The document introduces a character named Uno, who values her privacy and individual preferences while expressing dissatisfaction with brands that misuse her data. She is educated in biomedical engineering and works in precision medicine, which heightens her concerns about data security and privacy intrusions. The narrative suggests a future where Uno can enjoy personalized brand experiences without compromising her privacy, and potentially receive compensation for engaging with ads.

1. Meet Uno.

2. Uno has a strong sense of self. She is interesting
and unique.

3. Uno enjoys discovering
products and services that
suit her individual
requirements, tastes, and
fancies.
She subscribes to feeds,
news and deals from the
brands she loves.

4. Uno hates it when
brands share her data
without her
permission.
She suffers a lot of
sales calls, email
spam, and unwanted
digital ads.

5. Uno shares her data, and in
return, she experiences ad
spam that is often irrelevant,
obtrusive, annoying,
sometimes offensive and
charged with stereotypes and
biases.

6. Uno has been a victim of
credit card and identity
fraud.
She knows that
companies are not
keeping her personal data
safe.

7. Uno’s time is
invaluable.
She resents the
brands and the
advertising industry
for wasting her time
and intruding on her
privacy.

8. Uno has a Masters
degree in Biomedical
Engineering and
Biotechnology.
She works in precision
medicine research.

9. Due to the nature of
Uno’s work, privacy is
always on top of her
mind.
She worries that some
organisations know too
much about her.

10. Soon, Uno and her
friends will benefit
from personalised
brand offerings and
experiences without
having to compromise
on their privacy.

11. Better yet, the
brands will pay
them for every
time they watch
an ad on their
mobile devices.