Getappeasy continues to be the m-commerce solution of choice by online business owners and brands in Thailand. For more information, visit www.getappeasy.com
The Evaluation of Effectiveness on Mobile Application BannerBanyapon Poolsawas
Presently, the banner advertisements on mobile applications become the significant marketing channel. It is questionable which positions of banner advertising will not interrupt and annoy mobile users, as well as which positions are able to enhance the click-through rate. This research therefore will evaluate the effective position of click-through rate for banner advertising, and also analyze the users’ experiences when they see the banner on the actual usage. The outcomes suggested that the most clicked position which did not interrupt the users was the Top position banner advertising. This research is applicable for marketing analysts in case that they can design the proper and effective advertising positions related to their campaigns via Mobile Advertising Network accessing to target.
Getappeasy continues to be the m-commerce solution of choice by online business owners and brands in Thailand. For more information, visit www.getappeasy.com
The Evaluation of Effectiveness on Mobile Application BannerBanyapon Poolsawas
Presently, the banner advertisements on mobile applications become the significant marketing channel. It is questionable which positions of banner advertising will not interrupt and annoy mobile users, as well as which positions are able to enhance the click-through rate. This research therefore will evaluate the effective position of click-through rate for banner advertising, and also analyze the users’ experiences when they see the banner on the actual usage. The outcomes suggested that the most clicked position which did not interrupt the users was the Top position banner advertising. This research is applicable for marketing analysts in case that they can design the proper and effective advertising positions related to their campaigns via Mobile Advertising Network accessing to target.