The Miami Herald is looking to build partnerships with local community publishers, bloggers, and journalists to create a network for sharing community-focused content and conversations. They plan to leverage their brand and audience to generate revenue for partners through advertising and public service announcements. Their goal is to broaden this initial network of existing local newspapers and startups to also include more established bloggers and community interest sites.

1. The Miami Herald Community News Network

2. What’s our role in the new local? Help build and encourage community coverage and conversation. Search and share tools and techniques to create revenue for community players – and ourselves. Share content that partners can use. Leverage our reach and brand to build audience for public service content and community conversation.

5. Ad inventory -- Standard positions -- Targeted at Mom and Pops

6. First Phase Partners Existing community newspaper publishers Bloggers with a community news focus Journalists/entrepreneurs Foundation-funded start-ups

11. Key page elements Main stage curated by partner Exchange features forums, user photos and videos Around town includes geo-targeted stories, RSS feeds, blog posts

12. Next steps and new partners Getting traction on advertising Broadening the network Reaching out to established bloggers Coconut Grove Grapevine GrandAveNews.com (UM’s West Grove project) Community of Interest sites Orthodox, Haitian and Brazilian channels

13. The partner challenge Not everyone wants to play Must frame the value equation Applying an ethical framework Internal obstacles