1) Thailand chose a logo representing a modified carp fish design to promote its bid to host the 2020 World Expo in Ayutthaya, symbolizing balanced and sustainable living.
2) The carp fish is the emblem of Ayutthaya province and represents the historical trading region's balance between modern/traditional, environment, and culture.
3) The swimming direction of the carp fish points toward Asia and Thailand, signifying Ayutthaya's potential as a hospitable host for the 2020 Expo.
This document provides an overview of World Heritage Sites and their importance. As of 2017, there are over 1,000 World Heritage Sites across 167 countries. Italy has the most sites at 53, followed by China and Spain. India ranks 6th with 36 sites. Visiting World Heritage Sites has become a priority for many tourists and a way for countries to promote tourism. However, it is important not just to visit these sites but also preserve them for future generations.
Skål International is the world's largest organization of travel and tourism professionals with 18,000 members in over 450 clubs across 85 countries. Young Skål is open to students and young professionals aged 18-25 working or studying in tourism. Membership provides networking opportunities, discounts, access to jobs/internships, and invitations to industry events globally to foster friendship, peace and solidarity in tourism.
The document discusses a class where students are expected to pay attention and not use their phones. It mentions there will be a panel of experts at the end made up of well-behaved students. It stresses the urgency for action on climate change, saying solutions exist but must be implemented through policy and lifestyle changes. It repeats that humans must adapt to the biosphere to avoid extinction, and that transitioning to renewable energy is key to solving the environmental crisis.
Muic destination promotion and planninghawaiiscott
The document discusses various factors to consider when selecting a destination and venue for a MICE event. It outlines 5 key steps: 1) establishing event objectives, 2) developing a selection brief, 3) choosing a destination based on criteria like accommodations and facilities, 4) selecting a venue and 5) evaluating the physical attributes and quality of service of potential venues. Primary factors for destination selection include infrastructure, culture and climate while secondary factors may include tourism supply, trends and security.
This document outlines a research study examining green tourism practices along the supply chain of Diethelm Travel Group in Southeast Asia. The study will identify the importance of environmental and socio-cultural factors in travel decision making, examine consumer awareness of green tourism initiatives, and involve implementing green practices at DTG. Data collection will include customer surveys, interviews with DTG management and supply chain members. The research timeline spans from 2009 to 2012 and includes a literature review, data analysis, and writing the results. Challenges may include keeping the scope focused and limitations of a case study approach.
The document provides guidance for writing a group assignment analyzing factors that have led to the increasing popularity of a tourist destination. It outlines topics to discuss such as accessibility to the location via transportation options, how the destination is promoted through its image and marketing, attractions and facilities available, costs of visiting, political influences, and how destination management strategies have maximized appeal. The conclusion should summarize the key factors that have improved accessibility, image, and tourism to the destination while linking them to the increased visitation. Sources must be cited and a variety of resources used beyond just websites.
The document discusses Expo 2020 in Dubai. It begins with the student's information and then provides context about the Bureau of International Expositions (BIE), which oversees World Expos. It describes Expos as large public exhibitions that occur every five years and provide significant economic and cultural benefits to host countries. Specifically, Expo 2020 will be the first World Expo held in the Middle East, with the theme of "Connecting Minds, Creating the Future." It notes the first Expo was in London in 1851 and the next will be in Milan in 2015, followed by Dubai in 2020.
This document provides an overview of World Heritage Sites and their importance. As of 2017, there are over 1,000 World Heritage Sites across 167 countries. Italy has the most sites at 53, followed by China and Spain. India ranks 6th with 36 sites. Visiting World Heritage Sites has become a priority for many tourists and a way for countries to promote tourism. However, it is important not just to visit these sites but also preserve them for future generations.
Skål International is the world's largest organization of travel and tourism professionals with 18,000 members in over 450 clubs across 85 countries. Young Skål is open to students and young professionals aged 18-25 working or studying in tourism. Membership provides networking opportunities, discounts, access to jobs/internships, and invitations to industry events globally to foster friendship, peace and solidarity in tourism.
The document discusses a class where students are expected to pay attention and not use their phones. It mentions there will be a panel of experts at the end made up of well-behaved students. It stresses the urgency for action on climate change, saying solutions exist but must be implemented through policy and lifestyle changes. It repeats that humans must adapt to the biosphere to avoid extinction, and that transitioning to renewable energy is key to solving the environmental crisis.
Muic destination promotion and planninghawaiiscott
The document discusses various factors to consider when selecting a destination and venue for a MICE event. It outlines 5 key steps: 1) establishing event objectives, 2) developing a selection brief, 3) choosing a destination based on criteria like accommodations and facilities, 4) selecting a venue and 5) evaluating the physical attributes and quality of service of potential venues. Primary factors for destination selection include infrastructure, culture and climate while secondary factors may include tourism supply, trends and security.
This document outlines a research study examining green tourism practices along the supply chain of Diethelm Travel Group in Southeast Asia. The study will identify the importance of environmental and socio-cultural factors in travel decision making, examine consumer awareness of green tourism initiatives, and involve implementing green practices at DTG. Data collection will include customer surveys, interviews with DTG management and supply chain members. The research timeline spans from 2009 to 2012 and includes a literature review, data analysis, and writing the results. Challenges may include keeping the scope focused and limitations of a case study approach.
The document provides guidance for writing a group assignment analyzing factors that have led to the increasing popularity of a tourist destination. It outlines topics to discuss such as accessibility to the location via transportation options, how the destination is promoted through its image and marketing, attractions and facilities available, costs of visiting, political influences, and how destination management strategies have maximized appeal. The conclusion should summarize the key factors that have improved accessibility, image, and tourism to the destination while linking them to the increased visitation. Sources must be cited and a variety of resources used beyond just websites.
The document discusses Expo 2020 in Dubai. It begins with the student's information and then provides context about the Bureau of International Expositions (BIE), which oversees World Expos. It describes Expos as large public exhibitions that occur every five years and provide significant economic and cultural benefits to host countries. Specifically, Expo 2020 will be the first World Expo held in the Middle East, with the theme of "Connecting Minds, Creating the Future." It notes the first Expo was in London in 1851 and the next will be in Milan in 2015, followed by Dubai in 2020.
These students spent a week exploring Shanghai and its surroundings. Their brief was to respond digitally to one of 3 essential questions:
1. How does the way space is used within a city impact on the environment?
2. What actions can we, as individuals, take to minimize our carbon footprint?
3. What is the relationship between industry, the environment and sustainable development?
This group chose to focus on 'green work' versus 'green wash' here in Shanghai.
The Arts Council of Mongolia (ACM) is a non-governmental organization formed in 2002 to promote sustainable development of Mongolian arts and culture. In 2020, the COVID-19 pandemic posed challenges but ACM maintained its objectives. It raised $538,181 to fund 20 projects benefiting 382 artists and reaching over 16,500 people. Key achievements included virtual film and arts festivals, international exchanges, and supporting artists during the pandemic. ACM also focused on cultural heritage preservation and arts education for youth.
The document discusses Wall Street executives' support for Dubai's bid to host the 2020 World Expo. It summarizes their views that hosting the Expo would allow Dubai to showcase its capabilities and further solidify its role as a global economic hub. It also notes that the Expo could generate significant economic benefits for Dubai by increasing business and cultural opportunities through the influx of international visitors.
The document provides information about Malaysia's participation in Expo 2020 Dubai, including details about the Malaysia Pavilion. Some key points:
- The Malaysia Pavilion's theme is "Energising Sustainability" and it covers 1234.05 square meters. Its design is inspired by Malaysia's rainforests.
- The pavilion aims to showcase Malaysia's efforts in sustainable development, future innovations, business opportunities, and cultural diversity.
- Malaysia aims to make its pavilion the first "Net Zero Carbon" pavilion through offsetting carbon emissions from construction and operations.
- The pavilion construction is nearly complete with interior fit outs and technology installations ongoing.
Expo 2020 will be held in Dubai, United Arab Emirates from October 2020 to April 2021. The UAE won the right to host Expo 2020, beating bids from Russia, Turkey, and Brazil. With the theme "Connecting Minds, Creating the Future", Expo 2020 aims to explore sustainability, mobility, and opportunity as drivers of global development and bring together 25 million visitors from around the world to find solutions to these issues.
The document discusses building a green tourism environment in Vietnam. It notes that as tourism develops, environmental problems increase, such as littering at beaches and pollution. Protecting the tourism environment is important and is the responsibility of local authorities, tourism companies, local people, and tourists. Some efforts underway include campaigns to clean the environment and raise environmental awareness among tourists and guides. Developing sustainable tourism requires conserving culture, protecting the ecological environment, and engaging the whole community.
Expo 2020 Dubai to showcase a Splendid Extravaganza.pdfFiyona Nourin
Expo 2020 Dubai aspires to harness the potential of global cooperation and innovation in order to emerge stronger and united than ever from the current crisis.
15th World Congress on Nursing Practice and Research going to be held during April 19-20, 2021 at Tokyo, Japan. This conference is organized with the theme - Trends, Challenges and Leadership in Nursing Practice and Research. 15 different tracks with 95 sub-tracks would take place to offer global knowledge that address current issues and innovations in the field of Nursing.
For details, please go through- https://www.meetingsint.com/conferences/nursingpractice
For registration, please go through -https://www.meetingsint.com/conferences/nursingpractice/registration
The document announces the SwitchMed Connect Barcelona 2015 event which will take place on October 29-30th in Barcelona, Spain. The event is organized by SCP/RAC in collaboration with UNIDO and UNEP and aims to bring together Mediterranean stakeholders from start-ups, entrepreneurs, industry, initiatives and policy/financial institutions working on eco and social innovations. The goal is to build synergies and exchange knowledge to scale up circular, sharing and productive economies in the Mediterranean region. UKTI Barcelona is looking to bring interested British green businesses to discover Mediterranean networks and share expertise on eco and social innovations.
The document discusses Thailand's creative economy and its growth potential. It notes that the Thai government sees the creative economy as an important driver of economic growth. Key points include:
- Thailand's creative economy was worth approximately $44 billion in 2019 and employs over 800,000 people. Cultural tourism and food are the largest sectors.
- The government is promoting the creative economy through various initiatives like the Creative City project and BOI incentives. It aims to link cultural heritage with modern industry.
- Digital content and arts/crafts are resilient export sectors for Thailand, with animation and handicrafts showing continued growth in 2021. Support is being provided to develop these industries further.
An exhibition in Thailand offers businesses opportunities to connect with regional and global markets through Thailand's strategic location and infrastructure development. Thailand has established itself as a regional trade hub and is a leader in several key industries like automotive, energy, food and agriculture, infrastructure, and health and wellness. The Thai government supports the MICE industry through various programs that provide benefits to international exhibitions, helping them achieve success by facilitating business connections and access to new markets. A number of major international exhibitions are held annually in Thailand across various industry sectors, capitalizing on the country's status as a high potential marketplace in Southeast Asia.
World Expo 2020 will be a major global business exhibition held in Dubai that is expected to attract millions of visitors from around the world. It aims to connect cultures and spur economic growth through international events and opportunities in industries like IT, accounting, construction, transport, and travel. Dubai hopes to benefit from the expected job and business opportunities during the preparation for and duration of the Expo in 2020.
The document discusses opportunities for enhanced ASEAN-Japan partnership following the establishment of the ASEAN Economic Community (AEC) at the end of 2015. Key points include:
1) Experts agree that the AEC will open new opportunities for investment and trade by creating the largest single market in Southeast Asia.
2) Speakers highlighted the need to improve regional infrastructure and connectivity to strengthen supply chains and maximize the benefits of the AEC.
3) Japan has pledged continued support for ASEAN members to develop infrastructure and encourage technology transfers in order to attract more Japanese investment in the future.
4) Thailand's strategic location makes it well positioned to serve as a regional connectivity hub linking ASEAN countries as well
Dubai is bidding to host Expo 2020. Expo is the biggest international organization that attracts millions of visitors every five years in different host cities. Dubai outlined its bid to focus on the themes of sustainability, mobility, and opportunity. If selected, Expo 2020 in Dubai would boost the economy through increased tourism, healthcare, transportation, and visa/immigration revenues. It would be the first Expo in the Middle East and provide a platform for global cooperation on developing solutions for energy, water, logistics, and economic growth. Dubai faces competition from bids from Russia, Turkey, and Brazil to host the first Expo in their regions.
The Union Minister for Health and Family Welfare announced the setting up of a Special Task Force comprising representatives from the Ministry and private sector. The Task Force will deliberate on further strengthening partnerships between the public and private sectors to improve healthcare access and affordability in India. The Minister invited greater private sector contribution to address ongoing challenges in India's health sector such as disparities in healthcare access between urban and rural areas.
Greater Noida – October 15, 2013 – Union Textiles Minister Dr. K.S. Rao declared open the four-day-long Indian Handicrafts & Gifts Fair (Autumn) 2013, being organized by the Export Promotion Council for Handicrafts (EPCH), at a colourful ceremony here today.
The document announces an online forum called "Belt and Road Invest in Greece 2021 Forum" taking place on April 22, 2021 to promote bilateral investment and trade between Greece and China, with speeches from government ministers and business leaders from both countries on opportunities for cooperation and investment. The agenda covers sectors like infrastructure, tourism, energy, technology and discusses Greece's strategic location and incentives for foreign investment.
The document is a newsletter from Travel Weekly magazine highlighting several travel-related news items from Vietnam and around the world. Specifically:
- The Pakse-Ho Chi Minh City air route in Vietnam resumed, which will boost tourism and trade between the two areas.
- Construction began on projects to expand an industrial park and build a resettlement area in Long An Province in Vietnam.
- A tourism zone development project in Nghe An Province, Vietnam received approval.
- Ho Chi Minh City honored tourism organizations and individuals that achieved high rankings in a national skills competition.
- An international fireworks contest will be held in Da Nang, Vietnam in April 2011 featuring teams from several countries.
This document proposes a new cooperative advertising program focused on niche travel interests rather than destinations. It notes benefits like bigger budgets, more exposure, and broader appeal when partners pool resources. The program would target special interests like shopping, culture, wellness rather than just beaches or family travel. Advertisements would feature 4 or fewer partners and use compelling images. Members would get presence in full-page ads, website listings, and other benefits. Participation is simple - complete a form, review advertising offers, and submit payment. Local SKAL clubs could potentially facilitate similar destination-focused co-ops. Feedback on the proposal is welcomed.
A Path to Community Based Tourism, Asian Oasis Mythical Journeys in the Hillt...hawaiiscott
International Rural Tourism Development, An Asia-Pacific Perspective,
United Nations World Tourism Organization, (UNWTO) publication
with information published by the author, Scott Michael Smith, PhD
These students spent a week exploring Shanghai and its surroundings. Their brief was to respond digitally to one of 3 essential questions:
1. How does the way space is used within a city impact on the environment?
2. What actions can we, as individuals, take to minimize our carbon footprint?
3. What is the relationship between industry, the environment and sustainable development?
This group chose to focus on 'green work' versus 'green wash' here in Shanghai.
The Arts Council of Mongolia (ACM) is a non-governmental organization formed in 2002 to promote sustainable development of Mongolian arts and culture. In 2020, the COVID-19 pandemic posed challenges but ACM maintained its objectives. It raised $538,181 to fund 20 projects benefiting 382 artists and reaching over 16,500 people. Key achievements included virtual film and arts festivals, international exchanges, and supporting artists during the pandemic. ACM also focused on cultural heritage preservation and arts education for youth.
The document discusses Wall Street executives' support for Dubai's bid to host the 2020 World Expo. It summarizes their views that hosting the Expo would allow Dubai to showcase its capabilities and further solidify its role as a global economic hub. It also notes that the Expo could generate significant economic benefits for Dubai by increasing business and cultural opportunities through the influx of international visitors.
The document provides information about Malaysia's participation in Expo 2020 Dubai, including details about the Malaysia Pavilion. Some key points:
- The Malaysia Pavilion's theme is "Energising Sustainability" and it covers 1234.05 square meters. Its design is inspired by Malaysia's rainforests.
- The pavilion aims to showcase Malaysia's efforts in sustainable development, future innovations, business opportunities, and cultural diversity.
- Malaysia aims to make its pavilion the first "Net Zero Carbon" pavilion through offsetting carbon emissions from construction and operations.
- The pavilion construction is nearly complete with interior fit outs and technology installations ongoing.
Expo 2020 will be held in Dubai, United Arab Emirates from October 2020 to April 2021. The UAE won the right to host Expo 2020, beating bids from Russia, Turkey, and Brazil. With the theme "Connecting Minds, Creating the Future", Expo 2020 aims to explore sustainability, mobility, and opportunity as drivers of global development and bring together 25 million visitors from around the world to find solutions to these issues.
The document discusses building a green tourism environment in Vietnam. It notes that as tourism develops, environmental problems increase, such as littering at beaches and pollution. Protecting the tourism environment is important and is the responsibility of local authorities, tourism companies, local people, and tourists. Some efforts underway include campaigns to clean the environment and raise environmental awareness among tourists and guides. Developing sustainable tourism requires conserving culture, protecting the ecological environment, and engaging the whole community.
Expo 2020 Dubai to showcase a Splendid Extravaganza.pdfFiyona Nourin
Expo 2020 Dubai aspires to harness the potential of global cooperation and innovation in order to emerge stronger and united than ever from the current crisis.
15th World Congress on Nursing Practice and Research going to be held during April 19-20, 2021 at Tokyo, Japan. This conference is organized with the theme - Trends, Challenges and Leadership in Nursing Practice and Research. 15 different tracks with 95 sub-tracks would take place to offer global knowledge that address current issues and innovations in the field of Nursing.
For details, please go through- https://www.meetingsint.com/conferences/nursingpractice
For registration, please go through -https://www.meetingsint.com/conferences/nursingpractice/registration
The document announces the SwitchMed Connect Barcelona 2015 event which will take place on October 29-30th in Barcelona, Spain. The event is organized by SCP/RAC in collaboration with UNIDO and UNEP and aims to bring together Mediterranean stakeholders from start-ups, entrepreneurs, industry, initiatives and policy/financial institutions working on eco and social innovations. The goal is to build synergies and exchange knowledge to scale up circular, sharing and productive economies in the Mediterranean region. UKTI Barcelona is looking to bring interested British green businesses to discover Mediterranean networks and share expertise on eco and social innovations.
The document discusses Thailand's creative economy and its growth potential. It notes that the Thai government sees the creative economy as an important driver of economic growth. Key points include:
- Thailand's creative economy was worth approximately $44 billion in 2019 and employs over 800,000 people. Cultural tourism and food are the largest sectors.
- The government is promoting the creative economy through various initiatives like the Creative City project and BOI incentives. It aims to link cultural heritage with modern industry.
- Digital content and arts/crafts are resilient export sectors for Thailand, with animation and handicrafts showing continued growth in 2021. Support is being provided to develop these industries further.
An exhibition in Thailand offers businesses opportunities to connect with regional and global markets through Thailand's strategic location and infrastructure development. Thailand has established itself as a regional trade hub and is a leader in several key industries like automotive, energy, food and agriculture, infrastructure, and health and wellness. The Thai government supports the MICE industry through various programs that provide benefits to international exhibitions, helping them achieve success by facilitating business connections and access to new markets. A number of major international exhibitions are held annually in Thailand across various industry sectors, capitalizing on the country's status as a high potential marketplace in Southeast Asia.
World Expo 2020 will be a major global business exhibition held in Dubai that is expected to attract millions of visitors from around the world. It aims to connect cultures and spur economic growth through international events and opportunities in industries like IT, accounting, construction, transport, and travel. Dubai hopes to benefit from the expected job and business opportunities during the preparation for and duration of the Expo in 2020.
The document discusses opportunities for enhanced ASEAN-Japan partnership following the establishment of the ASEAN Economic Community (AEC) at the end of 2015. Key points include:
1) Experts agree that the AEC will open new opportunities for investment and trade by creating the largest single market in Southeast Asia.
2) Speakers highlighted the need to improve regional infrastructure and connectivity to strengthen supply chains and maximize the benefits of the AEC.
3) Japan has pledged continued support for ASEAN members to develop infrastructure and encourage technology transfers in order to attract more Japanese investment in the future.
4) Thailand's strategic location makes it well positioned to serve as a regional connectivity hub linking ASEAN countries as well
Dubai is bidding to host Expo 2020. Expo is the biggest international organization that attracts millions of visitors every five years in different host cities. Dubai outlined its bid to focus on the themes of sustainability, mobility, and opportunity. If selected, Expo 2020 in Dubai would boost the economy through increased tourism, healthcare, transportation, and visa/immigration revenues. It would be the first Expo in the Middle East and provide a platform for global cooperation on developing solutions for energy, water, logistics, and economic growth. Dubai faces competition from bids from Russia, Turkey, and Brazil to host the first Expo in their regions.
The Union Minister for Health and Family Welfare announced the setting up of a Special Task Force comprising representatives from the Ministry and private sector. The Task Force will deliberate on further strengthening partnerships between the public and private sectors to improve healthcare access and affordability in India. The Minister invited greater private sector contribution to address ongoing challenges in India's health sector such as disparities in healthcare access between urban and rural areas.
Greater Noida – October 15, 2013 – Union Textiles Minister Dr. K.S. Rao declared open the four-day-long Indian Handicrafts & Gifts Fair (Autumn) 2013, being organized by the Export Promotion Council for Handicrafts (EPCH), at a colourful ceremony here today.
The document announces an online forum called "Belt and Road Invest in Greece 2021 Forum" taking place on April 22, 2021 to promote bilateral investment and trade between Greece and China, with speeches from government ministers and business leaders from both countries on opportunities for cooperation and investment. The agenda covers sectors like infrastructure, tourism, energy, technology and discusses Greece's strategic location and incentives for foreign investment.
The document is a newsletter from Travel Weekly magazine highlighting several travel-related news items from Vietnam and around the world. Specifically:
- The Pakse-Ho Chi Minh City air route in Vietnam resumed, which will boost tourism and trade between the two areas.
- Construction began on projects to expand an industrial park and build a resettlement area in Long An Province in Vietnam.
- A tourism zone development project in Nghe An Province, Vietnam received approval.
- Ho Chi Minh City honored tourism organizations and individuals that achieved high rankings in a national skills competition.
- An international fireworks contest will be held in Da Nang, Vietnam in April 2011 featuring teams from several countries.
This document proposes a new cooperative advertising program focused on niche travel interests rather than destinations. It notes benefits like bigger budgets, more exposure, and broader appeal when partners pool resources. The program would target special interests like shopping, culture, wellness rather than just beaches or family travel. Advertisements would feature 4 or fewer partners and use compelling images. Members would get presence in full-page ads, website listings, and other benefits. Participation is simple - complete a form, review advertising offers, and submit payment. Local SKAL clubs could potentially facilitate similar destination-focused co-ops. Feedback on the proposal is welcomed.
A Path to Community Based Tourism, Asian Oasis Mythical Journeys in the Hillt...hawaiiscott
International Rural Tourism Development, An Asia-Pacific Perspective,
United Nations World Tourism Organization, (UNWTO) publication
with information published by the author, Scott Michael Smith, PhD
Skål International is the world's largest organization of travel and tourism professionals with 18,000 members in over 450 clubs across 85 countries. The document discusses the expansion of Skål Thailand through the addition of 6 new clubs in major cities and regions. Membership in Skål is open to executives working in the Thai tourism industry and focuses on promoting friendship, peace, solidarity, and common interests in tourism. Benefits of membership include worldwide opportunities, industry contacts and discounts, and access to the Skål database and monthly functions.
This document provides favorite travel quotes from Latitude 34 Travel Blog. The blog is run by Jeff Johns and his girlfriend Marina as a source of travel information for those who love to travel or dream of it. Comments and suggestions about the blog can be emailed to hello@latitudethirtyfour.com.
Describing a skal corporate affiliate is like describing an elephanthawaiiscott
The document discusses expanding SKAL International's corporate membership categories to be more inclusive of the tourism industry. It suggests removing barriers to membership like outdated applications and strictly enforced categories. The author argues that by trying to strictly define qualifications, SKAL risks excluding valuable members and industries. They ask SKAL to consider "Who are we saying NO to?" when evaluating new categories.
Young skal 20 by 2020 members doc.revised.sept 25,2013hawaiiscott
The document discusses various suggestions for engaging young professionals in Skål International. It outlines 15 potential initiatives for consideration at an upcoming plenary session, including: revising membership criteria and applications; coordinating social media and websites; offering discounts on Skål events for students; organizing young Skål-oriented events and outings; developing recruitment programs, internships, and mentorships; utilizing social media platforms and websites; and requesting a budget for young Skål development. The overarching goal is to involve the next generation of tourism professionals and work towards having 20% of Skål membership consist of young Skål members by 2020.
The document announces the 2014 ISC Midyear Meeting to be held in Thailand. It highlights some of Thailand's attractions like breathtaking views, accessibility through major airlines, and culture. It also notes Thailand's cuisine and convenience. The meeting will include bids from various Thai cities and destinations like Chiang Mai, Bangkok hotels, and beach resorts in Hua Hin and Ko Samui, with various hotels prepared to serve attendees.
Young skal isc presentation 20 by 2020.revised sept 25,2013hawaiiscott
The document discusses strategies to increase membership in Young Skal, which represents students and young professionals in the tourism industry. It notes that currently Young Skal members only represent 3.1% of total Skal membership. Several strategies are proposed to address this, including revising membership criteria to attract more students and young professionals, updating the application process, coordinating social media and website campaigns, developing recruitment and academic toolkits, organizing Young Skal congresses, and providing mentorship programs and professional development opportunities for Young Skal members. The overall goal is to engage more young people in Skal and ensure their continued participation as they advance in their careers in the tourism industry.
This document contains sample dialogues and practice materials for English language lessons for taxi drivers, including:
1) Common greetings and introductions like asking for someone's name.
2) Vocabulary around numbers, times, dates and directions.
3) Sample questions for small talk with passengers around topics like family, location directions, and language practice.
4) Exercises practicing target language functions in pairs and groups.
This document provides information about tourism in the Greater Mekong Subregion (GMS). It notes that international tourism is a large and growing global industry, and the GMS region aims to compete for more tourists and the economic benefits they bring. Specific initiatives discussed include the Mekong Tourism Office, which was established to coordinate tourism marketing and development projects across the GMS countries. It analyzes strengths, weaknesses, opportunities and threats to tourism in the region. Details are also given about tourism trends and facilities in individual GMS countries such as Laos. The document proposes the "Explore Mekong" branding and marketing campaign to promote the GMS as a tourism destination.
Muic lecture. experience economy with chip conleyhawaiiscott
The document discusses the experience economy and how experiences have become a new form of economic value. It covers topics like the progression from goods to services to experiences, meaningful experiences, experiences in society and companies' role in providing experiences. Key points are made about how experiences satisfy people on emotional, intellectual or spiritual levels and have become a way for brands to differentiate themselves beyond just products.
This document provides an overview of the course "ICTM 423 Seminar in Tourism Planning and Promotion". The 3-hour per week course uses lectures, discussions and activities to introduce students to tourism planning and promotion principles. Key topics covered include the exhibition industry, venues, hotels, destination management companies, and event management. Students will complete assignments on case studies, mind maps and an assessment of tourism planning in the Mekong region. The goal is for students to understand the components of the tourism and MICE industries and how to evaluate their operations and strategies.
The document discusses Thailand's bid to host the 2020 World Expo, focusing on the theme of "Balanced Life, Sustainable Living" and providing information on objectives, the proposed mascot, social media presence, and the need to gain support from the Thai people for the bid. It also provides resources for students to access reports from the Thailand Convention and Exhibition Bureau on industry topics and guidelines for writing summaries and presentations.
This document provides instructions for an assignment asking students to submit an essay envisioning innovations in the meetings industry over the next 10 years or providing case studies of current innovations. Students can receive up to 10 points for their submission and globally two winners will have their work published and be invited to an industry event. Essays must be between 750-1500 words and include a 50 word summary, description of the issue, detailed description of ideas or innovations, expected results and benefits, and references. Submissions must follow the specified format and include contact information on the front page.
The document discusses branding and marketing strategies for tourism in the Greater Mekong Subregion, including developing an "Explore Mekong" branding and marketing campaign to promote 13 priority tourism areas through websites, contests, events, and advertising. It also addresses issues and trends in tourism, the role of public-private partnerships, and provides sample activities and presentations for incentive trips in the region.
This article discusses the development of a tourism brand for the Greater Mekong Subregion (GMS) by the Mekong Tourism Office (MTO). The branding exercise occurred in five phases:
1. Developing identity themes and core messages for the brand.
2. Conducting an online survey to get feedback on initial logo and slogan options.
3. Administering a second survey at a tourism industry event to refine the options.
4. Finalizing the logo and adopting it along with a slogan.
5. Later modifying the slogan to be more descriptive based on feedback.
The branding effort was part of a larger tourism marketing plan for the subregion coordinated by the
The document contains questions about Joie de Vivre (JDV) hotels and their business model. It asks about how JDV hotels cater to customer psychographics, how they create value for customers, how their business model differs from typical hotels, how the Phoenix Hotel stimulates the five senses of guests and generates word-of-mouth advertising, how education is used to connect with guests, and the core values expressed by the Phoenix Hotel and across all JDV properties. The document requires demonstrating an understanding of JDV's hotel operations and business approach.
This document summarizes a case study on enhancing tourism sector performance in Laos through human resource development at the destination level. It provides background on tourism in Laos, noting that while visitor arrivals have grown, most visitors are low-spending regional tourists, limiting tourism revenues. The study examines stakeholder roles in destination human resource development and identifies challenges, including a lack of coordination between the public and private sectors and insufficient education and training programs. It recommends actions focused on partnership, quality education and training, service standards, and career development to improve overall destination service quality and shift demand toward more profitable market segments.
The document provides information about Thailand's bid to host the World Expo 2020, with the theme of "Balanced Life, Sustainable Living". It discusses Thailand's objectives in hosting the expo, the symbolic carp mascot representing harmony between humans and nature, and support from the Thai people. Information is also provided on Thailand Convention and Exhibition Bureau reports on topics like sustainability in meetings and events, and the growth of MICE tourism in Thailand. Students are instructed to download and summarize full reports from the TCEB website.
Un viaje a Buenos Aires y sus alrededoresJudy Hochberg
A travelogue of my recent trip to Argentina, most to Buenos Aires, but including excursion to Iguazú waterfalls, Tigre, and Colonia del Sacramento in Uruguay
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
How do I plan a Kilimanjaro Climb?
Planning to climb Mount Kilimanjaro is an exciting yet detailed process. Here’s a step-by-step guide to help you prepare for this incredible adventure.
You can easily change/correct a name on your flight ticket under the American Airlines name change policy. The airline provides multiple online and offline modes to place a name change request. To learn more about how to change a name on American Airlines ticket, you can directly approach the airline’s customer support. Moreover, you can connect with a flight expert at +1-866-738-0741 for quick assistance.
What Challenges Await Beginners in SnowshoeingSnowshoe Tahoe
Discover the exhilarating world of snowshoeing through our presentation, highlighting the challenges faced by beginners. From physical exertion to technical finesse and braving harsh winter conditions, each step in the snow brings new obstacles and unforgettable adventures. Embrace the challenge and conquer the winter wonderland with confidence!
How To Change Your Name On American Airlines Aadvantage.pptxedqour001namechange
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1. This logo was chosen by Thailand to represent the country's bid to host the
World Expo 2020 in the historical city of Ayutthaya. It is a modernized and
modified design image of a local type of Carp fish (Cyprinidae).
The design embodies a re-definition of "globalization" and projects the concept
of "Balanced Life and Sustainable Living" - the theme for the Ayutthaya
Thailand Expo 2020.
Although the logo projects universality and the global dynamism of world
expositions, the Carp fish design is also the official emblem of the Province of
Ayutthya, a former Thai capital with a rich history as a trading hub. The design
presents a striking balance between the modern world, the environment, water,
life and richness of the soul.
The fish in the logo is swimming eastwards, taking the world towards East Asia
and Thailand, which hopes to play host to the 2020 Expo. It signifies
Ayutthaya‟s potentials and capabilities to welcome the world as a hospitable and
productive host to the 2020 World Expo.
This particular Carp is a fresh water fish living in clean and non-polluted
waterways. The symbol reflects the co-existence between man and nature. In
Thai the fish is called "Pien" - a word which translates literally as "united
endeavor" and a fitting description of Thailand's facilitation of the world expo.
2. Uniting with BMA to Prepare “Bangkok: Gateway to World
Expo 2020 Ayutthaya”
27-09-2011
The Thailand Convention and Exhibition Bureau (Public
Organization) or TCEB is moving forward to foster unity
from the public. TCEB‟s latest event: the „World Expo
2020: Believe in Thailand‟ is being organised jointly with
the Bangkok Metropolitan Authority (BMA) and major
shopping centres: Siam Paragon, Siam Center and Siam
Discovery. The event will debut a multimedia exhibition,
featuring the motto “We want Expo". At the event, to
be held at Parc Paragon, Siam Paragon, the first 100,000 “I Want Expo” cards
will be posted to inspire all Thais to join hands with a common goal. Moreover,
TCEB has joined force with Bangkok Metropolitan Authority to position
Bangkok, where is provided a direct link with Ayutthaya, as the „Gateway to
World Expo 2020 Ayutthaya‟.
Mr. Akapol Sorasuchart, the President of TCEB, revealed that "As part of our
efforts to publicise Thailand‟s bid to host the World Expo 2020, our aim is to
educate the public and inspire all Thai people to join together in supporting the
bid. This is why we have organised this „World Expo 2020: Believe in Thailand‟.
During mid-August, we launched a vibrant EXPO troop through 6 of Bangkok‟s
key business districts, and received tremendous feedback, with over 100,000
people signing "I Want EXPO” cards to show their interest and support.
With this effort, TCEB therefore quickly expand our joint network of
cooperation partners in order to reach out to all of Thailand‟s people. TCEB and
BMA will jointly undertake a series of public relations activities to this World
Expo 2020 Ayutthaya. This is in order to promote Thailand‟s potential to a
global as well as a national audience. As the nation‟s current capital city, the
Bangkok event will reflect on the spirit of Ayutthaya as the nation‟s historic
capital, and the city‟s role as the „Gateway to the World Expo 2020‟. A modern
road and mass transit infrastructure will allow quick and convenient travel
3. between Bangkok and the World Expo 2020 venue in Ayutthaya" added Mr
Akapol.
Bangkok Governor, M.R. Sukhumbhand Paribatra disclosed, "In partnership with
TCEB, this will extend the network of cooperation among public sector agencies.
BMA pledges our full support for Thailand‟s bid to host World Expo 2020. We
are providing public relations support to raise awareness and promote public
participation through all our 50 district offices throughout the city. We are
also facilitating TCEB‟s campaign activities in Bangkok, and BMA also forms part
of the broader public relations network which is working to build public
engagement and support for the bid to host World Expo 2020.
“So far, BMA will continuously develop collaboration with TCEB in supporting
the bid to host World Expo 2020. We expect that this cooperation will utterly
pave the way to the achievement of Thailand,” added the Bangkok Governor.
The opening of "World Expo 2020: Believe in Thailand" will be taken place from
2-4 September at Parc Paragon, Siam Paragon Shopping Centre. The event
features many educational and fun activities, including a glimpse of Thailand‟s
involvement in World Expo events. Since 1862 during the reign of King Rama IV,
Thailand has so far attended 30 World Expo events. Visitors can also see for
the very first time the Sala Thai pavilions as they were built in past World
Expos. Audiences will be delighted by the state-of-the art multimedia
presentations as well as the much-loved „Intrajit‟ giant robot, which was a
highly popular attraction at the World Expo 2010 Shanghai China. Indrajit
returns to Thailand to share all kinds of knowledge about the World Expo.
Visitors will also get a preview of Thailand‟s participation in next year‟s World
Expo 2012, which will take place in the city of Yeosu, Republic of South Korea.
Also, this event will unveil the Kinaree or „Nong Naree‟ mascot, which will be
used in presenting Thailand‟s bid to host World Expo 2020 in Ayuthaya. Apart
from this, there will be many other activities, including the „Nong Tai Robot
Dance‟, photo-stickers with Nong-Tai, quiz games and many great prizes.
"The „World Expo 2020: Believe in Thailand‟ event is evidently an imperative
event to build awareness among Thai people, and also to unite everyone from all
walks of life in supporting our bid to host World Expo 2020. We expect about
4. 200,000 visitors to the event, which through the mass media and social
networking will also reach out to more than 3 million people throughout the
country. I believe that the success of this event is largely due to the excellent
cooperation we have enjoyed among all government agencies and the private
sector," Mr Akapol concluded.
5. Although the countries bidding to host the World Expo 2020 have grown from
two to five, the Thailand Convention and Exhibition Bureau (TCEB) is confident
that Ayutthaya remains the top choice.The decision will be made by the Bureau
of International Expositions (BIE) in November 2013.
The initial candidates were Turkey's Izmir and Thailand's Ayutthaya. Now
Russia's Yekaterinburg, Brazil's Sao Paolo and the United Arab Emirates' Dubai
have presented themselves as potential organizers.
Russia's fourth-largest city Yekaterinburg has offered the theme of "Global
Mind: Uniting all Humanity in a Single Conversation", anticipating 30 million
visitors during the event, expected to held from May 15 to October 30, 2020.
The largest city in Brazil promises to stage the biggest event ever - bigger
than China's Shanghai World Expo 2010 - with 18 million visitors from May 15
to November 14. Sao Paolo's theme is "Power of Diversity, Harmony for
Growth".
Dubai introduced itself to the BIE general assembly last month as the city with
a world-class aviation hub, claiming that 90 per cent of total connecting flights
go via Dubai International Airport. Its theme is "Connecting Minds: Creating
the Future".
Turkey's Izmir hopes to win the chance to welcome 39 million visitors during
the show from April 30 to October 31 under the "New Route for a Better
World: Health for All" concept.
6. TCEB president Akkapol Sorasuchart said yesterday that he strongly believed
that Thailand still stands a chance of clinching the bid with its strong theme
and positioning as the centre of the ASEAN region.
In November 21-22,2008 TCEB attended the BIE general assembly in Paris.
Before the 158 BIE member countries, the bureau portrayed the unity and
resolve of the Thai people to restore the ancient city of Ayutthaya, which has
been proposed as the venue for this world event.
The TCEB also proposed themes for side-events under the overall concept of
"Redefine Globalisation: Balanced Life, Sustainable Living", and highlighted
progress in the awareness-building campaign for Thailand's bid. The bureau
expects to welcome 37 million visitors during the event.
The four side themes are "Revive Local Wisdom for Global Wellness", "Reunite
Connections for Seamless Harmony", "Reinvent Creativity for All Living Beings"
and "Reform Life's Value for Utmost Happiness".
During the meeting, Thailand also updated the delegates on its public-
awareness effort, including a national logo and mascot competition, and the
"World Expo 2020: Believe in Thailand" event held in Bangkok recently. During
that event, 100,000 signatures of Thais were collected as a sign of support for
the country's bid to host World Expo 2020.
Watchiranont Thongtep
The Nation
7. TCEB prepares Bt300 million budget request for the bid to
host World Expo 2020
08-01-2012
President of Thailand Convention and Exhibition Bureau (TCEB), Akapol
Sorasuchart, said the bureau is preparing to work in cooperation with the
Ministry of Commerce and Ministry of Foreign Affairs to establish a budget to
prepare for bidding for the World Expo 2020. The initial proposal will be for
Bt300 million.
He said, "the next year will be an important period, especially from October to
November 2012 when TCEB will seek the support of international members
together with the two government agencies. Besides, it is the time to create
awareness, contribution and participation among the people of Thailand. We
have set goals that the bidding for the Ayutthaya World Expo 2020 should be
accepted by more than 80% of the Thai people. It's also time to prepare
Ayutthaya's world expo site for the first survey visit by the expo committee in
February next year.
Ayutthaya, the proposed city for Thailand's World Expo 2020 bid, was hit by
flooding for two months and is now the focus of a massive recovery campaign to
rebuild the province's economy and infrastructure.
"To promote the image of Ayutthaya after the flood crisis, TCEB will utilise
two approches to exphasize the strengths of the province. First is the
recognition of Ayutthaya as an historical UNESCO World Heritage site and the
second is Ayutthaya as a hub of industrial production," said Akapol.
8. He added that last week more than 100 people from the MICE industry
attended a voluntary event in Ayutthaya, showing the strong will of Thai people
to restore Ayutthaya and promote the city to host the World Expo 2020. This
cooperation also included donations of necessities to Wat Kasatthathirat
Worawiharn and the Bang Sai Royal Arts and Crafts Kindergarten.
Due to the disastrous floods, the government cut budgets by 20%, including the
World Expo campaign budget, to divert funds for flood rehabilitation and to
host the Rotary Club meeting 2012. As a result, the government cannot allocate
a proposed budget for the World Expo 2020 Ayutthaya promotion campaign.
Akapol added that the budget cuts "have forced us to cut back on road shows
to Europe and North America, but trips to Russia, China, Japan, South Korea
and Indonesia are still on track."
The final decision will be made by World Expositions in November 2013, which
is authorised to host exhibitions for member countries of the Bureau of
International Exhibitions.
9. REDEFINE GLOBALISATION : BALANCED LIFE,
SUSTAINABLE LIVING
With our designated theme and the dedication of both the public and private
sectors of Thailand, we believe that we can provide a platform for discussion, a
stage to share ideas and a place to celebrate the beauty, diversity and wisdom
of every nation in the world. We believe that the Thailand Expo 2020 will be an
Expo that is second to none.
The world is a big jigsaw puzzle made up of pieces put together, different in
their shapes and sizes. Each piece plays a unique role in completing the picture
and each has a place in that picture. All the pieces of this puzzle are not the
same
Globalisation, however, has created a “one-
size-fits-all” mentality. It has assumed that
every piece of this global puzzle is the same
shape, the same size - interchangeable. It has
assumed that any solution should be able to
solve any problem anywhere in the world, that
success in one place is the same as success in
another, that happiness can be achieved in
exactly the same way anywhere in the world.
This one-size-fits-all attitude has created gaps in the world: income gaps, social
gaps, economic gaps, technological gaps, wellness gaps. The rich continue to get
richer while the poor continue to get poorer. Developed countries continue to
innovate and grow while developing countries find themselves hindered by the
very tools meant to aid them. Happiness seems more elusive than ever. The
world has lost its balance. We understand that one size doesn‟t fit all. We
understand that all pieces of the puzzle are not the same. Instead of ignoring
these differences, the world needs to celebrate them. Each country has its own
unique contribution - its own values and its own traditional wisdom - that can
help to solve the world‟s problems.
10. Globalisation has made us overlook our differences.
This one-size-fits-all attitude has created gaps in the world: income gaps, social
gaps, economic gaps, technological gaps, wellness gaps. The rich continue to get
richer while the poor continue to get poorer. Developed countries continue to
innovate and grow while developing countries find themselves hindered by the
very tools meant to aid them. Happiness seems more elusive than ever. The
world has lost its balance. We understand that one size doesn‟t fit all. We
understand that all pieces of the puzzle are not the same. Instead of ignoring
these differences, the world needs to celebrate them. Each country has its own
unique contribution - its own values and its own traditional wisdom - that can
help to solve the world‟s problems.
Let‟s redefine globalisation to bridge the global gaps.
Change from a finance-led globalisation which focuses on just one thing to
development-led globalisation that sees the value in all things, that understands
the variety, that celebrates diversity. Let‟s correct the imbalance; bring
together and showcase all the traditional wisdoms of the world and share them
with others; create a dialogue so that, together, we can find solutions to our
problems. Together, we can create a balanced and sustainable world. Together,
we can make a difference.
BALANCED LIFE, SUSTAINABLE LIVING
"Balanced Life, Sustainable Living" is the main theme based on a philosophy of
living that highlights Thailand and its cultural wisdom. Its perspective
emphasizes the harmony between people, culture, technologies and the natural
environment as the main interest to manage the positive growth of all
nations. It also gives the world an opportunity to see the future through
Thailand's eyes.
The theme embraces balanced and sustainable ways of life in which each
participating country will present its own interpretation in relation to their
traditions and culture to the world.
Many countries in the world already have the knowledge in science, technology,
finance, resources and skills to achieve the goal. Under such the "mindful"
11. theme, it's a rare opportunity for so many participating nations to get together
and share their visions for the future of living without causing further harm to
cultures, climate and ecosystems.
The expo will become a tool in driving innovation towards sustainability and
inspiring our thinking and decisions for the future.
With the dedication of both the public and private sectors of Thailand, we
believe that EXPO2020 Ayutthaya - Thailand can provide a platform for
dialogue, to share ideas on the path of sustainability as well as for celebrating
the beauty, diversity and wisdom of every nation in the world .
We will see each participating country engaged in this challenge, moving
forward together as one to foster concerted global action at EXPO 2020
Ayutthaya - Thailand. Such an innovative theme will help put the world on track
towards sustainable and balanced living for the future of all people in the
world.
We believe that EXPO2020 Ayutthaya - Thailand will be a world exposition that
is second to none.
“Together, we can create a balanced and sustainable world. Together, we can
make a difference.”
12. BENEFITS OF HOSTING A WORLD EXPOSITION
World Expositions are the biggest fairs ever held anywhere with an enormous
capacity to create benefits. They attract large numbers of participants during
their six-month duration, showcasing the world's latest innovations and
breakthroughs in various fields and contributing immeasurably to national
economies. Staging an Expo therefore reaps a number of benefits for the host
country, and that's why so many nations around the world, including Thailand,
are competing for the privilege.
Hosting the World Expo 2020 will bring economic development to Thailand,
which will also be manifested in growth of national revenue
Statistics show that the numbers of visitors to World Expos between 1970 and
2010 has been on the rise. The Shanghai World Expo, which drew 72 million
visitors, surpassed the record number of 64 million visitors at the 1970 fair in
Osaka, Japan. Such a huge figure exceeds the number of visitors to any other
world event, including the Olympics.
Generally, the performance at the World Expos has been positive. The
influence of a World Expo on the major economic indicators of the host
country, including Gross Domestic Product (GDP), grows in the years preceding
the expo itself.
The event can help promote development of the international economy and
promote increases in Foreign Direct
Investment (FDI) to the host country.
The revenue gained from the
investment in terms of the
infrastructure and amenities
requirements of the event as well as
other investments, also spurs economic
growth in the host country.
The scale of the effort required to host the World Expo demands efficient
management which will lead to innovation and greater collaboration among
private and public organizations.
13. Another great benefit to the local economy is the creation of jobs. World
Expos are massive events requiring considerable labour input over a broad range
of skills. Human resource development and training is a priority to serve the
demands and deadlines of each project. During the preparatory period as well
as throughout the six-month fair, the unemployment rate in the host country
usually decreases by a significant amount. In Beijing and Shanghai, for example,
the recent World Expo resulted in job creation and employment for more than
100,000 people. In the case of Expo 2005 in Aichi, Japan, 40,000 volunteers
participated during the Expo and around 1,000 additional jobs were created.
The global media exposure that is attendant with a World Expo also helps
showcase the identity and strengths of the host country in the eyes of the
world. The end result is a boost to the country‟s tourism sector with new
opportunities for trade and investment. Besides, cultural exchanges and
friendly cooperation between countries are further benefits that are too
valuable to quantify or attach monetary value to.
14. TCEB continues backing Kingdom as exhibition hub
29-12-2011
Since 2010, the TCEB has implemented the project to elevate the standards of
fairs, enhance technology development and networking, and increase transaction
values through trade shows. It is one of the bureau's commitments to reinforce
Thailand's position as a hub of international trade fairs.
The project is integrated with the "Believe in Thailand" marketing campaign and
highlights the five national-agenda industries - the agricultural and food
industry, gifts and furniture, renewable energy, industrial machinery, and
packaging.
To help drive those key industries, in 2011 the TCEB lent full support to five
trade shows through the "Better the Best" project - ProPak Asia, BIG+BIH
(Bangkok International Gift and Houseware fairs), Metalex, Renewable Energy,
and VIV Asia. These events generated revenue of Bt470 billion.
TCEB president Akapol Sorasuchart said yesterday that it would increase the
support for this project and Thailand's shows in 2012 and contribute even
higher income to the country.
Supawan Teerarat, director for exhibitions, said the close cooperation between
organizers and the TCEB was one of the factors behind the trade shows
achieving their goals, with increases in exhibitors and international visitors,
especially from Asean+6 countries.
It is a strategic step to gear up Thailand for the Asean Economic Community
and open up business opportunities for exhibitors.
Next year, the TCEB will focus on four trade shows - VIV Asia for agriculture
and food, Renewable Energy, Metalex for industrial machinery, and ProPak Asia
for packaging.
The bureau believes that Thailand's strategic location and readiness are
attractive to investors, which will strengthen Bangkok's role as an exhibition
city in the region.
15. The TCEB plans to fortify Thailand's leading position in the Asean exhibition
industry by expanding the scope of the "Better the Best" project to specific
target countries in Asean+6, Bimstec and CLMV.
Bimstec (Bay of Bengal Initiative for Multi-Sectoral Technical and Economic
Cooperation) comprises Bangladesh, India, Burma, Thailand, Sri Lanka, Nepal
and Bhutan, while CLMV groups Cambodia, Laos, Burma and Vietnam. Asean+6
comprises the 10 Asean member states plus China, Japan, South Korea, India,
Australia and New Zealand.
16. TCEB debuts „MICE Capabilities Development Plan 2012‟ to
prepare for AEC
01-02-2012
The Thailand Convention and Exhibition Bureau (Public Organisation) or TCEB is
accelerating its stakeholder outreach in developing the potential of Thailand‟s
MICE industry through superior integration, in the „MICE Capabilities
Development Plan 2012‟. The plan focuses on upgrading the whole system in
preparation for ASEAN‟s forthcoming economic integration through the AEC.
Education, seen as critical to long-term competitiveness, is addressed in the
Plan through a new initiative to develop a MICE curriculum for students. The
course, known as „MICE 101‟, will provide students with a comprehensive
introduction to the diverse aspects of managing corporate meetings, incentive
activities, international conventions and the international exhibitions ad trade
shows. The curriculum will be piloted at 4 leading Thai universities by this 2012
academic year.
Mr. Akapol Sorasuchart, TCEB President, revealed that “We began the task of
designing this course following wide stakeholder consultation and brainstorming
within the MICE industry concerning the implications of the opening of the
ASEAN Economic Community (AEC). Preparing for this single ASEAN
marketplace through professional development and enhancing MICE standards
is one of the industry‟s top four priorities, and one which must be urgently
addressed in order to meet the competitive challenges of a liberalised market
in 2015.
“TCEB has therefore joined with its partners from all related sectors, including
government and industry in order to bring together our respective capabilities
to promote and strengthen the future competitiveness of Thailand‟s MICE
industry. It is of course significant to develop this potential in the run-up to
the AEC, and so TCEB will ramp up its efforts in earnest from this year on. The
„MICE Capabilities Development Plan 2012‟ resulted directly from our
consultations with industry, and focuses on building capacity and enhancing the
entire industry‟s potential, encompassing the roles of the private and public
sectors as well as the education system.
17. The Plan has four main fundamental components: (1) Establishment of a MICE
Working Committee to develop the potential of Thailand‟s MICE sector; (2)
Preparation and develop of a research report on the detailed implications of the
formation of the AEC on the MICE sector; (3) Organising of a nationwide series
of workshops, in cooperation with „MICE Cities‟; and (4) Focus on professional
development training to build capacity and calibre of Thailand‟s MICE
professionals”, Mr Akapol added.
The National MICE Development Working Committee includes wide
representation from all MICE stakeholders, comprising the following: (1) TCEB;
(2) the Trade Negotiation Department, Ministry of Commerce; (3) Tourism
Department, Ministry of Sports and Tourism; (4) Thai Exhibition Association
(TEA); (5) the Thai Incentive and Convention Association (TICA); and (6) the
Thai Hotels Association (THA). The working committee will bring together a
large body of knowledge and expertise in studying the implications of the AEC
for Thailand‟s MICE sector, which will serve as an invaluable database for MICE
operators in Thailand. The study report will be made available both as a hard
copy and in electronic form.
In regard to organising the workshops, TCEB has joined forces with four MICE
Cities – Bangkok, Pattaya, Phuket and Chiang Mai- to conduct all scheduled
workshops during 2012. The workshop objectives are to build a wider
understanding among entrepreneurs of the opportunities, challenges and
threats that are presented by economic integration and liberalisation through
the AEC.
Reflecting the plan‟s emphasis on human resources development, TCEB takes a
holistic perspective, targeting public sector agencies, the private sector,
educational institutions, teachers and students. Training courses will be given at
both national and international levels.
“Moreover, TCEB also plans to offer an English for MICE Business course and a
Leadership Programme targeted at MICE professionals, in order to build
capacity and skills amongst Thai MICE professionals. The courses will be
conducted throughout the year. For the international training course we are
also delighted that Thailand has extended its contract to host the UFI
18. Exhibition Management Degree (EMD) training courses; this attests to
Thailand‟s leadership in the region‟s MICE industry. Most recently, TCEB has
signed a cooperation agreement with the International Association of
Professional Congress Organisers (IAPCO) to jointly plan and support training
courses for MICE operators in Thailand and the ASEAN region covering
organisation of international conferences in the region. The courses aim to
contribute to the industry‟s preparations for the forthcoming establishment of
the AEC,” Mr Akapol added.
Apart from this, the „MICE 101‟ curriculum developed by TCEB in association
with TICA and TEA will provide students with contemporary, business-relevant
knowledge and skills that can prepare them for a career in the MICE industry
following graduation. In bringing together the combined knowledge, experience
and expertise of TCEB, TICA and TEA, including the establishment of a „MICE
Curriculum Development Committee‟, for students enrolled in higher education
institutions, we believe that the course content is fully up to date with
contemporary industry issues at local, regional and global levels. From the
outset, TCEB has already received expressions of interest from four
universities- Mahidol University International College, Prince of Songkhla
University, Ban Somdej Chaopraya Rajabhat University and Siam University.
“The course content provides an entry-level introduction and overview of the
MICE industry. The course outline is divided into 3 major parts: (1) The
overview of Thailand‟s MICE industry; (2) Event management in the MICE
industry; and (3) other important aspects in the MICE industry. Taken
together, the three parts will provide students with comprehensive industry
knowledge, from basic principles, event management for corporate meetings,
incentive programmes, international conventions and exhibitions, organisations,
companies and key industry standards. The curriculum also covers industry
ethics and governance. In future, the course will be continually developed and
upgraded to a full curriculum to be delivered by higher education institutions
nationwide.
This multi-agency collaboration between TCEB, TICA and TEA has resulted in a
comprehensive MICE 101 programme, which will really meet the needs of all
players in the MICE industry. The course will form part of the first and second
19. year foundation course for undergraduates. The goal is to provide students
with a thorough understanding of the MICE industry and its management, which
can be practically applied after graduation and prepare them for a professional
career in the MICE industry. We anticipate the courses will be ready for launch
at all four pilot universities during the 2012 academic year. For the first year,
we estimate an intake of about 285 students for the four pilot universities.
With wider understanding and appreciation of the course, this number will
probably rise as other universities begin to offer the programme, with up to 40
universities across the country to offer the programme prior to the
liberalization of the ASEAN Economic Community in 2015.
TCEB is confident that the launch of the „MICE Capabilities Development Plan
2012‟ which will be implemented throughout the run-up to 2015 will contribute
to TCEB‟s efforts to develop human resources in the MICE sector and overall
will impact up to 1,000 professionals from the public and private sectors,
teachers and students. We‟re therefore confident that Thailand can maintain
and extend its leadership in ASEAN‟s MICE industry in a sustainable way,"
cited Mr Akapol, in conclusion.
Source: www.tceb.or.th
20. TCEB turns to Oceania, Asia markets
01-02-2012
The Thailand Convention and Exhibition Bureau is planning to penetrate the Asia
and Oceania markets this year to offset the slowdown of MICE (meetings,
incentives, conventions and exhibitions) travellers as a result of the European
debt crisis and the economic woes in the United States.
"The financial problems in those areas are the biggest concern for the MICE
industry this year," TCEB president Akapol Sorasuchart said yesterday.
"However, we will continue to promote the 'Year of MICE' campaign
aggressively, particularly focusing on regional markets."
Akapol said the agency would join 10 international trade fairs this year in
Japan, Australia, China, Germany, the US, South Korea and Spain. It will
conduct roadshows in Japan, Australia and New Zealand, Russia, Britain,
Germany, China and Asean countries including Laos, Vietnam, the Philippines and
Burma.
The TCEB is also helping to drive growth in the domestic MICE market and
supporting activities under the "MICE City" campaign.
The bureau will support a number of domestic events, including Hat Yai Book
Week, the seventh December Flora Fair, Pattaya |Food and Hotelier Expo 2012
and Pattaya International Livestock Show 2012.
It will use key international events that have already been confirmed
throughout the year to restore confidence in Thailand among overseas business
travellers. Those events include Amway China (18,000 delegates), Hindustan
Unilever (1,700 delegates), the 2012 Rotary International Convention (30,000
delegates), Million Dollar Round Table (5,000 delegates), Asian Pacific Digestive
Week (3,000 delegates), the 15th International Congress on Infectious
Diseases (3,000 delegates), and the World Tunnel Congress (2,200 delegates).
Akapol added that though Thailand would host big events like the Rotary
International Convention, MICE earnings this year would grow only slightly over
2011. This is a result of the impact of the recent massive floods as well as the
21. European sovereign debt crisis, the economic slowdown in the US, and inflation
in China.
However, the country expects to welcome 750,000 international MICE visitors
with Bt60.1 billion in receipts as well as 1.9 million local MICE travellers with
Bt10 million in revenue.
According to this target, average spending per head for international business
travellers will be about Bt80,160 per trip.
The TCEB also projects seeing more than a million international MICE visitors
with Bt87.3 billion in receipts within five years.