The Mi9 People Manifesto - why you should work at Mi9 - and why you shouldn't.
Our values: brave, humble, smart, give-a-shit.
Our mission: to create the future of media
We are free, and free of an agenda. We look to know our audience, by listening and learning.
This is what Mi9ers believe. ENJOY!
YOUTUBE I S THE WORLDS SECOND LARGEST SEARCH ENGINE AFTER GOOGLE,WHY NOW NOT USE IT TO MAKE MONEY ONLINE,JOIN THIS UNPRECEDENTED MIGRATION WHERE BY BILLONERS ARE BEING MADE ONLINE,DON'T BELIVE ME ASK MARK ZUCKERBERG(FACEBOOK) OR JEFF BEZELS'(AMAZON) YOU TOO CAN IF YOU READ THIS BECAUSE THE MORE YOU LEARN THE MORE YOU EARN
More info http://www.mega.org.au - Always dreamt of launching your own digital, mobile or green IT product or business idea?
Let MEGA help make that a reality ! The MEGA project is an Industry-delivered innovation masterclass - next sessions running in Sydney and Melbourne this August-November one-evening per week. Aimed to give innovators tools, personal networks and mentoring - corporate teams, students and independent technologists and creatives who want to develop new products and companies. Mentoring is delivered via a structured 18 week program funded by government and corporate sponsors.
This presentation was given at the MEGA Info Seminar in Sydney, on the 8th July 2009 at the Telstra Experience Centre.
Applications close this Friday 24th July, 2009 at 5pm - visit http://www.mega.org.au to apply. Late applications for NSW program can be accepted by e-mail only up to 5pm Friday 31st July, 2009. Make sure you cc NSW Manager Tim Parsons (tim@mega.org.au) when you send your application.
This event made possible with the help of Telstra (http://telstra.com) and the Telstra Experience Centre (http://telstraexperiencecentre.com).
YOUTUBE I S THE WORLDS SECOND LARGEST SEARCH ENGINE AFTER GOOGLE,WHY NOW NOT USE IT TO MAKE MONEY ONLINE,JOIN THIS UNPRECEDENTED MIGRATION WHERE BY BILLONERS ARE BEING MADE ONLINE,DON'T BELIVE ME ASK MARK ZUCKERBERG(FACEBOOK) OR JEFF BEZELS'(AMAZON) YOU TOO CAN IF YOU READ THIS BECAUSE THE MORE YOU LEARN THE MORE YOU EARN
More info http://www.mega.org.au - Always dreamt of launching your own digital, mobile or green IT product or business idea?
Let MEGA help make that a reality ! The MEGA project is an Industry-delivered innovation masterclass - next sessions running in Sydney and Melbourne this August-November one-evening per week. Aimed to give innovators tools, personal networks and mentoring - corporate teams, students and independent technologists and creatives who want to develop new products and companies. Mentoring is delivered via a structured 18 week program funded by government and corporate sponsors.
This presentation was given at the MEGA Info Seminar in Sydney, on the 8th July 2009 at the Telstra Experience Centre.
Applications close this Friday 24th July, 2009 at 5pm - visit http://www.mega.org.au to apply. Late applications for NSW program can be accepted by e-mail only up to 5pm Friday 31st July, 2009. Make sure you cc NSW Manager Tim Parsons (tim@mega.org.au) when you send your application.
This event made possible with the help of Telstra (http://telstra.com) and the Telstra Experience Centre (http://telstraexperiencecentre.com).
Quickflix - The Movie ! A blow-by-blow account of the last nine months of multi-platform development leading up to a whole series of launches of streaming onto Sony Bravia, Web, Sony PS3, Panasonic, ...with more platforms to come.
My Presentation for SPAA 2010 - focusing on Australian producers - both educating people about the VOD space, and also outlining possibilities for aussie content
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
How to become an unstoppable launch machine - breakfast briefing October 2014...fivebyfive
As a launch marketing agency, we’ve worked on launches for products and services in many different sectors, to many different audiences across many different channels. Every launch is different.
However, we’ve learned that there are certain things which are common to successful launches, which over time have become our guiding principles.
This is a summary of these 10 guiding principles.
Ian Pierpoint has worked in Marketing, Research and Planning for 30 years. To celebrate he posted 30 lessons on Linkedin over 30 days and people seemed to like it.
This ebook is a collaboration between myself and Rohit Bhargava for Incite Marketing and Communications.
It features
1) 15 key findings from the Incite Summit East - which happened in NYC in September 2013 (including detail on customer-centric approaches, storytelling, internal social media guidelines, personalization of marketing, and innovation
2) The top 5 Tweets from the Summit
3) 7 pieces of advice from some of the leading speakers at the Summit, including C-suite representatives from L'Oreal USA, Chobani and MetLife
For more on the Incite Summit East, visit www.incitemc.com/east
A collection of findings from the Incite Summit, held in NYC on September 18 - 19.
The Incite Summit helps large brands do innovative marketing and communications. This event focused on customer-centricity, multi-channel, big data, measurement and more.
Featuring insights from brands like Lenovo, L'Oreal, Chobani, MetLife, StubHub, Whole Foods, Smirnoff, Aflac, MolsonCoors, Mastercard, Pfizer and more.
Everyone sells, even you. Learn a simple, easy way to sell by thinking like a buyer, not a seller. Every sales cycle has four phases, but learn why the second one – educating your buyer – can make or break the deal. I’ll teach you the 5 step CM!(tm) process, set you up with a toolbox full of ideas, and get you started on how to become a convincing expert.
For audio and slides, go to http://theideamechanic.com/convince-me-indieconf-2010-soundslides
30 Tips To Build Your Personal Brand From 37 ExpertsReferralCandy
Having a strong personal brand is a tremendous asset to every entrepreneur. While brands and businesses might be built around ideas, like it or not, they’re still ultimately represented by people. Are you doing your brand justice?
To help you, here are 30 tips we’ve aggregated from a wonderful blogpost by Navid Moazzez, featuring 37 experts. We hope you find them useful!
Quickflix - The Movie ! A blow-by-blow account of the last nine months of multi-platform development leading up to a whole series of launches of streaming onto Sony Bravia, Web, Sony PS3, Panasonic, ...with more platforms to come.
My Presentation for SPAA 2010 - focusing on Australian producers - both educating people about the VOD space, and also outlining possibilities for aussie content
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
How to become an unstoppable launch machine - breakfast briefing October 2014...fivebyfive
As a launch marketing agency, we’ve worked on launches for products and services in many different sectors, to many different audiences across many different channels. Every launch is different.
However, we’ve learned that there are certain things which are common to successful launches, which over time have become our guiding principles.
This is a summary of these 10 guiding principles.
Ian Pierpoint has worked in Marketing, Research and Planning for 30 years. To celebrate he posted 30 lessons on Linkedin over 30 days and people seemed to like it.
This ebook is a collaboration between myself and Rohit Bhargava for Incite Marketing and Communications.
It features
1) 15 key findings from the Incite Summit East - which happened in NYC in September 2013 (including detail on customer-centric approaches, storytelling, internal social media guidelines, personalization of marketing, and innovation
2) The top 5 Tweets from the Summit
3) 7 pieces of advice from some of the leading speakers at the Summit, including C-suite representatives from L'Oreal USA, Chobani and MetLife
For more on the Incite Summit East, visit www.incitemc.com/east
A collection of findings from the Incite Summit, held in NYC on September 18 - 19.
The Incite Summit helps large brands do innovative marketing and communications. This event focused on customer-centricity, multi-channel, big data, measurement and more.
Featuring insights from brands like Lenovo, L'Oreal, Chobani, MetLife, StubHub, Whole Foods, Smirnoff, Aflac, MolsonCoors, Mastercard, Pfizer and more.
Everyone sells, even you. Learn a simple, easy way to sell by thinking like a buyer, not a seller. Every sales cycle has four phases, but learn why the second one – educating your buyer – can make or break the deal. I’ll teach you the 5 step CM!(tm) process, set you up with a toolbox full of ideas, and get you started on how to become a convincing expert.
For audio and slides, go to http://theideamechanic.com/convince-me-indieconf-2010-soundslides
30 Tips To Build Your Personal Brand From 37 ExpertsReferralCandy
Having a strong personal brand is a tremendous asset to every entrepreneur. While brands and businesses might be built around ideas, like it or not, they’re still ultimately represented by people. Are you doing your brand justice?
To help you, here are 30 tips we’ve aggregated from a wonderful blogpost by Navid Moazzez, featuring 37 experts. We hope you find them useful!
Brana Malobabic-Giancristofaro, MonRoi Inc Founder presented at the Montreal Girl Geek Dinners Event a case study of MonRoi Inc launch and operations. She touched on how to develop ideas into a business, some of the most common start-up mistakes, and some unique ways to grown your business.
Ebook: 10 Tips to Grow Your Business in 2017 (Download)Graham Brown
10 Tips to Grow Your Business in 2017 by Graham Brown from Up.School. Tips, tricks and hacks to help you become a better lifestyle entrepreneur and grow your business. If you find this Ebook useful, don't forget to LIKE and DOWNLOAD.
It is often debated if marketing is an art or a science. The truth is that it's both. Great marketing is a blend of strategy and ideas. In this talk Saul Colt (of Xero.com) will go over both and set you on your way to being successful in finding the first 1000 customers for your small business or startup.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
5. OUR PURPOSE
At Mi9, we’re creating the future of media.
We’re humble, so we’ll never pretend to know
exactly what that future looks like.
But we can tell you media’s a growing part
of every Australian’s day.
That nothing’s more important than our audience,
and technology gives us the power to understand
that audience like never before.
And that the best advertising, like the best content,
will always make people talk, laugh and take part.
These ideas underpin everything we do, and they’re
how we’re creating the future of media right now.
So that when we look back on what we’re building at
Mi9 today, we’ll be proud to say:
“I was part of that.”
IT’SNOTWHATSENDSUSHOMEIN
THEEVENINGBUZZINGWITHIDEAS.
AND,INTHEHOURSINBETWEEN,
IT’SNOTWHATMAKESEACHOF
USSTRIVETOBEBETTERVERSIONS
OFOURSELVES.
THEONETHINGTHATGETSUSOUTOF
BEDINTHEMORNINGISTHECHANCE
TOWORKWITHAWESOMEPEOPLE
WHOALLSHARETHESAMEPURPOSE.
9. HEREARESOMEEXAMPLESOFTHEOLDWAY
OFDOINGADVERTISINGVTHENEWMi9WAY.
Decisions based
solely on instinct.
Decisions based on
instinct and insight.
Meet the brief.
Take the brief and
completely run with it.
Imagination
or intelligence?
Imagination and
intelligence.
Our site’s targeted at
men aged 25 to 45.
Want to advertise on it?
Meet Josh. Josh is 35,
about to be a father and
he needs a bigger car.
We can see he’s browsed
your site and others but
he’s yet to buy. Want me
to connect you?
Short-term profits. Long-term partnerships.
Great use of ad spend? Great use of ad spend!
Do what you think
will work.
Do the maths. Close the sale. Open a conversation.
12. NOTANYMORE.
TODAY,PEOPLEREADWHAT
THEYWANTTOREAD.TODAY,
THEAUDIENCEISINCHARGE.
WEDON’TWANTTODOMINATE
THECONVERSATIONLIKETHE
EDITORSOFOLD.WESIMPLYWANT
TOMAKEAUSTRALIANSTALK,
LAUGHANDTAKEPART.
ANDHOWDOWEDOIT?
BYASKING:
WHAT’SUP?
WHAT’SON?
WHAT’SNEXT?
HERE’S WHAT WE LOVE TO CREATE:
The big news everyone is talking about right now.
The videos and photos that get shared.
Frog riding a snake, anyone?
The TV apps that get passed around the pub in the State
of Origin decider. Streaker from 16 different angles, anyone?
The hashtag that knocks Justin Bieber from the top
of what’s trending on Twitter. #sorryjustin
The stories that really matter AND the stories you’d never
admit to reading. Yes, Kanye was late to Kim’s baby shower.
The reports that begin “this news just in”.
The stories that everyone’s got an opinion on –
and which they will voice in the poll we just created.
What starts as a quick fix and ends up an hour later with
the entire office cooing over puppies in onesies.
That next video you know you shouldn’t watch because
you really should be focusing on work right now... but what
the hell, it’s only another 2 minutes 32 seconds.
r
15. BRAVE IS...
Loving that life’s too short to do
the same-old, same-old every day.
Knowing you don’t always have to ask for
permission – because we trust you to try and
get it right (and own the fallout if it bombs).
Telling it like it is.
BRAVE IS NOT...
Confusing the phrase “telling it like it is”
with the phrase “being a dick”.
Expecting others to shape your career for you.
Beating yourself up over a failure – at Mi9,
we learn and move on.
16. SMART IS...
Understanding what really makes Australians
click, share, laugh, get involved, come back etc.
Recognising there’s no set way of doing
things – and not wanting it any other way.
Spending as much time listening as talking
(and probably more).
SMART IS NOT...
Sticking with something just because it worked
last time (the world is changing: deal with it).
Thinking there’s nothing left to learn
(see also “humble”).
Expecting your career to shape itself.
17. HUMBLE IS...
Asking “Right, what did we learn here?”
when the numbers tell you it bombed.
Admitting that, yes, their idea is better
– very brave, too.
Developing yourself because you know
your strengths and weaknesses – and you
want to be the best you can be.
HUMBLE IS NOT...
Keeping quiet about a success –
it’s how the rest of us learn.
Keeping your ambitions to yourself.
How else will we know you’re the perfect
person for that project?
A face you put on every day because
you know it’s one of our values.
18. GIVE A SHIT IS...
Living up to being trusted to work in a way
that suits you.
Relishing the freedom to do the right thing.
Knowing that it’s what you do that matters,
not what it says on your business card (at Mi9,
the last thing we’re fixated on is job titles).
GIVE A SHIT IS NOT...
Staying late every night just to show keen.
Missing dinner with your boyfriend/your kid’s
sports day/that overdue waxing appointment.
(Yes, we work hard but we trust you to take
time out when you need to because we know
you’ll still get the job done.)
Proving your commitment by yelling a lot.
21. 1.CREATIVITY
Creativity is essential to our success.
That means doing things our own way.
Pushing creative boundaries. Never settling.
And we see creativity everywhere at Mi9. It could
be a beautiful bit of code. Or an unexpected spin
on a breaking story. Or a new finance process
that frees us up to do things faster and better.
At Mi9, if you’re capable but not creative, it’s just
not enough.
2.FREEDOM
At Mi9, we believe creativity comes from having
freedom. By freedom, we mean the freedom to
beyourownboss.Thefreedomtodirectyourown
workbecauseyoutreatMi9asifitwereyourown.
It also means having the freedom to fail.
At many places, you’ll be told: “Failure is not an
option.” Not at Mi9. We think failure’s a way better
option than not giving something a go.
Yes, it means we’re all out of our comfort zone
a lot of the time. But at Mi9, we believe comfort
zones are where ideas go to die.
3.RESPONSIBILITY
Being your own boss brings with it responsibility.
So those who equate the freedom to do things
their own way with the freedom to take the piss
need not apply.
Instead, a true Mi9er takes responsibility.
Taking responsibility means taking a project and
running with it because you get how it supports
a larger business goal. Taking responsibility
means standing by your decisions because
you know they’re best for Mi9.
Getting results without showing responsibility
just isn’t enough. It’s why we don’t really do job
descriptions(except,perhaps,“actlikeaminiCEO”).
4.RECOGNITION
Useyourfreedomresponsiblytocreatesomething
amazing and you’ll be recognised for it.
Andnotjustinyourbackpocket.Weknowthat
free-thinkingMi9ersneedmorethanjustmoolahto
feelsatisfied.Whichiswhyrecognitiontakesmany
formsatMi9,likebeinggiventhechancetolaunch
anewideathatcouldchangeourbusinessforever.
5.COMMERCIALSUCCESS
For us, profit’s not a dirty word because
commercial success equals the ability to
keep doing what we’re great at – and do even
more of it. It allows us to recognise people
who use their freedom responsibly to create
the future of media.
So if you’re a creative genius who’s also
commercially savvy, welcome to Mi9.
But if you’re missing one or the other, you’ll
need to look elsewhere.
Sorry, but it’s not an either/or thing. And we think
you’ll agree it’s best we went our separate ways.
25. SOWE’REGOINGTO:
ONE1 Be brave enough to recognise that we need
to talk more about diversity at Mi9. That doesn’t mean
banging on about “gender”. It means asking:
“How do we attract the best talent?”
TWO1 Fight to keep Mi9 a place where it’s your
contribution that matters, not your gender, age,
physical ability, footy team, cultural beliefs, sexual
orientation or what part of the world you were born in.
THREE1 Encourage everyone to be themselves
(and the best versions of themselves, at that).
Nothing stifles creativity more than a culture
of cookie-cutter corporate robots.
FOUR1 Rethink the tired old idea that a career
is a ladder – a series of rungs with no room for
babies, aging parents, and other life stuff etc.
We’ll be as flexible as possible to keep the best talent.
And we’ll keep the lines of communication open when
people need time out to focus on other things.
FIVE1 Make disciplined decisions based on data.
We’ll always look to the figures to tell us how well
we’re doing – and what we need to do next.
SIX1 Accept the painful truth that we all have our
own biases, particularly when it comes to recruitment.
Being honest about them is the first step in addressing
our natural tendency to appoint a mini-me.
28. 1.GOODBYE,ELECTRONIC.HELLO,DIGITAL!
In the electronic age, one side talked, the other side listened.
In the digital age, it’s all about dialogue and talking to people
as people.
So remember this: Australia’s made up of lots of individuals,
not one big mass with the same tastes. The more stuff you
create that can be customised, the better.
2.YOURAUDIENCEISINCHARGE,
NOTYOU(OREVENYOURBOSS)
People will read what they want to read, not what you wish
they’d read. Live with that. Take inspiration from that.
At a barbecue, no one wants to get stuck with the guy who’s
permanently set to broadcast. It’s the same in the digital
world. If you’re talking at your audience more than you’re
listening to them, you’re that bore at the barbecue. Don’t be.
3.IMAGINATIONVINTELLIGENCE:
NOTANEITHER/ORTHING
Non-creative people think creativity is all about inspiration.
Bullshit.
The big imaginative leaps don’t come out of the
blue. They come from really knowing your stuff.
Our most imaginative ideas will always come from
having more and better intelligence on Australians
than anyone else.
It’s your job to know Australians better than they
know themselves.
KEEPTHEMINMINDIFYOUWANTTOGOHOME
TODAYFEELINGLIKEYOUJUSTDIDSOMETHING
AWESOMETOCHANGETHEWAYAUSTRALIANS
TALK,LAUGHANDTAKEPART.
R
29. 4.WEBPORTALSHAVEDONETHEIRBIT–
NOWIT’STIMETOMOVEON
For 15 years, our business has been known as a “web portal”.
Yes, we’ll continue to operate over 80 of Australia’s best-
loved sites, but we’re brave enough to acknowledge that the
world is ever-changing.
Give people the ability to consume the content they love on
demand and on any device, no matter where they are.
Because that’s what they want now – and it’s the one thing
we don’t see changing.
5.OURCONTENTWILLALWAYSBEFREE…
Charging people to read your stuff?
That’s not really Mi9’s style.
Instead, we’ll always give our content away for free. Not
because we think it’s worthless. The exact opposite, in fact.
In days gone by, you could hide some pretty spectacular
dross behind the content people would pay for.
Not so today. Now, we have precise data on what’s being
read and what’s not. Which means anything you create –
whether it’s an article or an ad – must earn its right to exist.
See that as a challenge, not a threat to your ego.
6.…BECAUSEWEBELIEVEIN
THEPOWEROFADVERTISING
We know what works with our audience and what
doesn’t, and because we understand our users so well,
our advertisers will always want to reach them.
So give people great content and the rest will follow.
7.MOBILE?TABLET?ONLINE?TV?
YES,ALLOFTHEABOVE
If you want to see the future, look at the kids of today.
They are growing up multitasking, and so should we.
No one screen is more important than the other.
32. ANDCREATINGTHEFUTUREOFMEDIA
ISPRETTYEXCITING,BUTWE’RENOTLIVING
INOUROWNLITTLEBUBBLE.WERECOGNISE
THATTHEREAREOTHERPROBLEMSOUT
THEREWHEREOURSKILLS,ENERGY,EXPERTISE
ANDTIMECANMAKEABIGDIFFERENCE.
That’s why we formed a partnership with KidsXpress,
an organisation that provides children with therapies that
allow them to cope with trauma.
That’s why we created the media industry’s own version
of the World Cup, The UN LTD Cup. In only its second year,
this indoor futsal tournament raised $50,000.
It’s also why we volunteer nearly 300 hours of our
time each year to help school kids read, through the
Australian Business Community Network.
HERE’SHOWWORKINGWITHTHESE
ORGANISATIONSHASMADEUSTHINK
BEYONDWHATWECANDOATMi9:
1. It’s about so much more than handing over
money and feeling like you’ve done your bit.
2. That said, Mi9 will match every dollar we raise.
3. It’s an opportunity to use our time, expertise
and creativity to be part of something bigger than Mi9.
4. When it comes to our personal development,
we get as much out of working with these organisations
as we put in. Maybe even more.
5. Getting involved gives us a chance to get to know
people from Mi9 we wouldn’t otherwise work with.
6. It’s amazing to see our senior leaders outside their
comfort zone when they work on big fundraising projects.
7. Fundraising is really, really hard work. But it’s fun too.
8. It’s great to work with amazing organisations
with similar values to our own.
R
35. WEADMITOURWAYOF
WORKING’SNOTFOREVERYONE.
Mi9’SDEFINITELYNOTFORYOU
IFYOU’RENOTBRAVE,HUMBLE,
SMARTANDYOUDON’TGIVEASHIT.
IT’SALSOPROBABLY
NOTFORYOUIF:
1. You see yourself doing things in exactly the same
way this time next year.
2. You long for the golden days of media more than
you’re excited about how it might look tomorrow.
3. You’re not having fun.
4. You’re not thinking big.
5. You’re only in it for the paycheque.
6. You’re not learning something new every day.
7. You equate the freedom to work in your own
way with the freedom to take the piss.
8. You take comfort in policies, procedures and rules.
9. You’re not stoked about working with awesome
people, every day.