The document discusses re-examining the mission of the church. It compares the mission and passion of Coca-Cola to market its products to how the church should approach evangelism. The church's mission statement should be as clear and well-defined as Coca-Cola's. It examines what the church is - the "called-out ones" and "body of Christ" meant to fulfill the mission of God to "seek and save the lost." God sends the church, as he sent his son, to continue his redemptive mission in the world.