This document presents the results of the Millennial Destination Desirability Index, which ranks cities based on criteria in categories like sustainability, livability, social opportunities, and attractions. Amsterdam ranks as the most green-friendly city due to its bike infrastructure, water conservation, and eco-friendly hotels. Manila ranks as the most livable city for its affordable cost of living and services. Sao Paulo has the most geo-tagged Instagram posts, reflecting its vibrant culture, food, art, and nightlife that attract millennials. The document also provides highlights for why millennials enjoy top-ranked cities like Rome, Tokyo, and Amsterdam.
How grassroots marketing with influencers is becoming the most effective method to build interest in your destination or tourism product. Presentation given at 2016 RTO East Summit.
Sponsored Content 2.0: Integrating Content & Distribution From Day OneCooperatize
Al Chen's presentation from the 2016 PRSA International Conference in Indianapolis.
It’s a new world of PR pitching as sponsored content takes a bigger portion of a brand’s marketing goals. Learn how to integrate sponsored content into the very beginning of your campaigns. Explore issues such as working with the client to get a retainer, updating the media budget and utilizing the right tools to monitor effectiveness on earned and paid content strategies.
---Understand how marketers and PR firms are working together to ensure that there is no miscommunication throughout the campaign.
---Discover when sponsored content is the right strategy for a client, depending on their goals.
---Gain insight into the tools and platforms digital marketers and PR firms use to help facilitate sponsored content and earned media.
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How are travel brands working with these niche internet stars? Where have they seen the most success? Learn how some of the top travel PR agencies and brands are working with micro-influencers through our presenters:
Sasha Chou - Director of Marketing at UAP Media
Justin Vallejo - VP at Finn Partners
Paolo Lunardi - Social Media Coordinator at Switzerland Tourism
Discover the allure of Europe's finest destinations! Marvel at the architectural wonders of Rome, wander the romantic streets of Paris, immerse in the rich history of Athens, embrace the arts in Barcelona, and relish the fairytale charm of Prague. Unforgettable experiences await!
How grassroots marketing with influencers is becoming the most effective method to build interest in your destination or tourism product. Presentation given at 2016 RTO East Summit.
Sponsored Content 2.0: Integrating Content & Distribution From Day OneCooperatize
Al Chen's presentation from the 2016 PRSA International Conference in Indianapolis.
It’s a new world of PR pitching as sponsored content takes a bigger portion of a brand’s marketing goals. Learn how to integrate sponsored content into the very beginning of your campaigns. Explore issues such as working with the client to get a retainer, updating the media budget and utilizing the right tools to monitor effectiveness on earned and paid content strategies.
---Understand how marketers and PR firms are working together to ensure that there is no miscommunication throughout the campaign.
---Discover when sponsored content is the right strategy for a client, depending on their goals.
---Gain insight into the tools and platforms digital marketers and PR firms use to help facilitate sponsored content and earned media.
How Travel Brands Work With Micro-InfluencersCooperatize
Collaborating with Micro-influencers has become one of the biggest trends in marketing over the past few years. The key to successful marketing is achieving high levels of engagement with your market. Through the use of Micro-influencers, we're now able to tap into niche, highly motivated audiences.
How are travel brands working with these niche internet stars? Where have they seen the most success? Learn how some of the top travel PR agencies and brands are working with micro-influencers through our presenters:
Sasha Chou - Director of Marketing at UAP Media
Justin Vallejo - VP at Finn Partners
Paolo Lunardi - Social Media Coordinator at Switzerland Tourism
Discover the allure of Europe's finest destinations! Marvel at the architectural wonders of Rome, wander the romantic streets of Paris, immerse in the rich history of Athens, embrace the arts in Barcelona, and relish the fairytale charm of Prague. Unforgettable experiences await!
Here are the best countries to visit in Europe if you are planning to travel there. To make the most of your trip, it's essential to know about these things. Check out our blog and get the information you need.
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
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2. A Note About Methodology
1. 20 Critieria
2. 4 Categories (Green-Friendly, Liveable,
Meeting People, Seeing Cool Sh*t)
3. Weighted Points Based on Student Survey
4. Research Reports & Instagram
5. Removed NY, LA, London
3. Most Green-Friendly Cities
1. Amsterdam, Netherlands
2. Seoul, South Korea
3. Berlin, Germany
4. Kuala Lumpur, Malaysia
5. Rome, Italy
4. Not only is Amsterdam known
for it’s love of the “green
stuff”, but according to
MDDI, it’s the most eco-
friendly city. It’s bike-
friendly, is one of the most
water-conservative cities in the
world, and has a high
concentration of eco-friendly
hotels.
5. Best Cities for Volunteering
1. Seoul, South Korea
2. Santa Ana, California,USA
3. Grand Rapids, Michigan, USA
4. Nairobi, Kenya
5. Chicago, USA
9. Best Cities for Skydiving:
1. Prague, Czech Republic
2. Dubai, Emirates
3. Daytona Beach, USA
4. Miami, USA
5. Corpus Christi, USA
10. Highest Selfie Frequency
1. Moscow, Russia
2. Wroclaw, Poland
3. Dubai, Emirates
4. Poznan, Poland
5. Santiago, Chile
11. Most Beards
1. Istanbul, Turkey
2. Sao Paolo, Brazil
3. Chicago, USA
4. Milan, Italy
5. Berlin, Germany
12. Most Liveable Cities
1. Manila, Philippines
2. Noida, India
3. Seoul, South Korea
4. Tel Aviv, Israel
5. Copenhagen, Denmark
13. What Makes Manila So Liveable?
- Known for it’s amazing and affordable spas
- You can afford a household staff, maids, drivers, etc.
- All around affordable
- Friendly, welcoming locals
- Amazing food
14. Where to Meet People Easily
1. Lisbon, Portugal
2. Prague, Czech Republic
3. Bucharest, Romania
4. Amsterdam, Netherlands
5. Melbourne, Australia
15. The Social Scene in Lisbon
- Stay out til dawn in Bairro Alto
- Street art
- Villa rentals in nearby trendy beach towns
- More affordable than more “popular” European
cities
16. Most Couchsurfers:
1. Lisbon, Portugal
2. Bogota, Colombia
3. Melbourne, Australia
4. Hiroshima, Japan
5. San Jose, Costa Rica
18. Best Cities for Craft Beer
Tasting
1. Philadelphia, USA
2. San Diego, USA
3. Hamburg, Germany
4. Portland, Oregon, USA
5. Asheville, USA
19.
20. Most Tinder-Friendly
1. Rio De Janeiro, Brazil
2. Brooklyn, USA
3. Austin, USA
4. Sao Paolo, Brazil
5. Hamburg, Germany
21. Dating in Rio De Janeiro
- Known for it’s extremely casual dating scene.
- Confident, direct approach
- Sexualized culture
22. Top 10 Cities Overall
1. Amsterdam, Netherlands
2. Mexico City, Mexico
3. Manila, Philippines
4. Tokyo, Japan
5. Istanbul, Turkey
6. Seoul, South Korea
7. Copenhagen, Denmark
8. Hong Kong
9. Brussels, Belgium
10. Toronto, Canada
23.
24. Reasons Millennials Love Amsterdam
1. Legal marijuana
2. Lowest cost of living of all European capitals
3. “Small town charm”, it’s only 219 square kilometers
4. People prefer bikes to cars
5. Most citizens speak English!
6. World class museums, restaurants
7. Amsterdam Airport Schiphol is consistently voted one of the world’s best airports.
25. #Travel is most
associated with:
1. Rome, Italy
2. Berlin, Germany
3. Istanbul, Turkey
4. Dubai, Emirates
5. San Francisco, USA
26.
27. Why Millennials Love Rome
1. Italian hospitality
2. Pizza and Pasta. Obviously.
3. Incredible historic and art culture
4. Photogenic
5. Endless wine
6. Romantic
28. Cities Mentioned Most Frequently
1. Tokyo, Japan
2. Amsterdam, Netherlands
3. Rome, Italy
4. Brussels, Belgium
5. Washington D.C., USA
29.
30. Why Millennials Love Tokyo
1. Easy to get around (fantastic subway system)
2. Sushi, noodles, and sake. Tokyo has more Michelin Stars than any
city in the world. “Tiny food” is a huge trend happening in the
Japanese food scene. Also, Japan is essentially paradise for
Vegans.
3. High fashion
4. Super high-tech
5. “Weird” factor, from fashion, to food, and museums.
6. Massive baseball following
7. Cat cuddling cafes. This one goes without saying.
8. Most bars per square meter
31. Most Geo-tagged on Instagram
1. Sao Paolo, Brazil
2. Melbourne, Australia
3. Berlin, Germany
4. Rio De Janeiro
5. Bangkok, Thailand
32.
33. Why Millennials Love Sao Paolo
1. Futebol!
2. Amazing Brazilian food
3. Buzzing art scene
4. Exciting nightlife