The document discusses the rise of the networked society and the opportunities it presents. It notes that internet usage and mobile subscriptions are growing rapidly. It argues that empowered individuals, expanding businesses, and enabling technologies are driving the networked society. Opportunities exist in networked healthcare, education, utilities, and other areas. The vision is of a society where people, knowledge, devices, and information are networked for growth.

1. On the brink of
a Networked Society
Vilka behov finns hos användare,
företag och samhälle?
Mikael Eriksson Björling
Expert Consumer Behavior
Networked Society Evangelist
mikael.eriksson.bjorling@ericsson.com Riksdagshearing
@mikaeleb September 2012
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 1

2. Today
2 B Internet 80% Population 5+ B Mobile
users coverage subscriptions
8 years of E-readers 200.000 SMS
content surpassing each second
upload book sales
everyday
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 2

3. New mindset
EMPOWERED EXPANDING ENABLING
INDIVIDUALS BUSINESS TECHNOLOGY
+ +
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 3

4. Empowered Individuals
› A major driving force
› Internet everywhere is a
prerequisite – not an option!
› Changing the way we do and
run businesses
› Expect the public sector to offer
the same services as
businesses do
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 4

5. Activities in society
HEALTHCARE
SECURITY TRANSPORT
& SAFETY & LOGISTICS
EDUCATION INTERACTION UTILITIES
INFRASTRUCTURE
COMMERCE MEDIA
GOVERNMENT
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 5

6. Businesses and public sector
Broadband becomes a horizontal platform
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 6

7. The importance of a vision
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 7

8. Opportunities
NETWORKED SCHOOL
NETWORKED HEALTHCARE NETWORKED UTILITIES
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 8

9. Our Vision
In the networked society people,
knowledge, devices, and information
are networked for the growth of
society, life and business
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 9

10. Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 10

11. Links and references
› Ericsson Networked Society City Index:
http://www.ericsson.com/networkedsociety/lab/
› Ericsson Networked Society:
http://www.ericsson.com/networkedsociety/
› Ericsson ConsumerLab:
http://www.ericsson.com/thinkingahead/consumerlab
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 11