Mission_Vision_Objectives
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Gabriel Meets is a marketing organization that connects farmers, processors, and consumers to build relationships between people, food, and land. Their goal is to be a leader in discovering profitable connections between producers, processors, and consumers. Their vision is to support healthy growth of farm animals and small businesses and integrate farms to aggregate and sell premium Pennsylvania products. Their mission is to open knowledge exchange through integrating real farm processes into marketing and logistics, tapping farmer and retailer experiences to create value-added products, and using creativity to increase opportunities for local food.
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This document discusses strategic planning concepts for an organization including vision, mission, business definition, objectives, and goals. It defines each concept and provides examples. The vision is a description of the future environment an organization wants to create. The mission defines the organization's role in society by addressing a specific societal need. Objectives are quantifiable end results to be achieved by a certain time. Goals are intermediate results that contribute to achieving objectives. The business definition clarifies what business the organization is in or should be in. Setting objectives and goals helps coordinate decisions, formulate strategies, and assess performance.
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Mission_Vision_Objectives
- 1. “Creating distinctive superiority starts on your farm!” Joel Salatin Gabriel Meets - a marketing organization matching farmers with urban families and retailors and building new relationships between people, food and the land. Our Goal to be a leader in the discovery of more profitable connections between producers-processers-consumers. VISION We support the healthy, balanced growth of farm animals and small businesses Gabriel Meets sees itself as the future of sustainable development in Pennsylvania agriculture. Integrating and connecting, we seek to not only sell premium products, or find ideal customers, but to aggregate meat and other farm fresh products from a consortium of superior Pennsylvania farms. MISSION Knowledge Experience Creativity We strive to open the new exchange of knowledge by integrating real farm processes into the “farm- to-table” marketing and logistics We tap the personal experiences of our farmers and retailors to create our value-added products We use creativity to increase and improve opportunities for growing, procuring, processing, distributing, and eating farm fresh food! PRIMARY FOCUS A. CREATIVELY document, re-examine and critically apply agricultural research & development of our food and land B. CREATIVELY mix farmers, vendors and urban customers in partnerships for profitable growth OBJECTIVE Implement a two-step market research process called, niche building through story. This research process will be embedded a within 4-6 year product development and sales plans. Strategies Niche Building through Story I. Harness action-based market research that is driven by the documentation of personal story II. Re-examine and re-apply critical steps of farm and vendor personal processes Product Development and Sales Plans 1) Build Markets 2) Add Value & Expand 3) Evolve the New