Mind reading technology

1. Emotions rule thoughts and
thoughts rule consumer behavior.
So What is going on in the brain of the consumer?
?

2. Measuring emotions
To improve advertising impact and ROI

3. The new technology from
Mindmetic will expand the depth
of market research
Psycho-physiological testing tools enable the market research
industry to analyse preconscious response to marketing stimuli.

4. How do we measure
Psycho-psycological measurement tools gather and analyse data
from our three nervous systems and effectively automate part of
the neuroscientist’s interpretative work.

5. A complete suite of standardized
and synchronized tools
Ready to measure and interpret consumer physio-pschycological
response til marketing stimuli

6. Our measurement toolbox
Heartrate (ECG) Neuron activity (EEG)
Eye tracking
Skin resistance /GSR)
Data collection

7. From measurement to result
Stimuli Measure Rawdata Intepretation Presentation

8. Easy to understand reporting
Simple and easy visualisation of concrete, quantifyable
responses and emotions across all stakeholders in the valuechain
of marketing

10. Mapping emotions
A moodbox makes it easy to communicate specific emotions
over a timespan to optimize the work for other collaborators,
creative and media planners.

11. Moodbox

12. What can we test today?
We are currently able to test different types of audio-visual stimuli,
including dynamic stimuli such as audio and video content, and
still pictures.

13. Example from science
Heart Rate Change
(bpm) Heart rate
0
-1 Pleasant
Neutral
Unpleasant
-2
-3 Time (s)
0 1 2 3 4 5 6

14. Looking for partners to
exchange knowledge with
Our focus is on measuring responses and analysing the data. To
secure the availability of reliable statistical data we invite
businesses to engage in partnerships, that excel in the field of
market data.

15. Learn how to benefit from new
mind reading technology
Our current focus is on eye-tracking, arousal and attention
measurements, and valence measurements.

16. mindmetic limited
35 Catherine Place
SW1E 6DY London
United Kingdom
Phone +45 70203044
Mail: info@mindmetic.com