Mktng like jazz
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Summary of my "Marketing is Jazz" presentation from the Marketing Summit in Istanbul, 7 December 2011
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Mktng like jazz
- 3. Jazz is relentless innovation. You never play the same tune the same way. Never. No way.
- 4. “ You can’t play jazz if you don’t really understand music. Deep inside. But you have to let go of what you know. Lose the fear. That’s what makes it swing.
- 5. Jazz is one big conversation. Between the music and the setting. Between the player and his instrument. Between the player and the group. Between the group and the audience. Between the people in the audience. Yes. Jazz is a conversation. It builds community.
- 6. A jazz group is multiple expressions of the same mind. I said, the same mind.
- 7. The music chooses the leader.
- 9. Marketing is relentless innovation. You never play the same tune the same way. Never. No way.
- 10. “ You can’t practice marketing if you don’t really understand it. Deep inside. But you have to let go of what you know. Lose the fear. That’s what makes it swing.
- 11. Marketing is one big conversation. Between the corporation and its environment. Between your staff and their craft. Between each member of your team. Between your brand and its audience. Between individuals in your audience. Yes. Marketing is a conversation. It builds community.
- 12. A corporation is multiple expressions of the same mind. I said, the same mind.
- 13. The conversation chooses the leader.
- 14. MKTNG IS JAZZ