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Melting Pot of Library and IT Culture in
      a New Turkish University:
  a Journey towards Multi Anything
           y                   y    g



                Gülçin CRIBB
         Director, Information Services
                                             IATUL
                                          1 June 2009

                                                        1
• Why convergence
• Models and dimensions of convergenceg
• Library – IT organisational culture
• Organisational culture and convergence
• Libraries and IT Departments in Turkish
  Universities
  U i     iti
• Özyeğin University
• Final thoughts and conclusions


                                            2
Why Convergence?
  y       g
• Convergence of information and
  technology
• Demands and expectations for
  improved service
• R
  Resource optimisation
               ti i ti
• Reduction in service points
• Joint planning, delivery and evaluation
  of new t h l i
    f     technologies
                                            3
Why convergence?
  y       g
• Sharing and using marketing
  intelligence
• Growth in new IT
  products/services
• Changing demographics
• Changes in teaching and learning
• Changes in research, e.g. eScience
• Copyright and intellectual property
                                        4
Types of convergence
• Administrative or organisational
  – Reporting lines
• Operational
  – Integrated planning, resource use and
    service provision




                                            5
North America, the UK and
           Australia
• Hirshon CAUSE paper (1998) – Guide
• O’Brien and Sidorko (2000)- Uni. Of
  Newcastle, Australia
• Bolin (2005) – 50 Land Grant universities
• Ferguson Spencer and Metz (2004) –
  Ferguson,
  dimensions of convergence
• Akeroyd (2007) – taking stock of
  convergence
• L i & S t (2000) Sh ffi ld experience
  Lewis Sexton           Sheffield      i
                                              6
Organisation of Library and IT
  g                   y
• IT Departments
  – Engineers or system administrators
  – Applications developers
  – ICT support teams
• Lib i
  Libraries
  – Customer service teams
  – Information management and access
    teams
                                         7
Organisational Culture
“A pattern of shared basic assumptions that
the group learned as it solved its problems of
external adaptation and internal integration,
that has worked well enough to be
considered valid and, therefore, to be taught
to new members as the correct way to
perceive, think, and feel in relation to those
problems.” (Schein, 1992, p.12)


                                                 8
"There is a huge cultural difference. I see
 librarians as working more with certainties,
 while IT involves unpredictability, uncertainty
 and to some extent trial and error. Most IT
 people will admit to an incomplete
 understanding of their craft, and there is
 maybe a greater need to rely on the expert
 knowledge of others” (Brady 1998)


                                                   9
Hofstede’s Cultural Framework
•   Low vs. High Power Distance
•   Individualism vs. Collectivism
•   Masculinity vs femininity
                vs.
•   Uncertainty avoidance
•   Long vs. short term orientation

(http//stuwww.uvt.nl/~csmeets/)

                                      10
Low Power Distance
L   P     Di t                          High Power di t
                                        Hi h P     distance
Subordinates expect to be consulted     Subordinates expect to be told
                                        what to do

Boss should be resourceful democrat     Boss should be benevolent
                                        autocrat

Privileges and status symbols frowned   Privileges and status symbols
upon                                    expected

Hierarchy in organizations seen as      Hierarchy in organizations
exploitive                              reflects natural differences

Inequalities between people should be   Inequalities between people are
minimized                               expected and desired

Austria, Israel Ireland
Austria Israel, Ireland, Scandinavia    Malaysia, Panama, Mexico,
                                        Malaysia Panama Mexico
                                        Philippines

USA
USA- 40; UK – 35; Australia 36          Turkey -66; India – 77; Malaysia
                                                66;
                                        - 104
                                                                           11
Low Uncertainty Avoidance            High Uncertainty Avoidance


Low time consciousness               High time consciousness

Few rules                            Many rules

High tolerance of deviant and        Low tolerance of deviant ideas;
innovative ideas                     resistance to change

Low stress                           High stress

Risk taking                          Risk adverse

People can appear quiet, easy-       People can appear busy,
going, indolent, controlled and/or   emotional, aggressive and/or active
lazy
   y

US- 46; UK – 35; Singapore -8;       Japan -92; Chile – 86; Turkey - 85
Denmark - 23

                                                                           12
Individualism                Collectivism
Identity is based on the     Identity is based on one’s
individual                   social network
Task prevails over           Relationships prevail over
relationship                 task
Speaking one’s mind          Harmony should be
indicates h
i di      honesty            maintained & confrontation
                                i i d        f      i
                             avoided
Low-context communication High-context
(direct)                  communication (indirect)
Management is                Management is
management of individuals    management of groups
USA – 91; Australia – 90;    Turkey- 37; Brazil -38; Hong
BUK – 89; Netherlands - 80   Kong -25; China -20


                                                            13
Change suggestions
Individualistic                       Collectivistic
•Appeal to self-interest
 Appeal self interest                 •Appeal to “common” interest
                                       Appeal     common
•Allow individuals to formulate and   •Allow the group to formulate and
ask questions                         ask questions
High Power Distance                   Low power Distance
•Use Senior staff to make             •Use influencing skills
announcements and to                  •Include them in discussion and
communicate change                    explain your/company’s position
•Use legitimate/positional power to   •Allow for challenges
exercise authority                    •Provide a forum where they can be
•Tell subordinates what t d
 T ll b di t         h t to do        involved i h
                                      i    l d in how thi
                                                        things will b
                                                                ill be
differently                           different after you provide the
                                      answer for “what”


                                                                           14
Change suggestions
                   Ch           ti
Certainty Orientation                        Risk Orientation
Provide specific                             Reward creative behavior that moves the
rules/structures/steps/processes             org. toward the end goal

Recognize the need for information, have     Focus on the process of learning as the
available lots of supporting data and even   employees move forward to the outcome
theory if appropriate/

Provide them with examples of other that     Share information in open and many forms of
used these approaches successfully           communication forums

Provide them with a cost analysis to help    There is less need to prove others have tried
them see the cost-benefit comparison         this approach

Share what they need to know                 Start with the bottom line then build your
Use channels                                 case around their questions
Focus on compliance with procedures and      Challenge and question “the usual way the
                                                                       the
policies                                     things are done”
                                                                                             15
Libraries and IT Departments
            Turkey
            T rke
• 132 universities
• 94 state and the rest – foundation
  universities
• Turkish Higher Education Council –
  YOK
• ULAKBİM ve ANKOS


                                       16
17
18
Özyeğin U i
              Ö   ği University
                            it
                Converged Library-IT organisation




•   Convergence from Day One
•   Shared office space
•   Collaboration on projects
•   Combined website
•   Course Management System
•   Student Information System
                          y
•   ICT Governance Board
                                                    19
• Use of Help Desk application jointly
• ICT literacy training (incl. İnformation
  literacy)
• Policy and procedure development
• Marketing and communication
• Training development coaching and
  Training, development,
  mentoring

                                             20
Collaboration

•   Libray Help Desk and equipment pool
•   Faculty Librarian activities
•   LMS project
•   Information Services blog
•   Joint presentations and seminars
•   Use of project management(PMI) and
    ITIL principles
                                          21
Conclusion
• N
  New university, new organisation
         i     it            i ti
• In a mature org harder to change things.
                  g              g     g
  Old dogs new tricks...
• Challenges and opportunities for a small
  and new library – IT converged
        i i
  organisation




                                             22
23

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Melting Pot Of Library

  • 1. Melting Pot of Library and IT Culture in a New Turkish University: a Journey towards Multi Anything y y g Gülçin CRIBB Director, Information Services IATUL 1 June 2009 1
  • 2. • Why convergence • Models and dimensions of convergenceg • Library – IT organisational culture • Organisational culture and convergence • Libraries and IT Departments in Turkish Universities U i iti • Özyeğin University • Final thoughts and conclusions 2
  • 3. Why Convergence? y g • Convergence of information and technology • Demands and expectations for improved service • R Resource optimisation ti i ti • Reduction in service points • Joint planning, delivery and evaluation of new t h l i f technologies 3
  • 4. Why convergence? y g • Sharing and using marketing intelligence • Growth in new IT products/services • Changing demographics • Changes in teaching and learning • Changes in research, e.g. eScience • Copyright and intellectual property 4
  • 5. Types of convergence • Administrative or organisational – Reporting lines • Operational – Integrated planning, resource use and service provision 5
  • 6. North America, the UK and Australia • Hirshon CAUSE paper (1998) – Guide • O’Brien and Sidorko (2000)- Uni. Of Newcastle, Australia • Bolin (2005) – 50 Land Grant universities • Ferguson Spencer and Metz (2004) – Ferguson, dimensions of convergence • Akeroyd (2007) – taking stock of convergence • L i & S t (2000) Sh ffi ld experience Lewis Sexton Sheffield i 6
  • 7. Organisation of Library and IT g y • IT Departments – Engineers or system administrators – Applications developers – ICT support teams • Lib i Libraries – Customer service teams – Information management and access teams 7
  • 8. Organisational Culture “A pattern of shared basic assumptions that the group learned as it solved its problems of external adaptation and internal integration, that has worked well enough to be considered valid and, therefore, to be taught to new members as the correct way to perceive, think, and feel in relation to those problems.” (Schein, 1992, p.12) 8
  • 9. "There is a huge cultural difference. I see librarians as working more with certainties, while IT involves unpredictability, uncertainty and to some extent trial and error. Most IT people will admit to an incomplete understanding of their craft, and there is maybe a greater need to rely on the expert knowledge of others” (Brady 1998) 9
  • 10. Hofstede’s Cultural Framework • Low vs. High Power Distance • Individualism vs. Collectivism • Masculinity vs femininity vs. • Uncertainty avoidance • Long vs. short term orientation (http//stuwww.uvt.nl/~csmeets/) 10
  • 11. Low Power Distance L P Di t High Power di t Hi h P distance Subordinates expect to be consulted Subordinates expect to be told what to do Boss should be resourceful democrat Boss should be benevolent autocrat Privileges and status symbols frowned Privileges and status symbols upon expected Hierarchy in organizations seen as Hierarchy in organizations exploitive reflects natural differences Inequalities between people should be Inequalities between people are minimized expected and desired Austria, Israel Ireland Austria Israel, Ireland, Scandinavia Malaysia, Panama, Mexico, Malaysia Panama Mexico Philippines USA USA- 40; UK – 35; Australia 36 Turkey -66; India – 77; Malaysia 66; - 104 11
  • 12. Low Uncertainty Avoidance High Uncertainty Avoidance Low time consciousness High time consciousness Few rules Many rules High tolerance of deviant and Low tolerance of deviant ideas; innovative ideas resistance to change Low stress High stress Risk taking Risk adverse People can appear quiet, easy- People can appear busy, going, indolent, controlled and/or emotional, aggressive and/or active lazy y US- 46; UK – 35; Singapore -8; Japan -92; Chile – 86; Turkey - 85 Denmark - 23 12
  • 13. Individualism Collectivism Identity is based on the Identity is based on one’s individual social network Task prevails over Relationships prevail over relationship task Speaking one’s mind Harmony should be indicates h i di honesty maintained & confrontation i i d f i avoided Low-context communication High-context (direct) communication (indirect) Management is Management is management of individuals management of groups USA – 91; Australia – 90; Turkey- 37; Brazil -38; Hong BUK – 89; Netherlands - 80 Kong -25; China -20 13
  • 14. Change suggestions Individualistic Collectivistic •Appeal to self-interest Appeal self interest •Appeal to “common” interest Appeal common •Allow individuals to formulate and •Allow the group to formulate and ask questions ask questions High Power Distance Low power Distance •Use Senior staff to make •Use influencing skills announcements and to •Include them in discussion and communicate change explain your/company’s position •Use legitimate/positional power to •Allow for challenges exercise authority •Provide a forum where they can be •Tell subordinates what t d T ll b di t h t to do involved i h i l d in how thi things will b ill be differently different after you provide the answer for “what” 14
  • 15. Change suggestions Ch ti Certainty Orientation Risk Orientation Provide specific Reward creative behavior that moves the rules/structures/steps/processes org. toward the end goal Recognize the need for information, have Focus on the process of learning as the available lots of supporting data and even employees move forward to the outcome theory if appropriate/ Provide them with examples of other that Share information in open and many forms of used these approaches successfully communication forums Provide them with a cost analysis to help There is less need to prove others have tried them see the cost-benefit comparison this approach Share what they need to know Start with the bottom line then build your Use channels case around their questions Focus on compliance with procedures and Challenge and question “the usual way the the policies things are done” 15
  • 16. Libraries and IT Departments Turkey T rke • 132 universities • 94 state and the rest – foundation universities • Turkish Higher Education Council – YOK • ULAKBİM ve ANKOS 16
  • 17. 17
  • 18. 18
  • 19. Özyeğin U i Ö ği University it Converged Library-IT organisation • Convergence from Day One • Shared office space • Collaboration on projects • Combined website • Course Management System • Student Information System y • ICT Governance Board 19
  • 20. • Use of Help Desk application jointly • ICT literacy training (incl. İnformation literacy) • Policy and procedure development • Marketing and communication • Training development coaching and Training, development, mentoring 20
  • 21. Collaboration • Libray Help Desk and equipment pool • Faculty Librarian activities • LMS project • Information Services blog • Joint presentations and seminars • Use of project management(PMI) and ITIL principles 21
  • 22. Conclusion • N New university, new organisation i it i ti • In a mature org harder to change things. g g g Old dogs new tricks... • Challenges and opportunities for a small and new library – IT converged i i organisation 22
  • 23. 23