School of Management, Marketing and International Business Dr Stephen Dann, Senior Lecturer 2010 College of Business and Economics Teaching Excellence Prize 2010 ANU Vice Chancellor’s  Citation for Outstanding Contribution to Student Learning  @stephendann | stephen.dann@anu.edu.au
So what is marketing?
Marketing The basics!  Introduction (MKTG2004) The Way We Think  Consumer Behaviour (MKTG2031) What we can learn from the market Market Research (MKTG2001) The Game Plan Marketing Strategy (MKTG3023)
The Specialty Options Talk to the audience Advertising (MKTG2033) Sell to the world International Marketing (BUSI3024) Crunch a few numbers Marketing for Financial Services (MKTG2003)
Change the World for the better Lower the footprint, raise the game Sustainable Marketing (MKTG2002) Do Better at Doing Good. Social Marketing (MKTG3024) Part of the Corporate Sustainability major
Part of a broad family Our disciplines are based on foundations of: Economics Accounting and Finance Sociology Psychology Politics Geography Philosophy
Come on in from… Bachelor of Business Administration Bachelor of International Business Bachelor of Commerce  Bachelor of Arts, and combined degrees
What we can do for you…
What do you need to know from us? Questions
Contacting me [email_address] @stephendann Questions? http://www.formspring.me/stephendann   http://www.quora.com/Stephen-Dann

MMIB Presentation

  • 1.
    School of Management,Marketing and International Business Dr Stephen Dann, Senior Lecturer 2010 College of Business and Economics Teaching Excellence Prize 2010 ANU Vice Chancellor’s Citation for Outstanding Contribution to Student Learning @stephendann | stephen.dann@anu.edu.au
  • 2.
    So what ismarketing?
  • 3.
    Marketing The basics! Introduction (MKTG2004) The Way We Think Consumer Behaviour (MKTG2031) What we can learn from the market Market Research (MKTG2001) The Game Plan Marketing Strategy (MKTG3023)
  • 4.
    The Specialty OptionsTalk to the audience Advertising (MKTG2033) Sell to the world International Marketing (BUSI3024) Crunch a few numbers Marketing for Financial Services (MKTG2003)
  • 5.
    Change the Worldfor the better Lower the footprint, raise the game Sustainable Marketing (MKTG2002) Do Better at Doing Good. Social Marketing (MKTG3024) Part of the Corporate Sustainability major
  • 6.
    Part of abroad family Our disciplines are based on foundations of: Economics Accounting and Finance Sociology Psychology Politics Geography Philosophy
  • 7.
    Come on infrom… Bachelor of Business Administration Bachelor of International Business Bachelor of Commerce Bachelor of Arts, and combined degrees
  • 8.
    What we cando for you…
  • 9.
    What do youneed to know from us? Questions
  • 10.
    Contacting me [email_address]@stephendann Questions? http://www.formspring.me/stephendann http://www.quora.com/Stephen-Dann