The Johns Hopkins All Children's Hospital developed a new patient safety and quality monitoring tool called the Patient Safety and Quality Dashboard. They realized late that they needed an introductory video to explain it. The VP of Marketing tasked the editorial team to create a 2-3 minute video. The initial script was too technical for the broad internal audience. The marketing team worked with clinical teams to clarify goals, simplify terminology, and ensure the right people were involved in production. A new script and screen captures were used to create a video that successfully introduced the dashboard to staff. It was delivered within 2 weeks and received positive feedback for clearly explaining the tool.