The document discusses the components of a modern marketing information system and methods for gathering market intelligence. It describes how marketing information systems use internal records and external sources to provide data on customer preferences, buying behavior, and market trends. Examples are given of companies gathering customer data through surveys and segmenting their customers based on preferences like pillow sleeping styles. The key methods discussed for tracking macro environmental factors include scanning industry reports, consulting public data sources, and collecting customer feedback both online and from sales teams.
The Importance of E-Commerce in Terms of Local Development: A Study in Turkey1inventionjournals
Internet is a great technology as well as a vast information storage, communication tool, trading platform, education field, business and entertainment environment. Internet is also the front door of the change and development and especially of the information community that is the bearer and courier of the development existing in the scientific and technologic fields. For this reason, E-commerce, which leaves its mark on the world market and gains more importance against the classic type of trade, also occupies a quite important position in national economy. The objective of our study is; to examine this commerce platform that is established as of today in city of Gümüşhane (Turkey) and to research the potential of E-commerce with regards to national economies and the factors that effect this potential.
An Empirical Study on the Mediating Effect of E-Service Recovery Satisfaction...iosrjce
In the era of Internet and the accelerating rate of using the e-context as a marketing tool by wide
range of companies, customer retention becomes a crucial element in firm’s survival. Losing customers to
competitors in e-context is a constant threat as it is a click away .The current study aims at at investigating the
influence of five customer factors namely; E-Trust, Prior Experience, Customer’s Perception of Feedback, ELoyalty
and Digital Awareness on Customer Retention. The study has investigated whether E-Service Recovery
Satisfaction (E-SRS) has a mediating role on these relations in Airline Industry in Malaysia. A questionnaire is
designed as a data collection tool. The unit of analysis is Malaysian passengers who used the local Airlines and
faced a service failure. Sequential Equation Modeling is employed to analyze the data collected using closedended
multiple choice questionnaire.
2014 Global Automotive Consumer Study - Australian InsightsMatthew Yearsley
Deloitte Motor Industry Services present our 3rd study on the changing nature of mobility.
The study identified six megatrends which are providing consumers with more choices than ever before in meeting their transportation needs and as a result, redefining mobility.
In 2009, Deloitte began to explore perspectives on automotive brands, desired features, and shopping experiences for consumers born 1977-1994 – “Gen Y”.
The leading purchase considerations for Gen Y have changed every year since the study began in 2009.
Some key insights and takeaways from the study:
• 75% of consumers are interested in acquiring a car within the next 5 years
• Almost half of Generation Y consumers in Australia think they will be driving an alternative powertrain five years from now, with strong preference for Hybrid Electrics, and indicate they are willing to pay more for it
• Improved safety and efficiency technologies are seen as the greatest technology benefits by Gen Y (over cockpit technologies)
• 55% of Gen Y (26% all others) like using a smartphone app to plan transport
• About two-thirds of Gen Y consumers are influenced by friends and family
• Today, most consumers are interested in basic levels of automation e.g. traction control, ABS.
American Journal of Multidisciplinary Research and Development is indexed, refereed and peer-reviewed journal, which is designed to publish research articles.
The Importance of E-Commerce in Terms of Local Development: A Study in Turkey1inventionjournals
Internet is a great technology as well as a vast information storage, communication tool, trading platform, education field, business and entertainment environment. Internet is also the front door of the change and development and especially of the information community that is the bearer and courier of the development existing in the scientific and technologic fields. For this reason, E-commerce, which leaves its mark on the world market and gains more importance against the classic type of trade, also occupies a quite important position in national economy. The objective of our study is; to examine this commerce platform that is established as of today in city of Gümüşhane (Turkey) and to research the potential of E-commerce with regards to national economies and the factors that effect this potential.
An Empirical Study on the Mediating Effect of E-Service Recovery Satisfaction...iosrjce
In the era of Internet and the accelerating rate of using the e-context as a marketing tool by wide
range of companies, customer retention becomes a crucial element in firm’s survival. Losing customers to
competitors in e-context is a constant threat as it is a click away .The current study aims at at investigating the
influence of five customer factors namely; E-Trust, Prior Experience, Customer’s Perception of Feedback, ELoyalty
and Digital Awareness on Customer Retention. The study has investigated whether E-Service Recovery
Satisfaction (E-SRS) has a mediating role on these relations in Airline Industry in Malaysia. A questionnaire is
designed as a data collection tool. The unit of analysis is Malaysian passengers who used the local Airlines and
faced a service failure. Sequential Equation Modeling is employed to analyze the data collected using closedended
multiple choice questionnaire.
2014 Global Automotive Consumer Study - Australian InsightsMatthew Yearsley
Deloitte Motor Industry Services present our 3rd study on the changing nature of mobility.
The study identified six megatrends which are providing consumers with more choices than ever before in meeting their transportation needs and as a result, redefining mobility.
In 2009, Deloitte began to explore perspectives on automotive brands, desired features, and shopping experiences for consumers born 1977-1994 – “Gen Y”.
The leading purchase considerations for Gen Y have changed every year since the study began in 2009.
Some key insights and takeaways from the study:
• 75% of consumers are interested in acquiring a car within the next 5 years
• Almost half of Generation Y consumers in Australia think they will be driving an alternative powertrain five years from now, with strong preference for Hybrid Electrics, and indicate they are willing to pay more for it
• Improved safety and efficiency technologies are seen as the greatest technology benefits by Gen Y (over cockpit technologies)
• 55% of Gen Y (26% all others) like using a smartphone app to plan transport
• About two-thirds of Gen Y consumers are influenced by friends and family
• Today, most consumers are interested in basic levels of automation e.g. traction control, ABS.
American Journal of Multidisciplinary Research and Development is indexed, refereed and peer-reviewed journal, which is designed to publish research articles.
Chapter 3 Gathering Information and Scanning the EnvironmentNishant Agrawal
Gathering Information and Scanning the Environment
Marketing Information System
Internal Records
Marketing Intelligence
Secondary Commercial Data Sources
Collecting Marketing Intelligence on internet
Analyzing the Microenvironment Needs and Trends
Economic Environment
Time to get real about your talent selection technologyInfor HCM
Your choice of candidate assessment technology could help your business or leave it floundering. Are you equipped to make the right decision?
Assessment technologies now provide such a competitive edge that they have become an essential business tool. Research demonstrates that implementing the right technology boosts productivity, reduces staff turnover and has a direct bottom-line impact. But how do you make the right choice?
Infor’s Chief HCM Scientist Jason Taylor explains the best way to select and deploy talent assessment technology, and then how to study and ensure its effectiveness. Jason explores both the key technological considerations and the increasingly complex legal and business implications of assessment:
The technology – is it truly cloud-based and ready to integrate?
The methodology – is it legally and scientifically sound?
The testing – how do you ensure it works for your business?
CONSUMER PREFERENCE STUDY ON AMAZON VS FLIPKARTPOOJA
To understand and estimate the consumer perception and factors affecting their behavior for choosing e-commerce sites.
To know how consumers are evaluating e-commerce sites for their purchases.
To study the barriers those are there in between e-commerce sites and customers.
This is Dr. Toa Charm's presentation from the 15 May 2014 meeting of the Hong Kong Big Data community. Along with Daniel Ng and myself (Scott Drummonds), Dr. Charm presented on big data in Hong Kong to a joint session of HKBD and the Chinese University of Hong Kong MBA consulting club.
Aslapr market research for entrepreneurs mg irc presentation 09 22-14Mark Goldstein
See latest version (11/19/14) at http://www.slideshare.net/markgirc/ahwatukee-co-c-market-research-for-entrepreneurs-mg-irc-presentation-111914
Mark Goldstein of International Research Center presented an updated version of his Market Research for Entrepreneurs presentation at the Arizona State Libraries, Archives & Public Records (ASLAPR) on Monday, September 22, 2014 in Phoenix, AZ. It focused on easy, low-cost ways to evaluate your target market, identify emerging trends, and anticipate competition.
Chapter 3 Gathering Information and Scanning the EnvironmentNishant Agrawal
Gathering Information and Scanning the Environment
Marketing Information System
Internal Records
Marketing Intelligence
Secondary Commercial Data Sources
Collecting Marketing Intelligence on internet
Analyzing the Microenvironment Needs and Trends
Economic Environment
Time to get real about your talent selection technologyInfor HCM
Your choice of candidate assessment technology could help your business or leave it floundering. Are you equipped to make the right decision?
Assessment technologies now provide such a competitive edge that they have become an essential business tool. Research demonstrates that implementing the right technology boosts productivity, reduces staff turnover and has a direct bottom-line impact. But how do you make the right choice?
Infor’s Chief HCM Scientist Jason Taylor explains the best way to select and deploy talent assessment technology, and then how to study and ensure its effectiveness. Jason explores both the key technological considerations and the increasingly complex legal and business implications of assessment:
The technology – is it truly cloud-based and ready to integrate?
The methodology – is it legally and scientifically sound?
The testing – how do you ensure it works for your business?
CONSUMER PREFERENCE STUDY ON AMAZON VS FLIPKARTPOOJA
To understand and estimate the consumer perception and factors affecting their behavior for choosing e-commerce sites.
To know how consumers are evaluating e-commerce sites for their purchases.
To study the barriers those are there in between e-commerce sites and customers.
This is Dr. Toa Charm's presentation from the 15 May 2014 meeting of the Hong Kong Big Data community. Along with Daniel Ng and myself (Scott Drummonds), Dr. Charm presented on big data in Hong Kong to a joint session of HKBD and the Chinese University of Hong Kong MBA consulting club.
Aslapr market research for entrepreneurs mg irc presentation 09 22-14Mark Goldstein
See latest version (11/19/14) at http://www.slideshare.net/markgirc/ahwatukee-co-c-market-research-for-entrepreneurs-mg-irc-presentation-111914
Mark Goldstein of International Research Center presented an updated version of his Market Research for Entrepreneurs presentation at the Arizona State Libraries, Archives & Public Records (ASLAPR) on Monday, September 22, 2014 in Phoenix, AZ. It focused on easy, low-cost ways to evaluate your target market, identify emerging trends, and anticipate competition.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
