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The 5 steps to Digital Reputation building

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The 5 steps to Digital Reputation building

  1. 1. THE 5 STEPS TO DIGITAL REPUTATION BUILDING DIgital Reputation Building | Marco Massarotto - settembre 2010 venerdì 24 settembre 2010
  2. 2. THE 5 STEPS TO DIGITAL REPUTATION BUILDING Develop a web monitoring strategy, including real time alerts and a customized market intelligence report. Use software tools, but MONITORING don’t forget the added value of human intelligence. Prepare for crisis management. DIgital Reputation Building | Marco Massarotto - settembre 2010 venerdì 24 settembre 2010
  3. 3. THE 5 STEPS TO DIGITAL REPUTATION BUILDING Start sharing more information. Take part in blogs, forum, social networks where RESPONSE people speak about your brand. Don’t be “promotional”, be helpful in this phase. DIgital Reputation Building | Marco Massarotto - settembre 2010 venerdì 24 settembre 2010
  4. 4. THE 5 STEPS TO DIGITAL REPUTATION BUILDING Build your identity online, the “home of your brand on the web” and its set of relations. Create an “open presence” PRESENCE where people are allowed and encouraged to participate. Your aim in this phase should be to make your brand become a “netizen”. DIgital Reputation Building | Marco Massarotto - settembre 2010 venerdì 24 settembre 2010
  5. 5. THE 5 STEPS TO DIGITAL REPUTATION BUILDING Develop a content strategy and plan corporate policies. Apply conversational techniques and encourage open exchange inside and ENGAGEMENT outside the company. Connect with customers and influencers through strategic, fresh, smart content. DIgital Reputation Building | Marco Massarotto - settembre 2010 venerdì 24 settembre 2010
  6. 6. THE 5 STEPS TO DIGITAL REPUTATION BUILDING Build a branded community. Develop a plan for brand NETWORK advocates. Involve your brand network in the decisional process. DIgital Reputation Building | Marco Massarotto - settembre 2010 venerdì 24 settembre 2010
  7. 7. THE 5 STEPS TO DIGITAL REPUTATION BUILDING Build a branded community. Develop a plan NETWORK for brand advocates. Create a digital marketing strategy. Develop a content strategy. Plan corporate ENGAGEMENT policies. Connect with customers and influencers. Build a digital identity. Be found. Become a PRESENCE netizen. Optimize web reputation. Share the correct RESPONSE information. Open a conversation. MONITORING Real time alerts. Human intelligence. Risk management DIgital Reputation Building | Marco Massarotto - settembre 2010 venerdì 24 settembre 2010

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