14. JAK MOBILE WSPIERA MARKI
- 15. DLACZEGO TAK LUBIMY SMARTFONY? OSOBISTY CHARAKTER WIELOFUNKCYJNOŚĆ WYGODA INTELIGENCJA ZABAWA
- 18. DOTYK = DOŚWIADCZENIE „Nasze fizyczne doznania wpływają na stan emocjonalny. Szczególnie ważne w tym względzie są ręce. Ich sposób poruszania się sam w sobie wprawia człowieka w różne stany emocjonalne. Smartfon trzymany w ręku oddziałuje na użytkownika podobnie jak pamiętnik: oba są miejscem zapisu prywatnych spraw, jak i źródłem rozrywki” dr Simon Hampton, Uniwersytetu Wschodniej Anglii.
- 19. Każda interakcja z klientem to możliwość budowania doświadczenia i opowiadania przez markę swojej historii BUDOWANIE DOŚWIADCZENIA
- 21. Geo-Location Geo-Fencing Geo-Conquesting TAKIE RZECZY TYLKO W MOBILE
- 22. MOBILE + SOCIAL
- 23. DOPASOWANIE
- 24. TARGETOWANIE
- 25. Źródło: Youtube, Agency: YOC/Carat
- 26. Kampania w wybranych lokalizacjach Emitowana tylko wtedy, gdy jest określona pogoda
- 28. RETARGETING Nowy XYZ Reklama zasięgowa Baza użytkowników aktywowanych (w aplikacjach i serwisach mobilnych) Wyprzedaż Retargeting oferta specjalna
- 29. PODSUMOWANIE
- 30. Rafał Staszkiewicz t: +48 506 000 985 rafal.staszkiewicz@adello.com rafal.staszkiewicz@looksoft.pl