More Related Content More from Cisco Service Provider (20) Mobile Backhaul on the M.O.V.E.1. Robert Synnestvedt
Lead, Global Mobile Internet Marketing
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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
2. • General Trends and Requirements:
Cost and Capacity Challenge
• Cisco Unified RAN :
Optimized Backhaul Differentiators
• Innovation and Leadership:
• Network Architecture & Designs:
• Take Aways:
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3. Trusted Partner for Global Mobile Service Providers
Innovation Monetization Optimization Unification Leadership
differentiation new revenue reduced costs any radio trusted advisor
any media partnership
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4. Reduce Power
Cell Site TCO Distribution Increase Mbs/Watt
Source: China Mobile
Electricity
Reduce Footprint
Multi-use POP
Site Acquisition &
60% O&M Planning
TCO Site Support
40%
Civil Works TCO
Site Rental
Simplify Management
Transmission
BTS Radio Access
OPEX over 7 years CAPEX
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5. • Architect to scale
10-to-100X traffic growth
• Simplify and unify operations
Expanded service offerings and frequent radio upgrades
• Reliable high-quality service assurance
Resilient multiservice prioritization differentiation
• Simultaneous operations for multi-vendor,
multi-generation radio
2G, 3G, HSPA, LTE, Femto, WiFi offload, WiMax, etc.
• Smooth, streamlined network migration
Multimedia, multiprotocol, multitransport evolution
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6. Linear transport for linear Subscriber Growth
SP Basic WAP Single-Service
Content Content
Mobile Voice
Core
Single-Path
Circuit Transmission
Single-Access
RAN
Radio Access
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7. Distributed to Scale with Non-Linear M.O.VE Demands
SP Third-Party Multi-Service
Content Content
Video, Voice, Internet
B2B2C
National
IP Core
National Multi-Path
Data Center/ Data Center/
Cloud/VHO Cloud/VHO
Cell to Cell
Cell to Cloud
Regional Regional
Data EPC/Edge Data
Center/VSO Center/VSO
Multi-Access
Unified
Radio Access
RAN WiFi Access
Ethernet Access
Business
Home
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Editor's Notes the market is transitioning… the way we look at the network and the partners we work with will change….IP is becoming critical Cisco is the right partner to help you address the challenges of the mobile broadband tidal waveInnovation – high-performance, best of breed, reliable solutionsMonetization – new revenue opportunities and new business model B2B2COptimization – more efficient delivery of traffic, network simplification (functional integration/consolidation) = cost reductionUnification– migration and expansion support for Any radio technologies; flexibility in network architecture; common core for seamless subscriber experienceleadership – Cisco is focused on delivering the right technology and partnering with the service provider to help them succeed in a highly competitive environment