19. #1
Purpose
A
clear,
inspiring
reason
for
the
company
to
exist
—
beyond
making
money.
hAps://www.nrc.nl/nieuws/2016/03/12/hogepriester-‐van-‐de-‐kleinschalige-‐zorg-‐1597679-‐a1367558
20. #2
Looking
Out
Looking
beyond
the
company’s
walls
to
understand
customers,
technologies,
and
cultural
shifs.
hAps://www.flickr.com/photos/stencilsrx/16374473027
21. #3
Experimenta<on
Trying
out
new
ideas,
and
making
evidence-‐based
decisions
about
how
to
move
forward.
hAps://www.flickr.com/photos/expressmonorail/6478250447
22. #4
Collabora<on
Working
together
across
business
func<ons
to
approach
opportuni<es
and
challenges
from
all
angles
hAp://www.adammcfarland.com/2012/12/10/t-‐shaped-‐people/
23. #5
Empowerment
Providing
a
clear
path
to
create
change
in
all
corners
of
the
company
by
reducing
unnecessary
constraints.
hAps://www.flickr.com/photos/zachris/7719660868/
24. #6
Refinement
Elegantly
bridging
vision
and
execu<on.
hAps://commons.wikimedia.org/wiki/File:Penang_Malaysia_Street-‐art-‐08.jpg