Social Media Case Study: Micro Max Fun Book

•

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Social Samosa

Social Media Case Study on how Micromax used Blogger outreach programs to connect to their target audience.

Business Technology Entertainment & Humor

•  Overview

•  Twi2er
Trends

•  Top
Users

•  Twi2er
Men9ons

•  Facebook

•  YouTube

• 
Blog

•  Event
Feedback

•  Summary

•  Total
Tweets-‐
1325+

•  Twi2er
Trends

–  #Funbook
was
the

Top
trending
topic
on

Twi2er
during
the

Funbook
Meet.

Max
.
Frequency
of
Tweets
11tweets/sec

#Funbook
was
the

Top
Trending
Topic

in
India

#Funbook
was
ahead
of
#IPL5
as
a
twi2er

trend
in
India
at
a
maximum
frequecy
of

11
tweets/
second

ahamedkhalid
,
15
honeytech
,
15

ü  Total
reach
=
50,000+

himanshuon
,
17
MMXSurprise
,
15

TwiFer
users,
basis
the

DhruvBhutani
,
19
unealsh
,
118

buzzparas
,
20

followers
of
aFendees

kinshuksunil
,
21

Rishi
,
26

pranavsapra
,
26

mverma21
,
106

Praval
,
26

chapcoolboy
,
28

abhishek
,
30

ankulbarar
,
96

gogiinc
,
37

Naina
,
38

kalpik
,
53
mohitwa2al
,
94

RahulSharmaHere
,
59

Thank
you!

we@mediaredeﬁned.com

+91.9560192520

Images
courtesy:

h2p://naina.co

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Social Media Case Study: Micro Max Fun Book

1. 6th April 2012

2. •  Overview •  Twi2er Trends •  Top Users •  Twi2er Men9ons •  Facebook •  YouTube •  Blog •  Event Feedback •  Summary

3. •  Total Tweets-‐ 1325+ •  Twi2er Trends –  #Funbook was the Top trending topic on Twi2er during the Funbook Meet. Max . Frequency of Tweets 11tweets/sec

4. #Funbook was the Top Trending Topic in India #Funbook was ahead of #IPL5 as a twi2er trend in India at a maximum frequecy of 11 tweets/ second

5. ahamedkhalid , 15 honeytech , 15 ü  Total reach = 50,000+ himanshuon , 17 MMXSurprise , 15 TwiFer users, basis the DhruvBhutani , 19 unealsh , 118 buzzparas , 20 followers of aFendees kinshuksunil , 21 Rishi , 26 pranavsapra , 26 mverma21 , 106 Praval , 26 chapcoolboy , 28 abhishek , 30 ankulbarar , 96 gogiinc , 37 Naina , 38 kalpik , 53 mohitwa2al , 94 RahulSharmaHere , 59

6. ü  1000+ tweets in 3 hours!

10.

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14.

15.

16.

17.

18.

19.

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24.

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26.

27. Thank you! we@mediaredeﬁned.com +91.9560192520 Images courtesy: h2p://naina.co

Social Media Case Study: Micro Max Fun Book

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