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WARM UP
Đánhgiá hoạtđộng 4P củasảnphẩmtãgiấyBobby Group 1
Nội dung Tổngquan 1 Phântích 4P 2 Đánhgiá 3
Tổngquan sảnphẩmtãgiấyBobbytạiViệt Nam
75% thịphần thịtrườngViệt Nam Khoảng 50nhãnhiệu tãgiấytrẻem Tổngquan Quý IV/ 2005 Bobby bánchạynhấtViệt Nam* * Sốliệucủa TNS
Phântích hoạtđộng 4P củaBobbytạiViệt Nam
Phântích 4P Sảnphẩm (Product) 1 Giácả (Price) Chiêuthị (Promotion) 2 4 Phânphối (Place) 3
Dòngsảnphẩm Sảnphẩm Trà xanh Bỉm New-born
Điểmnổibật MàngđáythoángkhídạngvảiđầutiêntạiViệt Nam Sảnphẩm
Đặcđiểm chi tiết Mặtđáythởthoáthơiẩm Sảnphẩm Khóadínhnhiềulần Chốngthấmngược
Cảitiến ,[object Object]
MàngđáythoángkhídạngvảiSảnphẩm ,[object Object],[object Object]
Mạnhdạnápdụngcôngnghệcao
CảitiếnchấtlượngsảnphẩmSảnphẩm ,[object Object],[object Object]
So sánh Giá cả 2700 – 2900 VNĐ/miếng 3000 – 3500  VNĐ/miếng
Nhậnxétchung ,[object Object]
Thỏamãncủa NTD
CạnhtranhGiá cả  sảnphẩmtồntạilâudài
Quymô Hà Nội Phânphối Huế Đà Nẵng Hồ Chí Minh
Kênhphânphối 220 nhàbánlẻđộclập Metro Phânphối 140.000 điểmbánlẻ Siêuthị Cửahàngtiệndụng Chợ Truyềnthống Hiệnđại
Nhậnxétchung ,[object Object]
Thuậntiệnchoviệcmuasắmcủa NTDPhânphối ,[object Object],[object Object]
Quảngcáo ,[object Object]
 Print Ad
 Standee
 Brochure
 CatalogueChiêu thị
PR Ngàyhội “Cha và con” Đónggópvàosựpháttriểncủađấtnước Quảngbáhìnhảnhthươnghiệu Tàitrợ xãhội Chiêu thị Tàitrợ Gameshow

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Mkttq final (revised 0812)

Editor's Notes

  1. WARM UP
  2. GROUP 1
  3. Tổngquanvề sảnphẩmtã giấy Bobby tạiViệt Nam
  4. * Sốliệucủa TNS
  5. Tổngquanvề sảnphẩmtã giấy Bobby tạiViệt Nam
  6. GROUP 1
  7. Dòngsảnphẩmchính
  8. Dòngsảnphẩmchính
  9. Dòngsảnphẩmchính
  10. LõibôngsiêuthấmMàngđáythoángkhí dạngvảiTinhchấttrà xanh
  11. Phùhợpvớikhí hậunhiệtđới VN
  12. Mụctiêuđịnhgiá
  13. Tồntạilâudài
  14. Cửahàngtiệndụng
  15. Bán lẻ
  16. TVC
  17. Billboard, Print Ad, Standee, Brochure, Catalogue
  18. Đónggópvàosự pháttriểncủađấtnướcQuảngbá hìnhảnhthươnghiệu
  19. Advertorial, Editorial, Forum
  20.  Thựctế, đánhvàotâmlí củangườimuahàng
  21. Ngườitiêudùngchấpnhậntiêudùngsảnphẩm
  22. Lợinhuận
  23. * Theo ôngĐỗ AnhTú – Tổng GĐ Côngty Diana
  24. Tổngquanvề sảnphẩmtã giấy Bobby tạiViệt Nam