The document outlines the structure and course details of the Master in Management Administration (MMA) program offered by West Bengal University of Technology. The 2-year program consists of compulsory and specialization courses totaling 120 credits. Students take 10 compulsory courses in the first semester covering topics like quantitative methods, economics, human resources, and marketing. They can then specialize in areas like entrepreneurship or events management. The later semesters involve more specialized courses in the chosen area, along with a research project and dissertation in the final semester. Sample course details are provided for the quantitative techniques course offered in semester 1.
This document outlines the syllabus and study scheme for the Master of Business Administration (MBA) program at U.P. Technical University in Lucknow, India. It details the courses offered each semester over two years, including core subjects like management, economics, and marketing in the first year, and elective specializations in areas such as human resources, finance, and information technology in the second year. Students are evaluated through sessions exams, teacher assessments, cumulative tests, and end-semester exams. The program aims to provide relevant business administration training to students.
This document provides lecture notes on stores management and stock control. It covers various topics related to stores management including the importance of stores management, identification and coding of materials, records and related systems, stock taking and checking, stock control, economic order quantity, stock levels, and warehousing location and security.
The key points covered are: the importance of efficient stores management for business success; classification and codification of materials to facilitate management; the relationships between the stores department and other departments like production and sales; common classification categories for materials; advantages of codification systems; and characteristics of effective codification systems. Common codification methods like alphabetical, numerical, and alphanumeric systems are also discussed.
The document discusses stores management in manufacturing organizations. It describes the functions of stores departments, which include receiving, storing, and issuing materials to user departments. The document also covers topics like centralized vs decentralized store structures, stores organization and necessary functions. Key points discussed are the role of stores in providing uninterrupted supplies to manufacturing while acting as a buffer between purchasing and marketing.
The document discusses store management and various aspects related to it. It defines store management and outlines key objectives like minimizing production costs and maintaining material value. It describes important store functions such as receipt, storage, retrieval, issue, records keeping, and control. It also discusses centralized and decentralized store models and factors affecting store layout. The overall purpose of store management is to receive, store and issue materials efficiently at lowest cost.
The document outlines the syllabus and evaluation scheme for a Master of Business Administration (MBA) program offered by U.P. Technical University. It provides details on the courses offered each semester, including subject codes, topics, evaluation methods, and credits. The MBA is a 2-year program divided into 4 semesters. It includes core courses in the first year and specialized electives in areas like human resources, marketing, finance, and information technology in the second year. Students must complete a summer training project between years 1 and 2 and a research project in the final semester. Evaluation involves internal assessments and end-semester exams. The goal of the program is to provide students with knowledge and skills across business functions to
This document outlines the syllabus and study scheme for the Master of Business Administration (MBA) program at U.P. Technical University in Lucknow, India. It details the courses offered each semester over two years, including core subjects like management, economics, and marketing in the first year, and elective specializations in areas such as human resources, finance, and information technology in the second year. Students are evaluated through sessions exams, teacher assessments, cumulative tests, and end-semester exams. The program aims to provide relevant business administration training and concludes with a summer training project and research project in the final year.
The document provides a syllabus for an M.E. in Mechanical Engineering with a specialization in Automotive Engineering. It outlines 8 courses over 4 semesters, including subjects like Automotive Engine Design, Automotive Fuels & Emissions, and Vehicle Dynamics. Students will complete lab work, seminars, and a final year project. The syllabus aims to provide both theoretical knowledge and practical skills for engineering related to the automotive sector.
Mba syllabus subject to approval of academic councilg8gaurav
The document outlines the course structure and syllabus for a Master of Business Administration (MBA) program offered by Rajasthan Technical University.
The MBA is a 4 semester program. The first two semesters cover core subjects like principles of management, organizational behavior, quantitative techniques, managerial economics, marketing management, and accounting. The third and fourth semesters allow students to choose optional specializations and include subjects, projects reports, and a comprehensive viva voce exam. The document provides details on the internal and external assessment structure for each subject across the four semesters of the MBA program.
This document outlines the syllabus and study scheme for the Master of Business Administration (MBA) program at U.P. Technical University in Lucknow, India. It details the courses offered each semester over two years, including core subjects like management, economics, and marketing in the first year, and elective specializations in areas such as human resources, finance, and information technology in the second year. Students are evaluated through sessions exams, teacher assessments, cumulative tests, and end-semester exams. The program aims to provide relevant business administration training to students.
This document provides lecture notes on stores management and stock control. It covers various topics related to stores management including the importance of stores management, identification and coding of materials, records and related systems, stock taking and checking, stock control, economic order quantity, stock levels, and warehousing location and security.
The key points covered are: the importance of efficient stores management for business success; classification and codification of materials to facilitate management; the relationships between the stores department and other departments like production and sales; common classification categories for materials; advantages of codification systems; and characteristics of effective codification systems. Common codification methods like alphabetical, numerical, and alphanumeric systems are also discussed.
The document discusses stores management in manufacturing organizations. It describes the functions of stores departments, which include receiving, storing, and issuing materials to user departments. The document also covers topics like centralized vs decentralized store structures, stores organization and necessary functions. Key points discussed are the role of stores in providing uninterrupted supplies to manufacturing while acting as a buffer between purchasing and marketing.
The document discusses store management and various aspects related to it. It defines store management and outlines key objectives like minimizing production costs and maintaining material value. It describes important store functions such as receipt, storage, retrieval, issue, records keeping, and control. It also discusses centralized and decentralized store models and factors affecting store layout. The overall purpose of store management is to receive, store and issue materials efficiently at lowest cost.
The document outlines the syllabus and evaluation scheme for a Master of Business Administration (MBA) program offered by U.P. Technical University. It provides details on the courses offered each semester, including subject codes, topics, evaluation methods, and credits. The MBA is a 2-year program divided into 4 semesters. It includes core courses in the first year and specialized electives in areas like human resources, marketing, finance, and information technology in the second year. Students must complete a summer training project between years 1 and 2 and a research project in the final semester. Evaluation involves internal assessments and end-semester exams. The goal of the program is to provide students with knowledge and skills across business functions to
This document outlines the syllabus and study scheme for the Master of Business Administration (MBA) program at U.P. Technical University in Lucknow, India. It details the courses offered each semester over two years, including core subjects like management, economics, and marketing in the first year, and elective specializations in areas such as human resources, finance, and information technology in the second year. Students are evaluated through sessions exams, teacher assessments, cumulative tests, and end-semester exams. The program aims to provide relevant business administration training and concludes with a summer training project and research project in the final year.
The document provides a syllabus for an M.E. in Mechanical Engineering with a specialization in Automotive Engineering. It outlines 8 courses over 4 semesters, including subjects like Automotive Engine Design, Automotive Fuels & Emissions, and Vehicle Dynamics. Students will complete lab work, seminars, and a final year project. The syllabus aims to provide both theoretical knowledge and practical skills for engineering related to the automotive sector.
Mba syllabus subject to approval of academic councilg8gaurav
The document outlines the course structure and syllabus for a Master of Business Administration (MBA) program offered by Rajasthan Technical University.
The MBA is a 4 semester program. The first two semesters cover core subjects like principles of management, organizational behavior, quantitative techniques, managerial economics, marketing management, and accounting. The third and fourth semesters allow students to choose optional specializations and include subjects, projects reports, and a comprehensive viva voce exam. The document provides details on the internal and external assessment structure for each subject across the four semesters of the MBA program.
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
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basics – to make it quicker and easier, without sacrificing
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“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Mma syllabus revised_2008
1. West Bengal University of Technology
MMA
STRUCTURE OF MASTER IN MANAGEMENT ADMINISTRATION (MMA)
(WITH SPECIALISATION) FOR LATER THREE SEMESTERS
This programme comprises twenty compulsory courses of 3 Credits each (Credit 60). Ten courses in Area of
Specialiation of 3 Credits
each (Credit 30) and ten more compulsory dissertation courses of 3 Credits each (Credit 30). (Total Credit = 120).
First Semester: 10 Compulsory Courses
Code Course Credit Contact Marks
Hours
MMA/ /101 Quantitative Methods I 3 30 50
MMA/ /102 Quantitative Methods II 3 30 50
MMA/ /103 Managerial Economics (Micro) 3 30 50
MMA/ /104 Managerial Economics (Macro) 3 30 50
MMA/ /105 Human Resource Management 3 30 50
MMA/ /106 Organizational Behaviour 3 30 50
MMA/ /107 Marketing Management 3 30 50
MMA/ /108 Strategic Business Management 3 30 50
MMA/ /109 Financial Accounting 3 30 50
MMA/ /110 Financial Management 3 30 50
Specialization Courses in any one of the following areas (4 Subjects):
MMA/ESB Entrepreneurship / MSME Management
MMA/RAM Marketing of Agricultrural Products and Retail Management
MMA/FNE Financial Engineering
MMA/NGE Events and NGO Management
Third Semester: 10 Specialization Courses
Code Course Credit Contact Marks
Hours
MMA/ /301 3 30 50
MMA/ /302 3 30 50
MMA/ /303 3 30 50
MMA/ /304 3 30 50
MMA/ /305 3 30 50
MMA/ /306 3 30 50
MMA/ /307 3 30 50
MMA/ /308 3 30 50
MMA/ /309 3 30 50
MMA/ /310 3 30 50
1
2. West Bengal University of Technology
MMA
Second Semester: 10 Compulsory Courses
Code Course Credit Contact Marks
Hours
MMA/ /201 Introduction to Mgmnt. Practices 3 30 50
MMA/ /202 Business Environment 3 30 50
MMA/ /203 Business Perspectives 3 30 50
MMA/ /204 Strategic Management 3 30 50
MMA/ /205 Market Research Techniques 3 30 50
MMA/ /206 Law, Taxation & the Role of SEBI 3 30 50
MMA/ /207 Statistical & Econometric Methods I 3 30 50
MMA/ /208 Statistical & Econometric Methods II 3 30 50
MMA/ /209 Research Methodology I 3 30 50
MMA/ /210 Research Methodology II 3 30 50
Fourth Semester: Dissertation Courses
Code Course Credit Contact Marks
Hours
MMA/ /401 3 30 50
MMA/ /402 Research Project and Disseration 3 30 50
MMA/ /403 3 30 50
MMA/ /404 Literature Survey 3 30 50
MMA/ /405 3 30 50
MMA/ /406 Data Analysis 3 30 50
MMA/ /407 3 30 50
MMA/ /408 Dissertation 3 30 50
MMA/ /409 3 30 50
MMA/ /410 Viva 3 30 50
Total: 120 1200 2000
MMA in NGO and Events Management
Course Objectives:
This Course is aimed at professionals who would like to pursue a career in Marketing and Imple-
mentation of custom-designed Programmes as well as events relating to management of NGO's.
At the end of the Course, the individual should be in a position to
1) Conceptualise custom-designed events on a local, National and International level.
2) Organising Market Surveys and Market Research for Projects relating to events and/or NGO
business.
3) Form and operate NGOs.
4) Plan and implement event management projects.
5) Organise events with International Collaborations and participation.
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3. West Bengal University of Technology
MMA
COURSE SUBJECTS:
Semester I
10 Compulsory Courses.
Semester II
NGE 201 Marketing Management
NGE 202 Sales and Distribution Management
NGE 203 International Business
NGE 204 Business Communication
NGE 205 Principles of Events Management
NGE 206 Principles of NGO Formation and NGO Management
NGE 207 Statistical & Econometric Methods I
NGE 208 Statistical & Econometric Methods II
NGE 209 Research Methodology I
NGE 210 Research Methodology II
Semester III
NGE 301 Business Ethics
Project Planning and Management
NGE 302 Sponsorhip and Event Management
Field Placement, Logistics and Operations Management
NGE 303 NGO Operations and Expansion
Social Responsibility of Business and the Mega Environment
NGE 304 Advertising and Direct Marketing
Public Relations, Corporate Image Development Management
NGE 305 Business Law, Legal and Management Principles of Business
Regime Creation & Peace, Security and Humanitarian Management
NGE 306 Planning & Innovation Processes
Networking and Data Base Management
NGE 307 Sales Promotion and Brand Management
NGE 308 Virtual Marketing Process and E-Commerce
NGE 309 Management Information Systems in Events and NGO Management
NGE 310 Consumer Behaviour and Marketing
Customer Relationship Management (CRM)
Marketing of Services
Semester IV
NGE 401 Research Project & Dissertation
to
NGE 410 Research Project Viva
Six more compulsory courses including research project and dissertation.
3
4. West Bengal University of Technology
MMA
MMA
Semester I
MMA 101 Quantitative Techniques I
UNIT I :
• Introduction to operations research and quantitative techniques
• Linear programming [graphical method]
• Linear programming [simplex method]
• Linear programming [dual problem]
UNIT II :
• The transportation problems
• The assignment problems
• The sequencing problems
• The queuing theory
Suggested References:
1. Introduction to Operation Research ,Frederick Shiller& Gerald J Liberman , Tata McGraw
Hill edition
2. Operation Research, H..A.Taha , Prentice Hall India
3. Operation Research , Kanti Swaroop, P.K.Gupta & ManMohan Sultan Chand & Co
4. Quantitative Techniques in Management, N.D.Vohra ,Tata Mc Graw Hill
5. Introduction to Operation Research , B.E .Gillet ,Tata McGraw Hill:
6. Operation Research, V.K.Kapoor, Sultan Chand Co, 5th Edition
7. Quantitative Techniques, L. C. Jhumb, Everest Publication
MMA102 Quantitative Techniques II
UNIT I :
Methods of data collection and sampling fundamentals
• Collection of primary data
• Observation method
• Interview method
• Difference between questionnaires and schedules
• Measures of Central Tendency
• Measures of variation and Skewness and Kurtosis
• Need for sampling
• Sampling theory
• Estimation
UNIT II ;
• Decision theory
• Game theory
• Simulation
• Markov analysis
Suggested References:
1. Statistics –Third Edition-Schaum’s outline ‘Murray R. Spiegel& Larry J Stevens : Tata Mc GrawHill edition
2. Probability and Statistics , Murray R.Spiegel , McGraw Hill
4
5. West Bengal University of Technology
MMA
3. Fundamentals of Statistics Goon, Gupta & V.K.Kapoor World Press
4. An introduction to statistics , C.B.Gupta & V. Gupta ,Vikas.
5. Quantitative Techniques for Managerial Decision Making ,Srivastava, Sharma & Shenoy , Sultan Chand
and Co
6. Quantitative Techniques in Management, N.D.Vohra, Tata McGraw Hill
7 Quantitative Techniques, L.C Jhumb, Everest publication, 13th Edition
8. Statistical Methods in Commerce & Accountancy, N.G.Das M. Das & Company:
MMA 103 Managerial Economics(MIicro)
UNIT I :
The economic way of thinking –
a) The economic approach
b) Supply, Demand and the market process
c) Demand Forecasting
UNIT II :
a) The Theory of consumer behaviour
b) Theory of Production
c) Concepts of different types of costs and Cost Functions
UNIT III :
Market Structures:
a) Market equilibrium –perfect competition
b) Monopoly and monopolistic competition
c) Duopoly and Oligopoly. , Basic concepts in Game Theory
d) Public Goods and Market failure.
e) Pricing & Price Determination Basic concepts
f) Concepts of Uncertainty ,Asymmetric Information, Moral Hazard Problem and Signalling.
Suggested References:
1) Public and Private Choice ,James D. Gwartney, Richard L. Stroup & Russel .S. Sobel ,D.A
Macpherson, Thomson South Western
2) Managerial Economics , D. N. Dwivedi
3) Managerial Economics ,V. L. Mote, Samuel Paul, G. S Gupta, Tata Mc Graw Hill
4) Managerial Economics , P. G Keat & Philip & Y. Young, Pearson Education
5) Microeconomics, A.Sen ,OUP
6) Modern Micro-economics, A.Koutsoyiannis:, Macmillan
7) Microeconomics Salvatore, ,OUP
8) Managerial Economics, Hisschey, Thomson learning
9) Managerial Economics Salvatore, Thomson Learning
10) Modern Economics, H.L. Ahuja:, S.Chand
11) Managerial Economics & Financial Policy, Paul P., Scitech
12) Macroeconomics R.S. Pindyk & D.L. Rubinfield:, Prentice Hall/Pearson Education
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6. West Bengal University of Technology
MMA
MMA 104 Managerial Economics (Macro)
UNIT I:
a)National income: Measurement & Determination
b)Inflation and Measurement
c) Unemployment
d) Supply –Side Economics
UNIT II:
a.) Basic concepts of Balance of payments.
b.) Business cycles.
c) Basic concepts of IS-LM models
d) Effectiveness of Monetary & Fiscal Policy
e) Keynesian Economic theory versus Classical Economic theory.
f) Theories of consumption function. (Basic Concepts)
UNIT III:
International economics and comparative systems:
a) Economic growth & Measurement
b) Economic Development & Sustainable Development
c) Financing Development
d) Gains from International Trade
e) Trade & Economic development
f) International Finance and Foreign Exchange Market
Suggested References:
1. Development Economics, Suman K Mukerjee, Orient Longmans
2. Macroeconomics, Dornbusch , Fischer & Startz,,Tata Mc Graw –Hill
3. Macroeconomics, N Gregory Mankiw, MacMillan Worth Publishers, Fifth edition
4. Microeconomics ,Private and Public Choice, James D.Gwartney, R.L.Stroup
Russel.S. Sobel ,D.A Macpherson Thomson.
5. Macroeconomic Theory and Policy, William H. Branson.
6. Theory and Problems of Macroeconomic Theory, Eugene A.Diulio ,Schaum’s Outline series
7. Managerial Economics, D. N. Dwivedi
8. Macroeconomics Theoies and Poliies R.T. Froyen Pearson Education.
MMA 105 Human Resource Management
UNIT I
• Introduction to HRM-Basic concepts,
• HR functions, Role of HR Manager
• Challenges and Opportunities of HRM
• Evaluation of HRM in India: The journey from Personnel Management to HRM
UNIT II
• Recruitment –purpose, importance, sources
• Selection-process, barriers, selection in India
• Job Evaluation-techniques, process, importance
• Wage and Salary Administration –importance, components of remuneration, special features of Executive
Remuneration
6
7. West Bengal University of Technology
MMA
UNIT III
• Training & Development-concept, objectives, importance, Process , Effective Training Programme
• Performance Appraisal-Process, Traditional and Modern methods,
effective PA, errors
• Employee Counsellling and Exit interview
• HR Audit
UNIT IV
• Industrial Relation- Concept
• Overview of Collective Bargaining
• Industrial Dispute- causes and consequences, settlement Machinery
Suggested References:
1. Human Resource Management, VSP Rao, Excel Books
2. Human Resource Management, WB Werther & Keith Davis, Mc Graw Hill
3. Human Resource and Personnel Management-Text and Cases, K. Aswathappa, Excel Books
4. Human Resource Management, Dessler, Pearson Education
5. Managing Human Resources, E.A. Ramaswamy, OUP
MMA106 Organization Behaviour
UNIT I
• OB: Basic Concepts & Understanding
• Motivation – concept, theories and techniques
• Leadership- qualities; styles according to Trait, Behavioural and Situational theories; Modern Leadership
styles;
UNIT II
• Personality- Psychoanalytic Approach, Erik Erikson’s Stages of Psychological development, Big 5 traits of
Personality Development, Locus of control, Type A / Type B , Hardy Personality
• Perception- Factors Influencing Interpersonal Perception; Perception Process, Shortcuts in Judging
Others(errors), Developing perceptual skills
• Stress Management-Causes, consequences, coping strategies
UNIT III
• Learning- principles and theories
• Communication- BARRIERS TO COMMUNICATION; Positive one-to-one communication skills,
Positive Body Language, Negative Body Language
• Group Behaviour and team building -stages of group development, group decisionmaking,Effective team
building, Norms of Working Well Together, 7 Keys to Building Great Work teams
UNIT IV
• Organisatioanal Structure- Types, Delegation of authority, span of control
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8. West Bengal University of Technology
MMA
• Conflict Management- The Stages of Conflict, types and Consequences of Conflict, Strategies for
Handling Conflict
Suggested Reference:
1) Organizational Behaviour, Stephens P Robbins, Prentice Hall
2) Organizational behaviour, Fred Luthans, Mc Graw Hill,
3) Understanding Organizations, Madhukar P Shukla, Prentice Hall
4) Moorhead & Griffin, Organizational Behaviour
5) Organizational Behaviour, L.M.Prasad ,Sultan Chand
MMA 107 Marketing Management
UNIT I
• Marketing and Selling Concept
• Scope and stages of Marketing
• Marketing mix
• Marketing environment
• Ten Rules of Radical Marketing
• Introduction to service marketing
• Case studies
UNIT II
• Product strategy
• Branding strategy
• Pricing strategies and programmes
• Marketing channels, retailing, wholesaling, market logistics
• Integrated market communications
• Branding and Advertising- cases
• Customer satisfaction and customer retaintion
Suggested References:
1) Marketing Management 11th edition – Philip Kotler
2) Principles of Marketing – Kotler & Gary Armstrong
3) Sales Management Decision, Strategies and cases – Still, Cundiff and Govani
4) Service Management – Lovelock
5) Czinkota, Marketing Management, Vikas
6) B.K. Chatterjee, Marketing Management, Jaico
7) Hoffman, Marketing Best Practices, 2nd Ed, Thomson Learning
8) W.Zikmund & M.D’Amico : Marketing : John Wiley & Sons
9) Rajan Saxena : Marketing Management : Tata McGraw Hill
10) V.S. Ramaswamy & S. Namakumari : Marketing Management : Macmillan
8
9. West Bengal University of Technology
MMA
MMA 108 Strategic Business Management
UNITI
• Introduction:
• Concept of Business Strategy & Policy:
• Assessment of the Business Environment:
• Industry & Competitive Analysis:
UNITII
• Evaluating Company Resources and Competitive Strengths:
• Strategic Cost Analysis and Value Chains:
• Strategic Alternatives and Choice of Strategy .
• Positioning of The Business Portfolio .
UNITIII
• Strategy and Competitive Advantage
• Implementing Strategy: Building Resource Capabilities and Structuring the Organization
• Implementing Strategy: Benchmarking; ; Reengineering;
• Implementing Strategy: Culture and Leadership
• Strategic Evaluation and Control
Suggested References:
1. Crafting and Executing Strategy, Thompson Strickland Gamble and Jain, 14th edition.
2. Strategic Management Pitts & Lei- Third edition.Thomson
3. Strategic Management: an integrated approach Hill& Jones- (6th edition)
4.Strategic Management : T Hunger and Wheelen , Addison and Wesley (Sixth edition )
5. Strategic Management: J Hunger and T Wheelen , Sixth Edition
6.Entrepreneurship : New Venture Creation . Holt Prentice Hall India.
7.Business Policy and Strategic Management (Second edition) Azhar Kazmi, Tata Mc Graw hill
8. Strategic Management :Irwin Mc Graw Hill Alex Miller
MMA 109 Financial Accounting
UNIT I:
Introduction – Theory and Transactions
• Basic Accounting Concepts
• GAAP
UNIT II:
Financial statements
• Income Statement
• Balance Sheet
• Cash Flow Statements
• Common Size Statements
UNIT III:
Accounting for Non-Profit Organisations
• Preparation of Receipts and Payments Account
• Income and Expenditure Account
• Balance Sheet
UNIT IV:
Preparation of Final Accounts
• Trading and Profit and Loss Account
• Balance Sheet
9
10. West Bengal University of Technology
MMA
• Treatment of Outstanding and Prepaid Expenses
• Treatment of Bad Debts
• Treatment of Depreciation
• Other Adjustments
UNIT V:
Partnership Accounts (basic concepts)
• Principles of Partnership Business
• Appropriation of profits
• Guarantee of profit
UNIT VI:
Financial Statement Analysis
• Horizontal analysis
• Cash Flow Statement
• Financial Ratios
UNIT VII:
Company accounts
• Accounting for Share Capital
• Debentures
References
1. Financial Accounting, R. Narayanaswamy :, Prentice Hall
2. Advanced Accounting, Shukla & Grewal, , S. Chand & Co., New Delhi.
3. Financial Accounting for Business Managers, Asish K. Bhattacharya, , Prentice-Hall.
4. Management Accountancy, H. Chakraborty & S. Chakraborty, , OUP.
5. Financial Accounting - A Managerial Perspective, Dinabandhu Mukhopadhyay, , Asian Books
Pvt. Ltd.
6. Advanced Accounting, Vol I & II Gupta & Radhaswamy, , S. Chand & Co., New Delhi.
MMA 110 Financial Management
UNIT I INTRODUCTION
• Fundamental concepts of financial management, goals of the Firm
• Nature of financial management
• Financial planning
• Organisation of the finance function
UNIT II BASIC FINANCIAL CONCEPTS
• Time value of money
UNIT III TECHNIQUES OF FINANCIAL ANALYSIS
• Fund flow statement
• Cash flow statement
UNIT IV FINANCIAL STATEMENT ANALYSIS
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11. West Bengal University of Technology
MMA
• Ratio analysis
• Common size statements
UNIT V BUDGETS AND BUDGETARY CONTROL
• Procedure in preparing budgets
• Budgets reports
• Functional budgets
• Cash budgets
• Master budget
• Fixed and flexible budgets
• Zero based budgeting
• Performance budgeting
UNIT VI MARGINAL COSTING AND BREAK EVEN ANALYSIS
• Cost volume profit relationship
• Marginal cost equations
• Break even analysis
• Marginal costing vs absorption costing
UNIT VII DECISION MAKING
• Decision making under certainty and uncertainity
• Make or buy decisions
• Accept or reject decisions
• Differential cost analysis
• Shut down decision
Suggested References:
1. Financial Management, Chandra Prasanna, Tata McGraw-Hill.
2. Financial Management, Pandey I. M, Vikas Publishers
3. Financial Management, Rastagi R, Galgotia
4. Cost and Management Accounting, Jain S.P and Narang K.L, Kalyani Publishers
5. Taxmann’s Management accounting and Financial analysis, Kishore Ravi M, Taxmann
SEMESTER II
SYLLABUS
MMA 201: INTRODUCTION TO MANAGEMENT PRACTICES INCLUDING RETAILING,
INVESTMENT AND THE SECURITIES SCENARIO
UNIT I INTRODUCTION TO ENTREPRENEURSHIP
• Evolution of entrepreneurship from economic theory
• Managerial and entrepreneurial competencies
• Entrepreneurial growth and development
UNIT II INTRODUCTION TO RETAILING
• Retail industry and economy
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12. West Bengal University of Technology
MMA
• Emergence of organized retailing
• Trends in retailing
UNIT III INTRODUCTION TO INVESTMENT AND SECURITIES
• Investing, speculation and gambling
• Investment objectives
• Investment process and policy
• Investment alternatives
• Bonds, equity, mutual funds, life insurance, real estate.
• Listing of securities
• BSE, NSE AND NSDL
Suggested References:
1. Investment Analysis and Portfolio Management, Chandra Prasanna, Tata McGraw Hill.
2. Security Analysis and Portfolio management, Pandian P, Vikas Publishing.
3. Retail Management, Tuli, Bajaj and others, OUP
4. Retail Management- A strategic approach, Berman Barry, PHI.
5. Entrepreneurship in Action, M. Coulter, Heineman.
6. Entrepreneurship, Hisrich Peters and others, Tata McGraw-Hill.
7. Entrepreneurship Theory process and practice, Kuratko.
8. Entrepreneurship new venture creation, Holt D.H, PHI.
MMA 202: BUSINESS ENVIRONMENT: RETAIL, PRIMARY AND SECONDARY MARKETS
UNIT I RETAIL ENVIRONMENT
• Marketing and retail environment
• Types and factors of retail environment
• Green marketing
• Indian scenario in retail environment
UNIT II EVALUATION OF BUSINESS OPPORTUNITY
• Business opportunity identification
• Issues affecting entrepreneurship in action
• Evaluation of business opportunity and threat
• Marketing management in entrepreneurship
UNIT III PRIMARY AND SECONDARY MARKETS
• Money market and its operations
• Primary market and operations
• Secondary market and operations
• SEBI – objectives, functions
• SEBI’s role in primary and secondary market
Suggested References:
1. The Financial Sector in India, Chakrabarti Rajesh, OUP.
2. Capital Markets, Fabozzi, Frank J, Modigliani, Franco, Prentice-Hall Of India Private Limited
3. Security Analysis and Portfolio management, Pandian P, Vikas Publishing.
4. Marketing Management, Philip Kotler, Pearson.
5. Business Environment, Upadhyay Saroj, Asian Books.
6. Entrepreneurship development and small business enterprise, P. Charanthimath, Pearson.
7. Entrepreneurship, Hisrich Peters and others, Tata McGraw-Hill.
8. Entrepreneurship Theory process and practice, Kuratko.
12
13. West Bengal University of Technology
MMA
MMA 203: BUSINESS PERSPECTIVES: RISK, RETURN AND ORGANISATIONAL STRUCTURE
UNIT I RETAIL STRUCTURE
• Concept of retail structure
• Nature of retail structure
• Classification of retail organizations
• Setting up a retail organization
• Organizational pattern in retailing
UNIT II PREPARATION OF BUSINESS PLAN
• Business plan concepts
• Components of a business plan
• Preparing operational plans
• Writing a business plan
UNIT III RISK AND RETURN IN BUSINESS
• Concept of risk and return
• Nature and sources of risk
• Need for risk management
• Classification of risk
• Risk measurement
• Risk management
Suggested References:
1. Financial Strategy And Risk Management, Seethapathi, K, Banerjee, Arindam, Icfai
University Press.
2. Retail Management, Tuli, Bajaj and others, OUP
3. Retail Management- A strategic approach, Berman Barry, PHI.
4. Risk Management : (For CAIIB Examinations), McMillian India.
5. Financial Risk Management, Dun & Bradstreet, Tata McGraw Hill
6. The successful Business plan, Abrams Rhonda, PHI
MMA 204: STRATEGIC MANAGEMENT: PLANNING, STOCK ANALYSIS AND SERVICE
STRATEGIES
UNIT I STRATEGIC MANAGEMENT AND SERVICE STRATEGIES
• influencing strategies in retailing
• team building approach in retailing
• strategic planning in retailing
• global retailing
• store based strategy
• customer service strategy
UNIT II STRATEGIC PLANNING IN BUSINESS
• value of strategic planning
• implementation of strategic planning
• overall planning process and strategic matrix model
UNIT III STOCK ANALYSIS
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14. West Bengal University of Technology
MMA
• factors in stock analysis
• valuation of equity and preference
• analysis of financial statements
• concepts of EVA and MVA
Suggested References:
1. Retail Management, Tuli, Bajaj and others, OUP
2. Retail Management- A strategic approach, Berman Barry, PHI.
3. Retail Marketing Management, Gilbert David, Pearson.
4. Entrepreneurship, Hisrich Peters and others, Tata McGraw-Hill.
5. Entrepreneurship Theory process and practice, Kuratko.
6. Strategic Entrepreneurship, Gupta P.K, Everest.
MMA 205: MARKET RESEARCH TECHNIQUES AND APPLICATIONS
UNIT I: INTRODUCTION TO MARKET RESEARCH
• Marketing Research- definition
• Classification of Marketing Research
• The Marketing Research Process.
• Role of Marketing research.
UNIT II: DEFINING THE MARKET RESEARCH PROBLEM AND DEVELOPING AN APPROACH.
• Importance of Defining the problem .
• Environmental context of the Problem .
• Management decision Problem and Market research Problem
UNIT III : RESEARCH DESIGN FORMULATION
• Exploratory Research
• Descriptive research
• Causal Research
UNIT IV : MEASUREMENT AND SCALING(COMPARATIVE TECHNIQUES)
• Introduction to Primary scales of Measurement
• Nominal Scale
• Ordinal Scale
• Interval Scale
• Ratio scale
• Comparative Scaling Techniques
UNIT V : SAMPLING TECHNIQUES
• Basics of Sampling
• Probability Sampling Techniques
• Non probability Sampling Techniques
• The sampling Distribution
• The Confidence interval Approach
UNIT VI :
• Data Preparation
• Data Cleaning
• Frequency Distribution , Cross tabulation
and Hypothesis Testing
• Correlation and Regression
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UNIT VII : MULTIVARIATE DATA ANALYSIS
• Discriminant Analysis
• Factor analysis
• Cluster Analysis
• Multidimensional Scaling
• Conjoint Analysis
UNIT VIII PRACTICAL APPLICATION USING COMPUTER SOFTWARE
Suggested References
1. Marketing Research :An Applied Orientation Prentice Hall India ,N.K.Malhotra
2. Research for Marketing Decision , Green Tull and Albaum , PHI
3. Research Methodology : A step by step Guide for Beginners , Ranjit Kumar
4. Research Methodology :Methods and Techniques , CR Kothari New Age
5. Marketing Research Theory and Practice ,V.B.Belur, Himalaya Publishing
6. Marketing Research G.C.Beri Tata Mc Graw Hill.
MMA 206: LAW, TAXATION AND THE ROLE OF SEBI
UNIT I COMMERCIAL LAW
• Law of contracts
• Negotiable Instruments Act
UNIT II INDUSTRIAL LAW
• Factories Act
• Industrial Disputes Act
• Payment of Wages Act
• Workmen’s Compensation Act
UNIT III COMPANY LAW
• Incorporation and formation of a company
• Raising finance
• Meetings of a company
UNIT IV TAXATION
• Basic concepts in tax
• Residential status of an assessee
• Income from Profits and Gains of Business or Profession
• Income from Capital Gains
• Deductions from total income
• Computation of Total Income of an assessee
• Computation of Tax of individual assessee
UNIT V SEBI AND CORPORATE GOVERNANCE
Reference:
1. Direct Taxes, Lal, B B, Vashisht, Nitin, Pearson Education
2. Direct and Indirect Taxes, Mundhra and Mundhra, Law Point
3. Commercial and Industrial Law, Sen and Mitra, World Press
4. Elements of Mercantile law, Kapoor N.D
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MMA 207: STATISTICS AND ECONOMETRIC METHODS I
UNIT I :
• Introduction to Basic Statistics
• Dispersion.
• Moments
• Index Numbers
UNIT II
• Theory of Probabilty
• Theoretical Distribution---Binomial , Poisson and Normal
• Theory of sampling
• Estimation
• Practical application using Computer Software.
UNIT IV
• Correlation
• Regression : Basic Concepts
• Time series analysis
Suggested References :
1. Statistical methods in Commerce, Accountancy And Economics , N.G.Das
2. Business statistics, D. M. Levine
3. Business statistics, G.C. Beri
4. Introduction to Statistics , R.P.Hooda .
5. Schaum outline of theory and Problem of Statistics ,R,Bernstein, S.Bernstein, Mc Graw Hill.
6. Schaum outline of theory and Problem of Statistics ,R,M .Spiegel, L.J.Stephens
7. Basic Stattics I , Goon,Gupta Dasgupta.
8. Basic statistics II Goon,Gupta Dasgupta,
MMA 208: STATISTICS AND ECONOMETRIC METHODS II
UNIT I : INTRODUCTION TO ECONOMETRICS.
• Econometrics : Meaning and definition
UNIT II :SINGLE EQUATION REGRESSION ANALYSIS.
• The nature of Regression analysis
• Simple and Multiple Regression Analysis
• Basic Ideas related to regression analysis.
• Logistic Regression
UNIT III: TWO VARIABLE REGRESSION MODEL
• The Method of Least Squares.
• The Classical linear Regression Model.
• The assumptions underlying the method .
• Least Square Estimators .
• Properties of Least square Estimators..
UNIT IV: CLASSICAL NORMAL LINEAR REGRESSION MODEL
• Properties of OLS estimator under Normality assumption.
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• The Method of Maximum Likelihood ,
UNIT V: TWO VARIABLE LINAR REGRESSION MODEL
• Interval estimation : Some basic concepts.
• Confidence intervals for estimation
• Hypothesis Testing : The confidence interval Approach.
• Hypothesis Testing : The Test of Significance Approach.
UNIT V: RELAXING THE ASSUMPTIONS OF THE CLASSICAL MODEL.
• Multicollinearity: what happens if the regressors are correlated?
• Heteroscedasticity: What happens if the error variance is non-constant?
• Autocorrelation: What happens if the error terms are correlated?
Suggested References
1. Econometric Methods , J.Johnston ,Mc Graw Hill..
2. Econometrics , G.S.Maddala , Mc Graw Hill..
3. Introduction to Econometrics , G.S.Maddala , John Wiley and Sons
4. Basic Econometrics , D.N Gujrati , Tata Mc Graw Hill
MMA 209: RESEARCH METHODOLOGY I
UNIT I : INTRODUCTION
• Meaning of Research
• Objectives of Research
• An overview of the research process
UNIT II: RESEARCH DESIGNS
• Meaning of Research Design.
• Need for Research Design.
• Important concepts relating to Research design.
• Different Research Designs.
UNIT III: SAMPLING DESIGNS
• Concept of a sampling design
• Steps in sampling Design
• Criteria for selecting a Sampling Procedure
• Different types of Sampling Designs.
UNIT IV : DATA COLLECTION
• Types of Data
• Methods of Data Collection
• Sources of secondary Data
• Collecting Data Using Attitudinal Scales
UNITV :
• Analysing Quantitative Data
• Parametric Tests or standard Test of Hypothesis
• Chi- Square Tests
• Analysis of Variance and Covariance
UNIT VI : REPORT WRITING AND PRESENTATION.
UNIT VII: PRACTICAL APPLICATION USING
COMPUTER SOFTWARE
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Suggested references:
• Social research method , David Doley , PHI
• Research for Marketing Decision , Green Tull and Albaum , PHI
• Research Methodology : A step by step Guide for Beginners , Ranjit Kumar
• Research Methodology :Methods and Techniques , CR Kothari New Age
• Business research method , R.D.Cooper ,S.P.Schindler Tata Mc Graw Hill
MMA 210: RESEARCH METHODOLOGY II
UNIT I RESEARCH METHODS
• Major methods in OB and HR research
• Qualitative research
• Formation of Questionnaire
• Collection of Primary Data
UNIT II OB RESEARCH
• Measurement of
Work attitude
Job satisfaction
Job Stress
Individual motivation
• Know yourself
–Applying Johari Window
• Personality test
Psychometric Test
• Research on Organisational Culture
Measuring OCTAPACE
UNIT III HR RESEARCH
• Evaluation of Training
• Performance Assessment
• Structured interviewing
UNIT IV PRACTICAL APPLICATION USING COMPUTER SOFTWARE
Suggested References:
6. Social Research Methods: Qualitative and Quantitative Approaches, By H. Russell
7. Marketing Research G.C.Beri Tata Mc Graw Hill.
8. Marketing Research- An application orientation, N. K. Malhotra, Pearson
9. Organizational Behaviour, Stephens P Robbins, Prentice Hall
10. Organizational behaviour, Fred Luthans, Mc Graw Hill,
11. Human Resource Management, VSP Rao, Excel Books
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MMA in Entrepreneurship and MSME
SEMESTER III
SYLLABUS
ESB 301 : MSME –GROWTH AND DEVELOPMENT.
UNIT I : INTRODUCTION TO MSMEs,
• Concept of MSMEs
• Evolution of MSMEs
• Characteristics of MSMEs
• Advantages of MSMEs and their role and significance in economic development.
• Policies for MSMEs and Scope of MSMEs in India .
UNIT II: CHALLENGES AND OPPORTUNITIES OF MSMEs
• Challenges and Opportunities of MSMEs in the current scenario
• Problems of and Prospects of SSI/ MSMEs
• Performance of MSME/ SSI Sector .
UNIT III:GLOBALISATION OF MSMEs.
• Concept of Globalization and Liberalization.
• Impact of Liberalization and globalization on MSMEs
• Some issues in the context of Vitalization of MSMEs for growth and development.
• Role of SSI/ MSMEs in a global economy
• Future Growth of Global SMEs
UNIT IV : GROWTH and DEVELOPMENT of MSMEs
• Basic concepts of Growth
• Pattern of Growth of MSMEs
• Types of SMEs and the growth structure.
• MSME s as a driving force in economic development.
• Demand aspect for MSMEs .
• Promotion and Development of MSMEs.
• Sustaining the growth and development in the MSMEs .
• MSMEs in the Service Sector .
UNIT V :WTO AND MSMEs
• WTO : An Overview.
• Functions of WTO
• WTO Agreements
• Impact of WTO on MSMEs,.
• WTO and some vital issues for MSMEs
Suggested Reference
1. Management of a small scale- industry ’, Vasant Desai Himalaya Publishing
2. Small scale industries and entrepreneurship , Vasant Desai Himalaya Publishing
3. Entrepreneurship Development , Small Business Enterprises’ ,: Poornima M Charantimath Pearson
Education
4. Business Environment and Policy , Francis Cherulinium , Himalaya Publishing House .
5. Small Industries in India :, Policies and Perspectives in the Indian Context, B, Yerram Raju , Excel Books
6. Small and Medium Enterprises: Challenges and opportunities , J.S Juneja AIMA Excel Books
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7. Indian Economy , Dutt and Sudaram S.Chand
8. Entrepreneurship and Small Business J.S Saini and S .K. Dhamija , New Delhi Rawat
9. Small Business and Industry , J.C.Verma, Gurpal Singh
10. SMEs: Key Drivers For Growth, Amit Singh Shishodiya , J.N.Rao, ICFAI University Press
ESB 302 :CLUSTER DEVELOPMENT
UNIT I : CONCEPT OF CLUSTERS
• Industrial Clusters : Meaning and concept
• Introduction to Cluster development in India
• Classification of Clusters.
• Characteristics of Clusters.
UNIT II :CLUSTER DEVELOPMENT
• Cluster development Programme by UNIDO and SIDBI
• Sustainability of Cluster Development Process
• Horizontal and Vertical Networks and Networking Approach of UNIDO
• Emergent Pattern of Cluster .
• SME Clusters in India and Related Development issues .
• Clusters as market Organization
• Industrial Clusters in India
UNIT III : ADVANTAGES OF CLUSTER APPROACH
• Advantages of Cluster approach.
• Empowering through Cluster development .
• Current situations of the Cluster developmentProgramme
• Institutions in cluster development
• Role of clusters in Economic development
UNIT IV : CASES
• Case studies on Cluster development in India (Hosiery,
Food processing , Woollens , Handloom , Handicrafts) )
Suggested References :
1. Small and Medium Enterprises: Challenges and opportunities , J.S Juneja AIMA Excel Books
2. Small scale Industry In India : Large Scale Exit Problem Edited by Bibek Debroy Laveesh Bhandari
Academic Foundation
3. Cluster sin Urban and Regional Development ,Andy Cumbers(Editor) , Danny McKinnon ,OUP
4. SMEs: Key Drivers For Growth, Amit Singh Shishodiya , J.N.Rao, ICFAI University Press
ESB 303 : SUBCONTRACTING AND GLOBAL ANCILLARISATION
UNIT I :SUBCONTRACTING
• Introduction to Subcontracting
• Rationale of subcontracting.
• Evolution of Subcontracting
UNIT II : SUBCONTRACTING IN INDIA
• Incidence of Subcontracting.
• Sectoral pattern of Subcontracting
• Subcontracting : Government Policies and Programmes.
• Benefits and Problems of Subcontracting
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• Technological Improvements through Subcontracting.
UNIT II: ANCILLARISATION
• Ancillary industries :Concept and definition
• Classification of Ancillary industries
UNIT III: GROWTH OF ANCILLARISATION
• Growth and development of Ancillarisation.
• Constraints to the Growth of ancillarisation
UNIT IV. GLOBAL ANCILLARISATION
• Global Ancillarisation : Concept
• Global strategic alliances
• Relevance of Ancillarisation in the context of globalization and emerging Trade relation.
Suggested References
1. Managing Industrial Subcontracting , Satyaki Kumar Ray, Arindam Mukherjee,
2. Managing industrial economy: A study of Ancillarisation by Balbir Singh
3. Anmol .Publications
4. Global Ancillarisation of Small and Medium Enterprises: The Role and Development of Ancillary
Industries , Suman Mukerjee(Article)
5. Small Industry development in India , C.Surya Narayana, K.V. Mohan , Anmol Publications
ESB 304 TECHNOLOGY UPGRADATION AND QUALITY ASSURANCE.
UNIT I TECHNOLOGY UPGRADATION
• Technological Capacity Building for Industrial Competitiveness.
• Transfer of Technology
• Investment related Technology transfer of Foreign Direct investment
• Technology Management Issues
UNIT II : TECHNOLOGY STRATEGY AND TECHNOLOGY POLICIES.
• Paradigm Shift in Technology Strategy in Developing Countries
• Technology Policy
• Harnessing Technology for SMEs.
UNIT III: QUAILTY AND QUALITY ASSURANCE
• Concept of Quality and Total Quality Management
• Quality Management principles and Quality System standards.
• Requirement of Quality Management Systems.
• Requirements of ISO 9001 .
UNIT IV : MANAGING TECHNOLOGICAL INNOVATION
• The process of Innovation
• Innovation and Creativity
• Sources of Innovative Opportunity
• Managing Innovation
• Technological Innovation
• Need and Framework for Innovation
UNIT V : INTELLECTUAL CAPITAL AND COMPETITIVE STRATEGIES
• Concepts of Intellectual capital.
• Knowledge Management and Intellectual Capital.
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• Components and Tenets of competitive Strategies ..
• Strategic Factors of Production.
Suggested Reference
1. Small scale industries and entrepreneurship , Vasant Desai Himalaya Publishing House
2. Entrepreneurship Development , Small Business Enterprises’ ,: Poornima M Charantimath
Pearson Education
3. Business Environment and Policy , Francis Cherulinium , Himalaya Publishing House
4. Business Innovation In the 21st Century Praveen Gupta , S.Chand
5. .Innovation and Entrepreneurship by Peter F. Drucker
6. Small and medium enterprises: challenges and opportunities J. Juneja
7. Business Environment and Policy , Francis Cherulinium , Himalaya Publishing House
8. Intellectual Capital And Knowledge Management ,Roos Goran ,.
Jutur, Sharath, ICFAI University Pre
ESB 305 : FINANCING MSMEs,
UNIT 1 :SOURCES OF FINANCE
• Means of Finance
• Central level institutions / Agencies supporting Small Business Enterprise .
• State level institutions / Agencies supporting Small Business Enterprise .
• Other institutions / Agencies supporting Small Business Enterprise .
• Industry associations
UNIT II: FINANCIAL MANAGEMENT FOR MSMEs
• Capital Structure
• Taxation benefits for MSMEs
UNIT III : VENTURE CAPITAL AND PRIVATE EQUITY
• Basis concept of Venture Capital.
• Financing a Venture
• A Venture Capital Company and its profile .
• Private equity : What is it?
• Venture Capital and Private Equity in India
UNIT IV : REAL ESTATE ENTREPRENEURSHIP
• Introduction to Real Estate Entrepreneurship.
• Real Estate Finance and Investment
• Real Estate Development.
Suggested References
1. .Small scale industries and entrepreneurship , Vasant Desai Himalaya Publishing House
2. Entrepreneurship Development , Small Business Enterprises’ ,: Poornima M Charantimath Pearson Education
3. Small Industries in India :, Policies and Perspectives in the Indian Context, B, Yerram Raju , Excel Books
4. Small scale Industry In India : Large Scale Exit Problem Edited by Bibek Debroy Laveesh Bhandari Academic
Foundation
5. Management of a small scale- industry ’, Vasant Desai Himalaya Publishing
6. Venture Capital Financing in India , J.C.Verma , Response Books
7. What Every Real Estate Investor Needs to Know about Cash Flow... And 36 Other Key Financial Measures ,
Frank Gallinelli
8.Financing of Small and Medium Enterprises G.Gopala Krishna Murthy , ICFAI University Press
9.Confessions of a Real Estate Entrepreneur , James. A. Randel Mc Graw Hill.
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ESB 306 STRATEGIES FOR MSME INTERNATIONALISATION.
UNIT I. INTERNATIONAL MARKETING ENVIRONMENT
• Analyzing the International Business environment and cultural aspect
for identifying opportunities and threats.
• Mode of entry for the MSMEs.
UNIT II : INTERNATIONAL MARKETING MANAGEMNT FOR MSMEs
• Pricing system in the international market
• Product development for small industries in international marketing
• International Distribution System
• International promotion and advertising
UNIT III: INTERNATIONALIZATION OF MSMEs.
• Concepts and Practices of MSME Internationalization.
• Factors Sustaining MSME Internationalisation.
• Problems of Internationalisation of MSMEs.
• Reasons for Failure in the international market..
UNIT IV: EXPORT PROMOTION
• Export Promotion and Import Substitution for SSI / MSMEs
• Rules and Regulations for Export and Import in small industries
• EXIM policy for MSMEs and export potential of MSMEs in world markets
• Indian institutions and facilities to promote exports.
UNIT V: MSME INTERNATIONALISATION ----STATREGIES .
• Globalization and Competitiveness
• Porter’s Five forces Model
• Porter’s Generic Strategies
• Developing Global marketing strategies
Suggested Reference
1. Small scale industries and entrepreneurship , Vasant Desai Himalaya Publishing House
2. Entrepreneurship Development , Small Business Enterprises’ ,: Poornima M Charantimath Pearson Education
3. Economic development and International Marketing Vipin , Cyber Tech Publications
4. Entrepreneurship RD Hisrich and Others TMG
5. International Marketing R Srinivasan, Prentice Hall India
6. Multinational Marketing Management ,Warren J Keegan ,Prentice Hall
7 .Global Strategic Management Kamel Mellahi, J.George Frynas Paul.Finlay .
8. Business Policy and Strategic Management , Azhar Kazmi Tata Mc Graw Hill
9. Globalization and Business , John .D.Daniels, Lee H Radebaugh , Daniel.P.Sullivan,
PHI
ESB 307 : SICKNESS AND CLOSING A BUSINESS
UNIT I: MEANING
• Meaning and definition of Sickness
• Dimensions of the problem of industrial sickness
• Causes of Sickness/ Incipient sickness
• Symptoms of sickness
UNIT II : REMEDIES OF SICKNESS
• Problems of identification of sickness
• Remedies and cures of sickness .
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UNIT III :REHABILITATION PROGRAMME
• Role of BIFR
• General and Revised guidelines for rehabilitation of sick SSI units
• Exit Policy for the sick SMEs
UNIT IV CASE STUDIES ON INDUSTRIAL SICKNESS .
Suggested Reference
1. ‘ Small Scale Industries and Entrepreneurship- ’ Vasant Desai , himalaya Publishing House .
2. Small Industry and Developing Economy in India , R .V Rao, Concept : New Delhi
3. ‘Entrepreneurship Development , Small Business Enterprises’ : Poornima M Charantimath Pearson
Education
4. ‘Small Indutries in India : Policies and Perspective In The Emerging Context ’ B .Yerram Raju Gift excel
Series.
5. Revival Of Small Scale Sick Industries Nayak, S C, Khan, M Altaf
6. ‘Small industry ---Policy in India ’ Nasir Tayabji OUP
ESB 308 : DOING BUSINESS
UNIT I
• Cases on Real Life Entrepreneurs.
• Competencies and traits of an Entrepreneur ---Cases
• Identification of Business Opportunities ----Cases
• Creativity and Problem Solving------ Cases
• Communication and Leadership Styles
• Entrepreneurial Strategies
UNIT II : PUTTING A BUSINESS PLAN TO WORK
• Appraising a Project .
• Making a Business Plan.----Case studies
• Analyzing Business models.
• How to get a Competitive Edge over the competitors
UNIT III : HOW TO DO BUSINESS ?
• Starting a Business
• Employing workers
• Getting Credit and Paying Taxes
• Enforcing contracts
• Trading Across Borders
• Doing Business ----Removing Obstacles to Growth
• Cross country Comparisons --
• Doing Business in India -----Case Study
UNIT IV : CASES ON SMALL INDUSTRIES IN INDI A
• Health Products
• Food Processing
• Automotive Components
• Plastics
• Electronics
• Garments and Textiles
• Silk
• Pharmaceuticals
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• Cast alloys
Suggested References
1. Small Indutries in India : Policies and Perspective In The Emerging Context ’ B .Yerram Raju
Gift excel Series
2. Entrepreneurship R.D Hisrich , Peters and Others ,TMG
3. Entrepreneurs Talent, Temperament , Technique, Bill Bolton , John Thompson, Butterman
Heinemann
4. Fundamentals of Entrepreneurship,, S.K Mohanty,
5. Entrepreneurship Management , Aruna Kaulgud , Thompsom and Vikas
6. Doing Business : World bank Report on Doing Business Project
ESB 309 : FAMILY BUSINESS MANAGEMENT
UNIT I : INTRODUCTION TO FAMILY BUSINESS
• Concept and definition of family Business .
• Real Life examples
• Role and importance of family Business
• History of family business .
• Developmental model of family Business
• Responsibilities and Rights of family Shareholders of a Family Business
UNIT II : TYPES OF FAMILY BUSINESS.
• The Three Circle Model of Family Business
• The Family Business System Governance
UNIT III : SUCCESSION IN FAMILY BUSINESS
• Trends in the growth of successors in Family Business
• Succession Plan.
• Succession Planning Obstacles in Family Business .
• Succession---The Ways to Ease Transition.
UNIT IV: STRATEGIC MANGEMENT OF THE FAMILY BUSINESS .
• Strategic Management Process.
• Goals and objective
• Strategic formulation and content.
• Strategic implementation .
• Strategic Evaluation and Control.
UNIT V:SUSTAINING FAMILY BUSINESS.
• Causes of Pitfalls of the Family Business
• Sibling Rivalry in Family Business .: Key Issues
• Managing family Conflict
• Strategies for Improving the Capability of a family Business
• Improving family business performance
• Management Development Plan in Family Business
• How to save a Family Business.
Suggested Reference
1. ‘Entrepreneurship Development , Small Business Enterprises’ : Poornima M Charantimath
Pearson Education
2. ‘Sustaining The Family Business : An Insider’s Guide to Managing Across Generations’ .
Marshall .B. Paisner Pursues Publishing .
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3. ‘Strategic Planning for Family Business ’ , Randel .S .Carlock and John L.Ward , London :
Palgrave MacMillan.
4. ‘Why Companies Fail’ 1st edition, New York Crown Business .
5. Small Business and Industry , J.C Verma , Gurpal Singh
ESB 310 : E BUSINESS IPRs and ERM
UNIT I : E BUSINESS IN SMEs
• Introduction to E -Business and E –Commerce .
• Legal and Ethical Issues of E-Business.
• Benefits and use by Small Business
• Barriers to Use.
• E Business use by different sectors and Policy implication.
UNIT II : ENTERPRISE RESOURCE MANAGEMENT
• Introduction to and ERM and ERP.
• Role and Importance of ERP .
• Risks and Benefits of ERP
• ERP and Related Technologies
• Business Process Reengineering .
UNIT III : OUTSOURCING
• Basic concept of Outsourcing.
• Types of Outsourcing
• Advantages and Disadvantages of Outsourcing
UNIT IV : BUSINESS PROCESS OUTSOURCING (BPO)
• Role and Significance of BPO
• Scope and Challenges of BPO s in India
• Need for Business Process Outsourcing .
• Economic or Non Economic factors Influencing make or buy Decisions
• Knowledge Process Outsourcing .
UNIT V : INTELLECTUAL PROPERTY RIGHTS (IPRs)
• Intelectual property : What is it?
• Different kinds of IPRs
• New Information Technology and Intellectual property.
• Intellectual property Issues
Suggested References :
1. Global Strategic Management Kamel Mellahi, J.George Frynas Paul.Finlay .
2. Enterprise Resource Planning , Alexis Leon , Tata Mc Graw Hill
3. Entrepreneurship , R,D Hisrich Peters and others Tata Mc Graw Hill
4. Business Process Outsourcing S.Nakkiran D. John
Franklin , Deep and Deep publication Pvt ltd.
5. Business Policy and Strategic Management , Azhar Kazmi Tata Mc Graw Hill
6. Small Business and Industry--- A Handbook for Entrepreneurs , J.C.Verma , Gurpal Singh.
7. Outsourcing and Insourcing In An International Context , Marc J Schniederjans , Ashlyn M Schniederjans
,Dara G. Schniederjans Prentice Hall of India
8. Microsoft small Business Kit , j.L.Krotz, J.Pierce, Ben Ryan PHI
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MMA IN RETAIL AND BUSINESS
SEMESTER III
SYLLABUS
RM 301: AGRICULTURAL ECONOMY AND TRADE
UNIT I AGRICULTURAL ECONOMY
• Concept of Agricultural Reform
• The place of Agriculture in the National Economy
• National agricultural policy
• Land market and Tenure
• Green revolution
• Agricultural diversifications and productivity
UNIT II AGRICULTURAL TRADE
• Basic concept of agricultural trade
• Agricultural new trade agenda
• Agricultural trade policy
• Economic recovery and agricultural trade reforms
• Current status of agricultural trade reforms
• The climate for further reform of agricultural trade
Suggested References:
1. Datt and Sundharam, Indian Economy, S Chand
2. Reddy Raghu Ram, Sastry, Bhavani Devi, Agricultural Economics, Oxford
3. Lekhi and Singh, Agricultural Economics, Kalyani Publishers
4. Harish Damodaran, Green Revolution Fatigue- Have Yields begun to plateau?, Business Line
5. Hanumantha Rao, Agricultural Growth and Stagnation in India
6. World Development Report, World Bank
7.
RM 302: AGRO MANAGEMENT
UNIT I AGRICULTURE AND AGRIBUSINESS
• Introduction to Agribusiness
• Consumer Behavior and Demand.
• Production Costs, Supply, and Price Determination
• Competition and the Market.
• Marketing Agricultural Commodities.
UNIT II AGRO MANAGEMENT
• Basic concept of agro management
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• Growth and future of agro management
• Development of agro-based industries
• Problems and prospects of agro based industries.
UNIT III PLANNING STRATEGIES IN AGRO MANAGEMENT
• Strategies in agro management
• Functional planning strategies and assessing
• Marketing role in strategic planning
UNIT IV E-AGRIBUSINESS
• Introduction - The Balancing Act
• Creating Value in the E Agribusiness World
• Agri-food Chains in the E World
• Final Thoughts - Future Proofing
Suggested References:
1. Agricultural Marketing in India, Acharya and Agarwal, Oxford
2. Principles of Management in Agribusiness, Duft K D, Reston Publishing Company, Virginia,
USA
3. Agricultural Economics and Agribusiness, Cramer, Gail L. / Jensen, Clarence W. / Southgate,
Douglas D., John Wiley & Sons, Inc
4. K P Bryceson , E Issues in Agribusiness: The What, Why and How,
CABI July 2006
5. Agro Management by Luis Alberto Martinez
6. Co-Operative Agri-Business Management, A.N. Sarkar ,Everest
RM 303: MARKETING AND PRICING
UNIT I RURAL MARKET
• Nature and profile of rural market
• Traditional and modern traders
• Retailers as a route of the rural market
UNIT II RURAL CONSUMERS
• Buying behaviour of rural consumers
• Personality types of rural consumers
UNIT III PRICING POLICY
• Price determination
• Traditional and modern trends in market pricing
• External influences on retail pricing
• Developments in retail prices
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Suggested References:
1. Rural Marketing, Gopalaswamy
2. Rural Marketing , Velayudhan Sanal Kumar
3. Retail Management Bajaj, Tuli, Srivastava Oxford
4. Marketing Management, Philip Kotler , Pearson
5. Principles of Marketing, Philip Kotler & Armstrong
6. Marketing: A Strategic Orientation, S K Grover,
RM 304: ORGANISATIONS AND INTERNATIONAL TRADE
UNIT I ORGANISATIONS
• Various Trade organizations
• Regional & international agreements
• Pattern of agricultural trade
• Concept and origin of farmer organisation
• Role of co-operative organisation
UNIT II INTERNATIONAL BUSINESS
• Nature of international business
• Social responsibilities and ethical issues in International Business
UNIT III INTERNATIONAL TRADE
• Nature, scope and structural compositions of international trade
• Communication types and directions in international agricultural trade
• Problems regarding changes in International trade
• Coping strategies
• Market analysis & foreign market entry strategies
• Trade barriers and International Distribution strategies
Suggested References:
1. The Oxford handbook of international business, Rugman,A M & others, OUP
2. A Handbook of International Trade in Services, Edited by Aaditya Mattoo, Robert M. Stern, Gianni Zanini,
2007
3. International business, Czinkota,M R & Others, Thomson South-Western
4. International management: managing across broders and cultures, Deresky, PHI
5. International business: enviornments and operations, Daniels, J D & others, Pearson
6. International business , Woods& Margaret, Palgarve
7. International Business, K. Aswathapa, McGrew Hill
RM 305: FOOD SECURITY AND MARKETING RULES AND REGULATION
UNIT I FOOD SECURITY
• Basic concept of food security
• Food self-sufficiency and food security
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• Public distribution system and its impact on poverty
• World Food Summit
• Achieving food security
• Risks to food security
UNIT II MARKETING RULES AND REGULATION
• Consumer protection Acts
• Fairness in Advertising
• Laws and Ordinances related to Marketing
• International regulations in international trade
• Licensing and E-trading
Suggested References:
1. Sustainable Food Security for All by 2020 -- Proceedings of an International Conference, September 4–6,
2001 • Bonn, Germany
2. The Secret Rules Of Successful Marketing by Nelems Jim
Publisher: Longstreet
3. Phrases That Sell by Werz Edward
Publisher: McGraw-Hil
4. Agriculture, Food Security, Poverty, and Environment , : C. H. Hanumantha Rao
5. Marketing Management, Philip Kotler , Pearson
RM 306 RETAILING AND CUSTOMER CARE MANAGEMENT
UNIT I RETAILING
• Introduction to retail marketing
• National to international retailing
• Global challenges in retailing
• Society and Cultural aspect of International retailing
• Retail advertising
• Real life cases and recent publications
UNIT II CUSTOMER CARE MANAGEMENT
• Nature and Importance Customer service in a world class organisation
• Strategies to turn a first time buyer into a life time customer
• Ways to achieve customer delight
• Types of customers and ways to handle them
UNIT III MEASUREMENT OF CUSTOMER SERVICE
• Customer service climate assessment scale (CSAS)
• Service audit form and its implication
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Suggested References:
1. Retail management , Berman, Barry, PHI
2. Retail marketing management ,Gilbert, David, Pearson
3. Retail management Bajaj, Chetan & others, Oxford UP
4. The Art Of Retailing, Lamba, A J
5. How To Win And Keep Big Customers by Steve Kaplan
6. What Customers Really Want by Mckain Scott ,Publisher: NELSON
7. Customer Service Excellence ,Publisher: Tata McGraw-Hill
8. CRM At The Speed Of Light - Third Edition by Greenberg Paul , Publisher: TATA MCGRA
RM 307 RETAIL PERFORMANCE , LOGISTICS AND MANPOWER PLANNING
UNIT I RETAIL PERFORMANCE
• Measuring performance and Productivity of Staff
• Scheduling Employees - Factors for the Retail Manager
• Tracking Retail Sales
•
UNIT II RETAIL EVALUATION AND DESIGN
• Atmospherics
• Store layout
• Retail Space Management
• Store planning in Organized Retailing
UNIT III LOGISTICS
• Logistics for business excellence
• Value added logistical services
• Logistical packaging
• Logistics design for distribution channel
• Logistics outsourcing
UNIT IV MANPOWER PLANNING
• Nature and significance of Manpower planning
• Factors affecting HR planning
• The planning process
• Barriers in HRP
• Requisites for successful HRP
• Impact of Manpower Planning in Retail Sectors
Suggested References:
1. Retail management , Bajaj, Chetan & others, Oxford UP
2. Retail marketing management , Gilbert, David, Pearson
3. Case studies in retail management, ICFAI
4. Retailing : concepts and cases (Vol-2), K. Suresh,
5. Basics of distribution management: a logistics approach, Kapoor, S K, PHI
6. Logistics and supply chain management:cases & concepts , Raghuram & Rangaraj, Macmillan
7. Management Science Approaches to Manpower Planning and Organization Design
by Charnes A., W. W. Cooper, William W. Cooper
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8. Human resource management: text and cases , VSP Rao ,Excel Books
RM 308 MARCHENDISING AND CHANNEL MANAGEMENT
UNIT I RETAIL MARCHANDISING
• Product management in retail sector
• Brand management and retailing
• Constraining factors
• Implementation of merchandise planning in various retail sectors
• Brand merchandising strategies
UNIT II RETAIL BUYING
• Concepts of Retail Buying
• Factors related to Retail buying
• Comparative study on Retail buying behaviour
• Case Studies
UNIT III CHANNEL MANAGEMENT
• Structure of marketing channels of commodity products
• Multi-channel Retailing
• Major channel management decision
• Evaluate channel alternatives
Suggested References:
1. Retail management , Bajaj, Chetan & others, Oxford UP
2. Retail marketing management , Gilbert, David, Pearson
3. Merchandising: concepts and cases ,Sreedhar, GVS, ed ICFAI
4. Distribution channel management: issues and applications ,
K Suresh, ICFAI
RM 309: COMMODITY MARKETING
UNIT I COMMODITY
• Commoditization
• Non-conventional commodities
UNIT II COMMODITY MARKET
• Demand and supply
• Consumption pattern
• Indian Commodity Market
UNIT III COMMODITY EXCHANGES
• Nature and Scope of commodity exchanges
• National Food Exchange
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UNIT IV COMMODITY MARKETING
• Branding Commodity Products
• Roles and functions of intermediaries
• Retailers' Pricing and Commodity Marketing Strategies
• Commodity Segmentation and Sizing
• Understanding Buying Strategies and Issues Regarding Commodities
UNIT V AGRICULTURAL COMMODITY MARKETING
• Present scenario and future scope
• Case studies
Suggested References:
1. Commodity Marketing: From a Producer's Perspective , Donald G. Chafin Paul H. Hoepner
2. Marketing Agricultural Commodities (Farm Business Management (Textbooks)), by John Deere
3. Commodities are Red Hot!, By Learn Futures on Jan 8, 2008
4. Commodity Market Reforms: Lessons of Two Decades - all 2 versions,
T Akiyama -
5. Branding Commodity Products
6. Retail Values of U.S. Agricultural Commodities, Economics, National cotton Council of America
RM 310 SUPPLY CHAIN MANAGEMENT
UNIT 1 INTRODUCTION TO SUPPLY CHAIN MANAGEMENT
• Conflicts in traditional supply systems
• Role of Materials Management
• Supply Chain Drivers and Metrics
UNIT II SUPPLIER RELATIONSHIP MANAGEMENT
• Sourcing
• Purchasing
• Supplier/ Vendor Management
• Supplier Integration
UNIT III DEMAND MANAGEMENT AND LOGISTICS ENGINEERING
• Forecasting
• Forecasting techniques
• Demand Patterns / Seasonality
• Tracking the forecast
• Network Planning
• Warehouse Management
• Transportation & Physical Distribution
UNIT IV INVENTORY PLANNING & QUALITY MANAGEMENT
• Managing Inventory in Supply Chain
• Total Quality Management
• Quality Cost
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UNIT V TRANSPORTATION , AGGREGATE PLANNING AND STRATEGIC ALLIANCES IN SUPPLY
CHAIN
• Third- Party Logistics
• Retailer – Supplier Partnerships (RSP)
• Outsourcing Benefits and Risks
• E-Procurement
UNIT VI INFORMATION TECHNOLOGY FOR SCM AND EMERGING TRENDS IN RETAIL SUPPLY
CHAIN
• Goals of Supply Chain Information Technology
• Information Technology Infrastructure
• Integration of Supply Chain IT
• ERP & DSS
• VMI, CPFR, ECR, RFID
Suggested References:
1. Supply chain management, Sunil Chopra and Meindl, Pearson
2. Introduction to supply chain management, Handfield, Robert B
3. Supply chain management: concepts and cases, Altekar, R V
4. Supply chain management : effeciency and performance measurement, Chaturvedi, B. M.; Ed
5. Indian case studies in supply chain management and other learning resources, Mohanty, RP
6. The management of business logistics: a supply chain perspective, Coyle, JJ
7. Retail supply chain management: an introduction, Alagiri, D, ed, ICFAI
MMA IN FINANCIAL ENGINEERING
SEMESTER III
SYLLABUS
FNE 301 INVESTMENT ANALYSIS
UNIT I BONDS ANALYSIS
• Bonds and yield
• Value of bonds
UNIT I I CAPITAL BUDGETING
• Estimation of cash flows of projects
• Making investment decisions using NPV, IRR, PI, Discounted Payback methods
• Investment analysis under inflation
UNIT III LEASE FINANCING
• Operating lease
• Financing lease
UNIT IV VENTURE FINANCING
• Basic concepts
• Financing with strategic investors
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• Joint ventures
• Profile of a venture capital company
• Case studies in venture financing
UNIT V WORKING CAPITAL MANAGEMENT
• Management of inventory
• Management of Receivables
• Management of cash
Suggested References:
1. Financial Management, Prasanna Chandra, Theory and Practice, Tata McGraw Hill
2. Inside the Mind Series: Venture Capitalists, Tata Mc-Graw Hill.
3. Case Problems in Finance, Kester, W Carl, Ruback, Richard S, Tufano, Peter, Tata Mc-Graw Hill.
4. Venture capital financing in India, Verma J.C, Response Books.
5. Working Capital Management Text And Cases, Bhalla, V K, Anmol Publications Pvt. Ltd.
6. Capital Budgeting, Agarwal, N P, Mishra, B K, RBSA Publishers
FNE 302 CAPITAL FORMULATION
UNIT I COST OF DEBT
• Cost of redeemable debt
• Cost of irredeemable debt
• Cost of convertible debt
UNIT II COST OF EQUITY
• Cost of preference
• Cost of equity
• Growth models in valuing equity
• CAPM model in valuation of equity
UNIT I II DIMENSIONS IN DIVIDENDS
• Dividend policy and its determinants
• Legal provisions in declaration of dividend
• Dividend policy of firms
• Dividends and tax
UNIT IV BONUS DIVIDEND
• Issue of bonus shares
• Share splits
• Buy back of shares
UNIT V DIVIDEND THEORIES
• Walter’s model
• Gordon’s model
• Modigliani-Miller theory of dividend
Suggested References:
1. Corporate Financial Management, Raj, A. Besant C., Tata Mc-Graw Hill.
2. Cases in Financial Management, Pandey I.M, Tata McGraw-Hill.
3. Corporate Dividend Policy, Mahapatra, R P, Mahapatra, K C, Sonali Publications
4. Financial Management, Prasanna Chandra, Theory and Practice, Tata McGraw Hill
5. Financial Management With Problems And Solutions, Kishore, Ravi M, Taxmann
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FNE 303 INTERNATIONAL FINANCIAL MANAGEMENT AND PORTFOLIO MANAGEMENT
UNIT I INTRODUCTION TO INTERNATIONAL FINANCE
• Scope of International finance
• Objective of MNCs
• Features of International finance
• Trends of FDI in India
UNIT II INTERNATIONAL MONETARY SYSTEM
• Gold standard
• Bretton Woods system
• Fixed and Flexible exchange rate regime
UNIT III FOREIGN EXCHANGE MARKETS
• Functions of the Foreign exchange market
• Foreign exchange rates
• Arbitrage
• Spot market
• Cross exchange rates
• Forward market
• Interest arbitrage
UNIT IV INTERNATIONAL PARITY CONDITIONS
• Purchasing power parity
• Interest rate parity
• International Fisher effect
UNIT V MANAGING FOREIGN EXCHANGE EXPOSURE
• Types of foreign exchange risk
• Management of translation exposure
• Management of transaction exposure
• Management of economic exposure
UNIT VI MODERN PORTFOLIO THEORY
• Portfolio return and risk
• Efficient frontier
• Optimal portfolio
• Capital asset pricing model
• Arbitrage pricing theory
UNIT VII PORTFOLIO MANAGEMENT
• Selection of asset mix
• Formulation of portfolio strategy
• Passive and active management
• Performance evaluation
Suggested References:
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1. International Financial Management, Eun, C S and others, Tata McGraw-Hill
2. Multinational Financial Management, Shapiro, Alan C, Wiley India (P) Ltd.
3. Investment Analysis and Portfolio Management, Chandra Prasanna, Tata McGraw-Hill.
4. International finance, Levi Maurice D, Tata McGraw-Hill
5. Security Analysis and Portfolio management, Pandian P, Vikas Publishing.
FNE 304 MUTUAL FUNDS AND FINANCIAL SERVICES INDUSTRY
UNIT I MUTUAL FUNDS
• History of mutual funds
• Importance of mutual funds
• Classification of mutual funds
• Performance evaluation of mutual funds
• SEBI regulations on mutual funds
• Global scenario
UNIT II INVESTMENT BANKING
• Introduction and origin of merchant banking
• Functions and services of merchant bankers
• Problems faced by merchant bankers
• Future prospects of merchant banking in India
UNIT III FACTORING SERVICES
• Introduction, origin and concept of factoring
• Types and functions of factoring
• Factoring in India
• International factoring
UNIT IV FORFAITING
• Introduction and concept
• Sequence of operations in forfeiting
• Costs and benefits of forfeiting
UNIT V LEASING AND HIRE PURCHASE
• Introduction and concept of leasing
• Types of leases
• Tax consideration of leasing
• Concept of hire purchase
• Leasing vs. hire purchase
• Tax aspects of hire purchase
UNIT VI MODERN BANKING
• Information technology emergence
• Technology in banking services
• Challenges and recent initiatives
UNIT VII INSURANCE SERVICES
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• History of insurance
• Insurance sector reforms
• Types of insurance policies
• Role of IRDA
UNIT VIII BANCASSURANCE
• Introduction
• Benefits of bancassurance
• Distribution channels in bancassurance
• Successes and operational challenges
Suggested References:
1. Financial Services, Khan M.Y, Tata McGraw-Hill
2. Management Of Financial Services, Bhatia, B S & Batra, G S, Deep & Deep Publications
3. Financial Services, Tripathy Nalini Prava, Prentice Hall India.
4. Financial Services and system, Gurusamy S.
FNE 305 EFFICIENT MARKET THEORY AND FUTURES AND OPTIONS
UNIT I
• Efficiency of capital markets
• Noise trader risk in financial markets
• Professional arbitrage
• Investor sentiment
• Positive feedback investment strategies
UNIT II BEHAVIOURAL FINANCE
• Common mistakes and basic biases
• The seven sins of fund management
• Investment process as a behavioral defence
• Empirical evidence in behavioural finance
UNIT III
• Forwards and futures contracts
• Using forward contracts to manage risk
• Determining forward prices
UNIT IV
• Introduction to futures
• Risk management with futures contract
• Determining futures prices
• Stock index futures
• Treasury bonds and treasury notes futures
• Treasury bills and euro dollar futures
UNIT V
• Introduction to swaps
• Using swaps to manage risk
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• Pricing and valuing swaps
UNIT VI
• Introduction to options
• Option pricing
• Option strategies
• Using options for risk management
Suggested References:
1. Derivatives Valuation And Risk Management, Dubofsky, David A, Miller, Thomas W, OUP.
2. Market Efficiency And Corporate Investment, Pandey, Rajesh, Pandey, Sunil K, Mahaveer & Sons.
3. Investment Analysis and Portfolio Management, Frank Reilly,
4. Modern Investment Theory, 5th Edition, Robert A. Haugen, Prentice Hall.
5. Financial Derivates, Bhalla V K, S. Chand
6. Investment Management, security analysis and portfolio management, Bhalla V K, S. Chand.
FNE 306 CAPITAL STRUCTURE
UNIT I
• Importance of capital structure
• Capital structure decision with zero taxes
UNIT II LEVERAGE ANALYSIS
• Operating leverage
• Financial leverage
• Combined leverage
• EBIT-EPS analysis
• Computation of indifference point
UNIT II – CAPITAL STRUCTURE AND TAXES
• Capital structure decision with corporate tax
• Capital structure decision with corporate and personal taxes
• Capital structure decision with costs of financial distress
UNIT III – CAPITAL STRUCTURE AND DEBT
• Capital structure decision with high cost and low cost debt
• Capital structure and earnings per share
UNIT IV – CAPITAL STRUCTURE AND INVESTMENT DECISIONS
• Capital structure and capital budgeting decision
• Capital structure and lease financing
Suggested References:
1. Corporate Capital Structure, Singla, Ramesh K, Deep & Deep Publications
2. Financial Management: theory and practice, Chandra Prasanna, Tata McGraw Hill.
3. Financial Management, Pandey I.M, Vikas.
4. Financial Management, Rustagi R. P, Galgotia.
FNE 307 INDUSTRY ANALYSIS
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UNIT I –STRUCTURAL ANALYSIS OF INDUSTRIES
• Structural determinants of intensity of competition
• Structural analysis and competitive strategy
• Structural analysis and industry definition
UNIT II - GENERIC COMPETITIVE STRATEGIES
UNIT III – COMPETITOR ANALYSIS
• Components of competitor analysis
• Competitor response profile
• Competitor analysis and industry forecasting
• Need for competitor intelligence system
UNIT IV – MARKET SIGNALS
• Use of market signals
• Identifying market signals
UNIT V – COMPETITIVE MOVES
• Industry instability
• Buyer strategy
• Purchase strategy
UNIT VI – STRUCTURAL ANALYSIS WITHIN INDUSTRIES
• Dimensions of competitive strategy
• Strategic groups
• Implications of formulation of strategy
UNIT VII – COMPETITIVE STRATEGY IN FRAGMENTED INDUSTRY
UNIT VII – COMPETITIVE STRATEGY IN EMERGING INDUSTRIES
UNIT VII – STRATEGIC ANALYSIS OF VERTICAL INTEGRATION
Suggested References:
1. Damodaran on Valuation: Security Analysis for Investment and Corporate Finance, 2nd ed., Damodaran
Aswath, Wiley and Sons, New York, 2006.
2. Company Analysis: Determining Strategic Capability, Per V. Jenster and David Hussey.
3. Investment Management & Security Analysis : Text and Cases, Dhanesh Kumar Khatri, Macmillian
FNE 308 COMPANY AND FUNDAMENTAL ANALYSIS
UNIT I
• Assessing financial performance
• Marketing audit
• Appraising production
• Management effectiveness
• Culture and structure
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UNIT II
• Evaluation of information systems
• Functional capability and resource analysis
• Core competencies and related methods
• Finding the real strengths and weaknesses
UNIT III
• Business model analysis
• Classification of business models
• Determining strengths and advantages
• SERVO analysis
UNIT IV
• Supply chain management analysis
• Benchmarking analyses
• McKinsey 7 S analysis
• Shadowing
• Win-loss analysis
• Corporate reputation analysis
UNIT V
• Financial statements and what they reveal
• Basic stock market theories
• Audited statements
• Finding financial statements online
UNIT VI
• Balance sheet ratios
• Income statement ratios
UNIT VII
• Using fundamental and technical analysis together
• Changes in stock prices
• Gauging the economy – economic indicators
UNIT VIII
• Different drummer investing
• Fundamentals in specialized market
Suggested References:
1. Fundamentals Analysis for Investors : How to Make Consistent, Long-Term Profits in the Stock Market,
Raghu Palat, Vision Books.
2. Company Analysis: Determining Strategic Capability, Per V. Jenster and David Hussey.
3. Total Management By Ratios, Bhattacharya, Hrishikes, Sage Publications India Pvt Ltd
4. Expectations Investing, Rappaport, Alfred and Mauboussin, Michael J., Harvard Business School Press,
2001
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FNE 309 TECHNICAL AND CREDIT ANALYSIS
UNIT I
• Introduction to technical analysis
• Technical vs. fundamental forecasting
• Economic forecasting
UNIT II
• Trend determining techniques
• Chart construction
• Trend lines, trend analysis, bar line
• Price patterns
• Moving averages, momentum principles
• Moving momentum indicators
• Candle charts
UNIT III
• Market structure
• Price – major averages and group rotation
• Volume oscillators
UNIT IV
• Technical analysis of global stock markets
• Technical analysis of individual stocks
UNIT V
• Automated trading systems
• Essentials of building a trading system
UNIT VI CORPORATE CREDIT RISK
• Country risks
• Industry risks
• Industry specific credit risks
• Financial risk analysis
• Cash flow forecasting and modeling
UNIT VII – CREDIT RISK OF DEBT INSTRUMENTS
• Debt instruments and documentation
• Insolvency regimes and debt structures
• Estimating recovery prospects
• Credit ranking
• Measuring credit risk
Suggested References:
1. All About Technical Analysis, Brown, Trade & NTC
2. Investment Management & Security Analysis : Text and Cases, Dhanesh Kumar Khatri, Macmillian
3. Statistical Methods in Business and Social Sciences, G V Shenoy and Madan Pant, MacMillian.
4. Technical Analysis of the Financial Markets, John J. Murphy, Prentice Hall.
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5. Getting Started in Technical Analysis, Jack D. Schwager, John Wiley and Sons.
FNE 310 EQUITY RESEARCH AND VALUATION
UNIT I
• Analyzing growth stocks
• Analyzing value stocks
• Analyzing small cap stocks
UNIT II
• Risks associated with investing in equity
• Overview of equity instruments
• Determining equity risk premium
UNIT III
• Understanding yield
• Capital market expectations
• Drivers of stock performance
• Analysis of aggressive accounting
UNIT IV – FUNDAMENTALS OF EQUITY VALUATION
• GAAP based financial accounting
• Discounted cash flow valuation
• Relative valuation
UNIT V
• Valuation based on financial statements
• Valuation of early stage companies
• Valuation of private companies
• Valuing firms with negative earnings
• Valuing financial services firms
• EVA – an alternative to traditional valuation
UNIT VI
• Valuing other assets
• Valuing equity in distressed firms
• Valuation for acquisitions and takeovers
Suggested References:
1. Case Studies in Finance, Bruner, Robert F, Tata McGraw -Hill.
2. Finance For Managers (Harvard Business Essentials), Hayes, Samuel L, Tata McGraw-Hill
3. Investment Valuation: Tools and Techniques for determining the value of any asset, Damodaran Aswath,
John Wiley and Sons.
4. Equity Research And Valuation, Dun & Bradstreet, Tata McGraw Hill.
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SEMESTER IV
SYLLABUS
MMA 401 to MMA 410 RESEARCH PROJECT DISSERTATION AND VIVA
Presentation, writing mechanics and references
Recognizable professional style
Clear and easy to follow format
Correct spelling, grammar and punctuation.
Title, Abstract, Contents page, Declaration and Bibliography
(Indicative mark = out of 10)x5=50
Introduction
Presents a researchable question or topic which is clearly indicated in the title
Provides a clear outline of the purpose of the topic/research question
Subject choice, relevance and significance justified
The Aim and Objectives of the dissertation are clearly defined
Nature of the problem/issue is focused and explained
Structure and content are briefly outlined
(Indicative mark = out of 15)x5=75
Literature Review
Literature review is relevant, up-to-date and consistent with the research topic
Identification of relevant theoretical base
Major theoretical contributions are critically evaluated
Contemporary standing of issues is discussed through journal article review
A summary of main themes/issues of the review are provided
(Indicative mark = out of 20)x5=100
Research Methodology and Methods
Awareness of different research methodologies and consistent with the literature review
Consistent and appropriate research methods, data collection and analysis justified
Practical details of the conduct of the research are explained
Limitations of research methods, bias and ethical issues recognised, acknowledged and addressed
(Indicative mark = out of 15)x5=75
Findings, Analysis and Discussion
Rigorous application of relevant research techniques adopted above
Critical analysis of findings against relevant theory identified in the literature review
Discussion and evaluation of findings
(Indicative mark = out of 20)x5=100
Synthesis, Conclusions and Implications
How the findings relate to the body of knowledge presented in the literature review
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Appropriate conclusions are drawn from and supported by findings presented
Conclusions are related back to the stated research question/objectives
Issues of bias/limitations of the whole dissertation are identified and critically reviewed
Implications for future research are identified and discussed
Inclusion of reflective learning statement in an appendix
(Indicative mark = out of 20)x5=100
Total mark = out of 500 (weighted at 90%)
The remaining 10% is for the proposal.
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