Nonākot citā valstī mēs cenšamies saprast vietējo kultūru, nerakstītos likumus un pieklājības frāzes. Twitter, FaceBook un citi sociālie mediji ir kā cita pasaule. Ar saviem noteikumiem, kultūru, vietējo izloksni un iezemiešiem.
Content personalisation is becoming more prevalent. A site, it's content and/or it's products, change dynamically according to the specific needs of the user. SEO needs to ensure we do not fall behind of this trend.
Nonākot citā valstī mēs cenšamies saprast vietējo kultūru, nerakstītos likumus un pieklājības frāzes. Twitter, FaceBook un citi sociālie mediji ir kā cita pasaule. Ar saviem noteikumiem, kultūru, vietējo izloksni un iezemiešiem.
Content personalisation is becoming more prevalent. A site, it's content and/or it's products, change dynamically according to the specific needs of the user. SEO needs to ensure we do not fall behind of this trend.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
11. | p.
Sustenance
‘Mobility’ has always been essential to man
kind’s success
Shelter
Mobilise
Mobilise
Mobilise
Refreshment
12. | p.
The importance of ‘mobility’ is recognised by
digital thought leaders
“Now we are a mobile company,
over the next three to five years
I think the biggest question that
is on everyone’s minds, that will
determine our performance over
that period, is really how well we
do with mobile.”
“We can make more money inmobile than we do in thedesktop eventually… Over timewe will make more money frommobile advertising… not now,but over time.”
15. | p.
Smartphones sales exceeded PC sales
globally for the first time
Source : Gartner, IDS, Strategy Analytics
0
500,000,000
1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
3,000,000,000
200020012002200320042005200620072008200920102011201220132014201520162017
Units
Global device sales
PC’s
Smartphone’s
Tablet’s
16. | p.
Smartphone ownership is reaching significant levels
0%
10%
20%
30%
40%
50%
60%
70%
80%
UK Spain Italy Latvia Germany France
16
Sources: Comscore Apr 2013
17. | p.
Mobile accounting for an increasing share of total
internet time
0%
5%
10%
15%
20%
25%
US Europe Asia Africa South
America
Global
Sep-11
Sep-12
+57% +130% +66% +77% +47% +25%
Source : Statcounter 2012Sources: Media Usage Morgan Stanley Nov 2012
18. | p.
Smartphones
0
500
1,000
1,500
2,000
2,500
2007 2008 2009 2010 2011 2012 2013 2014 2015
InternetUsers(mm)
Mobile internet users
Desktop internet users
Mobile is predicted to become the primary
point of internet access by 2014
Source: Morgan Stanley, Mary Meeker, 2012
20. | p.
Putting this into context
20
350m PC’s sold in 2012 1.7bn phones sold in 2012
1.6bn units in use 3.2bn mobile users
Replaced every 4-5 years Replaced every 1 – 2 years
Shared One per person
26. | p.
Understanding consumer need-states is important
26
Product reviews
In-store mapping
Price comparison
Product
suggestions
Store information
Entertainment
Store locators
Speedy loading
Focused response
32. | p.
14%
36%
11%
32%
7%
39.6%
29.0%
3.4%
27.5%
0.5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Print
TV
Radio
Desktop
Mobile
Time
Spent
Ad
Spend
Sources: Media Usage Morgan Stanley Nov 2012
%ofTotalMediaConsumption/AdSpendin2010
7.4%
0.5%
0%
1%
2%
3%
4%
5%
6%
7%
8%
Time
Spent
Ad
Spend
Mobile
Time
Spent
Ad
Spend
Currently ad-spend does not match time spent
33. | p.
Google recognise mobile will be the future driver of
their business
33
0
20
40
60
80
100
120
2011 2012 2013 2014 2015 2016
Desktop
Mobile
34. | p.
Mobile display is forecasted to grow 115% in next 3
years
0
5,000
10,000
15,000
20,000
25,000
30,000
2012 2013 2014 2016
Millions$
North America
Europe
APAC
Rest of world
TOTAL
34
Sources: Gartner Nov 2012
35. | p.
Mobile application revenues forecasted to grow 440%
in next 4 years
35
$46bn by 2016
Sources: ABI research 2013
36. | p.
Mobile payment revenues forecasted to grow 1256%
in next 5 years
36
Sources: Javelin research 2013
37. | p.
Technology will continue to evolve at an alarming
rate, underpinned by Moore’s law
37
Source: Apple Insider / Business Insider
43. | p.43
OS
(and OS version)
Device
Standard
Operator
Location
& time Traffic
Remarketing
Interest
Category
(Android Only)
Advanced
Bundles
Newly
Activated
Device
App
Enthusiasts
Enhanced
Demographic
Mobile allows us to increase relevancy and efficiency of
campaigns
48. | p.
Source: Dynamic Logic 2011
Mobile provides the chance to get
close to consumers
49. | p.
49
Google
confidenNal
0%
10%
20%
30%
40%
50%
60%
70%
Mobile Ad Awareness Message Association Brand Favorability Purchase Consideration
10%
7%
48%
30%
36%
22%
62%
42%
Control
Exposed
As a result, mobile is effective
at shifting brand metrics
65. MOBILE
DAY 13
AMBIENT
APLIKĀCIJU IZMANTOŠANA /
MULTI
4%
6%
12%
12%
12%
16%
21%
22%
25%
43%
51%
53%
60%
Iepērkas
interneta
veikalos
Spēlē
on-‐line
spēles
Čato
Izmanto
kalendāru
Klausās
radio
Skatās
video/TV
Lieto
savu
darba
e-‐pastu
Apmeklē
uzņēmumu/
zīmolu
mājas
Lieto
internetbanku
Lieto
kartes,
navigācijas
aplikācijas
Sērfo
internetā
Lieto
sociālos
^klus
Pārbauda
personīgo
e-‐pastu
87%
paralēli
TV
skatīšanā
30%
vienmēr
/gandrīz
vienmēr
46%
meklē
papildus
par TV
saturu
30%
meklē
papildus
par
reklāmu
66. MOBILE
DAY 13
AMBIENT
NEGATĪVA PIEREDZE LIETOJOT INTERNETU
87%
Lēna lapas ielāde
Apgrūtināta attēlu ielāde
Ierobežota funkcionalitāte
Nevar aizvērt reklāmu
59%
traucē
uztvert
saturu
67. MOBILE
DAY 13
AMBIENT
IZKLAIDEI
IEDVESMAI
SAZIŅAI / APMAIŅAI (SHARING)
MĀJĀS
NOPIETNAM DARBAM
UZTICAMS
DROŠS
IEPIRKŠANĀS
DARBAM
VIENMĒR AR MANI
VISSVARĪGĀKĀ IERĪCE
PERSONĪGS (-IFICĒTA)
TIEŠSAISTĒ
REĀLAJĀ LAIKĀ
PA CEĻAM
68. MOBILE
DAY 13
NOPIETNAI
IZPĒTEI
(VAIRĀKI LOGI
ATVĒRTI
VIENLAICĪGI)
DROŠI LIETOT –
LABĀK IEPAZĪTS,
SNIEDZ IESPĒJUFIZISSKISAGALBĀT DATUS
UZ CIETĀ DISKA
PORTATĪVAIS
DATORS
GANDRĪZ
VIENMĒR
ASOCIĒJAS AR
NOPIETNU
DARBU UN
PIENĀKUMIEM
MOBILAIS TELEFONS UN
PLANŠETDATORS IR
PĀRŅĒMIS DAŽAS
PORTATĪVO FUNKCIJAS
– ŠOBRĪD PORTATĪVASI
DATORS VAIRĀK
DOKUMENTIEM UN
DARBIEM, KUR
NEPIECIEŠAMS VAIRĀK
PISTRĀDĀT UN VAIRĀK
GLABĀŠANAS VIETAS
DATORS NOPIETNAM DARBAM
69. VISPLAŠĀK IZMANTOTĀ IERĪCE PIE
IEPIRKŠANĀS
LIELA LOMA TIEŠI IZPĒTES UN
IEDVESMAS GŪŠANAS PROCESĀ,
SEVIŠĶI AUTO, CEĻOJUMU,
ELEKTRONIKAS UN SADZĪVES
TEHNIKAS MEKLĒJUMOS
MOBILE
DAY 13
DATORS NOPIETNAM DARBAM /
MEKLĒŠANAI
KĀDA
IERASTA UN UZTICAMA IERĪCES
PRIEKŠROCĪBA: TO LIETOT ŠĶIET ĻOTI DROŠI
KĀDAM NOLŪKAM?
MEKLĒŠANA , IEDVESMA, IZPĒTE, CENU
SALĪDZINĀŠANA UN PIRKUMS
PRIEKŠROCĪBA: VIENLAICĪGI VAR BŪT VAĻĀ
VAIRĀKI LOGI, KAS ATĻAUJ LABU
SALĪDZINĀŠANAS IESPĒJU
MĀJĀS UN DARBĀ
BARJERA: NAV ĪPAŠI VIEGLI PĀRNĒSĀJUMAS UN
ŠĶIET NEDAUDZ ‘OLD SCHOOL’
KUR
VALSTIS
IEPIRKŠANĀS
NAV BŪTISKU ATŠĶIRĪBU STARP
DAŽĀDĀM VALSTĪM, CILVĒKIEM IR
LĪDZĪGAS PIEEJAS ATŠĶIRĪGĀM
IERĪCĒM
70. MOBILE
DAY 13
PLANŠETDATORS IZKLAIDEI
PĀRSVARĀ
LIETO MĀJĀS
IZKLAIDEI UN
IEDVESMAI
LIETO KOPĪGIĢIMENĒ – NE
TIK
PERSONĪGSKĀ MOBILAISTELEFONS
NAV
PIEMĒROTS
LIELĀKAI
IZPĒTEI VAI
NOPIETNAI
PĀRVALDĪB
AI
DAŽĀDOSVEIDOS AIZSTĀJPORTATĪVODATORU –
VIEGLIPĀRNĒSĀJAMS,INTUITĪVILIETOJAMS
NAV PIEMĒROTS
PIE IEPIRKŠANĀS,
TĀ SAISTĀS AR
NOPIETNU IZPĒTI.
PLANŠETDATORS
PĀRSVARĀ
ASOCIĒJAS AR
VIEGLU ATPŪTU,
ZVILNĒŠANU
71. MOBILE
DAY 13
PIE IEPIRKŠANĀS KĀ PAPILDUS EKRĀNS
KĀDS
PLANŠETDATORS IR
PAPILDINĀJUMS
PORTATĪVAJAM
DATORAM
PRIEKŠROCĪBA:
ĒRTĀKS UN VIEGLĀK
LIETOAJMS
VALSTIS
AKTĪVI LIETOTĀJI –
KRIEVIJA. RETI
LIETOTĀTI –
VĀCIJA. LATVIJA –
ĻOTI RETI
LIETOTĀJI.
KĀDAM
NOLŪKAM?LIETO IEDVESMAI UN
NESAREŽĢĪTAI IZPĒTEI.
NEIZMANTO PIRKUMA
VEIKŠANAI.
MĀJĀS, & BRĪVDIENĀS,
ATVAĻINĀJUMĀ
TAS NETIEK VIENMĒR NĒSĀTS
LĪDZI!
KUR
IEPIRKŠANĀS
PRAKTISKI NELIETO PAŠA PIRKUMA
VEIKŠANAI, BET MĒDZ IEVESMAI
APSKATĪT AUTO VAI SADZĪVES TEHNIKU
73. MOBILE
DAY 13
VIEDTĀLRUNIS
KĀDS
PAPILDUS IEKĀRTA IZPĒTES
VEIKŠANAI IEPIRKŠANĀS PROCESĀ.
VIEDTĀLRUNĪ VEIKTĀ IZPĒTE
ATKARĪGA NO ATRAŠANĀS VIETAS.
LIETOTS DAUDZ
UN DAŽĀDĀS
VIETĀS – ARĪ
MĀJĀS!
VIENMĒR KOPĀ AR
MANI
KUR
VALSTIS
PIE IEPIRKŠANĀS
VAIRĀK POPULĀRS
KRIEVIJĀ UN FRANCIJĀ.
IEPIRKŠANĀS
PIE IEPIRKŠANĀS VAIRĀK
IZMANTO AUTO, MĒBEĻU
UN MĀJSAIMNIECĪBAS
PREČU, APĢĒRBA
KATEGORIJĀS
KĀDAM NOLŪKAM?
PIE IEPIRKŠANĀS LIETO IEDVESMAI,
VIEGLAI IZPĒTEI – PARASTI NETIEK
IZMANTOTS PIRKUMA VEIKŠANAI
NODERĪGS, LAI IZTEIKTU VIEDOKLI
PAR POTENCIĀLO PIRKUMU, VAI
PAJAUTĀTU DRAUGIEM VIŅU
VIEDOKLI
PRIEKŠROCĪBA: IESPĒJA
AUGŠUPIELĀDĒT UN TIEŠI DALĪTIES
AR FOTO
76. MOBILE
DAY 13
IBM 2013
2 500 000 000 000 000 000baiti
Katru dienu
Lielie dati
90% no visiem datiem ir radīti pēdējo divu gadu laikā
77. MOBILE
DAY 13
Mākoņskaitļošana Pārējā analīze
Nepieciešams milzīgs datu
apjoms
Pastāv augstākas prasības
pret datu ievades
mehānismiem vai arī
metodoloģiju
Atrodas savas evolūcijas
sākumposmā
Elastīgāka
Plašs metodoloģiju loks
Ātrāk iegūstami rezultāti
Ļauj darboties ar mazāku datu
apjomu
Vieglāka datu ievade
Pieredzes bagāti, kā arī jauni
analīzes veidi
ANALĪZES VIRZIENI
78. MOBILE
DAY 13
Jāprot novilkt līniju datu apstrādei .
Tendence
Reklāmas
aktivitātes
Sabiedrības
izpausmes
Tirgus dati
Tendence
“Nē, nē! Piedzīvojumus vispirms,
izskaidrojumi aizņem tik daudz laika.”
Lūiss Kerols
IZPĒTES IZAICINĀJUMI
81. MOBILE
DAY 13
Mobilo ierīču skaits pieaug, stacionāro
datoru skaits nepieaug
2012. gadā Latvijā ievērojami pieauga
portatīvo datoru lietotāju skaits (par ≈16%)
Aptuveni puse no visiem jaunajiem
iegādātajiem telefoniem ir viedtālruņi. 50%
TEHNOLOĢIJU TENDENCES
82. MOBILE
DAY 13
2012 – mobilā uzplaukuma gads
Platformas ietekmē izpētes metodoloģiju
Uzsvars uz lietošanas pieredzi
Aplikācija vs pārlūkprogramma
Pirmie pārņēmēji / agrie ieviesēji
Sākotnēji ne-reprezentatīva
MOBILĀ IZPĒTE PASAULĒ
83. MOBILE
DAY 13
Vienmēr klāt (always on)
Izklaidējoši / lokāli / īstajā laikā un vietā
Viena aptauja, dažādas platformas
Pasīvā datu vākšana
Respondenti apzinās savu datu vērtību, sagaida atlīdzību
Ilgāka aptaujas sagatavošana
Jautājumu skaita samazināšanās
Iespēja respondentiem iesūtīt foto, video un audio materiālus
NĀKAMĀS PAAUDZES IZPĒTE
84. MOBILE
DAY 13
Sasniedzami vīrieši, kas citādi ir grūtāk
sasniedzamā auditorija
Respondenti, kas aizpildījuši mobilo
versiju, arī turpmāk labprātāk izvēlētos
tieši mobilo nevis tradicionālu versiju
Respondenti nosūta attēlus, papildinot
savas atbildes ar vizuālu atsauksmi
Mainās apmierinātības novērtējums
PIRMIE REZULTĀTI
89. MOBILE WEB vs MOBILE APP
RESPONSIVE WEB DESIGN
UNDERSTANDING WEB USAGE
THROUGH MOBILE DEVICES
DESIGN, FORMATTING AND FUNCTIONAL
ISSUES FOR THE MOBILE WEB
90.
91.
92.
93.
94.
95. MOBILE WEB vs MOBILE APP
SHOULD I BUILD A MOBILE APP
OR A MOBILE WEBSITE?
A DEVELOPMENT DILEMMA
96.
97. USER ACCESS AND
DIGITAL ACCESSIBILITY
TIME SPENT PER USER
USER REACH AND
ENGAGEMENT
CONTENT USAGE
119. - SINGLE VERSION ACROSS PLATFORMS / BROWSERS
- DESKTOP AND MOBILE CONTENT ON A SINGLE URL
- CONSIDERED AN SEO BEST PRACTISE BY GOOGLE
- EASIER TO DEVELOP USING CSS3 MEDIA QUERIES
- LESS MAINTENANCE
- SHARING LINKS ACROSS ALL DEVICES
- SIMPLER MANAGEMENT OF CONTENT
BENEFITS
TO CONSIDER
- INITIAL DESIGN AND DEVELOPMENT PLANNING
REQUIRES MORE TIME DUE TO THE DIFFERENT SIZES
- INCREASED TIME IN CREATING HTML / JS / CSS
- CROSS-BROWSER ISSUES CAN TAKE SOME TIME TO FIX
121. - VERY FAST PERFORMANCE
- OPTIMISED FOR HUGE CONTENT HEAVY
SITES
- CAN ACHIEVE NEAR MOBILE APP
EXPERIENCE USING JQUERY MOBILE
PROS
CONS
- REQUIRES ADDITIONAL MAINTENANCE AND
BACKEND PROGRAMMING
- REQUIRES ADDITIONAL WORK FOR SEO
147. MOBILE
DAY 13
AMBIENT
Uz pieredzi balstīts
komunikācijas veids kā
iepazīstināt auditoriju ar jaunu
zīmolu tirgū
ATALGO SAVU SUNI AR “check-in”
http://www.youtube.com/watch?v=Ml2qpfSDuzU
149. MOBILE
DAY 13
MOBILĀS MEKLĒŠANAS NOSLĒPUMI
AMBIENT
LINDA KALNIŅA
Omnicom Media Group
Digitālā departamenta
vadītāja,
Sertificēta Google Adwords
eksperte/trenere
160. MOBILE
DAY 13
KĀPĒC UN VAI VISPĀR IZMANTOT?
AMBIENT
Kas ir zīmola piedāvātā vērtība (value proposition)?
• Novitāte – pirmais, jaunākais
• Sniegums – ātrums, kvalitāte, serviss
• Dizains, lietojamība – unikalitāte, praktiskums
• Personalizācija
• Cena
• Zīmols, statuss
• u.c.
162. MOBILE
DAY 13
KĀPĒC UN VAI VISPĀR IZMANTOT?
AMBIENT
• Kā mobilā kategorija ietekmē jūsu zīmolu un tā piedāvāto
vērtību?
• Kad un kā jūsu esošie klienti jūs meklē, atrod? Vai ir kādas
problēmas?
• Kas ir iespējas, kur un kā mobilais telefons palīdzētu sasniegt
jūsu esošos un potenciālos klientus?
163. MOBILE
DAY 13
DATU IEGUVE
AMBIENT
Esošās situācijas analīze uz
vietas picērijā, zvanu centrā
Klientu, konkurentu un kategorijas izpēte – aptaujas,
fokusgrupas, sociālo mediju monitoring u.c.
165. MOBILE
DAY 13
AMBIENT
Piedāvātā vērtība: ātrākie piegādātāji pilsētā +
vienmēr ir pa ceļam, jo nodrošina blīvāko picērīju
pārklājumu Rīgā
• Jauc vai nevar atcerēties numuru
• Uz vietas ilgi jāgaida, bet pasūtot ātrāk
• Nav, kam uzticēt sūdzības, jo līnija aizņemta
• Izvēlas konkurentus, jo nezina darba laikus
• Vairāk latviešu klientu lokā
• Neizvēlas jauno diētisko picu
PIEMĒRS: PICĒRIJA
166. MOBILE
DAY 13
RISINĀJUMS MOBILAJĀ KATEGORIJĀ
AMBIENT
APLIKĀCIJA
Pasūtījumiem
Atsauksmēm
Laika kavēšanai
MOBILĀ MEKLĒŠANA
Atbilstošās situācijas
Konkurentu klienti
Neizlēmušie
Vairākas valodas
173. 1. Atdaliet datoriem un mobilajām ierīcēm paredzētās meklēšanas reklāmas
2. Atdaliet arī katras kampaņas budžetus un pielāgojiet likmju apmērus
3. Pielāgojiet reklāmas tekstus/piedāvājumus kontekstam (laiks, vieta)
4. Izvēlieties sava zīmola piedāvājumam atbilstošos reklāmas paplašinājumus
– zvani, aplikācijas ielāde, atrašānās vieta kartē u.c.
MOBILE
DAY 13
DAŽI PRAKTISKI PADOMI
AMBIENT
183. MOBILE
DAY 13
“SEEING IS BELIEVING”
IEPAZĪSTIETIES-
MOBILAIS SAFARI
AMBIENT
Mobile Search
Check-ins
Dalīšanās ar foto un video
Sērfošana internetā
Mobilo lapu vs adaptīvā dizaina
izmantošana
Spēles
QR kodu ielādēšana un nolasīšana
Mobilie maksājumi
Lojalitātes shēmas
Klientu atsauksmes
u.c.
186. MOBILE
DAY 13
AMBIENT
SVARĪGĀKAIS
PIEREDZE UN INTERAKTIVITĀTE AR AUDITORIJU IR VITĀLI SVARĪGA
MOBILAJĀ MEKLĒŠANĀ SVARĪGĀKAIS IR PIEDĀVĀJUMS, KONTEKSTS
UN TIKAI TAD RISINĀJUMI KĀ MONETIZĒT KLIENTU
IR TIKAI VIENS SOLIS NO MOBILĀS MĪLESTĪBAS LĪDZ MOBILAJAM
NAIDAM
MOBILĀ IZPĒTE IR JAUNS PĒTĪJUMU METODOLOĢOJAS VIRZIENS,
KAS ZĪMOLIEM PAVER VĒL NEBIJUŠAS IESPĒJAS
AR MOBILO TEHNOLOĢIJU PALĪDZĪBU ZĪMOLI VAR UZRUNĀT
AUDITORIJU AR DAUDZ PRECĪZĀKU UN PERSONALIZĒTĀKU ZIŅU
187. MOBILE
DAY 13
AMBIENT
ZAIGA LAZDIŅA
Digitālā stratēģe, Sociālo mediju eksperte
zaiga.lazdina@omnicommediagroup.lv
LINDA KALNIŅA
Digitālā departamenta vadītāja
linda.kalnina@omnicommediagroup.lv