India's first men's lifestyle e-magazine, MensXP, addresses the real life needs of Indian men in a practical, useful & entertaining way. Addressing to all the real life needs of men ranging from girlfriends to gadgets in a practical, useful and entertaining way, MensXP is India's first men's lifestyle portal. With daily updates of new articles on issues that men deem relevant and practical such as those relating to Fashion, Dating, Fitness, Entertainment, Work Life, Health, Grooming, Technology etc.

1. An Introduction | MensXP.com
Reaching Affluent Consumers at the Point of Intent
HIGHEST REACH OF CAPTIVE
INDIA’S BIGGEST LIFESTYLE
OVER 30,000 ARTICLES AUDIENCE AROUND LIFESTYLE
RESOURCE FOR MEN IN INDIA
XPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .

2. l
stil
CONTENT IS KING
“So we don't just generate traffic that is urban and affluent,
but we get these users in environments that we know are highly
valuable to a set of brand advertisers.
They deserve REACH, QUALITY & THE RIGHT ENVIRONMENT.
Welcome to India’s largest & most sought after men’s lifestyle
website: MensXP.com
- Team MensXP.com
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3. MENSXP.COM INTRODUCTION
Reader Profile
The MensXP reader is global, has a
cosmopolitan lifestyle, seeks social
ammunition to navigate through his day
to day life. Our readers are purchase
ready and influential amongst peers,
tend to watch more movies, endorse to
publications and have a metropolitan Reach
lifestyle. Unique Monthly Visitors
Y > 1.0 Million
88% males Q UALITEACH
12% female R Monthly Page views
54% users - 25 - 34 years > 9 Million
31% users - 34 years + Time spent
52% users shop online 9.4 Min/visit
76% follow luxury online
78% smart phone users
SOURCE: SURVEY; COMSCORE; GOOGLE ANALYTICS; FACEBOOK members
XPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .

4. Introduction UPSCALE AUDIENCE
Reaching Affluent Consumers at the Point of Intent
Through our game-changing digital environments, our top tier properties and
deeply engaging content, MensXP.com connects advertisers with more than 1 Million
affluent consumers a month around the areas of lifestyle.
This audience comes to MensXP.com with the intention of finding must-have article
information, instructional how-to’s and tools to make their life easier.
HIGHEST REACH OF CAPTIVE
INDIA’S BIGGEST LIFESTYLE
OVER 30,000 ARTICLES AUDIENCE AROUND LIFESTYLE
RESOURCE FOR MEN IN INDIA
XPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .

5. Introduction MEN 18 - 34
Reaching Men at the Point of Intent
The core to MensXP.com is its editorial approach which is custom-designed to touch
on issues that matter most to Indian men. The content on MensXP is designed
keeping the Indian men's lifestyle in mind, and this distinguishes it most from its
competitors, which use a strategy to force their international formulae to an Indian
mindset.
With over 12 million monthly page views, young men come to MensXP.com properties
with the intention of finding original & engaging content, must-have information,
instructional how-to’s and tools to make their life better.
HIGHEST REACH OF CAPTIVE
INDIA’S BIGGEST LIFESTYLE
OVER 30,000 ARTICLES AUDIENCE AROUND LIFESTYLE
RESOURCE IN INDIA
XPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .

6. Introduction MEN 18 - 34 | SHOP ONLINE
Reaching Men at the Point of Intent
The MensXP reader is global, has a cosmopolitan lifestyle, seeks social ammunition
to navigate through his day to day life. MensXP.com readers are purchase ready and
influential amongst peers, tend to watch more movies, endorse to publications and
lead a metropolitan lifestyle.
More than 68% of MensXP.com readers have shopped online for fashion & technology
products.
HIGHEST REACH OF CAPTIVE
INDIA’S BIGGEST LIFESTYLE
OVER 30,000 ARTICLES AUDIENCE AROUND LIFESTYLE
RESOURCE IN INDIA
XPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .

7. Introduction MEN 18 - 34 | TRAVEL ABROAD
Reaching Men at the Point of Intent
The MensXP reader is global, has a cosmopolitan lifestyle, seeks social ammunition
to navigate through his day to day life. MensXP.com readers are purchase ready and
influential amongst peers, tend to watch more movies, endorse to publications and
have a metropolitan lifestyle.
More than 42% of MensXP.com male readers have travelled abroad in past 1 year.
HIGHEST REACH OF CAPTIVE
INDIA’S BIGGEST LIFESTYLE
OVER 30,000 ARTICLES AUDIENCE AROUND LIFESTYLE
RESOURCE IN INDIA
XPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .

8. Introduction MEN 18 - 34 | MOVIE GOERS
Reaching Men that make time for leisure & lifestyle
The MensXP reader tends to watch more movies, endorse to publications and leads a
metropolitan lifestyle.
More than 68% of MensXP.com male readers watch at least one movie on the big
screen every month, own a LCD/LED screen, have stored lifestyle television channels
like Nat-Geo, TLC, Good Times as their favorites on their Digital TV sets.
HIGHEST REACH OF CAPTIVE
INDIA’S BIGGEST LIFESTYLE
OVER 30,000 ARTICLES AUDIENCE AROUND LIFESTYLE
RESOURCE IN INDIA
XPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .

9. Introduction MEN 18 - 34 | SMART PHONE USERS
Reaching Men that like to Stay Smartly Connected
MensXP.com readers are technology savvy & keep themselves up to date with the
latest. It connects advertisers with more than 1 Million affluent consumers a month
around the areas of lifestyle that take a keen interest in technology.
This audience comes to MensXP.com with the intention of finding must-have article
information, instructional how-to’s about their gadgets. They stay ahead of the curve
with information on the latest in technology available on MensXP.com
HIGHEST REACH OF CAPTIVE
INDIA’S BIGGEST LIFESTYLE
OVER 30,000 ARTICLES AUDIENCE AROUND LIFESTYLE
RESOURCE IN INDIA
XPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .

10. CONTENT INTEGRATIONS
THE GREAT INDIAN
LOVE
CHALLENGE 2012
Contest Integration (Sponsor & Publisher Page)
THE GREAT INDIAN
LOVE
CHALLENGE 2012
How Much Do You Love me?
ENTER THE LOVE CHALLENGE
& Give your loved ones the gift of health.
XPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .

11. CONTENT INTEGRATIONS
GUY GOURMET Integration (LG/MensXP Facebook Page)
GUY GOURMET
YOUR GUIDE TO MICROWAVE COOKING
ENTER
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12. SPONSORED CONTENT
GUY GOURMET Content Integration (MensXP Youtube Channel)
GUY GOURMET
XPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .

13. EDITORIAL PROPERTIES
Being James Bond The Great Indian The Breakup
Grooming Guide
Contact Sales
The Handy Man |
DIY for Indian Metro Men Office Survival Guide Relationships 101
Booze Clues The Style Guide HOT 101 | 2012 Edition
XPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .

14. CLIENTS & PARTNERS
& Many More.
XPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .

15. An Introduction | MensXP.com
Reaching Affluent Consumers at the Point of Intent
HIGHEST REACH OF CAPTIVE
INDIA’S BIGGEST LIFESTYLE
OVER 30,000 ARTICLES AUDIENCE AROUND LIFESTYLE
RESOURCE FOR MEN IN INDIA
XPM © M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .