1. mfPHD wanted to bring the showroom experience to healthcare providers throughtout the US.
The cost of a full tradeshow schedule was prohibitive and with tradeshow attendance declining
the ROI was questionable.
Featured Trade Show Initiative
Case Study
The Client
The Challenge
mfPHD, (modular fabrication Per Hospital Design), plans, designs, and installs custom
modular prefabricated wall systems and doors for hospitals and healtcare systems.
The Solution
The Results
MRC Medical wanted to generate enthusiam by creating a personal experience with equipment
that was new to hospital staff. In collaboration with mfPHD, MRC transformed the interior
of a mfPHD 44-foot tractor trailer into a mobile showroom and wrapped the exterior of the trailer
with a portfolio of mfPHD hospital installations including their theme: - “Never Build Obsolete Again.”
A video screen was added playing MRC’s original production created for the client.
The mobile showroom has garnered significant attention, but better yet, it has increased sales!
You can rely on MRC Medical Communications
for medical marketing consultation, strategy,
marketing communications, advertising and PR.
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