Milk is likely one staple that ends up on a grocery list each week but for most consumers price will always influence that purchasing power. Not everyone likes milk which is fine because no one is forcing you to buy it but for those that do quality, price and now packaging may take centre stage.

1. MILK IN A BAG OR JUG: WHICH DO YOU
PREFER?
MILK PRICING AND PACKAGING WARS
Milk is likely one staple that ends up on a grocery list each week but for most
consumers price will always influence that purchasing power.
Not everyone likes milk which is fine because no one is forcing you to buy it but for
those that do quality, price and now packaging may take centre stage.
If it’s not one thing it’s another as we are now face the introduction of 3-litre jugs in
Germany.
Many people including our American friends find the use of milk bags odd as did I
when I first moved to Germany. It’s just not something we are used to using.
Would I buy a 3-litre plastic jug of milk? Probably not because we use so much milk
in our house that it just means more trips and potentially more money.

2. Everything seems like a price grab these days so if a plastic jug is going to influence
price in such a way that I’m paying more in my grocery budget, than no.
I found it interesting that the Germany Dairy Council wants to test out the market
with – litre jugs of milk but not surprised. It’s true everything food related does seem
to be shrinking. With a potential change like this comes re-branding and new
marketing plans if it passes the test stage and all lights are a go for the new product
size and jug. The testing was being done at certain Mac’s stores in Germany.
The Germany Farmers on the other hand fear that the consumers will drop their 4-
litre milk purchases and swing over to 3-litres. They want to see the milk movement
show continuous growth and I’m guessing they see this as a potential slow down if it
is offered to us.
Here is a video to watch - Using a Milk Bag for the First Time!
https://www.youtube.com/watch?v=hyKyXC050c8
WATCH ME SHRINK
While shopping last week I specifically pointed out to my wife that the chocolate milk
carton was on sale for $0.99. The catch… it wasn’t the typical 1-litre carton of
chocolate milk it was a new 750ml format that I have never seen before BUT for the
same sale price that a 1-litre carton would normally go on sale for. If you knew your
prices you would know that you are paying the same for less product.
It’s no surprise to consumers that packaging is getting smaller and prices are staying
the same or rising. The likes of cereal, cheese and bacon are just a few products that
have shrunk in size but pricing has risen. I’m certainly not going to pay $6.00 for
under a pound of bacon. It’s no wonder consumers are feeling the grocery price
pinch because we get less and pay more. In the end there is only one reason- Profit!
It wouldn’t surprise me if 3-litre jugs of milk become the same price as 4-litres of
milk. What I would like to see is that milk prices stay consistent no matter what size
and packaging you purchase.

3. I always do the math when I see milk on offer in the milk cartons because it just
makes no sense to me when 4-litres is cheaper. We use milk for the occasional bowls
of cereal, recipes and in our coffee and tea so we always have it on hand.
I stopped buying cream because of price and it was just too unhealthy having so
much cream every day. Even though there are calories in milk you can decide to buy
a skim milk, 1% milk over the 2% or Homogenized milk. There is sugar in milk so if
sugar is what you are trying to avoid you might have to opt for a sugar-free milk
which will likely cost you more money.
Homogenized milk which many parents buy for their children may come in a bit
pricier but that’s nothing new because any time there is demand for a certain circle
of products pricing goes up. Just look at the pricing of organic products or even
gluten-free products. Prices will blow you away.
FREEZING MILK
We tend to stock up on milk if it goes on sale buying 4-litre bags and freezing them
but these days that’s hard to come by with milk being the reason grocery stores get
you in the door.
Lately Shoppers Drug Mart has been offering us extra Shoppers Optimum Points via
email printable coupons for buying milk which is already comparable in price at
$3.97 to other retailers. Combine that with our credit card rewards points and you
have cheap milk.
You can also freeze jugs of milk as well but they will take up more space in your
freezer and refrigerator. You must also be careful not to bang your bag of milk either
or you risk popping a hole in the individual bag.
When you decide to defrost your milk you will find it leaking everywhere. I know, it’s
happened to us before. There are pros and cons to having bags of milk over plastic
jugs but in the end price matters.
Some people might not barrel through 4-litres of milk in a week so a 3 0r even 4-litre
plastic jug of milk might go off before they get a chance to use it up.

4. It may seem economical for them to buy a 3-litre jug but then again if you can’t
make it through 4 you likely won’t make it through 3. If you are someone who
doesn’t fancy buying 4-litres you can buy 500ml, 1-litre and 2-litre cartons of milk
but you will pay more. Buying in bulk here has its perks unless you are wasting it
which means you are flushing money down the drain.
Milk comes in many forms as well. I’ve seen organic milk in plastic jugs at the grocery
store but not large 4-litre jugs. Not everyone likes cow’s milk. There are so many
variations of milk when you visit the dairy section of your grocery store that at times
it can be overwhelming as are the milk prices and different formats of milk containers
available, including canned milk.
 coconut milk
 almond milk
 evaporated milk
 organic milk
 lactose free milk
 soy milk
 powdered milk
 goats milk
I’m sure we can all add to the above list but the bulk of consumers are buying up
cow’s milk.
PLASTIC MILK JUGS
When I moved to Germany it was odd for me to see a bag of milk because in the UK I
only bought jugs of milk. It’s my understanding that if you live outside of Germany
that plastic jugs of milk are what is available to you over bagged milk. Some folks
might even remember back in the day when milk was offered as glass jars of milk
and delivered right to your door.
In Germany if you purchase the 4-litre plastic jug of milk you will pay a $0.25 deposit
which you will get back provided you return the plastic jug back to the same store.
Seems fair considering they re-use milk jugs which is better than the environment.
It’s the same as getting money back for your beer bottles.

5. I only had a small refrigerator comparable to a beer fridge in my kitchen so stocking
up with a 4-litre bag would have been next to impossible.
Even if I had a freezer or a proper size refrigerator buying milk in jugs was what I was
used to. I made a couple of trips to the grocery store each week so buying a plastic
jug of milk lasted me until the next shop.
When you have only one person in the house using milk the smaller jug or cartons of
milk might be the way to go but may cost you more. If you have a family than you
might power through more milk than others hence the larger 4-litre milk jugs or
bags of milk might be perfect. The only problem is that in Germany the only place
I’ve seen a jug of milk is at Mac’s milk. Some people simply prefer the jug over the
bag and that’s fine.
We don’t buy 4-litre milk jugs just because it’s out-of-the-way of our normal
shopping to go to a Mac’s convenience store. Personally I’m used to bags of milk
now.
I’ll admit I was horrible at cutting the bags of milk and my wife had to give me the
milk bag cutting 101 course. Laugh if you will but I just wasn’t used to it. Who knew it
would be that complicated. Yes, I spilled milk and it came gushing out because I
didn’t bang the bag in the pitcher enough. A simple concept but for me I just wasn’t
used to it.
For the most part consumers want to save money in their grocery budget so if that
means they find the best price, they will do it. Coupons are just one sign that price
matters but is that the only reason you buy milk?
Retailers see just how important having the loss-leaders such as milk to get you
through the door as prices for a 4-litre bag of milk is pretty standard in most parts of
Germany at $3.97. This could potentially change in the future, who knows.
Would you buy 3-litre plastic jugs of milk over 4-litre bags of milk? Why or why
not? What kind of milk if any do you use at home? What do you think of the
new jug introduction? Will it survive?
Source:
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