The following is my Media Kit from January 2013 intended to provide PR and media professionals the necessary information to make a decision about working with Misadventures with Andi.
Misadventures with Andi Media Kit January 2014Andi Fisher
The following is my Media Kit from January 2014 intended to provide PR and media professionals the necessary information to make a decision about working with Misadventures with Andi.
Rebecca Henderson has extensive experience in marketing, social media management, customer service, and operations for companies in the music, food, and wellness industries. She holds a B.A. in Humanities from Loyola Marymount University and has worked as the Director of Social Media and A&R Liaison for Manifesto Records, Marketing and Product Coordinator for Cocina House, and Co-Manager for Om Nom Organics.
Whizz-Kidz has three main Facebook profiles: a main profile for engaging with supporters, a profile set up by a marathon coordinator to help with fundraising and volunteer coordination, and a profile for a specific campaign. They only have one Twitter profile to broadly discuss all their work and appeal to a wide range of people for different reasons like volunteering, campaigning or working for them. They use techniques like lists, direct messages and mentions to engage different groups for specific requests.
NFPtweetup 8 panel debate: Whizz-Kidz in multiple social media profilesNFPtweetup
Whizz-Kidz has three main Facebook profiles - their main profile, "Jess Whizz-Kidz" set up by their Marathon Coordinator, and a Blue Peter Go Cardz profile. Their main profile is used for engagement, inquiries, and peer support. "Jess Whizz-Kidz" helps boost fundraising and coordinate events. Blue Peter Go Cardz allows volunteers to communicate and coordinate shifts. Whizz-Kidz only has one Twitter profile to broadly discuss all their work and appeal to a wide range of followers for different reasons like volunteering, campaigning, or working for them. They create lists and direct messages to engage specific groups.
Misadventures with Andi Media Kit July 2013Andi Fisher
This document summarizes the social media presence and metrics of Misadventures with Andi, a blog about the travels and food adventures of its author. The blog launched in 2008 and focuses on food, travel, supporting women and green initiatives. The author has a large social media following across Facebook, Twitter, Google+, Instagram and Pinterest, with over 30,000 total followers. She also has professional experience in digital marketing and currently manages social media for a large company.
Misadventures with Andi Media Kit April 2013Andi Fisher
The following is my Media Kit from April 2013 intended to provide PR and media professionals the necessary information to make a decision about working with Misadventures with Andi.
Misadventures with Andi Media Kit July 2014Andi Fisher
The following is my Media Kit from July 2014 intended to provide PR and media professionals the necessary information to make a decision about working with Misadventures with Andi.
The impact of innovation on travel and tourism industries (World Travel Marke...Brian Solis
From the impact of Pokemon Go on Silicon Valley to artificial intelligence, futurist Brian Solis talks to Mathew Parsons of World Travel Market about the future of travel, tourism and hospitality.
Misadventures with Andi Media Kit January 2014Andi Fisher
The following is my Media Kit from January 2014 intended to provide PR and media professionals the necessary information to make a decision about working with Misadventures with Andi.
Rebecca Henderson has extensive experience in marketing, social media management, customer service, and operations for companies in the music, food, and wellness industries. She holds a B.A. in Humanities from Loyola Marymount University and has worked as the Director of Social Media and A&R Liaison for Manifesto Records, Marketing and Product Coordinator for Cocina House, and Co-Manager for Om Nom Organics.
Whizz-Kidz has three main Facebook profiles: a main profile for engaging with supporters, a profile set up by a marathon coordinator to help with fundraising and volunteer coordination, and a profile for a specific campaign. They only have one Twitter profile to broadly discuss all their work and appeal to a wide range of people for different reasons like volunteering, campaigning or working for them. They use techniques like lists, direct messages and mentions to engage different groups for specific requests.
NFPtweetup 8 panel debate: Whizz-Kidz in multiple social media profilesNFPtweetup
Whizz-Kidz has three main Facebook profiles - their main profile, "Jess Whizz-Kidz" set up by their Marathon Coordinator, and a Blue Peter Go Cardz profile. Their main profile is used for engagement, inquiries, and peer support. "Jess Whizz-Kidz" helps boost fundraising and coordinate events. Blue Peter Go Cardz allows volunteers to communicate and coordinate shifts. Whizz-Kidz only has one Twitter profile to broadly discuss all their work and appeal to a wide range of followers for different reasons like volunteering, campaigning, or working for them. They create lists and direct messages to engage specific groups.
Misadventures with Andi Media Kit July 2013Andi Fisher
This document summarizes the social media presence and metrics of Misadventures with Andi, a blog about the travels and food adventures of its author. The blog launched in 2008 and focuses on food, travel, supporting women and green initiatives. The author has a large social media following across Facebook, Twitter, Google+, Instagram and Pinterest, with over 30,000 total followers. She also has professional experience in digital marketing and currently manages social media for a large company.
Misadventures with Andi Media Kit April 2013Andi Fisher
The following is my Media Kit from April 2013 intended to provide PR and media professionals the necessary information to make a decision about working with Misadventures with Andi.
Misadventures with Andi Media Kit July 2014Andi Fisher
The following is my Media Kit from July 2014 intended to provide PR and media professionals the necessary information to make a decision about working with Misadventures with Andi.
The impact of innovation on travel and tourism industries (World Travel Marke...Brian Solis
From the impact of Pokemon Go on Silicon Valley to artificial intelligence, futurist Brian Solis talks to Mathew Parsons of World Travel Market about the future of travel, tourism and hospitality.
Social Media for Non-profits - Presentation at the National Association of Resource Conservation & Development Councils Conference in Mobile, AL, 2014.
Working with PRs and Maintaining a Lasting Relationship by Susan Schwartz and...TBEX
This document provides guidance for maintaining relationships between public relations (PR) professionals and influencers. It discusses finding the right partners by attending conferences and meetups. Influencers are advised to stand out by focusing on a niche and maintaining a professional online presence through a well-designed website and media kit that highlights their expertise, metrics, and past successful partnerships. The document also reviews collaboration best practices like diversifying content partners, clear communication, and giving creative freedom while personalizing content for different brands. Maintaining lasting relationships requires managing expectations, negotiating fairly, and expanding opportunities through new content types and audiences.
This document provides an introduction and agenda for a social media campaign workshop. The agenda includes discussions on defining social media and campaigns, selecting appropriate tools like Facebook and Twitter, and measuring success. It also outlines steps for creating a social media campaign plan, including defining goals, identifying the audience, setting measurable objectives, developing strategies using different tools, implementing the plan, and assessing progress. Participants will learn about popular apps, how to attract followers, listen to audiences, and get an overview of key social media campaign tools and strategies.
The document discusses branding and social media strategies. It provides statistics about Facebook, Twitter, and YouTube users. It emphasizes the importance of having a clear brand with strong messaging and visuals before engaging in social media. It discusses creating a "brand prism" to define the brand's appearance, personality, values, and relationships. It provides an example of a brand prism and suggests broadening the brand by thinking outside the box and delivering a total customer experience. The document outlines best practices for mastering messaging through creating a clear main message and supporting points in a "message triangle" format.
A guide for brands and PRs wishing to work with bloggers, more specifically travel bloggers. These slides were presented at a trade event for Silversea Cruises.
This document provides an introduction to social media and outlines steps for creating an effective social media campaign. It defines social media as online media that facilitates interaction and conversation. A social media campaign is described as using social media to market a cause, product, or idea. The document then covers selecting appropriate social media tools based on goals and audience, setting measurable objectives, developing a strategic plan, implementing the plan, and assessing results to improve ongoing efforts. Key platforms like Facebook, Twitter, and analytics tools are explained to help formulate a successful social media campaign.
Building a commuity around your brand rebecca-subbiah ConvergeSouth2012Converge South
Rebecca Subbiah is a dietitian and social media consultant who has built an online community around her brand through blogging, social media, and mobile apps. She provides statistics on her social media presence and outlines best practices for branding, including consistently representing your brand across platforms, networking locally, and engaging with your community by responding to comments and guest blogging. Rebecca emphasizes building relationships with others in your niche and sharing valuable content regularly to develop trust and followers over time.
The document discusses the importance of social media for both individuals and businesses. For individuals, social media allows people to stay connected with friends and family, share life events, share opinions and feedback, find new people and entertaining content. For businesses, social media is important for brand building, marketing, customer service and engagement, and reaching a large audience. It is now an essential platform for communication and connection globally.
This document discusses why nonprofits should use social media in 2013. It provides statistics on the popularity of major social media platforms like Facebook, Twitter, LinkedIn, and YouTube. Nonprofits that use social media effectively clearly convey their mission and results to supporters through compelling stories and images on their website and social media channels. The document also lists tools that nonprofits can use for social media, mobile fundraising, and tracking their effectiveness.
How to use sm to communicate your mission & passionKaren Petersen
The document discusses how organizations can use social media to communicate their mission and engage followers. It recommends that organizations tell stories about their initiatives on social media, recruit influencers to promote causes, use hashtags and branded initiatives, recognize partners and supporters, and focus on impact and success. Organizations should set realistic goals, promote diverse and visually appealing posts consistently, and use social media as part of an integrated communications strategy including PR and email marketing. The key is to empower followers through a sense of community rather than directly selling to them.
Simon Falvo | Wild About Travel Media Kit (Dec. 2013)Simon Falvo
Simon is a passionate traveler and social media enthusiast who runs the travel blog Wild About Travel. The blog shares Simon's experiences, emotions, and stories from his travels around the world. Wild About Travel has over 11,000 monthly page views and reaches a global audience, particularly from the United States, United Kingdom, Italy, Canada, and Australia. In addition to blogging, Simon provides training in digital marketing and social media, speaks at conferences, and writes for other publications.
This document provides advice on positioning a wine blog. It discusses the importance of being credible, networking with other bloggers, being consistent, setting goals, and making a name for your brand. It also offers tips on connecting with the wine industry through events, selecting blog post topics, and differentiating your blog from others. The document emphasizes engaging readers through social media platforms like Twitter, Facebook, videos and online tastings.
From this presentation, attendees will take away:
1) The concept of story and the importance of effective digital storytelling not only for exposure, but for conversion
2) Why good storytelling is crucial in differentiating your offering, educating consumers and convincing them to act and purchase.
3) Specific social media storytelling strategies, platforms, and tools that enable exposure, engagement and brand advocacy.
4) How to leverage the power of engagement with bloggers as storytelling agents -- to help tell and share your story.
The document provides an overview of using social media for business purposes. It notes that social media has overtaken other forms of media in reaching large audiences quickly. It recommends businesses first understand their target audience by listening to what interests them and where they engage online. It then outlines five basic steps: 1) listen and learn, 2) define your strategy and guidelines, 3) engage your audience, 4) meet offline to build relationships, and 5) measure your results and impact. The document emphasizes being authentic and adding value through social media interactions.
Understand your options with respect to various social media platforms and which ones are likely to enhance your fundraising campaigns and philanthropy program in general.
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
When entering into the realm of social media for your organization, it's important to build a solid foundation from which to launch. The 4 P's of social media - Planning, Policy, Privacy, and Participation are the pillars upon which to create a successful social media presence and community.
Fathom Travel is a cruise line that offers "impact travel" trips where passengers volunteer in the Dominican Republic. Their goal is to create lasting positive impacts through activities like building water filters and teaching English. Fathom aims to differentiate itself from "voluntourism", which some argue can harm communities. Fathom trains passengers beforehand and returns to the same areas, allowing for ongoing impacts.
The Unfathomables created a social media marketing plan to increase Fathom's brand awareness and separate it from negative voluntourism associations. Their plan focuses on expanding Fathom's social media presence, engaging with customers, and tracking volunteer projects' long-term progress to attract target audiences like families, millennials and retirees
This document provides an overview of using social media and discusses key considerations for organizations. It addresses assessing risks and advantages, common social media platforms, and strategies for using social media to engage customers and achieve organizational goals. Tips are provided for setting up social media accounts, developing policies, and addressing concerns about using social media.
A list of budget-friendly things that families can do in San Antonio! Dive into its rich history and vibrant culture at iconic landmarks like the Alamo. Explore colorful Market Square and stroll along the scenic River Walk. Enjoy family-friendly fun at Brackenridge Park and capture breathtaking views at the Tower of the Americas—all without breaking the bank!
Social Media for Non-profits - Presentation at the National Association of Resource Conservation & Development Councils Conference in Mobile, AL, 2014.
Working with PRs and Maintaining a Lasting Relationship by Susan Schwartz and...TBEX
This document provides guidance for maintaining relationships between public relations (PR) professionals and influencers. It discusses finding the right partners by attending conferences and meetups. Influencers are advised to stand out by focusing on a niche and maintaining a professional online presence through a well-designed website and media kit that highlights their expertise, metrics, and past successful partnerships. The document also reviews collaboration best practices like diversifying content partners, clear communication, and giving creative freedom while personalizing content for different brands. Maintaining lasting relationships requires managing expectations, negotiating fairly, and expanding opportunities through new content types and audiences.
This document provides an introduction and agenda for a social media campaign workshop. The agenda includes discussions on defining social media and campaigns, selecting appropriate tools like Facebook and Twitter, and measuring success. It also outlines steps for creating a social media campaign plan, including defining goals, identifying the audience, setting measurable objectives, developing strategies using different tools, implementing the plan, and assessing progress. Participants will learn about popular apps, how to attract followers, listen to audiences, and get an overview of key social media campaign tools and strategies.
The document discusses branding and social media strategies. It provides statistics about Facebook, Twitter, and YouTube users. It emphasizes the importance of having a clear brand with strong messaging and visuals before engaging in social media. It discusses creating a "brand prism" to define the brand's appearance, personality, values, and relationships. It provides an example of a brand prism and suggests broadening the brand by thinking outside the box and delivering a total customer experience. The document outlines best practices for mastering messaging through creating a clear main message and supporting points in a "message triangle" format.
A guide for brands and PRs wishing to work with bloggers, more specifically travel bloggers. These slides were presented at a trade event for Silversea Cruises.
This document provides an introduction to social media and outlines steps for creating an effective social media campaign. It defines social media as online media that facilitates interaction and conversation. A social media campaign is described as using social media to market a cause, product, or idea. The document then covers selecting appropriate social media tools based on goals and audience, setting measurable objectives, developing a strategic plan, implementing the plan, and assessing results to improve ongoing efforts. Key platforms like Facebook, Twitter, and analytics tools are explained to help formulate a successful social media campaign.
Building a commuity around your brand rebecca-subbiah ConvergeSouth2012Converge South
Rebecca Subbiah is a dietitian and social media consultant who has built an online community around her brand through blogging, social media, and mobile apps. She provides statistics on her social media presence and outlines best practices for branding, including consistently representing your brand across platforms, networking locally, and engaging with your community by responding to comments and guest blogging. Rebecca emphasizes building relationships with others in your niche and sharing valuable content regularly to develop trust and followers over time.
The document discusses the importance of social media for both individuals and businesses. For individuals, social media allows people to stay connected with friends and family, share life events, share opinions and feedback, find new people and entertaining content. For businesses, social media is important for brand building, marketing, customer service and engagement, and reaching a large audience. It is now an essential platform for communication and connection globally.
This document discusses why nonprofits should use social media in 2013. It provides statistics on the popularity of major social media platforms like Facebook, Twitter, LinkedIn, and YouTube. Nonprofits that use social media effectively clearly convey their mission and results to supporters through compelling stories and images on their website and social media channels. The document also lists tools that nonprofits can use for social media, mobile fundraising, and tracking their effectiveness.
How to use sm to communicate your mission & passionKaren Petersen
The document discusses how organizations can use social media to communicate their mission and engage followers. It recommends that organizations tell stories about their initiatives on social media, recruit influencers to promote causes, use hashtags and branded initiatives, recognize partners and supporters, and focus on impact and success. Organizations should set realistic goals, promote diverse and visually appealing posts consistently, and use social media as part of an integrated communications strategy including PR and email marketing. The key is to empower followers through a sense of community rather than directly selling to them.
Simon Falvo | Wild About Travel Media Kit (Dec. 2013)Simon Falvo
Simon is a passionate traveler and social media enthusiast who runs the travel blog Wild About Travel. The blog shares Simon's experiences, emotions, and stories from his travels around the world. Wild About Travel has over 11,000 monthly page views and reaches a global audience, particularly from the United States, United Kingdom, Italy, Canada, and Australia. In addition to blogging, Simon provides training in digital marketing and social media, speaks at conferences, and writes for other publications.
This document provides advice on positioning a wine blog. It discusses the importance of being credible, networking with other bloggers, being consistent, setting goals, and making a name for your brand. It also offers tips on connecting with the wine industry through events, selecting blog post topics, and differentiating your blog from others. The document emphasizes engaging readers through social media platforms like Twitter, Facebook, videos and online tastings.
From this presentation, attendees will take away:
1) The concept of story and the importance of effective digital storytelling not only for exposure, but for conversion
2) Why good storytelling is crucial in differentiating your offering, educating consumers and convincing them to act and purchase.
3) Specific social media storytelling strategies, platforms, and tools that enable exposure, engagement and brand advocacy.
4) How to leverage the power of engagement with bloggers as storytelling agents -- to help tell and share your story.
The document provides an overview of using social media for business purposes. It notes that social media has overtaken other forms of media in reaching large audiences quickly. It recommends businesses first understand their target audience by listening to what interests them and where they engage online. It then outlines five basic steps: 1) listen and learn, 2) define your strategy and guidelines, 3) engage your audience, 4) meet offline to build relationships, and 5) measure your results and impact. The document emphasizes being authentic and adding value through social media interactions.
Understand your options with respect to various social media platforms and which ones are likely to enhance your fundraising campaigns and philanthropy program in general.
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
When entering into the realm of social media for your organization, it's important to build a solid foundation from which to launch. The 4 P's of social media - Planning, Policy, Privacy, and Participation are the pillars upon which to create a successful social media presence and community.
Fathom Travel is a cruise line that offers "impact travel" trips where passengers volunteer in the Dominican Republic. Their goal is to create lasting positive impacts through activities like building water filters and teaching English. Fathom aims to differentiate itself from "voluntourism", which some argue can harm communities. Fathom trains passengers beforehand and returns to the same areas, allowing for ongoing impacts.
The Unfathomables created a social media marketing plan to increase Fathom's brand awareness and separate it from negative voluntourism associations. Their plan focuses on expanding Fathom's social media presence, engaging with customers, and tracking volunteer projects' long-term progress to attract target audiences like families, millennials and retirees
This document provides an overview of using social media and discusses key considerations for organizations. It addresses assessing risks and advantages, common social media platforms, and strategies for using social media to engage customers and achieve organizational goals. Tips are provided for setting up social media accounts, developing policies, and addressing concerns about using social media.
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1. Media Kit for
Misadventures with Andi
January 2013
Bonjour!
This document is intended to give you a high-level overview of my
social media presence, or social graph as some people call it, site
demographics and areas of interest for potential collaboration.
Andi Fisher I am a traveler and a foodie with a penchant for supporting good
Misadventures with Andi launched people (particularly women), green initiatives and good meals
in August of 2008 and details the (sorry, can't get away from the food!).
merry musings of a feisty foodie
slash globe-trotting wanna be You won't meet anyone more professional. Why? I work in the field
Frenchie.
too. I am an experienced digital marketer currently running the
www.misadventureswithandi.com social media program at a large enterprise company. So I have a
unique perspective and understand deadlines and commitments.
Email:
misadventureswithandi@gmail.co Also, I am totally addicted to social media and with the portfolio I
m
have built; it is more than just my blog. The words and the photos
get extended across multiple platforms, which allows me to amplify
my message (and yours).
2. Site Metrics and Social Media Presence
Google Page Rank 4
Alexa Ranking WW / Alexa Ranking US 156,470 / 51,343
Influencer Rankings: Klout / Kred 63 / 764/8
Unique Visitors 8,700
Page Views 16,800
RSS Subscriptions 1620
Email Subscriptions 417
Facebook > 6,700 Fans (421 Friends as
www.facebook.com/misadventureswithandi well)
Twitter > www.twitter.com/andi_fisher 8,300 Followers
Google+ > 1,295 Followers
https://plus.google.com/u/0/113383660224326265205
Instagram > http://instagram.com/andi_fisher/ 488 Followers
Pinterest > http://pinterest.com/andi/ 2,933 Followers
Foodspotting > 109 Followers
http://www.foodspotting.com/andi_fisher Top 100 San Francisco spotters
4. I am a travel and food blogger with over 15
years of professional digital marketing
experience including several international
assignments.
I am currently responsible for the social media
program at a large enterprise company.
Andi Fisher I am available to collaborate on online and
Misadventures with Andi
offline projects including press tours related to
food and travel.
I am an amateur photographer constantly on
the lookout for a really cool macro shot.
Let’s talk!
misadventureswithandi@gmail.com