The document summarizes Miessence, a skin care brand that uses only natural and organic ingredients. It discusses their philosophy of using ingredients that are beneficial to the body and in harmony with nature. The document also provides details on their certifications and challenges other brands' claims of being natural and organic.

1. m essence
unrivalled purity, potency & freshness
®
World’s first certified organic skin care range.
Our logo, the heart-shaped leaf of the bodhi tree, symbolises wisdom, unity, prosperity and longevity.

2. Introduction and Ethics
Our policy of using only 100% natural and organic ingredients, stems from our belief in
the body’s innate wisdom, which resonates in harmony with nature. Our absolutely pure
products truly support and encourage glowing skin, shiny hair and a vital body! We thank
you for your interest in Miessence (pronounced my-essence) and warmly invite you to
continue your journey towards true health and beauty with us.
Narelle Chenery The
Miessence Creator Miessence
promise:
unrivalled purity,
potency and
freshness
Unrivalled Unrivalled Unrivalled
Purity: Potency: Freshness:
So pure you could eat them! Handcrafted via a unique Miessence is unique in the
Yes, our certified organic and revolutionary cold world. We hand-blend every one
products meet organic food formulation process, our precious of our short shelf-life products on
standards. EVERY ingredient ingredients are unaltered by heat a monthly basis. Our fresh, hand-
in every certified organic or synthetic emulsifiers and made products are shipped directly
Miessence product is retain significant quantities of to our customers and retailers
beneficial to you and bio-available nutrients to from our manufacturing plant
your body. feed your skin. in Nerang, QLD.
Greenwashing – Avoid Misleading Labelling
What is Natural?
Did you know there is no legal definition of natural for cosmetics? We believe the ultimate definition of a truly
natural ingredient is one that has been extracted and processed without a harmful chemical process. This
produces a product that is truly safe, edible and food grade. The vast majority of natural cosmetic and skin
care products do not meet this definition.
What is Organic?
Our research shows that the vast majority of cosmetic and skin care products that claim to be organic
still contain synthetic, toxic ingredients. Some companies even claim to meet organic standards, but that
certification is an unnecessary expense. Organic certification fees amount to 0.2% of organic products sales.
The majority of the cost of certified organic products is in the raw materials used, not the certification itself.
What is Certified Organic?
Did you know that Miessence is the world’s first certified organic skin care range? [2001]
The only way to verify an organic claim is to look for the seal of approval by an independent third party
certifying body such as:
Certified Organic is:
• an independent guarantee of true organic content (minimum 95%)
• an independent guarantee of the purity and integrity of every single ingredient
We challenge any ‘organic’ company to get real, and get certified! Only certification can
guarantee that truly certified organic ingredients are used. Remember, only certified organic
products can bear a certifiers logo. Without the logo, it’s just greenwashing.

3. Skin Care
Rich, creamy, delicious
smell... Everyone loves Miessence
these qualities in their products are
skin care products. But designed around
the bottom line is four different
skin profiles
performance.
O u r
wildcrafted,
natural and certified
organic product range,
including Cleansers, Moisturisers,
Conditioners and Serums get results
naturally through active, vital
botanical ingredients with properties
that target dryness, redness,
dullness, fine lines, dirt and
pollution.
Hair
We all desire a full head
of silky, shiny, healthy hair.
Miessence hair care is both good for you
and the environment. Organic aloe vera,
mild and natural cleansing agents like
yucca juice, vitamins, herbal and fruit
extracts promote a strong and
lustrous crowning glory.

4. Deodorants
Free from concerning
chemicals that may cause
toxic build up in the body,
Miessence deodorants are
an effective, all natural
alternative.
Oral
A smile is your gift
to the world. Make
yours a beautiful one
with Miessence
oral care.
Fresh
and cool organic
mints, zesty spices
and sweet citrus extracts
freshen your breath and
maintain healthy teeth and gums
- without health-compromising
fluoride, aluminium, artificial
sweeteners, or detergents.

5. Body
Accounting for around 15%
of your body weight, your skin is
not only a protective barrier, it is the
communicator between the external
environment and you. Miessence bathing,
deodorising, moisturising and protective products
serve to support and nurture your skin without
impeding it’s vital natural functions. Delight
in the aromatic sensations of invigorating
citrus extracts, cold-pressed fruit
and nut butters and exotic
blossoms.
With
choices
like that from
Miessence, who
would want to use
synthetic
impostors?
Cosmetics
Reveal your natural,
fresh beauty with a palette of
simple hues and pigments from
Miessence.
Made from nourishing fruit oils, botanical
waxes and mineral pigments so fine,
you’ll hardly know they’re there.
Your admirers will just think
you have a perfect
complexion!
Foundations
and mineral
powders to
suit most
complexions.

6. Superfoods
Do you want to live a
long, healthy life? Our mission
is to support you in this vision!
Three supplements stand out
above the rest to supercharge
the body’s natural health:
Probiotics, Alkalisers and
Antioxidants.
DeepGreen
DeepGreen Alkalising
Superfood brings the BerryRadical
nourishing goodness of deep
BerryRadical Antioxidant
green leafy vegetables, algae and
Superfood is designed
genuine grass juice powder into one
to provide your body with
convenient package. Alkalising is
the nutrition it needs to fight
vital to restore the body’s natural InLiven free radical damage caused by
pH balance. Each teaspoon of
InLiven Probiotic environmental and lifestyle stress.
DeepGreen has the alkalising
Superfood and FastTract Each teaspoon of BerryRadical
equivalent of 7-8 serves
Gluten Free Probiotic contain contains the antioxidant
of vegetables.
all 26 strains of the Lactobacillus equivalent of 8 servings
family that have been especially of fruit and vegetables
formulated to reach your intestines a day.
alive and work where they do
the most good. Probiotics have
been associated with overall
well-being and good
health.

7. Home
Care for your home as
you care for your body with
the Miessence range of non-toxic,
certified organic home care products to
clean and freshen your sanctuary.
Purifying, environmentally friendly
essential oils, beneficial bacteria
and ultra-mild ecological
cleaners make light work of
your daily chores.
Core Purpose Vision
To seek out the most To have a planet of contented,
pure, potent and beneficial healthy and loyal employees,
ingredients available in nature to customers and representatives whose
create innovative, certified organic endeavours are rewarded abundantly via
products that support vibrant ethical, fun, and educational experiences.
health, total well-being and true To achieve this, we will be: an
beauty for our customers outstanding community of inspiration,
who absolutely love conviction and integrity that is a
using them! transformational force for ethical
and ecological business
practices.
THIS IS TO CERTIFY
MiONEGroup
HAS ACHIEVED GREENBIZCHECK CERTIFICATION
ON 18 MAY 2010

8. Why we developed certified organic products
• To be a beacon of integrity amongst the plethora of fake ‘natural’ and ‘organic’ products
• To support growers in the ethical and sustainable use of the earth’s resources
• To offer products that are truly safe and effective
Dare to take the toxic test!
These are Ingredients and Contaminants of Concern in Personal Care Products.
(Go to your bathroom now and check your product ingredients lists for these chemicals.)
Parabens and/or Honeysuckle extract Nitrosamine contaminants (MEA, DEA, TEA)
Parabens are known endocrine disrupters that Nitrosamines have been identified as one of the most
influence the hormonal system, can affect foetal potent classes of carcinogens, having caused cancer
development, and are suspected to influence in more than 40 different animal species as well as
breast cancer. Plantservative, labelled as “Japanese in humans. NDELA (nitrosodiethanolamine) is the
Honeysuckle Extract”, is a highly processed and specific nitrosamine “to which human exposure is
concentrated paraben extraction that may be the greatest,” since it occurs “in cosmetics” and is
contaminated with synthetic parabens. “absorbed readily through the skin.” (Carcinogenesis
Avoid these paraben preservatives: 1985, National Cancer Institute). Nitrosamines are
created when nitrosating agents are combined with
• methyl, ethyl, propyl, and butyl paraben.
amines.
Ethoxylated ingredients (..eth..) Avoid these nitrosamine contaminating ingredients:
Ethoxylation is a chemical process that generates • MEA (Monoethanolamine),
1,4-dioxane as a by-product and is “known to • DEA (Diethanolamine),
the State of California to cause cancer” under
• TEA (Triethanolamine),
proposition 65.It is also a suspected kidney toxicant,
neurotoxicant, and respiratory toxicant according to e.g. Cocamide MEA, DEA Oleth-3 Phosphate, TEA
the California EPA. Lauryl Sulfate.
Avoid these ethoxylated ingredients: Synthetic Sunscreens
• ‘PEG’ or ‘polyethylene glycol’, Chemical compounds in sunscreens can accumulate
• ‘polyethylene’, ‘polyoxyethylene’, any ingredient in body fat and in breast milk. These chemicals mimic
with ‘-eth-’ in the name (such as sodium laureth oestrogen and can cause hormonal changes within
sulphate), ‘oxynol’, ‘ceteareth’ or ‘oleth’. the body such as increasing the size of the uterus.
Avoid these synthetic sunscreen chemicals:
Formaldehyde donating ingredients
• Benzophenones (dixoybenzone, oxybenzone)
Some ingredients release formaldehyde, which is
linked to cancer. The EPA classifies it as a possible • PABA and PABA esters (ethyl dihydroxy propyl PAB,
carcinogen. glyceryl PABA, p-aminobenzoic acid, padimate-O or
octyl dimethyl PABA)
Avoid these formaldehyde donating ingredients:
• Cinnamates (cinoxate, ethylhexyl
• Sodium hydroxymethylglycinate (Suttocide) p-methoxycinnamate, octocrylene, octyl
• Imidazolidinyl urea (Germall 115) methoxycinnamate)
• Diazolidinyl urea (Germall II) • Salicylates (ethylhexyl salicylate, homosalate, octyl
• Quaternium-15 salicylate)
• 2-bromo-2-nitropropane-1,3-diol (Bronopol) • Digalloyl trioleate
• DMDM Hydantoin (Glydant) • Menthyl anthranilate
• Avobenzone [butyl-methyoxydibenzoylmethane;
Parsol 1789]
m essence ®