Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

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Emerging Markets are getting important component of Miniclip's growth strategy. As its audience grew globally to over 200M players, strong part of it is coming from Emerging Markets. Presentation is focused on learnings and lessons learnt from Miniclip's tests, experiments and activities. Especially in India market.

Emerging Markets
Games, Players and Lessons Learned

Source: Global Finance

Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

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In-app offers monetization from basics to advanced technics based on Crazy Pa...

In-app offers monetization from basics to advanced technics based on Crazy Pa...

Building cost-effective mobile product & marketing app analytics based on GCP...

Building cost-effective mobile product & marketing app analytics based on GCP...

Building cost-effective mobile product & marketing app analytics based on GCP...

Ever wondered whether it makes sense for your company to build your own app analytics stack? This session will feature a case study about us doing just that, using tools like Google Firebase, BigQuery, and Data Studio. Martin Jelinek guided the audience through the whole process, including the initial decision making (why we chose to build, what tools to use), execution (events and metrics definitions, implementation and testing, cost control), and a final evaluation of pros and cons of such an approach & our learnings. Presentation run by Martin Jelinek (www.appagent.co) at 8th edition of GameCamp (www.gamecamp.io)

How ASO Has Changed in 2019 and What’s Next. Our experience in creatives and ...

How ASO Has Changed in 2019 and What’s Next. Our experience in creatives and ...

How ASO Has Changed in 2019 and What’s Next. Our experience in creatives and ...

Data behind UA

Enabling the growth of the game through performance marketing in 2020

Enabling the growth of the game through performance marketing in 2020

Enabling the growth of the game through performance marketing in 2020

Every year performance marketing is changing and with it, growth strategies. This session covers in this topic, at the beginning some of the general rules in today's market and how to grow a game profitably through performance marketing channels and what are the most important metrics to keep in mind. In the next part, we will connect those growth metrics with signals which can be given to the Product/Game teams to help make good decisions. Presentation is be based on activities that Nordeus is doing to achieve such goals. Presentation delivered by Andrej Kugonic at 8th edition of GameCamp (www.GameCamp.io)

Growth markets in mobile gaming

Growth markets in mobile gaming

Growth markets in mobile gaming

LTV measurement and multi-touch attribution

LTV measurement and multi-touch attribution

LTV measurement and multi-touch attribution

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Practical approach to creative testing and creative optimisation at Google UA...

Creativity and science behind creative testing. creative testing framework an...

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How to boost your ASO with data analytics?

How to boost your ASO with data analytics?

How to boost your ASO with data analytics?

8 Types of mobile game and app creatives you should try

8 Types of mobile game and app creatives you should try

8 Types of mobile game and app creatives you should try

Building the BI system and analytics capabilities at the company based on Rea...

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Building the BI system and analytics capabilities at the company based on Rea...

Ad-hoc tasks in the Data Scientist team based on Outfit7 example

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Driving profitability of Google App Campaigns in scale. What is easy, what is...

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Scaling UA activity - the challenges of growth

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Scaling UA activity - the challenges of growth

Growth Strategies: Lower Your CPI by Implementing ASO into UA Workflow.

Growth Strategies: Lower Your CPI by Implementing ASO into UA Workflow.

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Growth trends in mobile gaming based on the data

Growth trends in mobile gaming based on the data

Growth trends in mobile gaming based on the data

Facebook's and Social Creative Best Practice that worked for Huuuge

Facebook's and Social Creative Best Practice that worked for Huuuge

Facebook's and Social Creative Best Practice that worked for Huuuge

Using Data Science for Behavioural Game Design

Using Data Science for Behavioural Game Design

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Learnings and insights from Benchmarks+. Performance Insights for 1.2bn Month...

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In-app offers monetization from basics to advanced technics based on Crazy Pa...

In-app offers monetization from basics to advanced technics based on Crazy Pa...

In-app offers monetization from basics to advanced technics based on Crazy Pa...

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Building cost-effective mobile product & marketing app analytics based on GCP...

Building cost-effective mobile product & marketing app analytics based on GCP...

How ASO Has Changed in 2019 and What’s Next. Our experience in creatives and ...

How ASO Has Changed in 2019 and What’s Next. Our experience in creatives and ...

How ASO Has Changed in 2019 and What’s Next. Our experience in creatives and ...

Data behind UA

Enabling the growth of the game through performance marketing in 2020

Enabling the growth of the game through performance marketing in 2020

Enabling the growth of the game through performance marketing in 2020

Growth markets in mobile gaming

Growth markets in mobile gaming

Growth markets in mobile gaming

LTV measurement and multi-touch attribution

LTV measurement and multi-touch attribution

LTV measurement and multi-touch attribution

Miniclip’s Growth in Emerging Markets - experiments and lessons learnt.

1. Emerging Markets Games, Players and Lessons Learned

2.

3. Source: Global Finance