textual anaylsis

1. MoStack - Rich Not Famous
textual analysis

2. Camera angles
Low angle shot: promotes dominance
and links to the concept of the enigma
codes; rich and powerful.
Close up shot: usually
used to show a
characters emotions
and create a feel of
empathy for the
character.
Mid shot: promotes the characters
emotions and interactions
The first 10 seconds are a
tracking shot with fades in and
out of focus occurring
throughout.

3. Mis-en-
scene
Binary opposition and
juxtaposition: the glitz
and glamour of a
London apartment in
contrast to the
gloomy lifeless streets
of London.
Prop: sunglasses
connote the wearer
is of some
importance, mainly
associated with
celebrities or being
famous.

4. Narrative
• Amplification, this is when a music video has both narrative and
performance with connotations and denotations. These connotations
and denotations tend to create a story or artistic statement
associated with the lyrics of the song.
• Mostacks video has connotations and denotations of living the ‘high
life’ with aspects of money and glamour featured throughout the
video, this links to the lyrics ‘rich not famous’.

5. Representation
• Mostack is represented as someone with wealth and a glamorous
lifestyle, this shown throughout the video with use of different props
and camera angles to highlight the more expensive and eye catching
props. This in itself is a juxtaposition, mostack as later revealed in the
video actually cant afford the car of which is mainly used to promote
wealth and a ‘high lifestyle’ also mostack was from a working class
family with the stereotypical lone parent family type often labelled
upon black working class boys.

6. Audience
E-media: this media
platform is most associated
with a young demographic.
Link up is most prolific
on both YouTube and
social media, this has
helped reached a
wider audience as well
as establish an already
young demographic,
furthermore, link up tv
is profound for
promoting British
grime and rap music of
which also has a
massive youth
following.
The wide attraction
to audiences of a
younger
demographic.