ZorgkaartNederland zet zorgverleners op de kaartNPCF
Presentatie gehouden door Suze van Baar van de NPCF tijdens het NPCF congres 'Met toetsenbord en muis zelf je zorg regelen' in de sessie 'eHealth voor Dummies'
Strategic questioning is a technique that was shared with me by Sue Lennox and OzGREEN. It is a method of conscious questioning that aims to get to the root of your motivations and try to help you identify the actions required today to get to your intended outcome tomorrow (or in a couple of years).
ZorgkaartNederland zet zorgverleners op de kaartNPCF
Presentatie gehouden door Suze van Baar van de NPCF tijdens het NPCF congres 'Met toetsenbord en muis zelf je zorg regelen' in de sessie 'eHealth voor Dummies'
Strategic questioning is a technique that was shared with me by Sue Lennox and OzGREEN. It is a method of conscious questioning that aims to get to the root of your motivations and try to help you identify the actions required today to get to your intended outcome tomorrow (or in a couple of years).
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
5. DIGITAL TOUCHPOINTS KARTE
DAY 12
Mobilā reklāma e-veikals
Sociālie mediji
c e-izsūtnes
Baneru reklāma Ambient
WEB/ mobile
c lapas
risinājumi
AWARENESS CONISDERATION PURCHASE SERVICE LOYALITY
Meklētāji Skype
PR WOM Mobilā
Pop-up aplikācija
TV veikals
Sociālie
Radio mediji
Drukātā reklāma
Vides reklāma
6. DIGITAL ONLINE TOUCHPOINTS
DAY 12
MOBILE SEARCH
AWARENESS CONISDERATION PURCHASE SERVICE LOYALITY
DISPLAY SOCIAL AMBIENT
11. DIGITAL
DAY 12
CIK PROCENTU INTERNETA
LIETOTĀJU LATVIJĀ IR
VECĀKI PAR 50 GADIEM?
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
12. DIGITAL STATISTIKA
LATVIJAS ONLINE LIETOTĀJU VECUMA SADALĪJUMS
DAY 12
15 - 20
21% 12%
21 - 30
40%
31 - 40
27%
19%
41 - 50
21% 51+
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
13. DIGITAL STATISTIKA
LATVIJAS ONLINE LIETOTĀJU VECUMA DALĪJUMA IZMAIĽAS
DAY 12
30%
25%
Audience composition 2009
20%
2010
51+
15%
2011
10%
2012
5%
0%
15 - 20 21 - 30 31 - 40 41 - 50 51+
Vecums
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
14. DIGITAL TENDENCES
DAY 12
PAMANĀMI UN RICH MEDIA MĒRĪJUMI TĀRGETĒŠANA
RISINĀJUMI
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
15. DIGITAL TENDENCES
# 1 PAMANĀMI UN RICH MEDIA RISINĀJUMI
DAY 12
PAMANĀMI un RICH MEDIA MĒRĪJUMI TĀRGETĒŠANA
RISINĀJUMI
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
16. DIGITAL TENDENCES
# 1 PAMANĀMI UN RICH MEDIA RISINĀJUMI
DAY 12
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
17. DIGITAL TENDENCES
# 1 PAMANĀMI UN RICH MEDIA RISINĀJUMI
DAY 12
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
18. DIGITAL TENDENCES
# 1 PAMANĀMI UN RICH MEDIA RISINĀJUMI
DAY 12
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
19. DIGITAL TENDENCES
# 1 PAMANĀMI UN RICH MEDIA RISINĀJUMI
DAY 12
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
20. DIGITAL TENDENCES
# 1 PAMANĀMI UN RICH MEDIA RISINĀJUMI
DAY 12
Baneru reklāmas
vidējie rādītāji pasaulē
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
21. DIGITAL TENDENCES
# 1 PAMANĀMI UN RICH MEDIA RISINĀJUMI
DAY 12
vs
2.45%
0.14%
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
22. DIGITAL TENDENCES
# 2 MĒRĪJUMI
DAY 12
PAMANĀMI RICH MEDIA MĒRĪJUMI TĀRGETĒŠANA
RISINĀJUMI
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
23. DIGITAL TENDENCES
# 2 MĒRĪJUMI
DAY 12
Bez līdz šim
pielietotajiem online
reklāmas standarta
mērījumiem šobrīd
pieejami padziļināti
rich media baneru
mērījumi
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
24. DIGITAL TENDENCES
# 2 MĒRĪJUMI
DAY 12
70%
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
25. DIGITAL TENDENCES
DAY 12
Interakciju mērījumi
jebkāda veida
mijiedarbība ar
baneri
(mouseover, start, pl
ay, replay utml.)
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
26. DIGITAL TENDENCES
# 2 MĒRĪJUMI
DAY 12
Multi click-tag baneri
Vairāki produkti
Galamērķa lapas
Ekonomija
Papildu dati
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
27. DIGITAL TENDENCES
# 2 MĒRĪJUMI
DAY 12
Post–view actions
Redzēts, bet
neklikšķināts baneris
ne vienmēr nozīmē
neizdošanos
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
28. DIGITAL TENDENCES
# 3 TĀRGETĒŠANA
DAY 12
PAMANĀMI RICH MEDIA MĒRĪJUMI TĀRGETĒŠANA
RISINĀJUMI
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
29. DIGITAL TENDENCES
# 3 TĀRGETĒŠANA
DAY 12
Sekojiet online
lietotājiem un to
interesēm
Biheiviorālā
tārgetēšana,
re-tārgetēšana
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
30. DIGITAL MŪSU JAUNUMI
DAY 12
ONLINE KAMPAŅU DATU DISPLAY REKLĀMAS “TARGET AD”
KATEGORIZĒŠANA IZSTRĀDE UZLABOJUMI
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
33. DIGITAL MOBILE KATEGORIJA
VIEDTĀLRUĽU LIETOTĀJU SKAITA IZMAIĽAS
DAY 12
2011 2012
38% 46%
8%
Avots: Snapshots, 2012
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
34. DIGITAL MOBILE KATEGORIJA
TABLEŠU LIETOTĀJU SKAITA IZMAIĽAS
DAY 12
2012
2011 9%
2%
7%
Avots: Snapshots, 2012
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
35. DIGITAL TENDENCES
DAY 12
MOBILĀS MULTI SCREENING NFC
LAPAS, APLIKĀCIJAS
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
36. DIGITAL TENDENCES
DAY 12
MOBILĀS MULTI SCREENING NFC
LAPAS, APLIKĀCIJAS
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
37. DIGITAL TENDENCES
#1 MOBILĀS LAPAS UN APLIKĀCIJAS
DAY 12
MOBILĀS LAPAS, APLIKĀCIJAS -
LĪDZ AR VIEDTĀLRUĽU SKAITA
PIEAUGUMU, BIEŢĀKU MOBILĀ INTERNETA
LIETOŠANU – MOBILĀS VIDES APGŪŠANA IR
KATEGORIJĀ “MUST”
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
38. DIGITAL TENDENCES
MAKSAS MOBILO APLIKĀCIJU IZMANTOŠANA
DAY 12
2012
20%
Avots: Snapshots, 2012
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
39. DIGITAL TENDENCES
MOBILĀ INTERNETA IZMANTOŠANA (VISMAZ REIZI NEDĒĻĀ)
DAY 12
x
42%
Avots: Snapshots, 2012
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
40. DIGITAL TENDENCES
NEGATĪVA PIEREDZE LIETOJOT LAPU MOBILĀS VERSIJAS
DAY 12
Lēna lapas ielāde
87% Apgrūtināta attēlu ielāde
Ierobeţota funkcionalitāte
Avots: Snapshots, 2012
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
41. DIGITAL TENDENCES
LAPAS “MOBILITĀTES” TESTS
DAY 12
Noderīgs rīks WEB
lapas „mobilitātes‟
diagnostikai –
“Mobile Meter”
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
42. DIGITAL TENDENCES
DAY 12
MOBILĀS MULTI SCREENING NFC
LAPAS, APLIKĀCIJAS
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
43. DIGITAL TENDENCES
DAY 12 # 2 MULTI SCREENING
DAUDZEKRĀNU MEDIJU PIEREDZE -
SECĪGA VAI VIENLAICĪGA DAŢĀDU MEDIJU
SATURA LIETOŠANA VAIRĀKĀS IERĪCĒS
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
44. DIGITAL TENDENCES
DAY 12 # 2 MULTI SCREENING
Avots: Google, 2012
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
45. DIGITAL TENDENCES
# 2 MULTI SCREENING – EKRĀNA IZVĒLE
DAY 12
Avots: Google, 2012
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
46. DIGITAL TENDENCES
# 2 MULTI SCREENING – KOMBINĀCIJAS
DAY 12
Avots: Google, 2012
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
47. DIGITAL TENDENCES
# 2 MULTI SCREENING - TOP AKTIVITĀTES
DAY 12
Avots: Google, 2012
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48. DIGITAL TENDENCES
DAY 12
MOBILĀS MULTI SCREENING NFC
LAPAS, APLIKĀCIJAS
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49. DIGITAL TENDENCES
DAY 12 # 3 NEAR FIELD COMMUNICATION
NEAR FIELD COMMUNICATION (NFC) –
ĪSA RĀDIUSA BEZVADU DATU TEHNOLOĢIJA
PRAKTISKU UN RADOŠU RISINĀJUMU
REALIZĒŠANAI
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50. DIGITAL TENDENCES
DAY 12 # 3 NEAR FIELD COMMUNICATION
Visas klienta kartes vienā
Lojalitātes programmas
Mobilie maksājumi
Mobilās pasākumu biļetes
Drošības kontrole u.c.
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55. DIGITAL SOCIAL KATEGORIJA
DAY 12 TOP 3 AKTIVITĀTES SOCIĀLAJOS MEDIJOS
95%
Aplūko citu 92%
85% ievietotās Lasa komentārus
Lasa blogus, forumus, bildes, video atsauksmes
domubiedru grupas
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56. DIGITAL SOCIAL KATEGORIJA
DAY 12 ZĪMOLU SOCIĀLO KONTU SEKOTĀJU SKAITS
2011 2012
54% 61%
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57. DIGITAL SOCIAL KATEGORIJA
DAY 12 IEMESLS PAMEST ZĪMOLA SOCIĀLĀ PROFILA FANU PULKU
Vienveidīga un maz saistoša
komunikācija, saturs
2012
47%
2011
41%
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58. DIGITAL SOCIAL KATEGORIJA
DAY 12 IEMESLS PAMEST ZĪMOLA SOCIĀLĀ PROFILA FANU PULKU
Pārāk komerciāls saturs Pārāk maz īpašo piedāvājumu!
$ %
25% 22%
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61. DIGITAL TRENDI
DAY 12 #1 PERSONISKUMS – INDIVIDUĀLA PIEEJA
PERSONISKA KOMUNIKĀCIJA -
PANĀKUMU ATSLĒGA AUGSTĀKAI LIETOTĀJU
IESAISTEI UN LOJALITĀTEI
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62. DIGITAL TRENDI
DAY 12 PERSONISKUMS – INDIVIDUĀLA PIEEJA
AT&T kampaľa
“Thank You Notes” -
500
personalizēti, individu
āliem faniem veltīti
YouTube dziesmu
video
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64. DIGITAL TRENDI
DAY 12 #2 REĀLĀ LAIKA PIEREDZE
REĀLĀ LAIKA MIJIEDARBĪBA –
LIETOTĀJIEM BŪTISKA “ŠEIT UN TAGAD”
PIEREDZE, KĀ ARĪ IESPĒJA IETEKMĒT UN
MAINĪT SATURU
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65. DIGITAL TRENDI
DAY 12 #2 REĀLĀ LAIKA PIEREDZE
Pirmo reizi Latvijā radio
studija tika pārcelta uz
automašīnas salonu.
Star FM tiešais no
braucošanas automašīnas.
Reālā laika video
translācija arī Facebook
lapā ar iespēju komentēt
utml.
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66. DIGITAL TRENDI
DAY 12 #2 REĀLĀ LAIKA PIEREDZE
http://www.youtube.com/watch?v=2FLiI4RZFEk
68. DIGITAL TRENDI
DAY 12 #3 SOCIĀLĀ DOMINANCE
SOCIĀLĀ DOMINANCE –
ARVIEN PIEAUGOŠA SOCIĀLĀS KOMUNIKĀCIJAS
LOMA ĀRPUS PLATFORMU IETVARIEM
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69. DIGITAL TRENDI
DAY 12 #3 SOCIĀLĀ DOMINANCE
Sociālo mediju
integrēšana:
WEB lapā
E-pasta izsūtnēs
Ziľu portālos
Baneros
Fiziskajā vidē
“Social By Design”
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80. DIGITAL TENDENCES
DAY 12 # 1 SEO PANDA & PENGUIN
PANDA & PENGUINE GOOGLE NOW APP REKLĀMAS INOVĀCIJAS
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81. DIGITAL TENDENCES
DAY 12 # 1 SEO PANDA & PENGUIN
Nē nekvalitatīvām
WEB lapām:
saturs
dizains
ātrums
uzticamība
...
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83. DIGITAL TENDENCES
DAY 12 # 1 SEO PANDA & PENGUIN
Par godīgu SEO praksi
Tie paši elementi, cita
stratēģija:
skaļums
saites
saturs
struktūra
sociālās f-cijas
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84. DIGITAL TENDENCES
DAY 12 # 2 GOOGLE NOW
SEO PANDA & PENGUINE GOOGLE NOW APP REKLĀMAS INOVĀCIJAS
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85. DIGITAL TENDENCES
DAY 12 # 2 GOOGLE NOW
http://www.youtube.com/watch?feature=player%20embedded&v=pPqliPzHYyc
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86. DIGITAL TENDENCES
# 3 REKLĀMAS INOVĀCIJAS
DAY 12
SEO PANDA & PENGUINE GOOGLE NOW APP REKLĀMAS INOVĀCIJAS
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87. DIGITAL TENDENCES
# 3 REKLĀMAS INOVĀCIJAS
DAY 12
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88. DIGITAL TENDENCES
# 3 REKLĀMAS INOVĀCIJAS
DAY 12
Mute this Ad:
Lietotājam dota
iespēja sev liegt
konkrētu reklāmas
kampaľu
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89. DIGITAL MŪSU JAUNUMI
DAY 12
PROFESIONĀLĀ APGŪTS REKLĀMAS
DALĪBA PROGRAMMĀ KANĀLS
SERTIFIKĀCIJA
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90. DIGITAL MŪSU JAUNUMI
GOOGLE ENGAGE FOR AGENCIES DUBLINĀ
DAY 12
http://www.youtube.com/watch?v=zA9LfKjNVhg&feature=youtu.be
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91. DIGITAL NODERĪGI
DAY 12 THINKWITHGOOGLE.COM
Patērētāju uzvedības
tendences, mārketinga
dati un industrijas
pētījumi
http://www.thinkwithgoogle.com/insights/
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93. DIGITAL TENDENCES
DAY 12
ONE TOUCH WONDER POP-UP PHYGITAL
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94. DIGITAL TENDENCES
DAY 12 # 1 ONE TOUCH WONDER
ONE TOUCH WONDER POP-UP PHYGITAL
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95. DIGITAL TENDENCES
DAY 12 # 1 ONE TOUCH WONDER
ONE TOUCH WONDER –
PRAKTISKS VAI IZKLAIDĒJOŠS SATURS
PIESKĀRIENA ATTĀLUMĀ
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102. DIGITAL MŪSU JAUNUMI
DAY 12 # 2 POP-UP
ONE TOUCH WONDER POP-UP PHYGITAL
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103. DIGITAL TENDENCES
DAY 12 # 3 PHYGITAL
PHYGITAL –
FIZISKĀS UN DIGITĀLĀS VIDES SINERĢIJA
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104. DIGITAL TENDENCES
DAY 12 # 3 PHYGITAL
London Eye –
Olimpisko spēļu laikā
Twitter vietnē
valdošā noskaľojuma
indikators
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105. DIGITAL
DAY 12
REINIS ADOVIČS
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106. DIGITAL SVARĪGĀKAIS
DAY 12
IESAISTIET ATRODATIES
SEARCH
DISPLA MĒRIET ESAT GODĪGI
Y SEKOJIET ĪSTAJIEM
PĀRSTEIDZIET
MOBILE APGŪSTIET AMBIENT
EKSPERIMENTĒJIET
IEMANTOJIET UZTICĪBU
IZPLEŠATIES BONUSS …
SOCIAL
ESAT ĪSTI UN PERSONISKI
107. DIGITAL TOUCHPOINTS KARTE
DAY 12
Mobilā reklāma e-veikals
Sociālie mediji
c e-izsūtnes
Baneru reklāma Ambient
WEB/ mobile
c lapas
risinājumi
AWARENESS CONISDERATION PURCHASE SERVICE LOYALITY
Meklētāji Skype
PR WOM Mobilā
Pop-up aplikācija
TV veikals
Sociālie
Radio mediji
Drukātā reklāma
Vides reklāma
108. DIGITAL BONUSS
DAY 12 HAVE A MULTI TOUCHPOINT NEW YEAR
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109. DIGITAL BONUSS
DAY 12 HAVE A MULTI TOUCHPOINT NEW YEAR
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